The Gilbane Advisor

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Category: Content management & strategy (Page 1 of 477)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Box announces AI Platform to bring AI Agents to enterprise content

May 15, 2025 /

Box, Inc., an Intelligent Content Management (ICM) platform, announced the next evolution of its Box AI with a new generation of AI Agents designed to transform how organizations work with content. Customers will be able to leverage AI Agents for Search, Deep Research, and enhanced data extraction to uncover more value from their content in Box. Box also introduced a new Box AI Agent for Microsoft 365 Copilot that allows users to search, analyze, and act on Box content directly within Microsoft 365.

Box AI Agents are built with a layered approach, starting with enterprise knowledge found in Box, the Agents then leverage AI models from Amazon, Anthropic, Google, IBM, Meta, OpenAI, and xAI to best match the task’s demands. Every Agent is aligned to an objective, and follows a set of structured instructions that guide its actions. Users will be able to interact with Box AI Agents to extract insights from content and automate enterprise workflows. Box AI Agents can also be customized in Box AI Studio. 

Box AI Agents will be able to analyze large volumes of enterprise content to extract meaning and trends — automatically identifying the most relevant files using Box’s secure, permission-aware, retrieval-augmented generation (RAG) framework. 

https://blog.box.com/content-ai-virtual-summit-may-2025

Foxit launches enterprise Smart Redact Server

May 14, 2025 /

Foxit, a provider of PDF and eSignature products and services, announced Smart Redact Server, a new AI-driven platform built to automate the redaction of sensitive data at scale across enterprise environments. Designed for organizations that manage large volumes of regulated content, the solution enables legal, financial, healthcare, and compliance teams to detect and redact classified, personally identifiable (PII), and other sensitive information.

Smart Redact Server equips teams tasked with data privacy and regulatory compliance, including enterprise administrators, legal and compliance departments, financial institutions, and healthcare organizations with a scalable way to identify and redact sensitive content, whether it’s personally identifiable information (PII), financial records, or protected health data. Features: 

  • AI-powered detection and redaction of PII, financial, legal, and medical data 
  • Batch processing and scheduled scans automate compliance workflows, reduce manual effort 
  • Support for 47 file types, including PDF, DOCX, scanned images, HTML, JSON, XML 
  • Cloud-native SaaS platform with integration across OneDrive, SharePoint, AWS S3, and Box 
  • Zero data retention policy with AES-256 and SSL 2048-bit encryption for in-place, secure document processing 
  • Regulatory compliance with GDPR, HIPAA, CCPA, SOX, ISO 27001, and SOC 2 Type II 
  • Role-based team management, audit trails, and reusable redaction templates tailored by industry and region.

https://redact.foxit.com/

Algolia unveils AI Agents for Salesforce and Adobe

May 8, 2025 /

Algolia, a AI-native search and discovery platform, announced a new AI agent experience that illustrates how autonomous systems can act on real-time data across enterprise platforms. Demonstrated using Salesforce’s Agentforce and integrated with Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), and Salesforce Commerce Cloud (SFCC), Algolia shows what’s possible when agents are equipped with live, structured context, without latency or hallucination.

Algolia semantically interprets user intent, retrieves structured content from its index containing data from multiple customer datastores, and assembles context-aware responses in real time—bridging the gap between front-end agent platforms like Agentforce and the backend systems that hold critical content and customer signals.

Algolia handles this orchestration through its AI-native search engine, which retrieves the most relevant information from its index, content that has been ingested and structured from platforms like Adobe Experience Manager (AEM), Salesforce Commerce Cloud (SFCC), and Adobe Experience Platform (AEP). Whether surfacing personalized media, live product availability, or behavioral attributes, Algolia assembles responses that reflect the full customer context and returns them in milliseconds. The result is an agent experience that feels intuitive, precise, and deeply responsive to user needs.

https://www.algolia.com/about/news/algolia-unveils-new-real-time-context-aware-ai-agents-across-salesforce-and-adobe

Optimizely updates OpaI

May 7, 2025 /

Optimizely, a digital experience platform (DXP) provider, introduced the next evolution of Optimizely Opal. With an all-new user interface and a direct embed across the Optimizely One product suite, Opal unlocks use cases for marketing and digital teams—from task automation, to brand content creation, and experimentation analysis.

Opal builds context windows by combining diverse data sources from an organization’s corporate knowledge, including existing assets, campaign performance, and experimentation results. Opal is enhanced by Optimizely’s domain expertise incorporating content and experimentation practices. Opal agents leverage dozens of tools built for marketing that integrate with external systems. Users can fine-tune with custom instructions and orchestrate these agents within workflows. Enhancements include:

  • A redesigned platform experience puts marketers in control with features like Instructions, a dedicated user interface to manage new and pre-built agents, and Chat which is persistent across all Optimizely products.
  • A pre-built tool library helps marketers with analyzing webpages, creating presentation decks, and conducting keyword research.
  • Specialized agents for marketing tasks, each equipped with instructions and tools to deliver results or complete actions on marketers’ behalf.
  • Agent workflows allow admins to combine multiple Specialized Agents to work together—either step-by-step or at the same time.

https://www.optimizely.com/ai

Bloomreach adds marketing and e-commerce features

May 6, 2025 /

Bloomreach, an agentic platform for personalization, announced features to transform AI-driven personalization and customer engagement across marketing and product discovery. From workflows to conversational search, these features highlight agentic AI.

Marketing:

  • Autonomous Marketing Agents: AI-powered agents to help marketers automate and execute the entire campaign creation process.
  • Recommendations+ : Analyzes each customer’s journey and behavior in real-time to recommend products that align with a customer’s preferences.
  • Contextual Personalization: Automates personalization through the delivery of individualized emails, mobile messages and onsite experiences to each customer.

⠀Conversational Shopping:

  • Search Triggered Conversations: Launches a personalized conversation directly from the search bar and acts as an integrated shopping assistant.
  • Embedded Conversations: Brings Clarity’s conversational capabilities directly to Product Detail Pages (PDPs) and Product Listing Pages (PLPs).

⠀Search:

  • Personalization Studio: Learns from live customer signals and optimizes in real-time to reflect current shopper intent.
  • Ranking Studio: Gives practitioners control to integrate critical business signals like margins or offline sales into search algorithms.
  • Multi-language search: Expands global reach by extending autonomous search across 33 supported languages.
  • Conditional Slot Merchandising: Elevates product placement by allowing the merchandiser to define their own business-driven conditions so AI can autonomously populate product grids and placements.

https://www.bloomreach.com/en/news/2025/bloomreach-unveils-the-features-ushering-in-the-agentic-era-of-marketing-and-ecommerce/

Syncro Soft releases Oxygen Content Fusion 8.1

April 24, 2025 /

Syncro Soft, developer of the Oxygen XML suite of products, released Oxygen Content Fusion 8.1, a web-based collaboration platform for content creation and review. Version 8.1 is focused on streamlining DITA content management and collaboration by introducing more flexible project creation, enhanced file comparison and merging capabilities, and new AI-enabled features through integration with the Oxygen AI Positron Assistant 5.0.

  • Users can start projects immediately even before linking to a Git repository and create them from predefined templates. Publications from existing DITA-OT project files can be imported and used for editing and validation context.
  • The file comparison and merging tool includes a Differences View to track replies and review comments. Ignoring white-spaces enables focusing on meaningful content differences, rather than cosmetic formatting changes.
  • With AI Positron Assistant 5.0 integration users can attach Word, PowerPoint, and PDF files for context in AI interactions. The DITA document conversion and topic analysis enables restructuring and updating content.
  • Custom AI actions can be developed or existing ones filtered to suit specialized use cases. An external text or Markdown file may be leveraged for prompts.
  • Updated components include the latest Oxygen XML Web Author 27.1.0 for visual XML editing and Oxygen Publishing Engine 27.1.

https://www.oxygenxml.com/content_fusion/whats_new.html

Access Innovations releases catalogue of 53 Knowledge Domains

April 24, 2025 /

Access Innovations, Inc, provider of Data Harmony software solutions, has announced its catalogue of more than 50 Knowledge Domains are now available as stand-alone products for use in thesauri or taxonomies.

A Knowledge Domain is an outline of expertise for a specific topical or content area formatted as a taxonomy (hierarchy) or thesaurus (with full records for every term). Knowledge Domains enhance knowledge management systems by enabling tagging, improving search accuracy, supporting web navigation, facilitating and semantic fingerprinting.

Knowledge Domains are designed to immediately improve the workflow efficiency of existing knowledge management systems by reducing search times and yielding more relevant search results. For new systems, Knowledge Domains can provide a fast plug-and-play solution or be an ideal starting point from which to create a narrower, custom taxonomy.

Domains include a Medicinal Plant Names Service (MPNS) domain developed in partnership with the Royal Botanic Gardens at Kew that has an average of 16.6 synonyms per plant name and a NASA database that contains the authorized subject terms by which the documents in the NASA Aeronautics and Space Database are indexed and retrieved.

Medical domains include current diagnostic codes from the American Medical Association for medical coding and payment, the International Classification of Diseases maintained by the Centers for Medicare and Medicaid services, and others.

 https://www.accessinn.com/knowledge-domains/

Adobe announces updated Firefly

April 24, 2025 /

Adobe updated Firefly, their all-in-one app for AI-assisted content ideation, creation and production. Firefly empowers creators to generate images, video, audio and vectors from a single place with creative control, iterate on their creations across Adobe’s creative apps and seamlessly deliver them into production. The choice of partner models includes Google Cloud and OpenAI and AI-powered tools deeply integrated into Creative Cloud apps.

Firefly includes all of Adobe’s commercially safe creative AI models, including the new Firefly Image Model 4 for lifelike images, the new Firefly Image Model 4 Ultra for detail and complexity and the Firefly Video Model which generates footage from text prompts and images with creative control.

Firefly also provides creative professionals with the choice to explore in different aesthetic styles using models from partners, with Google Cloud and OpenAI models available today and models from partners including fal .ai, Ideogram, Luma, Pika and Runway available in the coming months. The all-new Firefly Boards, now in public beta in Firefly, gives creators an AI-first surface for moodboarding, exploring creative concepts, iterating on hundreds of variations at once and collaborating on ideation. 

Creators can use Firefly on the web today, with the mobile app coming soon.

https://www.adobe.com/ai/overview/firefly/gen-ai-approach.html

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