The Gilbane Advisor

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Category: Content management & strategy (Page 2 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Movable Ink adds Da Vinci to Adobe Experience Cloud integrations

October 1, 2024 /

Movable Ink announced the integration of Movable Ink Da Vinci and Adobe Journey Optimizer. This adds to existing Movable Ink built integrations into Adobe Experience Cloud applications, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign.

The new integration of Movable Ink Da Vinci, an AI-powered content personalization solution, and Adobe Journey Optimizer accelerates the creation of custom marketing content for high-volume campaigns. When orchestrating customer journeys in Adobe Journey Optimizer, joint customers can leverage their enterprise-specific data and campaign assets to inform the intelligent assembly and personalization of email templates and content variations unique to each subscriber. Customers can then bring those assets into Adobe Journey Optimizer to further personalize, optimize, and deploy their email marketing campaigns. This builds on existing integrations between Movable Ink Da Vinci and Adobe Campaign, which aims to maximize customer engagement for large-scale campaigns and reach dormant subscribers.

Movable Ink has also built existing integrations between Adobe and Movable Ink Studio – an open-time, in-the-moment content-generation solution. In Movable Ink Studio, brands can leverage insights from applications like Adobe Real-Time CDP, Commerce, and Target to generate personalized content for email and mobile messages.

https://movableink.com/adobe-and-movable-ink

Magnolia integrates Magnolia DXP with Veeva Vault PromoMats

September 30, 2024 /

Magnolia announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows marketing teams to create and edit healthcare professional (HCP) portals, brand sites, and patient portals in the Magnolia DXP using medical, legal, and regulatory (MLR) approved assets from Vault PromoMats. Mutual life sciences customers can streamline content management and deliver compliant promotional materials faster across channels.

The Magnolia DXP integrates DAM, CMS, CDP, CRM, and analytics systems to consolidate a commercial organization’s digital ecosystem onto a single interface. Marketing teams use their preferred systems, while giving biopharma companies a common way to create digital content and experiences across brands. The Magnolia connector unifies authoring in the Magnolia DXP and simplifies content reuse, claims management, and publishing in different portals and websites.

With the Magnolia DXP configured with Veeva login credentials, marketers can access MLR-approved product claims, images, text, and modular assets in Vault PromoMats from Magnolia for smoother content authoring and publishing on multiple channels. Vault PromoMats remains the single source of truth, updates are made in real time so that portals, sites, and applications built in Magnolia always display the latest compliant content.

https://www.magnolia-cms.com

Optimizely to acquire NetSpring

September 30, 2024 /

Optimizely, a digital experience platform (DXP) provider and experimentation platform, announced it has signed a definitive agreement to acquire the warehouse native analytics platform NetSpring. With this acquisition, Optimizely’s DXP will provide “warehouse native” analytics, enabling customers to tie experimentation and other digital experience activities to business metrics and outcomes that resides in customers’ data warehouses. Experimentation teams can also apply Optimizely’s Stats Engine and advanced analysis to data inside a customer’s data warehouse to gain access to visualization capabilities. Based on the technology that NetSpring provides, all of this can happen without extracting data out of cloud data warehouses such as Snowflake, Databricks, Google BigQuery or Amazon Redshift, which maximizes speed, minimizes cost and protects customer data privacy. The new capabilities will also serve as the future analytics platform across all of Optimizely One, an operating system for marketers.

Founded in 2019 by the same team as Business Intelligence (BI) company ThoughtSpot, NetSpring is an advanced platform in the warehouse native analytics space. With a proven product and large enterprise deployments, NetSpring will quickly complement Optimizely’s offerings, starting with experimentation. The transaction, which is expected to be completed in the fourth quarter of 2024, is subject to customary closing conditions.

https://www.optimizely.com/netspring

Contentstack adds visual building capabilities to CMS

September 24, 2024 /

Contentstack, a composable digital experience platform (DXP) and Enterprise Headless CMS, announced native visual building capabilities to its platform. Visual Builder’s experience-building capabilities accelerate workflows for marketers. Marketers can now see their work, present and future, in a headless environment. With Contentstack, teams can now natively visualize:

  • Composability across vendors (e.g. pulling content from a DAM + CMS)
  • Personalization and audience impersonation
  • Generative AI authoring
  • Future iterations of their digital properties

As more organizations adopt Headless CMS technology and composable architectures to support the demands of modern marketing, the need for business users to be able to visualize their work has steadily increased. Digital experience creation moved to the back end, leading to complicated planning and trial-and-error processes. Contentstack’s Visual Builder offers a full set of tools for users to create and see their work in real time, across any persona.

Developers and designers will also be able to build components and layouts with drag-and-drop functionality, maintaining firm guardrails around how a content author’s work will look.

https://www.contentstack.com/platforms/visual-building

Salesforce to acquire Zoomin

September 24, 2024 /

Salesforce has signed an agreement to acquire Zoomin, a data management provider for unstructured data. Salesforce Data Cloud, with Zoomin’s capabilities, will accelerate the unlocking of unstructured data to power AI agents, making them more personalized and context-aware in every customer interaction. With this, Salesforce’s Agentforce will gain new levels of intelligence, enabling customers to build AI that provides real-time, data-informed responses and actions tailored to individual customer needs. The acquisition is expected to close in the fourth quarter of Salesforce’s fiscal year 2025, subject to customary closing conditions.

With Zoomin augmenting Data Cloud, Salesforce can power new use cases for customers across multiple customer touch points. As an example, Service Cloud customers will be able to leverage enterprise knowledge to automate service interactions and improve Agentforce assistance for service representatives. By leveraging enterprise knowledge, service teams will enable humans to work with agents to achieve faster resolutions, higher customer satisfaction, and lower operational costs. Knowledge is crucial for customer success, and because knowledge is distributed, Zoomin enables the integration of unstructured data from various sources, empowering service teams with a comprehensive understanding of their customers.

Salesforce customers are already using Zoomin’s unified knowledge product to deliver intuitive experiences.

https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-zoomin/

MindsDB launches conversational enterprise-ready AI

September 24, 2024 /

MindsDB announced the launch of Minds, a turnkey, private conversational AI designed to reason and orchestrate across real-time and historical enterprise data to answer questions for AI applications and agents.

With Minds, developers can move from prototyping to building production-ready AI applications in weeks, without requiring specialized AI expertise. These applications can reason and understand user requests in natural language, including use cases for conversational search, analytics, and triage.

Minds answer questions across complex and diverse data environments. Minds perform transparent semantic query planning, showing users how they “think” through answering questions, as follows:

  • Minds are natural language fluent and understand user intent through conversation.
  • Based on that intent, Minds select the best data sources across databases, data warehouses, file systems, and applications, providing a unified view of an organization’s data.
  • Minds then translate the question into a plan of queries, optimized and federated across the chosen data sources.
  • Minds are also capable of applying calculations, such as sorting or structuring, needed to deliver the right answer.

Available as a turnkey, private solution, Minds ensure security, privacy, and regulatory compliance. Minds operate securely across any cloud or on-premises environment via Nvidia NIMs, and can be deployed serverlessly in MindsDB’s cloud.

https://mindsdb.com/newsroom/mindsdb-launches-conversational-enterprise-ready-ai-that-shows-you-how-it-thinks

HubSpot launches Breeze, updates Marketing & Content Hubs

September 18, 2024 /

HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub. Featured releases:

  • Breeze, HubSpot’s AI to power the customer platform. Breeze includes:
    • Copilot, HubSpot’s AI companion to make work easier.
    • Four Breeze Agents to get work done fast, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
  • Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution:
    • Data enrichment pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
    • Buyer intent to help customers identify which prospects are best fit.
    • Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
  • Updates to Marketing Hub and Content Hub including tools:
    • to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
    • like Lead Scoring to find high engagement, high-fit prospects, and Google Enhanced Conversions to leverage first-party conversion data from HubSpot.
    • to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place and get results faster.

https://www.hubspot.com/company-news/fall24-spotlight

DeepL announces glossary generator

September 18, 2024 /

DeepL, a global Language AI company, announced updates to its glossary feature, which is a tool that enhances translation consistency and accuracy by enabling professionals and companies to personalize translations for specific terms. The tool now offers a smart glossary generator, which helps simplify and speed up the process of creating glossaries for translations. Expanded capabilities:

  • An AI-powered glossary generator: DeepL’s new glossary generator is a tool enabling teams to create custom translation glossaries with a simple file upload. Previously translated files can be leveraged to generate entries for personalized DeepL glossaries, reducing manual work and enhancing efficiency.
  • Expanded glossary language functionality: Glossary now supports Korean, Danish, Swedish, Norwegian, and Romanian translations, bringing the total number of languages to 16.
  • More convenient access across DeepL platforms: Users can access and apply the glossary within the DeepL browser extensions for Chrome and Edge, enabling consistent translations across the web, including Google Workspace applications. The glossary can also be applied within DeepL for Microsoft 365 integrations, including Word, Outlook, and PowerPoint, and be accessed through DeepL’s web browser, desktop apps, and API.

DeepL’s glossary generator is now available to Pro Advanced and Ultimate subscribers with support for TMX/DOCX/PDF files.

https://www.deepl.com/en/translator

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