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Category: Content management & strategy (Page 3 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Salesforce to acquire Zoomin

September 24, 2024 /

Salesforce has signed an agreement to acquire Zoomin, a data management provider for unstructured data. Salesforce Data Cloud, with Zoomin’s capabilities, will accelerate the unlocking of unstructured data to power AI agents, making them more personalized and context-aware in every customer interaction. With this, Salesforce’s Agentforce will gain new levels of intelligence, enabling customers to build AI that provides real-time, data-informed responses and actions tailored to individual customer needs. The acquisition is expected to close in the fourth quarter of Salesforce’s fiscal year 2025, subject to customary closing conditions.

With Zoomin augmenting Data Cloud, Salesforce can power new use cases for customers across multiple customer touch points. As an example, Service Cloud customers will be able to leverage enterprise knowledge to automate service interactions and improve Agentforce assistance for service representatives. By leveraging enterprise knowledge, service teams will enable humans to work with agents to achieve faster resolutions, higher customer satisfaction, and lower operational costs. Knowledge is crucial for customer success, and because knowledge is distributed, Zoomin enables the integration of unstructured data from various sources, empowering service teams with a comprehensive understanding of their customers.

Salesforce customers are already using Zoomin’s unified knowledge product to deliver intuitive experiences.

https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-zoomin/

MindsDB launches conversational enterprise-ready AI

September 24, 2024 /

MindsDB announced the launch of Minds, a turnkey, private conversational AI designed to reason and orchestrate across real-time and historical enterprise data to answer questions for AI applications and agents.

With Minds, developers can move from prototyping to building production-ready AI applications in weeks, without requiring specialized AI expertise. These applications can reason and understand user requests in natural language, including use cases for conversational search, analytics, and triage.

Minds answer questions across complex and diverse data environments. Minds perform transparent semantic query planning, showing users how they “think” through answering questions, as follows:

  • Minds are natural language fluent and understand user intent through conversation.
  • Based on that intent, Minds select the best data sources across databases, data warehouses, file systems, and applications, providing a unified view of an organization’s data.
  • Minds then translate the question into a plan of queries, optimized and federated across the chosen data sources.
  • Minds are also capable of applying calculations, such as sorting or structuring, needed to deliver the right answer.

Available as a turnkey, private solution, Minds ensure security, privacy, and regulatory compliance. Minds operate securely across any cloud or on-premises environment via Nvidia NIMs, and can be deployed serverlessly in MindsDB’s cloud.

https://mindsdb.com/newsroom/mindsdb-launches-conversational-enterprise-ready-ai-that-shows-you-how-it-thinks

HubSpot launches Breeze, updates Marketing & Content Hubs

September 18, 2024 /

HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub. Featured releases:

  • Breeze, HubSpot’s AI to power the customer platform. Breeze includes:
    • Copilot, HubSpot’s AI companion to make work easier.
    • Four Breeze Agents to get work done fast, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
  • Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution:
    • Data enrichment pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
    • Buyer intent to help customers identify which prospects are best fit.
    • Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
  • Updates to Marketing Hub and Content Hub including tools:
    • to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
    • like Lead Scoring to find high engagement, high-fit prospects, and Google Enhanced Conversions to leverage first-party conversion data from HubSpot.
    • to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place and get results faster.

https://www.hubspot.com/company-news/fall24-spotlight

DeepL announces glossary generator

September 18, 2024 /

DeepL, a global Language AI company, announced updates to its glossary feature, which is a tool that enhances translation consistency and accuracy by enabling professionals and companies to personalize translations for specific terms. The tool now offers a smart glossary generator, which helps simplify and speed up the process of creating glossaries for translations. Expanded capabilities:

  • An AI-powered glossary generator: DeepL’s new glossary generator is a tool enabling teams to create custom translation glossaries with a simple file upload. Previously translated files can be leveraged to generate entries for personalized DeepL glossaries, reducing manual work and enhancing efficiency.
  • Expanded glossary language functionality: Glossary now supports Korean, Danish, Swedish, Norwegian, and Romanian translations, bringing the total number of languages to 16.
  • More convenient access across DeepL platforms: Users can access and apply the glossary within the DeepL browser extensions for Chrome and Edge, enabling consistent translations across the web, including Google Workspace applications. The glossary can also be applied within DeepL for Microsoft 365 integrations, including Word, Outlook, and PowerPoint, and be accessed through DeepL’s web browser, desktop apps, and API.

DeepL’s glossary generator is now available to Pro Advanced and Ultimate subscribers with support for TMX/DOCX/PDF files.

https://www.deepl.com/en/translator

Brightspot announces latest version of their content management system

September 17, 2024 /

Brightspot, a content management platform, debuted its latest version. With tech stack integrations and AI features that speed up creation time the latest version streamlines content workflows. Brightspot aims to transform the way organizations create content, and the way content creation impacts organizations. Capabilities include:

  1. Smarter, faster, safer content creation with AI – Brightspot’s new AI features alleviate the frustrating search journey and content generation process. Customers can use AI to create content with AI governance tools with customizable permissions, AI tracking, and analytics. Brightspot also supports the creation of custom AI solutions.
  2. Breaking down silos between teams and tech – From automatic task creation in Asana to ticket generation in Jira whenever an action is triggered in the CMS, Brightspot connects workflows and business applications to orchestrate work across technical and non-technical users, and increase compatibility across your tech stack.
  3. Intuitive work environment for every type of user – The platform provides an easy-to-navigate interface that simplifies the process of creating and executing workflows.
  4. Flexible framework for your organization – Brightspot prioritizes extensibility, building out bespoke functions that have no dependency on development or coding capabilities to integrate AI or connect tech stacks that reflect their organization’s processes, and stimulate productivity across functions.

https://www.brightspot.com

Adobe Experience Cloud updates help personalize and measure AI-generated content

September 16, 2024 /

Adobe announced innovations across Adobe Experience Cloud to help brands unlock value with AI-generated content and demonstrate business impact by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations address pain points in brands’ content supply chains by ensuring that campaigns can be adjusted and optimized in real time. Real-time experimentation capabilities on the web will direct visitors towards AI-generated variants that are driving the best conversion.

  • Adobe Content Analytics: Now in beta, Adobe Content Analytics within Customer Journey Analytics (CJA) provides attribute-level insights on content spanning platforms such as web and mobile. Users can bring these insights directly into CJA, providing a holistic view of the customer journey.
  • AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO): Now generally available, AI Assistant Content Accelerator in AJO allows marketers to generate on-brand marketing assets for channels including email, SMS while having it optimized for certain target audiences based on language, tone and content type.
  • Adobe Experience Manager (AEM) Edge Delivery Services, Self-Learning Experimentation: For AI-generated content variations, such as text or images on a web page, brands will be able to drive real-time experimentation with AEM Edge Delivery Services.

https://news.adobe.com/news/news-details/2024/Adobe-Unveils-Innovations-in-Adobe-Experience-Cloud-for-Brands-to-Personalize-and-Measure-AI-generated-Content/default.aspx

Brightcove unveils Brightcove AI Suite

September 12, 2024 /

Brightcove, a streaming technology company, announced the introduction of the Brightcove AI Suite. The new AI-powered capabilities will address growth-driving and cost-saving needs, including content creation, audience growth and engagement, increased revenue, and improved business efficiency. 

Brightcove AI Suite integrates into Brightcove’s video cloud platform and launches with five AI-powered solutions: AI Content Multiplier, AI Universal Translator, AI Metadata Optimizer, AI Engagement Maximizer, and AI Cost-to-Quality Optimizer. Brightcove is using models from Anthropic, AWS, and Google, and integrating AI solutions from CaptionHub and Frammer. Brightcove will initially focus on:

  • Content Creation: The AI Content Multiplier uses Gen AI to automate time-consuming tasks. The AI Universal Translator delivers translations across 130 languages with the ability to fine-tune.
  • Content Management and Optimization: will accelerate workflows and simplify managing content libraries, and turning them into a foundational data layer optimized for large language models (LLMs). AI Metadata Optimizer generates descriptions and transforms content into searchable and AI-optimizable data sets.
  • Content Engagement and Monetization: Brightcove AI Engagement Maximizer delivers automated video interactivity, personalization, and recommendations. AI Revenue Maximizer optimizes ad placements and durations.
  • Quality and Efficiency: AI Cost-to-Quality Optimizer drives down the cost of encoding, storage, and content delivery without sacrificing the viewer experience.

https://campaigns.brightcove.com/ai-solutions/

Adobe announces Adobe Express updates and special teams offer

September 12, 2024 /

Adobe announced new innovations in Adobe Express, which brings Adobe’s creative tools into an app that’s easy for smaller businesses to leverage across teams to create content.

Adobe AI features in Adobe Express are built into workflows not bolted on as an upsell. Adobe Firefly generative AI-powered features in Adobe Express are designed to be commercially safe, so businesses can protect their brand and publish business content with confidence.

Adobe Express for teams offers the best of Adobe in an app every employee with any skill level can use to create on-brand social posts, flyers, videos, presentations and more. Adobe Express for teams includes thousands of distinctive templates curated by Adobe professionals and thousands of Adobe assets, including stock photos, videos, audio files and premium fonts. Businesses can make content even more eye-catching with animations and use AI to generate new images and remove backgrounds instantly. 

The new Adobe Express for Teams offer is available immediately for $49.99 per user per year guaranteed for up to three years with a two-seat minimum and includes a 90-day free trial with payment. The offer runs through Sept. 30, 2024. Adobe Express offers qualified 501(c)(3) nonprofits free access to premium features.

https://news.adobe.com/news/news-details/2024/Adobe-Express-Updates-Deliver-More-Value-for-Solopreneurs-and-SMBs-with-Innovation-and-Special-Teams-Offer/default.aspx

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