The Gilbane Advisor

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Category: Content management & strategy (Page 45 of 481)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Snowflake launches Unistore

June 14, 2022 /

Snowflake announced the launch of Unistore, a new workload that expands the capabilities of Snowflake and delivers a modern approach to working with transactional and analytical data together in a single platform. Unistore extends the Snowflake Data Cloud to streamline and simplify the development of transactional applications, while providing consistent governance, performance, and scale to customers.

Transactional and analytical data have typically been siloed, creating complexities when moving data between systems and hindering the speed required for modern development. With Unistore, teams can expand the Data Cloud to include transactional use cases such as application state and data serving. As a part of Unistore, Snowflake is introducing Hybrid Tables, which offer fast single-row operations and allow customers to build transactional business applications directly on Snowflake. Hybrid Tables, currently in private preview, enable customers to perform swift analytics on transactional data for immediate context, and join Hybrid Tables with existing Snowflake Tables for a holistic view across all data. Unistore and Hybrid Tables enable customers to build transactional applications with the same simplicity and performance they’re used to with Snowflake, and a unified approach to data governance and security.

https://www.snowflake.com/blog/introducing-unistore/

Adobe announces new Adobe Analytics services

June 14, 2022 /

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types. Adobe also introduced a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Streaming media: Adobe is introducing new capabilities for brands to understand how streaming fits into the overall customer journey. Through Customer Journey Analytics (CJA), teams can tie digital media consumption to engagement on other channels like social media, websites and offline channels.

Seamlessly bring data together: With the bulk data insertion API now available, teams can move or activate any volume of historical data into Adobe Analytics. It covers any online or offline channel, allowing brands to transition data sources from point-of-sale devices, CRM systems and mobile applications.

Intelligent data mapping: Adobe Analytics is providing flexibility for brands to bypass the data migration preparation work while avoiding data destruction. As data comes through, Adobe Analytics preserves the underlying structure, and also suggests new ways to measure the customer journey. Brands can also retroactively apply dimensions to historical data, such as new attribution models.

https://news.adobe.com/news/news-details/2022/Next-Generation-Adobe-Analytics-Delivers-Customer-Insights-From-Streaming-Media-and-the-Metaverse/default.aspx

Canto unveils Media Delivery Cloud

June 14, 2022 /

Canto, a provider of digital asset management (DAM) software, released Media Delivery Cloud, a new solution that enables customers to directly connect images from their Canto library to their website, e-commerce platform and other content distribution platforms. With Media Delivery Cloud, companies can deliver images in real time at a global scale – reducing duplicate work between creative and web teams, eliminating the need to create and store duplicate assets, while optimizing web load times.

By publishing assets directly to e-commerce and web, Media Delivery Cloud enables brands to accelerate their digital asset supply chain and ensure consistency across markets. Media Delivery Cloud enables brands to:

  • Automate publication of digital assets directly from your Canto library to your website or e-commerce platform
  • View locally hosted content from servers close to users, with faster page load times and a better end-user experience
  • Remove duplication and cut down on storage costs by displaying a single asset in different formats
  • Auto-resize and crop imagery in the formats needed, removing the burden on creative teams

https://canto.com/product/media-delivery-cloud/

CAI releases digital content provenance tools

June 13, 2022 /

The Content Authenticity Initiative (CAI) released a suite of open-source developer tools – implementing the Coalition for Content Provenance and Authenticity (C2PA) specification released earlier this year to enable a broad developer community to integrate content provenance across web, desktop, or mobile projects, regardless of their location or level of technical depth with the comprehensive C2PA technical specification. The three tools are:

  • JavaScript SDK – This UI toolkit includes everything developers need to create rich, browser-based experiences displaying content credentials.
  • C2PA Tool – Developers can install this utility to create, verify, and explore content credentials on their command line, or wrap it into a service to quickly equip their processes to interact with content provenance.
  • Rust SDK – Developers can build custom applications across desktop, mobile, and services that create, verify, and display content credentials directly via our powerful Rust library.

CAI Releases Suite of Open-Source Tools to Advance Digital Content Provenance

Umbraco teams with Microsoft

June 13, 2022 /

Umbraco announced a strategic agreement with Microsoft to extend the reach of Umbraco’s flexible and open source content management system (CMS) built on Microsoft .NET and strengthen its position in the Azure Marketplace, an online store built around Microsoft’s Azure cloud platform.

Listed on the Azure marketplace are Umbraco Cloud and Umbraco Heartcore, the company’s headless CMS. These technologies are at the core of Umbraco’s composable digital experience platform (DXP), which lets companies integrate best-of-breed applications or tools with the CMS to design the digital experiences that fit their organization’s needs instead of deploying a monolithic suite comprised of multiple MarTech technologies all integrated into one suite purchased from one vendor. As a composable DXP, the solutions, including Umbraco Cloud, work together via APIs to flexibly deliver content and customized digital experiences to customers.

https://umbraco.com

Siteimprove launches Prepublish

June 9, 2022 /

Siteimprove, announced the launch of Siteimprove Prepublish, technology that provides digital marketers with data and analytics to help ensure website content is error-free, optimized for SEO and accessibility, and aligned with brand standards. Bringing these together on a single platform as a CMS plugin or an API, Prepublish protects the quality of a brand’s website content before it goes live.

The Siteimprove Platform includes three solutions that support marketing departments, web teams and CMOs to deliver optimized content performance across marketing channel:

  • Marketing Performance. Intelligent insights are served daily across organic and paid search (SEO and ad insights, simplified Quality Score analysis, structured budget optimization, website speed) to ensure visibility and growth. Workflow integration with CMS/DXPs provides a seamless experience for marketing teams. Siteimprove works integrates with Optimizely, Adobe Experience Manager, Drupal, Tridion, Sitecore and Sitefinity.
  • Digital Inclusivity. Siteimprove Prepublish provides instant insights into accessibility issues and actionable recommendations in a single view, ensuring a brand’s content is in line with accessibility guidelines and regulations.
  • Content Experience. On-page SEO diagnostics pinpoint where brands can fine-tune their content with recommendations for SEO success. Customizable company policies give instant visibility into any violations of brand guidelines for a stronger brand presence.

https://siteimprove.com

CrafterCMS releases version 4.0

June 7, 2022 /

CrafterCMS, and open-source Git-based headless CMS for enterprises, announced the general availability release of its version 4. The new release includes three major new capabilities: 1) a brand new Experience Builder for composing digital experiences from reusable plug-ins and components, and for true in-context editing and preview that supports all front-end technologies and any digital channels, 2) a brand new Crafter Studio content authoring application, built in React on top of CrafterCMS’s API-first headless content authoring platform, that is faster and enables content teams to create, edit, review, and publish more productively than before, and 3) a brand new plug-in framework and expanded marketplace that allows developers to build and easily maintain reusable components and back-end integrations.

Plug-ins may be used by administrators to compose tailored authoring experiences for a variety of content management use cases, and by content creators to compose digital experiences for end users. CrafterCMS v4.0 also improves on its Git-based content repository and support for DevContentOps processes that enable frictionless collaboration between content authors, developers and operations.

CrafterCMS version 4.0 community edition is available under the GPL v3 open source license, and the enterprise edition is available through the CrafterCMS customer support portal.

https://craftercms.org ■ https://craftercms.com

Stardog updates enterprise knowledge graph platform

June 2, 2022 /

Stardog, an Enterprise Knowledge Graph platform provider, unveiled Stardog 8.0, with new innovations to streamline data exploration and discovery for all citizen data users.

The new Advanced Query tool in Stardog Explorer empowers citizen data users to ask complex business questions via the semantic layer more easily. By removing the need to learn a graph query language, users can self-serve from across their enterprise data landscape. Also new in Explorer is the ability to see what’s in your Stardog database by browsing data source and virtual graph metadata in the new Stardog Data Catalog graph. Additional updates include:

  • Project resources (imported CSV files and virtual graphs) can be previewed and refreshed to see updates in the data.
  • Enhanced support for project collaboration through exporting, importing, and duplicating projects.
  • Our new query profiler is available and shows you the query plan, allows you to interrupt slow queries, and can show you partial results.
  • Error notifications now stay displayed and the error text can be copied for troubleshooting.
  • A new Stardog Data Catalog graph is built from the metadata about data sources and virtual graphs within a Stardog database.
  • Improved performance for querying multiple virtual graphs and SPARQL update queries.

https://www.stardog.com/blog/introducing-stardog-8.0/

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