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Category: Content management & strategy (Page 3 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Brightspot announces latest version of their content management system

September 17, 2024 /

Brightspot, a content management platform, debuted its latest version. With tech stack integrations and AI features that speed up creation time the latest version streamlines content workflows. Brightspot aims to transform the way organizations create content, and the way content creation impacts organizations. Capabilities include:

  1. Smarter, faster, safer content creation with AI – Brightspot’s new AI features alleviate the frustrating search journey and content generation process. Customers can use AI to create content with AI governance tools with customizable permissions, AI tracking, and analytics. Brightspot also supports the creation of custom AI solutions.
  2. Breaking down silos between teams and tech – From automatic task creation in Asana to ticket generation in Jira whenever an action is triggered in the CMS, Brightspot connects workflows and business applications to orchestrate work across technical and non-technical users, and increase compatibility across your tech stack.
  3. Intuitive work environment for every type of user – The platform provides an easy-to-navigate interface that simplifies the process of creating and executing workflows.
  4. Flexible framework for your organization – Brightspot prioritizes extensibility, building out bespoke functions that have no dependency on development or coding capabilities to integrate AI or connect tech stacks that reflect their organization’s processes, and stimulate productivity across functions.

https://www.brightspot.com

Adobe Experience Cloud updates help personalize and measure AI-generated content

September 16, 2024 /

Adobe announced innovations across Adobe Experience Cloud to help brands unlock value with AI-generated content and demonstrate business impact by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations address pain points in brands’ content supply chains by ensuring that campaigns can be adjusted and optimized in real time. Real-time experimentation capabilities on the web will direct visitors towards AI-generated variants that are driving the best conversion.

  • Adobe Content Analytics: Now in beta, Adobe Content Analytics within Customer Journey Analytics (CJA) provides attribute-level insights on content spanning platforms such as web and mobile. Users can bring these insights directly into CJA, providing a holistic view of the customer journey.
  • AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO): Now generally available, AI Assistant Content Accelerator in AJO allows marketers to generate on-brand marketing assets for channels including email, SMS while having it optimized for certain target audiences based on language, tone and content type.
  • Adobe Experience Manager (AEM) Edge Delivery Services, Self-Learning Experimentation: For AI-generated content variations, such as text or images on a web page, brands will be able to drive real-time experimentation with AEM Edge Delivery Services.

https://news.adobe.com/news/news-details/2024/Adobe-Unveils-Innovations-in-Adobe-Experience-Cloud-for-Brands-to-Personalize-and-Measure-AI-generated-Content/default.aspx

Brightcove unveils Brightcove AI Suite

September 12, 2024 /

Brightcove, a streaming technology company, announced the introduction of the Brightcove AI Suite. The new AI-powered capabilities will address growth-driving and cost-saving needs, including content creation, audience growth and engagement, increased revenue, and improved business efficiency. 

Brightcove AI Suite integrates into Brightcove’s video cloud platform and launches with five AI-powered solutions: AI Content Multiplier, AI Universal Translator, AI Metadata Optimizer, AI Engagement Maximizer, and AI Cost-to-Quality Optimizer. Brightcove is using models from Anthropic, AWS, and Google, and integrating AI solutions from CaptionHub and Frammer. Brightcove will initially focus on:

  • Content Creation: The AI Content Multiplier uses Gen AI to automate time-consuming tasks. The AI Universal Translator delivers translations across 130 languages with the ability to fine-tune.
  • Content Management and Optimization: will accelerate workflows and simplify managing content libraries, and turning them into a foundational data layer optimized for large language models (LLMs). AI Metadata Optimizer generates descriptions and transforms content into searchable and AI-optimizable data sets.
  • Content Engagement and Monetization: Brightcove AI Engagement Maximizer delivers automated video interactivity, personalization, and recommendations. AI Revenue Maximizer optimizes ad placements and durations.
  • Quality and Efficiency: AI Cost-to-Quality Optimizer drives down the cost of encoding, storage, and content delivery without sacrificing the viewer experience.

https://campaigns.brightcove.com/ai-solutions/

Adobe announces Adobe Express updates and special teams offer

September 12, 2024 /

Adobe announced new innovations in Adobe Express, which brings Adobe’s creative tools into an app that’s easy for smaller businesses to leverage across teams to create content.

Adobe AI features in Adobe Express are built into workflows not bolted on as an upsell. Adobe Firefly generative AI-powered features in Adobe Express are designed to be commercially safe, so businesses can protect their brand and publish business content with confidence.

Adobe Express for teams offers the best of Adobe in an app every employee with any skill level can use to create on-brand social posts, flyers, videos, presentations and more. Adobe Express for teams includes thousands of distinctive templates curated by Adobe professionals and thousands of Adobe assets, including stock photos, videos, audio files and premium fonts. Businesses can make content even more eye-catching with animations and use AI to generate new images and remove backgrounds instantly. 

The new Adobe Express for Teams offer is available immediately for $49.99 per user per year guaranteed for up to three years with a two-seat minimum and includes a 90-day free trial with payment. The offer runs through Sept. 30, 2024. Adobe Express offers qualified 501(c)(3) nonprofits free access to premium features.

https://news.adobe.com/news/news-details/2024/Adobe-Express-Updates-Deliver-More-Value-for-Solopreneurs-and-SMBs-with-Innovation-and-Special-Teams-Offer/default.aspx

Cloudera adds Accelerators for Machine Learning Projects (AMPs)

September 12, 2024 /

Cloudera, a hybrid platform for data, analytics and AI, announced new Accelerators for ML Projects (AMPs), designed to reduce time-to-value for enterprise AI use cases. The new additions focus on providing enterprises with cutting-edge AI techniques and examples within Cloudera that can assist AI integration and drive more impactful results.

AMPs are end-to-end machine learning (ML) based projects that can be deployed with a single-click directly from the Cloudera platform. Each AMP encapsulates industry practices for tackling complex ML challenges with workflows to facilitate seamless transitions. Cloudera AMPs are open source and include deployment instructions for any environment. Updates include:

  • Fine-Tuning Studio – Provides users with an all-encompassing application and “ecosystem” for managing, fine tuning, and evaluating LLMs.
  • RAG with Knowledge Graph – A demonstration of how to power a RAG (retrieval augmented generation) application with a knowledge graph to capture relationships and context not easily accessible by vector stores alone.
  • PromptBrew – Offers AI-powered assistance to create reliable prompts via a simple user interface.
  • Chat with Your Documents – Building upon the previous LLM Chatbot Augmented with Enterprise Data AMP, this accelerator enhances the responses of the LLM using context from an internal knowledge base created from the documents uploaded by the user.

https://www.cloudera.com/about/news-and-blogs/press-releases/2024-09-12-cloudera-unveils-new-suite-of-accelerators-for-machine-learning-projects-amps.html

SearchStax and Magnolia partner on personalized search solutions

September 9, 2024 /

SearchStax, a Search Experience Company, and Magnolia, a composable digital experience platform (DXP), announced a technology partnership to help marketing teams to deliver modern, personalized search experiences while driving marketing agility.

This strategic partnership merges the search capabilities of SearchStax Site Search with Magnolia’s flexible, enterprise-grade DXP, offering marketers and developers the tools they need to create next-level digital experiences throughout the customer journey. Combining SearchStax’s advanced search technology with Magnolia enables organizations to enhance website performance and user engagement by providing visitors with fast, accurate, and contextually relevant search results.

The integration module allows Magnolia managed content to be fed into the SearchStax index, augmenting the search experience for end users. The improved search results surface Magnolia content, such as editorial, campaign, FAQs and other relevant assets. This enhances the website search experience, reduces “no result” searches and increases conversions. 

Customers can now adopt SearchStax within their Magnolia DXP, and teams from both companies are ready to assist with implementation and optimization.

https://www.searchstax.com ■ https://www.magnolia-cms.com

Syncro Soft releases Oxygen AI Positron Assistant 3.0

September 5, 2024 /

Version 3.0 increases the efficiency of using the tool as certain actions now leverage the Retrieval-Augmented Generation (RAG) process to obtain context from the users’ current projects.

The new AI Positron Assistant drop-down widget offers a convenient way of accessing useful AI actions by displaying a floating contextual menu directly within the editing area. Users can customize their own AI actions to display as Quick Assist fixes in the editor. It is also now possible to choose the OpenAI model used in chat sessions and actions right from the AI Positron Assistant view.

A variety of new AI actions that are specific to working with DITA XML documents have been implemented, including a Proofread action that helps users identify potential issues in their content regarding logical consistency, grammar, spelling, readability, and comprehension.

Other newly implemented actions include the Improve Structure action that instructs the AI to enhance DITA XML documents by adding additional structure or inline elements, and the Add Structured Content action continues the content from a document with additional structured content generated based upon similar content from the current project, which gives the AI more context for formulating the new XML structure.

 https://www.oxygenxml.com/ai_positron_assistant.html

Anthropic announces Claude for Enterprise

September 4, 2024 /

Anthropic announced the Claude Enterprise plan to help organizations securely collaborate with Claude using internal knowledge. The Claude Enterprise plan offers an expanded 500K context window, more usage capacity, and a native GitHub integration so you can work on entire codebases with Claude. It also includes enterprise-grade security features—like SSO, role-based permissions, and admin tooling—that help protect your data and team.

With Claude, your organization’s knowledge is easier to share and reuse, enabling every individual on the team to quickly and consistently produce their best work. At the same time, your data is protected. We do not train Claude on your conversations and content. By integrating Claude with your organization’s knowledge, you can scale expertise across more projects, decisions and teams.

When you combine expanded context windows with Projects and Artifacts, Claude becomes an end-to-end solution to help your team take any initiative from idea to high-quality work output. For example, marketers can turn market trends into a compelling campaign. Product managers can upload product specifications for Claude to build an interactive prototype. Engineers can connect codebases for help on troubleshooting errors and identifying optimizations.

https://www.anthropic.com/news/claude-for-enterprise

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