The Gilbane Advisor

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Optimizely introduces Content Graph

June 12, 2023 /

Optimizely, a digital experience platform (DXP) provider, introduced Content Graph: a service that developers can use to search and deliver content anywhere. This update to Optimizely’s Content Management System (CMS), makes it possible to repurpose content, provide customized search experiences, and create content blocks, enabling more dynamic content experiences.

Content Graph uses GraphQL, a query language for APIs known for its powerful yet simple form of data fetching. It serves as an on-demand content library that provides a streamlined way to access content, enabling the delivery of content across multiple platforms, channels, and devices. Content Graph extends GraphQL to offer search and full text indexing, speeds served from CDNs, and a universal API that will layer into all Optimizely products beyond just the CMS.

A traditional CMS offers an intuitive interface, ensuring ease of use for marketers; however, it may pose challenges when it comes to repurposing content across channels. On the other hand, a headless CMS addresses this issue but lacks a marketer-friendly interface, which means that it can create dependencies on developers. Optimizely customers no longer have to choose – they can use the CMS in a headless or traditional fashion, or a combination of the two.

https://www.optimizely.com/headless

Bloomreach enhances customer experience with Gorgias integration

June 8, 2023 /

Bloomreach announced businesses using Bloomreach Engagement can now integrate their services with Gorgias , a helpdesk platform designed to streamline customer support operations. As an integral part of the Shopify ecosystem, Gorgias provides essential data about the customer experience and gives Engagement users a more in-depth understanding of the customer journey. Gorgias can help to improve conversion rates and customer satisfaction, ensuring a positive journey from beginning to end. Its integration with Bloomreach Engagement will offer businesses a more in-depth understanding of the customer, ensuring every communication a customer receives is based on a complete understanding of their journey.

It’s essential to have helpdesk data readily available within a marketing platform to consistently offer relevant information and context. By integrating Bloomreach Engagement with Gorgias, marketers using Engagement gain comprehensive insights into all aspects of a purchase. Gorgias assists in refining a marketing team’s personalization efforts and enables the creation of more tailored campaigns.

Gorgias fits into any personalization-driven marketing strategy or campaign. Through this integration, marketers can identify dissatisfied customers, adjust their communications accordingly, enhance personalized experiences for loyal customers, or win back those with bad experiences in the past. Gorgias provides an additional level of insight for Engagement users.

https://www.bloomreach.com/

Adobe announces Firefly for Enterprise

June 8, 2023 /

Adobe announced a generative AI offering that brings Adobe Firefly and Adobe Express to enterprises. Firefly for Enterprise is designed to help enterprises streamline and accelerate content creation while optimizing costs. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate content that can be edited in Express or Creative Cloud. Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications like Photoshop and Illustrator as well as Experience Manager, their CMS solution.

As part of this new offering , users will be able to access Firefly through the standalone Firefly application, Adobe Express and Creative Cloud, and Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding Firefly into their own ecosystem and generating content in the brand’s style and brand language using APIs to increase automation. Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows. The new Adobe Firefly for enterprise offering will be available in the second half of 2023.

https://news.adobe.com/news/news-details/2023/Adobe-Brings-Firefly-and-Express-to-Enterprises/default.aspx

Neo4j announces new integrations with generative AI features in Vertex AI

June 7, 2023 /

Neo4j, a graph database and analytics company, announced an integration with Google Cloud’s generative AI features in Vertex AI, Google’s large language model (LLM) platform. The result helps enterprise customers harness knowledge graphs built on Neo4j’s cloud offerings in Google Cloud Platform for generative AI insights and recommendations that are more accurate, transparent, and explainable. Specifically:

  1. Leverage natural language to interact with knowledge graphs: Vertex AI’s generative AI capabilities can be used to provide a natural language interface to the knowledge graph.
  2. Transform unstructured data into knowledge graphs: Developers can leverage new generative AI capabilities in Vertex AI to process unstructured data, structure it, and load it into a knowledge graph.
  3. Real-time GenAI enrichment: Neo4j databases now have the ability to call Vertex AI services in real-time to enrich knowledge graphs.
  4. Support for vector embeddings: Neo4j can be leveraged to provide long-term memory for large language models through support of vector embeddings. Neo4j’s Graph Data Science supports more than 60 algorithms.
  5. Grounding with knowledge graphs: Grounding is the ability of enterprise customers to validate responses received from large language models against enterprise knowledge graphs. Developers can use LangChain along with Neo4j-based knowledge graphs to enable grounding use cases.

https://neo4j.com

Gilbane Advisor 6-7-23 — Moats, text-to-SQL, semantic search

June 7, 2023 /

This week we feature articles from Jerry Liu, and Scott Brinker.

Additional reading comes from Sarah Perez, Rada Mihalcea, Oana Ignat & Zhijing Jin et al, Ben Thompson, and Airbyte.

News comes from PingCAP, SearchStax, Datometry & Databricks, and Snowflake & Neeva.

All previous issues are available at https://gilbane.com/gilbane-advisor-index/

Opinion / Analysis

The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat

Scott Brinker has a good read inspired by the Google “no moat” memo. He thinks the memo is “right on the money” and makes a convincing case why. (8 min)

https://chiefmartec.com/2023/06/the-key-point-of-googles-we-have-no-moat-memo-on-generative-ai-is-that-ecosystems-are-the-moat/

Combining text-to-SQL with semantic search for retrieval augmented generation

LlamaIndex is already useful for combining proprietary internal and external data and knowledge bases with LLMs to build custom data applications. LlamaIndex creator Jerry Liu describes their latest tool.

“We have created a brand-new query engine… that can query, join, sequence, and combine both structured data from your SQL database and unstructured data from your vector database in order to synthesize the final answer.” (10 min)

https://medium.com/llamaindex-blog/combining-text-to-sql-with-semantic-search-for-retrieval-augmented-generation-c60af30ec3b

More Reading

All Gilbane Advisor issues

Content technology news

PingCAP Unveils TiDB 7.1

With simplified operations and enhanced MySQL compatibility users can accelerate the productivity of developers and infrastructure engineers.
https://www.pingcap.com

SearchStax launches SearchStax for Good

Developers at non-profit organizations can build web and mobile applications without the high cost of managing search infrastructure.
https://www.searchstax.com/ss-for-good

Datometry partners with Databricks

To help enterprises accelerate migrations from data warehouses to the lakehouse without having to rewrite or redefine application code.
https://datometry.com

Snowflake acquires Neeva​

Will incorporate Neeva’s search experience that leverages generative AI across the Data Cloud to benefit customers, partners and developers.
https://www.snowflake.com/blog/snowflake-acquires-neeva-to-accelerate-search-in-the-data-cloud-through-generative-ai/

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

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PingCAP unveils TiDB 7.1

June 5, 2023 /

PingCAP, a developer of distributed SQL database solutions, announced the release of TiDB 7.1, the newest iteration of its open source product, with enhanced features, improved performance, and greater ease of use. TiDB powers all applications with elastic scaling, real-time analytics, and continuous data. With simplified operations and enhanced MySQL compatibility, users can better meet high customer expectations and accelerate the productivity of developers and infrastructure engineers. TiDB 7.1 allows users to:

  • Stabilize business-critical workloads by giving multi-workload stability control to DB operators and significantly improving tail latencies.
  • Speed up workloads with fewer resources via architectural enhancements for higher throughput, lower storage costs, and reduced scaling time.

TiDB 7.1 also makes generally available multiple enhancements and key features added in prior non-stable releases since TiDB 6.5, including:

  • Multi-tenant UX – Allows operators of TiDB to set resource quotas and priority for different workloads.
  • Added flexibility and speed with a multi-value index – Also known as a JSON index, a multi-value index (supported in MySQL) enables an N:1 mapping of index records to data records.
  • Accelerated Time to Live (TTL) – Better performance and resource utilization by parallelizing across TiDB nodes.
  • Accelerated analytics with late materialization.

https://www.pingcap.com

SearchStax launches SearchStax for Good

June 2, 2023 /

SearchStax, a cloud search platform enabling web teams to deliver search in an easy and cost-effective way, announced the launch of a new program, SearchStax for Good, that provides web and mobile development teams a frictionless way to simplify the management of Apache Solr workloads in the cloud.

SearchStax for Good is designed specifically for non-profits to help eliminate both the infrastructure management problem, as well as to remove the high barrier to entry from a budgetary perspective. By offering an extended no-cost period of full-featured service, SearchStax for Good enables qualifying non-profits a way to get search infrastructure up and running immediately, without having to figure out how to re-allocate budget, or needing to first get budget approval.

Upon the initial launch of SearchStax for Good at DrupalCon Pittsburgh 2023, SearchStax for Good will offer non-profit organizations 6 months free of SearchStax Cloud Serverless, a solution that delivers fast, scalable, and cost-effective Solr, thereby giving web and product teams the ability to build quickly and scale automatically while optimizing resource utilization. After the initial six-month period ends, participating organizations can continue using the service at a 40% discounted rate.

https://www.searchstax.com/ss-for-good

Optimizely expands partnership with Contentsquare

June 2, 2023 /

Optimizely, a digital experience platform (DXP) provider, announced it has expanded its partnership with digital experience analytics platform Contentsquare to enhance its experimentation capabilities with comprehensive journey analytics. Zone-Based Heatmaps from Contentsquare is a part of a two-way integration that provides Optimizely Web Experimentation users with insights on customers’ in-page behavior, a deeper understanding of the reasons behind experiments’ performance, and a pathway toward optimized digital experiences.

Available as a Chrome Extension, Zone-Based Heatmaps allows marketing teams to access a holistic view of customer behavior needed to establish always-on optimization that fuels personalization. Zone-Based Heatmaps enables marketing teams to glean and quickly act on unique engagement, conversion, and revenue data for each of its website page elements. Paired with Optimizely, marketers can perform deeper evaluations of ongoing and completed experiments and uncover new, revenue-driving experiments to run.

In addition to Optimizely and Contentsquare customers, this news could help users of Google Optimize who will need an experimentation offering when the platform sunsets on September 30, 2023.

https://www.optimizely.com/insights/blog/optimizely-x-contentsquare-5-ways-were-better-together/

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