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Oracle Finalizes JavaFX 2.0

Sun Microsystems produced the first go-round of JavaFX late in 2008, it aimed to build a new declarative language for describing the front-end UI of an app. What developers needed at that time was a simpler, programmatic way to approach the contents of UIs. Oracle has remade Sun’s JavaFX distributed apps platform into a version 2.0 with fundamental differences. The most prominent addition is a new Oracle language called FXML, different from the JavaFX Script in its handling of UI elements, but whose distinctions against XAML seem almost artificial. One of the advantages of FXML is that it is based on XML and is familiar to most developers, especially Web developers and developers using other RIA platforms. Another is that FXML is not a compiled language; you do not need to recompile the code to see the changes you make. A third advantage is that FXML makes it easier to see the structure of your application’s scene graph. In version 2.0, Oracle has cast out the declarative-like portion of JavaFX Script (which lives on in an open source project called Visage), replacing it with FXML and adapting the remaining elements of JavaFX to load that FXML as separate resources.

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Content Strategy for Marketing: Influencing + Evaluating Results (without Breaking Your Budget)

Today we highlight Workshop E: Content Strategy for Marketing: Influencing + Evaluating Results (without Breaking Your Budget) taking place at Gilbane Boston, November 29, 1:00pm – 4:00pm at the Westin Waterfront.

Digital marketing is quickly becoming THE marketing. What drives digital marketing? Content. If you’re not ready, you’re not alone. This intermediate workshop will help you form a strategy and then act on it. You’ll apply lessons learned with exercises inspired by Colleen’s years in the trenches and her best-selling book, Clout. By the end of the 3-hour session, you will

  • Understand the role of content in attracting, converting, supporting, and engaging customers.
  • Know eight principles of influence based on psychology and rhetoric.
  • Learn techniques for applying each principle to web content.
  • Ask the right evaluation questions and answer them with the right evaluation methods.
  • Learn tips and tricks for getting the most value out of your content.

You’ll also receive a hard copy of Clout: The Art and Science of Influential Web Content.


Colleen Jones, Principal, Content Science, and Author, Clout: The Art + Science of Influential Web Content

Register today!

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SpringCM Latest Release of Cloud ECM Platform Features New Capabilities for SharePoint and Collaboration

SpringCM announced the latest release of its cloud enterprise content management platform. Highlights of the release: New collaboration features help teams managing tasks and content to stay on the same page, including project activity streams; notifications when projects are started and tasks are assigned; New SharePoint Web Parts make it easier to provide relevant content from SpringCM right within department or project SharePoint sites; Support for Microsoft’s cloud service, SharePoint Online for Office 365; and customers can view the contracts through the SpringCM interface while executives can access the contracts through SpringCM Mobile for iPad.

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Gilbane Boston 2011 Announces Sponsors and New Keynote Format for 8th Annual Web & Enterprise Content Management Conference

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – September 27, 2011 – The eighth annual Gilbane Conference Boston ( to take place November 29 – December 1, 2011, at The Westin Boston Waterfront Hotel in Boston, MA today announced that EndPlay will be the Diamond sponsor of the upcoming conference and Alfresco, CIGNEX and Liferay are this year’s Platinum sponsors. Atex, CrownPeak, OpenText, Percussion, SDL, Sitecore and Telerik are all Gold sponsors. For more information about these companies go to (

Gilbane Boston also announed today the Opening Keynote presenters and a  new rapid-fire format. Keynote presentations, moderated by Frank Gilbane – President, Outsell’s Gilbane Services & Conference Chair will be limited to 10-15 minutes with 5 minutes for Q&A. The new format is designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Panelists include Christos M. Cotsakos, Ph.D. – Founding Chairman, CEO & President, EndPlay, Inc.; Christer Johnson – Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services; Georgiana Cohen  – Manager, Web Content and Strategy, Tufts University and Co-founder, Meet Content; and Maureen Chew – Chief Applications Officer, Commonwealth of Massachusetts.

“In today’s business environment, every organization has one thing in common: the need to engage with multiple customer and partner communities,” said Frank Gilbane, conference chair and moderator of the keynote session. “This year’s keynote and new format share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

In addition, the event features six in-depth pre-conference workshops, a main conference program providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Cross-Media Publishing, a Technology Showcase made up of the leading vendors offering the latest tools and solutions and many networking opportunities.

For information on keynotes and entire conference program, visit:

IT, marketing, other and business professionals interested in attending the conference may register at:
Technology solution providers interested in exhibit or sponsor opportunities should visit:
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About Outsell’s Gilbane Services
Outsell’s Gilbane Services provides analyst & consulting services focused on content technologies. Whether it involves web content management, digital marketing, multilingual content, enterprise search, enterprise social media, publishing, XML, or related technologies, we can help you make vendor-neutral well-informed decisions. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at,

About Lighthouse Seminars
Lighthouse Seminars’ events cover information technologies and “content technologies” in particular. This includes content management of all types, digital asset management, enterprise content management, web content management, enterprise search, web and cross-media publishing.


Lighthouse Seminars
Jeffrey V. Arcuri

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New XBRL and Proposed GAAP Financial Reporting Taxonomy Released

The International Financial Reporting Standards (IFRS) Foundation, the oversight body of the International Accounting Standards Boards (IASB), announced that it had completed the first part of its project to address requests by regulators and preparers, including the Securities and Exchange Commission (SEC), for extensions to the IFRS eXtensible Business Reporting Language (XBRL) taxonomy. This interim common-practice taxonomy will provide about 350 extensions for the most commonly used types of expenses on financial statements, such as sales and marketing. Work is continuing on extensions to the detailed tagging of the footnotes to financial statements. The IFRS XBRL team expects to publish proposals in October 2011. The deadline to submit written comments on the Proposed 2012 US GAAP Financial Reporting Taxonomy is October 31. The final 2012 taxonomy is expected to be finalized and published in early 2012.

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Justifying Enterprise Search: Mitigating Risk and Getting the Right Fit

Today we highlight Workshop C: Justifying Enterprise Search: Mitigating Risk and Getting the Right Fit taking place at Gilbane Boston, November 29, 9:00am – 12:00pm at the Westin Waterfront.

While enterprise search has been debated, maligned, and challenged as a high value infrastructure application over the past decade, it has a place in every enterprise with valuable content. This presentation highlights how to make the right decisions about enterprise search applications. From embedded search to high-end semantic applications, the options are numerous and the technologies solid. However, the right choice is imperative and basing selection on business priorities requires artful analysis and justification. Illustrating the risks of continuing to operate with a faulty search solution is a good way to focus thinking about the search environment in any organization.


Lynda Moulton, Senior Analyst & Consultant, Outsell Gilbane Services

Register today!

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Check out the Updated Gilbane Boston conference site

The program for our annual Boston event is about 98% complete. We have a great keynote line-up with more to come, 30 additional conference sessions, 6 pre-conference workshops, and 12 product labs. Other useful links are sponsors & exhibitors, speakers, registration, and hotel. Note that we moved from the Westin Copley to the Waterfront Westin this year to be in the new Boston Innovation District and fast-growing Seaport / Fort Point Channel neighborhoods.

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Alfresco & WeWebU Announce Technology Partnership

Alfresco, the open platform for social content management, and WeWebU Software AG, the maker of OpenWorkdesk, have announced their global technology partnership. Together, they are offering the Open Source alternative for transactional content management: WeWebU OpenWorkdesk on Alfresco. WeWebU integrated their OpenWorkdesk suite of composite content applications seamlessly into the Alfresco platform using CMIS (Content Management Interoperability Services). Both, Alfresco and WeWebU, are involved in further developing the CMIS standard as active members of the OASIS CMIS Technical Committee. WeWebU OpenWorkdesk is the first choice of many organizations for transactional content management where maximum throughput and efficiency are key requirements.

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Aptara Survey Finds eBook Production for Trade Publishers Rose Past Two Years

The results of Aptara’s third annual eBook survey of publishers provide insight into eBooks’ real impact on book publishers’ production and business models. Representing more than 1,300 book publishers from the Trade, Education, Professional, and Corporate markets, the report documents eBook trends, challenges, and strategies that have emerged since Aptara’s first survey in 2009. Here are some highlights from the three Aptara surveys conducted over two years: One out of five eBook publishers generate more than 10% of their revenues from eBooks; Trade publishers’ rate of eBook production rose from 50% to 76% in two years; Two out of three eBook publishers have not converted the majority of their backlist (legacy) titles to eBooks; Publishers still rely most heavily on Amazon for distribution, but do so less and less; This trend is more attributed to the proliferation of other platforms and channels, particularly EPUB-based, than a decline in actual sales for Amazon; Publishers’ own eCommerce sites generate the greatest percentage of sales for all publishing market segments other than Trade; and most eBook production still follows outdated print production models at the expense of improved operational efficiency.

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Atex Partners with Access Network to Enhance the Polopoly Web CMS

Atex has partnered with The Access Network Company to develop new branded publisher-focused functionality for the Polopoly web content management system. The latest solution provides for small and mid-sized publishers with a platform that designed for rapid deployment of customizable, configurable, and branded local news and GPS-enabled content. Developments to Polopoly include tools for tablet publishing, text mining, WYSIWIG editing, dynamic landing pages and rapid microsite creation. Polopoly is also available through Software as a Service (SAAS) framework. Access Network has integrated its City Guide Publisher CMS with the Polopoly Web CMS.

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