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Category: Content management & strategy (Page 1 of 473)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Databricks announces launch of SAP Databricks

February 13, 2025 /

Databricks, a Data and AI company, today announced the launch of SAP Databricks, a strategic product and go-to-market partnership with SAP that natively integrates the Databricks Data Intelligence Platform within the newly launched SAP Business Data Cloud. The partnership combines business data that is in SAP with the Databricks platform for data warehousing, data engineering, and AI all governed by Databricks Unity Catalog. Databricks recently announced $15B in fundraising and intends to earmark a quarter of a billion dollars ($250M) to help make customers and system integrator partners successful with SAP Databricks across deployment and migrations, to unlock the business value of SAP data.

SAP Databricks allows customers to combine their SAP data with the rest of their enterprise data easily. Through bi-directional sharing of data via Delta Sharing between their SAP Databricks environment and their native Databricks (non-SAP) environment, they can unify all their data without complicated data engineering. The entire data estate is then consistently governed and secured with Unity Catalog so enterprises can build on a trusted foundation, allowing enterprises to conduct exploratory data science and SQL analytics at scale with a full understanding of the business semantics.

https://www.databricks.com/blog/introducing-sap-databricks

Sprinklr announces new integration with Bluesky for insights and publishing

February 13, 2025 /

Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, today announced a new integration with Bluesky for insights and content publishing. The partnership allows Sprinklr customers to integrate Bluesky into global marketing and insights strategies. 

The rapid growth and engagement levels on Bluesky led Sprinklr customers to ask Sprinklr to help them seamlessly integrate the platform into their global strategies.

Customers can now leverage the Sprinklr platform to engage audiences on Bluesky, deliver consistent content, track key metrics, and gather insights to inform brand strategies. Bluesky provides a unique level of control to users over their experiences on the platform. This approach is important and differentiating, as it leads to strong communities tailored toward shared interests. The community on Bluesky is organic and highly engaged, and if brands can create content that engages users in an authentic way, they can get a massive return. With this new API integration, Sprinklr offers customers the ability to:

  • Create, manage, and publish content to Bluesky through Sprinklr
  • Include Bluesky data in social listening dashboards and research
  • Track Broader analytics and insights to inform business strategy

For more information on integrating Bluesky into your social channel strategy, visit the Sprinklr website or contact your Sprinklr representative. 

https://www.sprinklr.com

accessiBe updates accessFlow for native web accessibility

February 13, 2025 /

accessiBe, experts in web accessibility solutions, announced the launch of accessFlow 2.0, the newest addition of its AI-powered web accessibility management solutions that help developers address accessibility barriers at the code level.

Building on accessFlow 1.0, accessFlow 2.0’s newest features simplify accessibility management, from site inception to production, by identifying issues, delivering actionable insights, and implementing fixes through its integration directly into development workflows and CI/CD pipelines. Compatible with frameworks including ReactJS, Angular, and more, accessFlow 2.0 works with existing processes to ensure accessible code is deployed consistently. By embedding accessibility within the software development lifecycle (SDLC), developers can achieve lasting accessibility improvements at a native level across web projects in alignment with the Web Content Accessibility Guidelines (WCAG) and compliance with regulatory requirements

Empowering Data-Driven Decisions – The enhanced dashboard delivers clear insights into accessibility issues, trends, and priorities.

Streamlined Issue Management – The new Explore Page aggregates and categorizes accessibility issues, allowing users to prioritize and manage them by severity or WCAG rules.

Robust Ticketing Synchronization – accessFlow 2.0 integrates with major ticketing systems like Jira, Asana, and ClickUp.

Real-Time Notifications – Real-time notifications keep users updated on audit results, mentions, full audit failures, and task assignments.

https://accessibe.com

TransPerfect acquires Apostroph Group

February 12, 2025 /

TransPerfect, a provider of language and AI solutions for global business, today announced that it has acquired Apostroph Group, a Switzerland- and Germany-based language service provider (LSP). Financial terms of the transaction were not disclosed.

Apostroph is an LSP in the DACH region, with significant market share coming from a combination of organic growth and M&A, including its 2017 merger with Germany-based Wieners+Wieners. The company’s global headquarters are in Lucerne, Switzerland, with a total of 10 offices across Switzerland and Germany. Founded in 1994, Apostroph has been headed since 2010 by CEO Philipp Meier. Apostroph will operate as a division within the TransPerfect Global Group and will continue to be led by Meier.

The addition of Apostroph expands TransPerfect’s existing footprint in the highly strategic DACH region, which includes multiple client service, production, and studio facilities in Germany, Austria, and Switzerland.

https://www.transperfect.com

Docugami launches Canadian subsidiary

February 5, 2025 /

Docugami, experts in AI for business documents, announced today it has opened its first international subsidiary, Docugami Canada, to help scale up the company’s collaboration with the Canadian AI sector and make it easier for document-intensive businesses in Canada to leverage Docugami’s document AI technologies to revolutionize their operations.

Docugami’s patented AI Document Engineering technology enables organizations to unlock the vital data contained in their business documents, automatically transforming complex long-form documents into structured, actionable data, enabling businesses to streamline their workflows, improve accuracy and efficiency, and drive better decision-making.

Docugami’s small agentic reasoning models outperform, in 3 top industry public benchmarks, all open-source reasoning models of comparable size and virtually all GPT-4 based LLMs. Docugami’s unique approach allows businesses to create Knowledge Graphs of all the data and information contained in their business documents, then use that data to power agentic workflows to accelerate their business processes.

Docugami already serves a wide range of customers across multiple industries, including insurance, life sciences, real estate, supply chain, and professional services. The company’s technology is designed to handle virtually all types of documents, such as contracts, reports, and regulatory filings.

https://www.docugami.com

Adobe Acrobat AI Assistant adds generative AI features focused on contracts

February 4, 2025 /

Adobe announced new intelligent contract capabilities in Acrobat AI Assistant to simplify working with contracts. The new generative AI features can help customers grasp complex terms and spot differences between multiple agreements so they can better understand and verify the information in these important documents faster and easier. Features include:

  • Contract intelligence: Acrobat AI Assistant automatically recognizes when a document is a contract—including scanned documents—and tailors the experience, generating a contract overview, surfacing key terms in a single click, quickly summarizing information and recommending questions specific to customers’ documents.
  • Straightforward explanations—verified: Acrobat AI Assistant generates summaries and responses with clear language and clickable citations, making it fast and easy to navigate to the source and verify responses.
  • Compare and contrast: Quickly see differences between versions​, check for consistency and catch discrepancies​ across up to 10 contracts, including scanned documents.
  • Secure sharing and signing: Easily review contracts with stakeholders and request e-signatures all in one app.

Adobe Acrobat AI Assistant supplements LLM technologies with the same artificial intelligence and machine learning models behind Liquid Mode to provide a highly accurate understanding of document structure and content, which enhances the quality and reliability of AI Assistant’s outputs.

https://news.adobe.com/news/2025/02/acrobat-ai-assistant-contracts

Brightcove launches AI Content Suite

January 29, 2025 /

Brightcove, a video engagement platform company, announced the launch of its AI Content Suite, the company’s first official general availability release following a customer pilot program in 2024. The suite introduces a range of AI-powered tools to increase the impact of video content, improve business productivity, make it an easier experience for content creators to get more from their content, and drive greater engagement across their audiences. 

The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimization, and translation – which simplify video content production by automating the creation and optimization processes. Features:

  • Rapid, automated conversion of long-form content into engaging short-form clips, highlight reels, and theme-based chapters to maximize reach across channels
  • Conversion of horizontal video content into vertical formats to extend engagement with mobile viewers and across social platforms
  • Enhanced discoverability through auto-generated metadata (including titles, tags and descriptions), ensuring audiences find and engage with relevant content
  • Universal translation capabilities to dozens of languages to extend global reach and make content more accessible (coming soon).

Brightcove ensures tools in the AI Content Suite are backed by its security framework and pledges to never use customers’ content or personal data to train AI models without explicit consent. 

https://www.brightcove.com/company/press/brightcove-launches-ai-content-suite-ga/

TileDB now available in AWS Marketplace

January 23, 2025 /

TileDB, a database designed for discovery, announced its availability through AWS Marketplace. AWS customers now have access to TileDB’s omnimodal capabilities directly within AWS Marketplace, streamlining the purchase and management of TileDB within their AWS environment. This expanded accessibility ensures a more diverse range of organizations can advance research and therapeutic development.

“Frontier” data is novel, large, diverse and complex, extremely valuable. Harnessing its power is key to an organization’s ability to unlock important insights and gain competitive advantage. For example, in healthcare and life sciences, diverse multiomics data is a valuable asset that fosters innovation, providing a clear competitive advantage by dramatically shrinking time to discovery for life-saving therapies. However, existing cloud database management systems struggle to efficiently manage such vast and varied frontier data, including population genomics, single-cell analyses, bioimaging, and other large datasets.

TileDB makes it possible for organizations to catalog all their data centrally, whether common and conventional or frontier and multimodal. This omnimodal architecture not only simplifies data discovery and enables secure collaboration, but also empowers research teams to make breakthrough correlations with speed.

https://tiledb.com

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