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Gilbane Conference program and speakers posted

The Gilbane Conference program and speaker list are now available in addition to the conference schedule and pre-conference workshop schedule and program – there are just a few details to be added. Other changes between now and the conference will be minimal and will be reflected on the site if/as they occur, so check back once in a while.

The schedule for the product labs/case studies presented by sponsors will also be posted shortly.

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Call for Papers for Gilbane Boston 2012 now open

Proposal deadline is May 14th!

This year’s conference takes place November 27-29, 2012, at The InterContinental Boston Waterfront in Fort Point Channel & Boston’s Innovation and Seaport District.

The Gilbane conference is all about helping organizations apply content, web, and mobile technologies to increase communication and engagement with their ecosystem of customers, employees, suppliers, and partners in the most effective and efficient way possible.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution. Companies need to be agile and able to incorporate multiple mobile platforms with different form factors and capabilities, and also need to combine engaging content and interfaces with small devices and big data. Our program will be designed to help.

To submit a proposal for a presentation or panel please see the topics below listed for the four tracks, then read the guidelines and submit your proposal using our proposal submission form. Please feel free to suggest additional topics on the proposal form.

You can also learn more by visiting the conference website at http://gilbaneboston.comwhere you can see information from our 2011 conference.


Customers & Engagement track

Designed for anyone responsible for content, marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business units with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers & strategists. Topics:

  • Web content management
  • Digital marketing
  • Web and mobile analytics
  • User experience
  • Responsive design
  • Localization
  • Social marketing
  • Content strategies
  • Cross-channel marketing
  • e-commerce integration
  • Search engine strategies


Colleagues & Collaboration track

Designed for anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.). Topics:

  • Collaboration tools
  • Social software platforms
  • Adoption strategies
  • Social media metrics
  • Knowledge sharing
  • Federated search


Content Technologies track

Designed for those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what’s possible and what’s coming. Topics:

  • Multilingual technologies
  • Big data
  • Big analytics
  • HTML5
  • Search
  • Semantic technologies
  • Visualization
  • Touch interfaces
  • Content migration
  • Digital asset management
  • Choosing the right technologies
  • Choosing a system integrator


Web & Mobile Publishing track

Designed for those responsible for content creation, management, and multi-channel/multi-lingual publishing, product managers, IT and others that need to learn about new mobile and multi-channel demands, including corporate or commercial publishers, content managers, developement managers. Topics:

  • Mobile development frameworks
  • App development strategies
  • HTML5
  • Multi-channel publishing
  • Ebook readers vs tablets
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to platform

Speaker guidelines • Speaker submission form • Questions?

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Getting to Yes on Enterprise 2.0 in Your Company

Today we highlight Workshop D: Getting to Yes on Enterprise 2.0 in Your Company taking place at Gilbane Boston, November 29, 1:00pm – 4:00pm at the Westin Boston Waterfront.

This workshop provides attendees with the tools to construct a business case for collaborative and social tools in their companies, sell the proposal to senior management, and ensure buy-in and use by company employees. The workshop is a practical blend of presentations and hands-on working sessions where participants will begin to construct their own program for selling and introducing Enterprise 2.0 tools and strategies to their own companies. Topics include:

  • Use cases for key Enterprise 2.0 tools
  • Barriers and objections from senior management and how to counter
  • Elements of a business case for Enterprise 2.0
  • Success factors in introducing Enterprise 2.0 and how to drive utilization,
  • Metrics for measuring the success of Enterprise 2.0 initiatives.

Instructor: Marc Strohlein, Principal Consultant, Agile Business Logic

Register today!

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Social Publishing: Strategic Content as Social Objects in the Extended Enterprise

Today we highlight C5. Social Publishing: Strategic Content as Social Objects in the Extended Enterprise taking place at Gilbane Boston, December 2, 9:40 – 10:40am at the Westin Copley.

Content has always been a focal point of interactions amongst employees, business partners, suppliers, and other members of the extended enterprise. However, the emergence of enterprise social software has placed a renewed importance on strategic content that serves as collaboration objects in digital interactions. This panel will discuss what types of content are strategic social objects in the extended enterprise, why they are important to business performance, and how they should be managed.

Moderators: Geoff Bock, Senior Analyst, Collaboration & Enterprise Social Software, Outsell’s Gilbane Group

Jerry Silver, Senior Product Marketing Manager, EMC Documentum xCP
John Eckman,
Senior Director, Optaros
Doug Gaff,
Director of Technology, NPR Public Interactive

Register today!

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Gilbane expo pass includes keynotes, product labs, reception

For those of you that do not have the time to spend 2 days with us at the Gilbane Boston Conference, we still have a lot going on for you to consider spending a half-day or few hours with is as our guest using your Complimentary Technology Showcase Pass.

Your pass includes the option to attend one or both of the conference Keynotes, Product Labs, full access to the exhibit area and the conference reception on December 1st. It is worth the effort to plan your time in advance. Here is a quick list of the activities to consider:

Wednesday – December 1, 2010

  • Opening keynote session with Marie Williams, Senior Director, Web Innovation, Global Online Services, Hilton Worldwide; Keith Cook, Global eBusiness Officer, ACE Group and Aaron Hill, Senior Director, Online Strategy & Services, SAS
  • Product Labs starting at 11:00am – 4 labs today
  • Second Keynote – Industry Analyst DebateWhat’s Real, What’s Hype, and What’s Coming with Hadley Reynolds, Director, Content & Digital Media Technologies, IDC; Stephen Powers, Senior Analyst, Forrester; Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group; Tony Byrne, Founder, The Real Story Group & CMS Watch; Kathleen Reidy, Senior Analyst, 451 Group
  • Expo Area and Networking10:00am to 6:00pm
  • Reception, Technology Demos, and Networking5:00pm to 6:00pm

Thursday – December 2, 2010

  • Product Labs starting at 8:30am – 6 labs today
  • Lunch Reception, Technology Demos, and Networking from 12:30pm to 2:00pm
  • Expo Area and networking at 10:40pm to 2:00pm

There is still time to take advantage of a special $200 discount off the Conference Plus package, the Pre-Conference Workshop & Conference package and the Conference Only options – just use the discount code “Gilbane“. Learn from the unique collection of leading practitioners, analysts, and technologists that can only be found at the Gilbane Conference!

Technology showcase hours
Wednesday, December 1: 10:00 am – 6:00 pm
Thursday, December 2: 10:00 am – 2:00 pm

See the conference program & speakers at:

See the complete conference schedule at:

See the in-depth pre-conference workshops at:

Sign-up for your FREE Technology Showcase Pass at:

See you in Boston!

The Lighthouse Seminars & Gilbane Group Team

Gilbane Boston 2010
Westin Copley Place
November 30 – December 2, 2010

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Network with the CMS experts at Gilbane Boston

Converse with the experts at the Conference, in the Exhibit Area and in the Hallways.
November 30 – December 2, Boston Westin Copley

We are honored to bring you a “who’s who” of leading practitioners, analysts, and technologists at our upcoming Boston Conference, this year focused on the theme “Content, Collaboration & Customers”, and strategies for engaging global customers on the Internet, and for collaborating with both internal colleagues and customers.

You aren’t limited to listening to speakers on a panel – there are two full days on conversations taking place in the hallways, in the exhibitor area, and during the reception, lunches and breaks. This large collection of diverse content management technology experts can only be found at Gilbane events. Don’t miss this opportunity to learn, network, and socialize with colleagues, peers, and experts at

You can learn more about our speakers, including how to connect with them via Twitter or their blogs at

Our faculty of experts and industry leaders includes:

Brooke Aker - CEO, Admantx

Navdeep Alam - Director of Data Architecture, Mzinga

Deane Barker - Content Management Practice Director, Blend Interactive

Jay Batson - VP & Founder, Acquia. Inc.

Geoffrey Bock - Senior Analyst, Collaboration & Social Computing, Outsell’s Gilbane Group

Tony Byrne - Founder, The Real Story Group

Arje Cahn - CTO, Hippo

Melissa Casburn - Director of User Experience, ISITE Design

Ann Comer-Woods - Executive Director of Communications, MIT Sloan

Keith Cook - Global eBusiness Officer, ACE Group

Cornelia Davis - Office of the CTO, EMC Corporation

John Eckman - Sr. Director, Optaros

Mark Fidelman - eVP, MindTouch

Elizabeth Fraley - Founder and CEO, Single-Sourcing Solutions

Jeff Fried - CTO, BA Insight

Doug Gaff - Director of Technology, NPR Public Interactive

Emmanuel Garcin - Vice President & General Manager, Jahia North America

Frank Gilbane - President, Outsell’s Gilbane Group

Paul Gillin - Principal, Paul Gillin Communications

Doug Gorman - CEO, Simply XML

Kian T. Gould - CEO, AOE Media

Jarrod Gingras - Analyst, Real Story Group

Tugdual Grall - VP of Business and Product Strategy, eXo

Ryan Gruss - Intranet Project Lead, Continuum

Darren Guarnaccia - VP Product Marketing, Sitecore

David Guenette - Senior Analyst, Outsell’s Gilbane Group

Laurence Hart - Director Technology Solutions, Washington Consulting, Inc

Larry Hawes - Lead Analyst, Collaboration and Enterprise Social Software, Outsell’s Gilbane Group

Paul Hinz - CMO, Liferay

Devin Holmes - Executive Director, Warrior Gateway

Jason Hunter - Principal Technologist, MarkLogic

Colleen Jones - Principal, Content Science

Mike Iantosca - IBM Authoring Tools and Content Management System PDT Lead, IBM

Mark Korey - Online Applications Project Manager, SAS Worldwide Marketing

Simon Lande - CEO, Magus

Mary Laplante - Vice President and Lead Analyst, Outsell’s Gilbane Group

Andrew Lawless - Principal, Dig-It! Consulting

Debra Lewis - Web Content and Localization Manager, OCLC Online Computer Library Center

Barry Libert - Chairman & Chief Executive Officer, Mzinga

Scott Liewehr - Senior Consultant, Web Content Management, Outsell’s Gilbane Group

Greg Lloyd - President & Co-Founder, Traction Software

Ned May - Director & Lead Analyst, Outsell Inc.

Cheryl McKinnon - Chief Marketing Officer, Nuxeo

Marcel Meth - Marcel Meth Independent Senior SharePoint Analyst

Lynda Moulton - Senior Analyst & Consultant, Enterprise Search, Outsell’s Gilbane Group

John Parsons - Principal, Byte Media Strategies LLC

Peter O’Kelly - Independent Analyst

John Petersen - Founder, Sutro Software

Stephen Powers - Senior Analyst, Forrester

Patrick Quinlan - Lead Curriculum Specialist, Citrix Education

Kathleen Reidy - Senior Analyst, 451 Group

Hadley Reynolds - Research Director, Search & Digital Marketplace Technologies, IDC

Sara Roberts - President/CEO, Roberts Golden Consulting, Inc

Robert Rose - Founder & Chief Troublemaker, Big Blue Moose

Shannon Ryan - President & CEO, non-linear creations

Barry Schaeffer - Sr. Analyst, Outsell’s Gilbane Group & Principal Consultant, Content Life Cycle Consulting

Anne Scharff - Director, IS Web Services, Cincinnati Childrens’ Hosptial Medial Center

C. Scyphers - Chief Technical Architect, Daemon Consulting, LLC

Jerry Silver - Senior Product Marketing Manager, EMC Documentum xCP

David Suess - CEO, Northern Light

Bill Trippe - Vice President, Content Strategies, Outsell’s Gilbane Group

Dale Waldt - Senior Consultant, Outsell’s Gilbane Group.

Shaun Walker - Creator & Chief Architect, DotNetNuke

Melissa Webster - Program Vice President, Content & Digital Media Technologies, IDC

Lisa Welchman - Founding Partner, WelchmanPierpoint

Randy Woods - Co-Founder & Executive Vice President, non-linear creations

Brett Zucker - EVP and CTO of Bridgeline Digital

The complete conference program and speaker list is available at

We Hope To See You There!
The Gilbane and Lighthouse team

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Video: Daniel Rasmus’ Keynote From Gilbane San Francisco 2010

Here you go folks, the latest in our Post-Conference video series! Thanks for all of your patience with these, we’ll have 2 more videos after this one. (F11 to fullscreen your browser)

Have an iPad? Our Video Channel is iFriendly.

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Guest Post: A Marketer’s Takeaways from Gilbane San Francisco

Two weeks ago, I had the opportunity to attend Gilbane SF. The conference brought together some of the top content management people from the U.S. and internationally. Overall, one of the things I really enjoyed about the conference was the mix of people on each of the panels — you had analysts, developers and content creators responsible for developing content and building web sites.

I focused on my time on the Customers and Engagement Track and also went to a few sessions in the Content Technology Track. As expected, there was a lot of talk of Web 2.0 and how to implement social into your content management strategy. There were also several sessions examining return on investment (ROI) for implementation.

  • Jeremiah Owyang from the Altimeter Group kicked off the two day conference with a presentation titled “Your Corporate Website Can be Relevant Again”. His slides and video of his keynote are now available online. Jeremiah laid out an 8-step plan on how corporate websites can evolve into social websites that integrate the social experience into their web site. The best part of his presentation, which you can see on the slides is the real-world examples of sites along each step of the integration process.
  • Jeremiah was followed by Daniel Rasmus who spoke on The Future of Collaboration. My notes from his session are available. My key takeway from Daniel’s presentation was the importance of building a collaborative process within your organization. Everyday policies, such as how workplaces are designed, are all an important part of the social culture of an organization. In simple things, like meeting planning and design, everyone should have a voice. He also spoke a bit about millenials and how to create a work environment that is both supportive of millenials, but also encourages them to knowledge share about things that they know about. [Audience Engagement Frameworks Case StudiesGert-Jan Schikker from Voetbal International presented on how a leading sports magazine in Holland has incorporated social into its online presence and seen a large increase in traffic and engagement. They’ve not only added social, but they also created mobile platforms, added video and worked with their advertisers and online storefront to create custom experiences based on user data.Michael Fisher from Alterian and Steven Alessi of American Greetings Interactive gave a joint presentation about work they did around the Super Bowl. Alterian used its platform to create a campaign to show 46 different brands the value of monitoring customer sentiment. American Greetings talked about the work they have done to make the online card giving experience more interactive and allow brands to connect to consumers in a positive way. As Michael put it, the key is measurement. If you’re not measuring, there’s no way to know if you’re being successful.
  • How to Mold the Customer Experience: My favorite panel of the entire two days was moderated by Ian Truscott and had Melissa Casburn (ISITE Design) and Randy Woods (non-linear creations) speaking about creating a customer experience on your web site. The thing that made this presentation great was that Melissa and Randy had obviously worked together to build the presentation and incorporate examples from both of their work. The presentation was all about how to research your customers and build personas based on customer research and then use those personas to shape the experience on your web site. The approach to building personas is a great idea as it allows you to use aggregate data. Melissa and Randy also provided some useful information on how to get started with a limited budget and use crowdsourcing to help with the process.
  • WCM as the Digital Marketing Hub: Ian Truscott and Robert Rose gave the final panel of the two days. Being the final panel is not an enviable position as people have been sitting around for two days, but Ian and Robert brought a lot of energy and humor that kept things interesting. Ian set things up by talking about the opportunity of working with customers on your web site. They are coming to your web site because they are looking for information. You have a chance to engage with them, but it’s a brief opportunity and you need to make the most of it. Ian shared an awesome anecdote about a small town men’s suit shop business owner and how he knows how to ask the right questions to provide a custom experience for each person that walks in the door.Robert followed Ian and gave some great real-world examples about how web content management relates to online marketing. Back in the early days of web development, the process was owned by the IT / Tech departments, but your corporate website is really a marketing tool. Marketers need to have the ability to be creative and be able to try things (either A/B testing or multivariate testing) without having to go through a long and involved process. Robert gave a list of things that people could start doing immediately to help separate the marketing process from the technology process.

More detailed notes from these sessions and the others I attended can be found on my blog.

My thanks to Gilbane San Francisco and Robert Rose, who gave me one of his speaker passes to the conference. I’m already looking forward to attending Gilbane Boston later this year.

Sue Anne Reed

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Integrating External and Internal Social Efforts to Maximize Business Performance

Today we highlight the Integrating External and Internal Social Efforts to Maximize Business Performances session at Gilbane San Francisco.
This session takes place on May 20th at 11:40am PST.

C6. Integrating External and Internal Social Efforts to Maximize Business Performance

Some organizations have deployed enterprise social software to address both external and internal use cases, but few have created linkages between the two. This session uses customer case studies to demonstrate the business value created by integrating external and internal social collaboration efforts and to highlight some of the related challenges.

Video Introduction

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group

Ken Efta, Co-Founder & Principal Consultant, Allysis
David Rosenberg, Vice President & Development Lead of Internet Services, Edelman
Randy Ziegler, Director of the EMC Community Network, EMC

Have questions about this session or the Customers & Engagement track? Ask Larry Hawes, the track chair and moderator.

Register today!

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Jeremiah Owyang and Dan Rasmus to Keynote Gilbane Conference

For Immediate Release:

Customer & Collaboration Visionaries Jeremiah Owyang and Dan Rasmus to Keynote Gilbane San Francisco Content Management Conference

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – March 10, 2010 – The seventh annual Gilbane San Francisco Conference ( announced today that its lineup of keynote speakers will address the critical issues businesses face in using web technologies and content to more effectively connect with customers and collaborate with colleagues. The upcoming Gilbane San Francisco conference, produced by the Gilbane Group and Lighthouse Seminars, takes place May 18-20, 2010, at The Westin Market Hotel in San Francisco.

Public facing Internet sites are the new corporate front door, where customers, partners and investors engage with the corporate brand and develop perceptions. Intranets, blogs, wikis, portals and social software tools provide knowledge workers increasingly efficient ways to collaborate and share knowledge. Web and enterprise content management permeate every aspect of an organization, and customer and internal-facing applications share requirements that call for a number of enterprise content, publishing and infrastructure technologies, such as multi-lingual, social media, search, and more. Gilbane San Francisco 2010 brings together industry thought leaders from technology, enterprise IT, analyst, and consulting firms who provide attendees with the latest strategies, techniques and practices for successful application of web technologies to improve communications with global customers, employees and partners.

In addition to visionary keynotes, the event features in-depth pre-conference workshops and a main conference providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Content Publishing

Opening Keynote:
Our opening keynote session sets the stage for the rest of the conference with presentations & discussion of two of our main themes: engaging customers, and collaborating with colleagues. Prolific blogger and Twitterer Jeremiah Owyang may communicate with more companies on the use of web and social software technologies for connecting with customers than any other individual. Jeremiah has been involved in interactive marketing both as a Web marketer and an analyst at Forrester and now at Altimeter Group. If you want to know how companies are actually using social and web tools to engage with customers, Jeremiah is the go-to guy. Strategist and Author Dan Rasmus has been studying the knowledge worker workplace as an analyst, consultant, and at Microsoft, for decades, and has deep insight into how it has, and will continue, to change. Dan will be talking about two critical areas of collaborating in today’s, and tomorrow’s, workplace: cross-border, cross-culture collaboration practices, and how to design workplace experiences that will buffer people from complex changes that will likely take place in the future.

Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming:
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun. Panelists include Frank Gilbane, President, Gilbane Group; Rob Koplowitz, Principal Analyst, Forrester; Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC; Tony Byrne, Founder, The Real Story Group & CMS Watch; Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

“In today’s business environment, every organization has one thing in common – the need to leverage communication and content across multiple customer and partner communities,” said Frank Gilbane, President of the Gilbane Group and moderator of the keynote sessions. “This year’s keynotes share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

For information on keynotes and entire conference program, visit:

IT and business professionals interested in attending the conference may register at:

Technology solution providers interested in exhibit or sponsor opportunities should visit:

Follow the conference on Twitter: (#gilbanesf)

About Gilbane Group
Gilbane Group, a division of Outsell, Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at

About Lighthouse Seminars
Lighthouse Seminars’ events cover information technologies and “content technologies” in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs.

Lighthouse Seminars
Jeffrey V. Arcuri

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