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Category: Content management & strategy (Page 1 of 472)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Contentstack acquires Lytics

January 8, 2025 /

Contentstack, a composable digital experience platform (DXP) provider, today announced its acquisition of Lytics, a real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community. 

With the Lytics acquisition, Contentstack addresses the actionable first-party data activation side of the equation. The technology gives brands:

  • Real-time engagement data and audience insights for both known and unknown visitors.
  • The ability to easily create audience profiles and segments out-of-the-box.
  • A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly.

The Lytics acquisition creates a combined entity with over 500 customers and 500 employees.

https://www.contentstack.com ■ https://www.lytics.com

Graphlit Agent Tools Library streamlines unstructured data ingestion and AI agent workflows

December 31, 2024 /

Unstruk Data Inc, an AI software provider, introduced the Graphlit Agent Tools Library, now live on GitHub (github.com/graphlit/graphlit-tools-python). This new toolkit builds on Graphlit’s RAG-as-a-Service platform capabilities, enabling developers to rapidly build AI agents that streamline data handling and LLM-driven workflows. By eliminating infrastructure complexities, Graphlit positions itself as a comprehensive solution for organizations seeking to harness large language models (LLMs) and unstructured data at scale. Features include:

  • Multi-Agent Orchestration
    Built-in CrewAI integration offers a streamlined path to multi-agent collaboration without heavy coding.
  • Extensive Data Connectivity
    Ingest data from Google Drive, OneDrive, Dropbox, SharePoint, Notion, Intercom, Zendesk, Slack, Teams, GitHub, Jira, Linear, ensuring seamless integration of diverse sources into agentic workflows.
  • Robust RAG Tools
    Offers built-in capabilities for PDF OCR, content chunking, vector embeddings, and RAG conversation history in a single library of agent tools.
  • Multi-Model Compatibility
    Integrates with top LLMs (OpenAI, Anthropic, Cohere, Google AI, Groq, Mistral, etc.) for context-rich, near-real-time decision-making.
  • Multimodal Data Support
    Ingest and process diverse data types—including text, audio, video, and images—with automatic transcription and image embeddings for deeper AI insights.
  • Azure-Native Security
    Inherits enterprise-grade encryption, auto-scaling via Azure Functions, and compliance readiness (SOC 2, GDPR, HIPAA) from Microsoft Azure, ensuring robust governance for sensitive data.

https://www.graphlit.com

Brightcove partners with Acquia

December 18, 2024 /

Brightcove, a streaming technology company, is sharing enhancements to its platform through strategic partnerships to enhance the video content creation, distribution and monetization, and to help customers build more cohesive, easy-to-deploy martech stacks.

The relationship with Acquia is part of a broader initiative to co-sell and co-market integrated solutions that drive mutual customer success. For example, Brightcove has been able to grow its enterprise customer base across industries, including financial services, healthcare, travel and tourism, and technology, as well as media companies. With Brightcove’s capabilities integrated within Acquia’s DAM (digital asset management) and the Drupal CMS, system integrators and agency partners have a video solution to add to these digital experience platform (DXP) practices, especially for clients who leverage video as a critical part of their digital strategy. 

Brightcove’s integration with Acquia DAM centralizes the storage and management of images, videos and documents, improving content deployment speeds. Brightcove’s APIs further extend the reach of Acquia’s capabilities, including the Brightcove Video Connect for Drupal. Customers can manage Brightcove video and players in their Drupal site from a single interface. Together, Brightcove and Acquia allow for a broader distribution of interactive video experiences that increase viewer engagement, and optimize marketing outcomes.

https://www.brightcove.com/en/company/press/brightcove-partners-with-acquia-to-benefit-customers

Grammarly to acquire Coda

December 17, 2024 /

Grammarly, an AI assistant, announced its intent to acquire productivity platform Coda. Coda’s CEO and Co-Founder Shishir Mehrotra will become the CEO of Grammarly. The addition of Coda’s AI tools and surfaces aims to transform Grammarly into an AI productivity platform for apps and agents where customers can unlock access to company knowledge, generative AI chat, a productivity suite, and capable, trusted AI agents to work smarter and faster.

With this acquisition, Grammarly is increasingly focused on the future of how AI agents can, not only improve applications, but also benefit the entire enterprise with increased productivity. Grammarly understands the infrastructure needed to deploy it at scale and the value of integration across applications. Grammarly’s AI agents, include authorship, plagiarism detection, and proofreading.

Coda has spent the past few years perfecting Coda Docs, a flexible productivity suite. Most recently, they’ve introduced Coda Brain, which unlocks company knowledge across enterprise applications.

Grammarly and Coda products will continue to work the way customers know. Grammarly is focused on making its AI assistant smarter and more contextually aware with company knowledge from Coda Brain, enabling permission-aware connections with other systems and applications, from email and documents to CRM and project trackers.

https://coda.io/blog/about-coda/grammarly-acquires-coda ■ https://www.grammarly.com/blog/company/grammarly-acquires-coda

RWS releases Tridion Sites 10.1

December 17, 2024 /

RWS, a provider of technology-enabled language, content and intellectual property solutions, announced the availability of Tridion Sites 10.1. The latest version of RWS’s web content management platform includes several new features that enable more granular control and management of global content, multilingual marketing campaigns and digital experiences. New features include:

  • Sophisticated localized brand control: Enhanced BluePrinting capability enables more precise control over localized content. Marketers can rapidly and centrally create and update global digital experiences while delegating control over local campaigns to in-country teams.
  • Improved localization with new Context Views for translators: Allows internal and external translation teams to better understand the context of their translations by directly viewing the web page they are translating and follow localization guidance from the web team.
  • More connectors and partners: As a composable Digital Experience Platform (DXP), Tridion Sites offers access to more connectors and partners, helping organizations build feature rich digital customer experiences while leveraging the latest innovations in AI, generative AI, digital asset management, governance and compliance.

New integrations and partnerships include TravelLaunch Pro from Lux Interactive; AAAnow .ai for website quality, compliance and accessibility; and ai12z, for AI-powered digital assistants.

https://www.rws.com/about/news/2024/rws-launches-latest-version-tridion-sites

Brightcove launches Marketing Studio for Sales

November 14, 2024 /

Brightcove launched Brightcove Marketing Studio for Sales, for global sales teams to easily create and deploy personalized video content. The video engagement platform gives companies control over brand and quality standards while providing unified measurement and insights across content and touch-points. Sales teams can create personalized video experiences for prospects and customers without needing video production expertise. 

  • Centralized brand management: Create and control centrally managed video templates with embedded brand guidelines and streamlined approval processes.
  • Integration: Aligns with existing martech stacks, workflows, and processes, for rapid adoption by sales teams.
  • Scalable video personalization: Publish videos on branded landing pages and social platforms, and with Brightcove’s AI Universal Translator (expected availability January 2025) sales can engage global audiences in over 130 languages.
  • User-friendly video creation: The platform’s user-friendly tools allow sales teams to record new content, swap footage, add voiceovers, include music and graphics, and implement interactive elements.
  • Enhanced engagement and analytics: Built-in video analytics deliver insights into prospect engagement, completion rates, and impressions.

Brightcove Launches Marketing Studio For Sales, Putting Video In The Hands Of Global Sales Teams To Drive Engagement And Accelerate Business Results

Elastic announces AI ecosystem to accelerate GenAI application development

November 14, 2024 /

Elastic a Search AI Company, announced its AI ecosystem to help enterprise developers accelerate building and deploying their Retrieval Augmented Generation (RAG) applications. The Elastic AI Ecosystem provides developers with a curated, comprehensive set of AI technologies and tools integrated with the Elasticsearch vector database, designed to speed time-to-market, ROI delivery, and innovation.

The Elastic AI Ecosystem offers developers pre-built Elasticsearch vector database integrations from a trusted network of AI companies to deliver seamless access to the critical components of GenAI applications across AI models, cloud infrastructure, MLOps frameworks, data prep and ingestion platforms, and AI security & operations. These integrations help developers:

  • Deliver more relevant experiences through RAG
  • Prepare and ingest data from multiple sources
  • Experiment with and evaluate AI models
  • Leverage GenAI development frameworks
  • Observe and securely deploy AI applications

The Elastic AI Ecosystem includes integrations with Alibaba Cloud, Amazon Web Services (AWS), Anthropic’s Claude, Cohere, Confluent, Dataiku, DataRobot, Galileo, Google Cloud, Hugging Face, LangChain, LlamaIndex, Microsoft, Mistral AI, NVIDIA, OpenAI, Protect AI, RedHat, Vectorize, and Unstructured.

https://ir.elastic.co/news/news-details/2024/Elastic-Announces-AI-Ecosystem-to-Accelerate-GenAI-Application-Development/default.aspx

Snowflake announces availability of Unistore with Hybrid Tables

November 12, 2024 /

Snowflake announced its modern approach to bring transactional and analytical data together in a single, unified platform with Unistore. Unistore is powered by Hybrid Tables (now available on AWS), a table type that enables fast, high-concurrency point operations to support transactional workloads. With Unistore, customers can simplify their data architectures, while ensuring consistent security and governance across their data. 

As a part of Unistore, Hybrid Tables intelligently identify when a query is transactional or analytical in nature to provide customers with the most optimal query performance. Hybrid Tables run double-digit millisecond point operations alongside users’ analytical queries, all within Snowflake. With Hybrid Tables, organizations can now harness all of their data to unlock various use cases including:

  • State Management: Enabling users to maintain application and workflow state in real-time, removing the need to manage multiple database systems.
  • Data Serving: Empowering users to serve low-latency data for their apps, without having to move between databases, while maintaining a unified governance and security model.
  • Building Lightweight Transactional Apps: Helping users build lightweight transactional apps with Snowflake’s expanded support for transactional capabilities, simplifying both app development and their architectures.

https://www.snowflake.com/en/blog/unistore-general-availability

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