Today we highlight Workshop C: Justifying Enterprise Search: Mitigating Risk and Getting the Right Fit taking place at Gilbane Boston, November 29, 9:00am – 12:00pm at the Westin Waterfront.
While enterprise search has been debated, maligned, and challenged as a high value infrastructure application over the past decade, it has a place in every enterprise with valuable content. This presentation highlights how to make the right decisions about enterprise search applications. From embedded search to high-end semantic applications, the options are numerous and the technologies solid. However, the right choice is imperative and basing selection on business priorities requires artful analysis and justification. Illustrating the risks of continuing to operate with a faulty search solution is a good way to focus thinking about the search environment in any organization.
Lynda Moulton, Senior Analyst & Consultant, Outsell Gilbane Services
Alfresco, the open platform for social content management, and WeWebU Software AG, the maker of OpenWorkdesk, have announced their global technology partnership. Together, they are offering the Open Source alternative for transactional content management: WeWebU OpenWorkdesk on Alfresco. WeWebU integrated their OpenWorkdesk suite of composite content applications seamlessly into the Alfresco platform using CMIS (Content Management Interoperability Services). Both, Alfresco and WeWebU, are involved in further developing the CMIS standard as active members of the OASIS CMIS Technical Committee. WeWebU OpenWorkdesk is the first choice of many organizations for transactional content management where maximum throughput and efficiency are key requirements. http://www.alfresco.com http://www.wewebu-software.com/
The results of Aptara’s third annual eBook survey of publishers provide insight into eBooks’ real impact on book publishers’ production and business models. Representing more than 1,300 book publishers from the Trade, Education, Professional, and Corporate markets, the report documents eBook trends, challenges, and strategies that have emerged since Aptara’s first survey in 2009. Here are some highlights from the three Aptara surveys conducted over two years: One out of five eBook publishers generate more than 10% of their revenues from eBooks; Trade publishers’ rate of eBook production rose from 50% to 76% in two years; Two out of three eBook publishers have not converted the majority of their backlist (legacy) titles to eBooks; Publishers still rely most heavily on Amazon for distribution, but do so less and less; This trend is more attributed to the proliferation of other platforms and channels, particularly EPUB-based, than a decline in actual sales for Amazon; Publishers’ own eCommerce sites generate the greatest percentage of sales for all publishing market segments other than Trade; and most eBook production still follows outdated print production models at the expense of improved operational efficiency. http://www.aptaracorp.com/home/survey
Atex has partnered with The Access Network Company to develop new branded publisher-focused functionality for the Polopoly web content management system. The latest solution provides for small and mid-sized publishers with a platform that designed for rapid deployment of customizable, configurable, and branded local news and GPS-enabled content. Developments to Polopoly include tools for tablet publishing, text mining, WYSIWIG editing, dynamic landing pages and rapid microsite creation. Polopoly is also available through Software as a Service (SAAS) framework. Access Network has integrated its City Guide Publisher CMS with the Polopoly Web CMS. http://www.atex.com http://accessnetwork.com/
Citi announced that its Treasury and Trade Solutions has gone live with eXtensible Markup Language (XML) standard ISO 20022 camt.052 and camt.053 messages for client statements. Citi, as part of the ISO 20022 Common Global Implementation (CGI) initiative, an industry collaboration to define a standard implementation of ISO20022 XML, is committed to taking an active role in the development and enhancement of this industry standard. The ISO XML messaging standard is designed to allow firms to take advantage of a “universal” format that provides firms with greater flexibility should additional fields/data need to be included in the future. Global Transaction Services, a division of Citi’s Institutional Clients Group, offers integrated cash management, trade, and securities and fund services to multinational corporations, financial institutions and public sector organizations around the world. http://www.transactionservices.citigroup.com/
ADAM Software released ADAM PageBuilder 4, a major new release of its media-intelligent studio for the automated creation of catalogs and documents. PageBuilder 4 now provides creative control in the production of automated publications while building on a core that ensures quality output for jobs. Highlights include: Page designs built on tagged Adobe InDesign templates for maximum creative flexibility; Last minute editing that doesn’t require rerunning entire jobs, shortening layout and prepress cycle times; Integration with ADAM PIM Studio and ADAM Asset Studio (or other data sources through the API); Product/Record-level item grouping that provides flexible presentation options for items and/or groups of items; Dynamic page building on a document/catalog level with intelligent item distribution and scripting options for versatility; Copy-fitting and rubber banding functionality that eases text flow issues, and break/split options that give control of layouts even as PageBuilder 4 does the heavy lifting. http://www.adamsoftware.net/
Adobe Systems Incorporated announced that publishers will be able to use Adobe Digital Publishing Suite to create magazine and newspaper applications that appear in the Apple Newsstand section of the iTunes App Store and the Newsstand folder on the iPad. As a cross-platform solution, content owners can use Adobe Digital Publishing Suite to target their new digital editions at iPad, Android tablets and BlackBerry Playbook devices. Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long downloads times which can present a barrier to reading content on iPad devices. Applications built with Adobe Digital Publishing Suite and enabled for Newsstand will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf, reflecting the latest issue of the magazine or newspaper. http://www.adobe.com/
14:30 CEST (Europe)
2:00 pm ET (North America)
Forget what you think you know about personalization.
With engagement no longer a luxury for global organizations and relevance now a mandate, there has never been a better time for digital marketers to embrace personalization and all that comes with it. Today’s practices have evolved to offer far more than personalized greetings and page optimization, and they are vastly more effective than first-generation approaches that failed to live up to the promise of personalization.
Scott Liewehr from Outsell’s Gilbane Services explains how profiling, personalizing, and targeting have matured as well as advanced in sophistication. Learn how more and richer data, smarter processes, and deeper experience with targeted content can result in tailored interactions that produce real business results.
Topics of discussion:
- Defining marketing pressures: business factors that demand a fresh look at personalization
- Understanding what’s new with personalization: advances in data (what marketers can capture and use), processes (how they execute), and applications (how they leverage content for engagement)
- Adopting contemporary practices: how companies are taking engagement to new levels with solutions for profiling, personalizing, and targeting
This is a can’t-miss webinar for anyone who needs to understand and communicate the power, impact, and value of personalization as an engagement strategy. For more insights, download the related white paper, Understanding State-of-the-Art Practices for Profiling, Personalizing, and Targeting.
Register for the Europe event. Register for the North American event. Sponsored by SDL.