Category: Content management & strategy (Page 2 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Semantic Web Company and Ontotext merge to create Graphwise

October 23, 2024 / NewsShark

Semantic Web Company and Ontotext today announced the two companies have merged to become Graph AI provider, Graphwise. Semantic Web Company brings expertise in knowledge engineering, semantic AI and intelligent document processing, while Ontotext brings a versatile graph database engine and AI models for linking and unifying information.

Combining Ontotext GraphDB’s data management capabilities with PoolParty, knowledge and content management offerings from Semantic Web Company, Graphwise has created a comprehensive knowledge graph management platform, which includes complete multi-modal data support – unstructured, semi-structured and structured data. The Graphwise Platform, will enable customers to benefit from:

Sophisticated, accurate and reliable AI applications that leverage the power of knowledge graphs for applications like Graph RAG, NLP, recommendation systems, and predictive analysis.
Support unstructured and semi-structured data management into data fabric processes.
The ability to scale effortlessly, while ensuring data remains well-structured and classified. This enables businesses to build AI systems capable of navigating vast networks of interconnected information without sacrificing accuracy or performance.
Enhanced flexibility in designing models by providing the tools necessary in one platform to simplify architectural decisions.
A combined partner ecosystem and a broader market which creates more opportunities, including significantly larger project volumes.

https://graphwise.ai

Perplexity introduces Internal Knowledge Search and Spaces

October 17, 2024 / NewsShark

From industry professionals to hobbyists, people use Perplexity in ways we never imagined, but we want to give users even more flexibility and control over the types of sources they prompt, which is why we’re excited to introduce Internal Knowledge Search and Spaces.

While file upload has been part of Perplexity for some time, one of our most requested features has been the ability to search internal files alongside the web. With Perplexity Pro and Enterprise Pro, you can now search across both public web content and your own internal knowledge bases. Seamlessly access and synthesize the best information from all sources to get the answers you need, faster.

We’ve also reinvented how teams research and organize information with Perplexity Spaces — AI-powered collaboration hubs that can be customized to your specific use case. You can invite collaborators, connect internal files, and customize the AI assistant by choosing your preferred AI model and setting instructions for how it should respond.

Spaces gives you access controls over who can access your research and files. For Enterprise Pro customers files and searches are excluded from AI training by default. Pro users can choose to opt out of AI training in their settings.

https://www.perplexity.ai/enterprise

Sitecore launches Sitecore Stream

October 16, 2024 / NewsShark

Sitecore, a digital experience software provider, today announced Sitecore Stream to address challenges and opportunities faced by enterprise marketing teams. Built on Microsoft Azure OpenAI Service, Sitecore Stream helps orchestrate a seamless marketer experience across Sitecore solutions, including XM Cloud, Content Hub, and Experience Platform (XP).

Sitecore Stream leverages generative AI to simplify marketing workflows and enhance productivity through orchestration, content intelligence, and automated assistance. Sitecore Stream leverages Sitecore’s composable product architecture, enabling full interoperability across a brand’s existing martech stack, with built-in AI guardrails to help preserve brand compliance and data privacy. Sitecore Stream includes:

Brand-aware AI: Helps align marketers’ actions, recommendations, and experiences with the organization’s brand identity, values, and guidelines.
AI-enhanced workflows: Automates repetitive tasks to accelerate execution and boost collaboration. These workflows may be creating content, building a website page, or A/B testing a call to action to help marketers stay in a productive flow.
Generative copilots: For brand, brief, content, and experience creation and optimization, these help marketers stay true to their brand and brief as they complete their work.

Sitecore Stream capabilities are available today.

https://www.sitecore.com/products/sitecore-stream

MongoDB releases MongoDB 8.0

October 2, 2024 / NewsShark

MongoDB, Inc. released MongoDB 8.0, providing performance improvements, reduced scaling costs, and additional scalability, resilience, and data security capabilities. MongoDB 8.0 is available on AWS, Google Cloud, and Microsoft Azure through MongoDB Atlas, on MongoDB Enterprise Advanced for on-premises and hybrid deployments, and as a free download with MongoDB Community Edition. Capabilities:

Optimized performance for a wide variety of applications.
Architectural optimizations reduced memory usage and query times, has more efficient batch processing capabilities, and handles higher volumes of time series data.
Encryption that unlocks new use cases.
Queryable Encryption allows customers to encrypt sensitive application data, store it securely and run expressive queries on the encrypted data for processing.
Faster horizontal scaling for high availability.
Sharding improvements in MongoDB 8.0 distribute data across shards faster without the need for additional configuration.
Resilience for unexpected application demand.
The ability to set a default maximum time limit for running queries, to reject recurring types of problematic queries, and to set query settings to persist through events like database restarts.
Reduced costs and increased scale for vector applications.
With vector quantization, customers can build a wide range of search and AI applications at higher scale and lower cost.

https://www.mongodb.com/products/updates/version-release

Movable Ink adds Da Vinci to Adobe Experience Cloud integrations

October 1, 2024 / NewsShark

Movable Ink announced the integration of Movable Ink Da Vinci and Adobe Journey Optimizer. This adds to existing Movable Ink built integrations into Adobe Experience Cloud applications, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign.

The new integration of Movable Ink Da Vinci, an AI-powered content personalization solution, and Adobe Journey Optimizer accelerates the creation of custom marketing content for high-volume campaigns. When orchestrating customer journeys in Adobe Journey Optimizer, joint customers can leverage their enterprise-specific data and campaign assets to inform the intelligent assembly and personalization of email templates and content variations unique to each subscriber. Customers can then bring those assets into Adobe Journey Optimizer to further personalize, optimize, and deploy their email marketing campaigns. This builds on existing integrations between Movable Ink Da Vinci and Adobe Campaign, which aims to maximize customer engagement for large-scale campaigns and reach dormant subscribers.

Movable Ink has also built existing integrations between Adobe and Movable Ink Studio – an open-time, in-the-moment content-generation solution. In Movable Ink Studio, brands can leverage insights from applications like Adobe Real-Time CDP, Commerce, and Target to generate personalized content for email and mobile messages.

https://movableink.com/adobe-and-movable-ink

Magnolia integrates Magnolia DXP with Veeva Vault PromoMats

September 30, 2024 / NewsShark

Magnolia announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows marketing teams to create and edit healthcare professional (HCP) portals, brand sites, and patient portals in the Magnolia DXP using medical, legal, and regulatory (MLR) approved assets from Vault PromoMats. Mutual life sciences customers can streamline content management and deliver compliant promotional materials faster across channels.

The Magnolia DXP integrates DAM, CMS, CDP, CRM, and analytics systems to consolidate a commercial organization’s digital ecosystem onto a single interface. Marketing teams use their preferred systems, while giving biopharma companies a common way to create digital content and experiences across brands. The Magnolia connector unifies authoring in the Magnolia DXP and simplifies content reuse, claims management, and publishing in different portals and websites.

With the Magnolia DXP configured with Veeva login credentials, marketers can access MLR-approved product claims, images, text, and modular assets in Vault PromoMats from Magnolia for smoother content authoring and publishing on multiple channels. Vault PromoMats remains the single source of truth, updates are made in real time so that portals, sites, and applications built in Magnolia always display the latest compliant content.

https://www.magnolia-cms.com

Optimizely to acquire NetSpring

September 30, 2024 / NewsShark

Optimizely, a digital experience platform (DXP) provider and experimentation platform, announced it has signed a definitive agreement to acquire the warehouse native analytics platform NetSpring. With this acquisition, Optimizely’s DXP will provide “warehouse native” analytics, enabling customers to tie experimentation and other digital experience activities to business metrics and outcomes that resides in customers’ data warehouses. Experimentation teams can also apply Optimizely’s Stats Engine and advanced analysis to data inside a customer’s data warehouse to gain access to visualization capabilities. Based on the technology that NetSpring provides, all of this can happen without extracting data out of cloud data warehouses such as Snowflake, Databricks, Google BigQuery or Amazon Redshift, which maximizes speed, minimizes cost and protects customer data privacy. The new capabilities will also serve as the future analytics platform across all of Optimizely One, an operating system for marketers.

Founded in 2019 by the same team as Business Intelligence (BI) company ThoughtSpot, NetSpring is an advanced platform in the warehouse native analytics space. With a proven product and large enterprise deployments, NetSpring will quickly complement Optimizely’s offerings, starting with experimentation. The transaction, which is expected to be completed in the fourth quarter of 2024, is subject to customary closing conditions.

https://www.optimizely.com/netspring

Contentstack adds visual building capabilities to CMS

September 24, 2024 / NewsShark

Contentstack, a composable digital experience platform (DXP) and Enterprise Headless CMS, announced native visual building capabilities to its platform. Visual Builder’s experience-building capabilities accelerate workflows for marketers. Marketers can now see their work, present and future, in a headless environment. With Contentstack, teams can now natively visualize:

Composability across vendors (e.g. pulling content from a DAM + CMS)
Personalization and audience impersonation
Generative AI authoring
Future iterations of their digital properties

As more organizations adopt Headless CMS technology and composable architectures to support the demands of modern marketing, the need for business users to be able to visualize their work has steadily increased. Digital experience creation moved to the back end, leading to complicated planning and trial-and-error processes. Contentstack’s Visual Builder offers a full set of tools for users to create and see their work in real time, across any persona.

Developers and designers will also be able to build components and layouts with drag-and-drop functionality, maintaining firm guardrails around how a content author’s work will look.

https://www.contentstack.com/platforms/visual-building

Category: Content management & strategy (Page 2 of 471)

Semantic Web Company and Ontotext merge to create Graphwise

Perplexity introduces Internal Knowledge Search and Spaces

Sitecore launches Sitecore Stream

MongoDB releases MongoDB 8.0

Movable Ink adds Da Vinci to Adobe Experience Cloud integrations

Magnolia integrates Magnolia DXP with Veeva Vault PromoMats

Optimizely to acquire NetSpring

Contentstack adds visual building capabilities to CMS

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