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Category: Content management & strategy (Page 2 of 475)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Introducing Contentstack EDGE, an adaptive digital experience platform

February 26, 2025 /

Contentstack, a digital experience platform, announced the launch of Contentstack EDGE, an adaptive digital experience platform built for the AI era. Their next-generation digital experience platform (DXP) unifies the company’s headless CMS, recently acquired real-time customer data platform Lytics, personalization, automation, AI, and front-end hosting capabilities. Together, Contentstack EDGE is capable of delivering adaptive experiences, reacting in real-time to every customer interaction while staying on-brand through AI and data-driven decision-making.

Contentstack EDGE is built on a composable architecture combining its headless CMS and real-time CDP into an easy-to-use solution backed by the company’s Care Without Compromise support program and no-fail AI guarantee.

Contentstack EDGE embraces the company’s vision for digital experiences that are:

  • AI-Powered: Brand-aware generative AI and automated workflows to create, manage, and distribute intelligent content at scale with precision.
  • Data-Driven: Real-time, first-party customer data unified across sources to deliver the right message, to the right person, in the right channel, at the right time, every time.
  • Personalized: Content and journey analytics, and predictive modeling so brands can deliver highly dynamic and responsive experiences in real time.

https://www.contentstack.com/company/press/introducing-contentstack-edge-the-worlds-first-adaptive-digital-experience-platform

IBM to acquire DataStax

February 25, 2025 /

IBM announced its intent to acquire DataStax, an AI and data solution provider. DataStax’s technology will enhance IBM’s watsonx portfolio of products accelerating the use of generative AI, helping companies unlock value from vast amounts of unstructured data.

The acquisition also builds on IBM’s commitment to open-source AI. DataStax is the creator of AstraDB and DataStax Enterprise, NoSQL and vector database capabilities powered by Apache Cassandra; and Langflow, the open-source tool and community for low-code AI application development.

IBM will continue to support, engage, and innovate with the open-source Apache Cassandra, Langflow, Apache Pulsar, and OpenSearch communities in which DataStax participates. IBM’s long-standing commitment to open-source AI includes the open-source IBM Granite foundation models and Instruct Lab, an approach to advancing true open-source innovation around LLMs.

IBM helps clients scale generative AI and transform their business using enterprise data. The acquisition of DataStax enhances these efforts. Their vector database excels at harnessing unstructured enterprise data and accelerating its time to value, and Langflow provides a graphical, low-code design environment and component orchestration for generative AI apps that facilitates collaboration across diverse skillsets.

The acquisition is expected to close in the second quarter of 2025.

https://newsroom.ibm.com/2025-02-25-ibm-to-acquire-datastax,-deepening-watsonx-capabilities-and-addressing-generative-ai-data-needs-for-the-enterprise

Foxit adds multi-document analysis to mobile AI Assistant

February 25, 2025 /

Foxit, a provider of PDF and eSignature products and services, helping knowledge workers to increase productivity and do more with documents, today announced the addition of multi-document analysis to its AI Assistant feature within its mobile apps for iOS and Android. This new and unique capability enhances the AI Assistant’s functionality, enabling users to analyze multiple documents simultaneously directly from their mobile devices.

The introduction of multi-document analysis caters to the evolving needs of professionals who require efficient tools to manage and process large volumes of information. The new feature is designed to simplify workflows by allowing users to:

  • Summarize Multiple Documents at Once: Create concise summaries for all uploaded documents, saving time by avoiding the need to review each individually.
  • Ask Questions Across Files: Get answers that draw insights from multiple documents simultaneously, ideal for comparing contracts, reports, or research materials.
  • Extract Key Information: Pinpoint critical data, such as deadlines or figures, or find patterns and trends from across multiple files in seconds.

The multi-document analysis feature is now available in the latest update to Foxit’s PDF Reader and PDF Editor mobile apps for iOS and Android.

https://foxit.com

Adobe brings Photoshop to iPhone & expands web version

February 25, 2025 /

Adobe announced it is bringing Photoshop to mobile and expanding the web experience, with Photoshop on iPhone available today and Android coming later this year. The new mobile app is designed for a new generation of image and design enthusiasts to the potential of Photoshop in an easy-to-use mobile interface. Photoshop’s new app brings existing customers the ability to make edits anywhere.

Adobe’s new Photoshop Mobile and Web plan delivers more advanced image editing and design capabilities to mobile and web creators, including tools for precise selections, targeted adjustments, advanced color corrections, expanded access to commercially safe AI with Firefly-powered generative AI tools, full format support for opening and editing any Photoshop document and more. The new offering allows creators to work on the same project across devices.

Photoshop is also introducing a new Photoshop Mobile and Web plan which enables more creative power and precision with expanded access to Photoshop on the web and advanced editing features on mobile.

The free Photoshop mobile app offers premium upgrades through a new Photoshop Mobile and Web plan at $7.99/month or $69.99/annually, which includes additional features on mobile and iPad, along with access to Photoshop on the web.

https://news.adobe.com/news/2025/02/photoshop-mobile-web

MongoDB acquires Voyage AI

February 24, 2025 /

MongoDB, Inc., a database for modern applications, announced it has acquired Voyage AI, a provider of embedding and reranking models for AI applications. Integrating Voyage AI’s technology with MongoDB will enable organizations to easily build trustworthy, AI-powered applications by offering accurate and relevant information retrieval deeply integrated with operational data.

The risk of hallucinations has limited the use of AI applications for mission-critical use cases. These hallucinations typically occur when the AI model lacks sufficient understanding or context of data within an enterprise.

Companies need high-quality retrieval that ensures the most relevant information is extracted from their data with precision. Voyage AI’s advanced embedding and reranking models enable applications to extract meaning from specialized and domain-specific text and unstructured data—ranging from legal and financial documents to images, code, and enterprise knowledge bases. Their models are trusted by Anthropic, LangChain, Harvey, and Replit. Currently, Voyage AI’s embedding models are the highest-rated zero-shot models in the Hugging Face community. Voyage AI’s expertise in embedding models and retrieval architectures will enhance MongoDB’s AI capabilities to solve challenging problems with building and scaling AI applications.

Voyage AI’s embedding and reranking models will remain available through Voyage AI, AWS Marketplace, and Azure Marketplace.

https://www.mongodb.com/blog/post/redefining-database-ai-why-mongodb-acquired-voyage-ai

Databricks announces launch of SAP Databricks

February 13, 2025 /

Databricks, a Data and AI company, today announced the launch of SAP Databricks, a strategic product and go-to-market partnership with SAP that natively integrates the Databricks Data Intelligence Platform within the newly launched SAP Business Data Cloud. The partnership combines business data that is in SAP with the Databricks platform for data warehousing, data engineering, and AI all governed by Databricks Unity Catalog. Databricks recently announced $15B in fundraising and intends to earmark a quarter of a billion dollars ($250M) to help make customers and system integrator partners successful with SAP Databricks across deployment and migrations, to unlock the business value of SAP data.

SAP Databricks allows customers to combine their SAP data with the rest of their enterprise data easily. Through bi-directional sharing of data via Delta Sharing between their SAP Databricks environment and their native Databricks (non-SAP) environment, they can unify all their data without complicated data engineering. The entire data estate is then consistently governed and secured with Unity Catalog so enterprises can build on a trusted foundation, allowing enterprises to conduct exploratory data science and SQL analytics at scale with a full understanding of the business semantics.

https://www.databricks.com/blog/introducing-sap-databricks

Sprinklr announces new integration with Bluesky for insights and publishing

February 13, 2025 /

Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, today announced a new integration with Bluesky for insights and content publishing. The partnership allows Sprinklr customers to integrate Bluesky into global marketing and insights strategies. 

The rapid growth and engagement levels on Bluesky led Sprinklr customers to ask Sprinklr to help them seamlessly integrate the platform into their global strategies.

Customers can now leverage the Sprinklr platform to engage audiences on Bluesky, deliver consistent content, track key metrics, and gather insights to inform brand strategies. Bluesky provides a unique level of control to users over their experiences on the platform. This approach is important and differentiating, as it leads to strong communities tailored toward shared interests. The community on Bluesky is organic and highly engaged, and if brands can create content that engages users in an authentic way, they can get a massive return. With this new API integration, Sprinklr offers customers the ability to:

  • Create, manage, and publish content to Bluesky through Sprinklr
  • Include Bluesky data in social listening dashboards and research
  • Track Broader analytics and insights to inform business strategy

For more information on integrating Bluesky into your social channel strategy, visit the Sprinklr website or contact your Sprinklr representative. 

https://www.sprinklr.com

accessiBe updates accessFlow for native web accessibility

February 13, 2025 /

accessiBe, experts in web accessibility solutions, announced the launch of accessFlow 2.0, the newest addition of its AI-powered web accessibility management solutions that help developers address accessibility barriers at the code level.

Building on accessFlow 1.0, accessFlow 2.0’s newest features simplify accessibility management, from site inception to production, by identifying issues, delivering actionable insights, and implementing fixes through its integration directly into development workflows and CI/CD pipelines. Compatible with frameworks including ReactJS, Angular, and more, accessFlow 2.0 works with existing processes to ensure accessible code is deployed consistently. By embedding accessibility within the software development lifecycle (SDLC), developers can achieve lasting accessibility improvements at a native level across web projects in alignment with the Web Content Accessibility Guidelines (WCAG) and compliance with regulatory requirements

Empowering Data-Driven Decisions – The enhanced dashboard delivers clear insights into accessibility issues, trends, and priorities.

Streamlined Issue Management – The new Explore Page aggregates and categorizes accessibility issues, allowing users to prioritize and manage them by severity or WCAG rules.

Robust Ticketing Synchronization – accessFlow 2.0 integrates with major ticketing systems like Jira, Asana, and ClickUp.

Real-Time Notifications – Real-time notifications keep users updated on audit results, mentions, full audit failures, and task assignments.

https://accessibe.com

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