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Tag: rich media (Page 2 of 2)

Adobe to Acquire Scene7

Adobe Systems Incorporated (Nasdaq:ADBE) announced it has signed a definitive agreement to acquire Scene7, a technology provider of real-time rich media delivery services. Adobe plans to offer and expand these interactive publishing services as it extends the online presence of its creative technologies. Most of Scene7’s employees are expected to join Adobe, with chief executive officer Doug Mack taking the position of vice president, Creative Solutions Services at Adobe. Scene7 is based in Novato, California. The acquisition is subject to customary closing conditions and is expected to close by the end of May 2007. The addition of Scene7 is not expected to have a material impact to Adobe revenue and earnings in fiscal year 2007. Terms were not disclosed. http://www.adobe.com/go/scene7_faq/

The User Experience and the Importance of Rich Media

As the consumption of Web content becomes more highly scrutinized by business managers measuring the effectiveness of corporate information portals and online retailers analyzing conversion rates for their marketing campaigns, the importance of rich media as a fundamental enabler of the ideal user experience has reached the critical point both for enterprises choosing WCM solutions and vendors selling them. Over the past year, companies have begun prioritizing in their selection criteria the ease with which business users can create highly-usable Web sites containing multiple rich content types. Because design agencies are repositories of expertise in site usability, it is not surprising that the market has seen a dramatic rise in their influence on enterprise selection processes. Web design firms now influence 15-20% of all enterprise-wide WCM solution purchases in the U.S. and 25-30% in Europe (including systems integrators with usability domain expertise).

What does this mean for enterprises? First, it means that they can use design agencies as leverage points to ensure that vendors with the most usable solutions win their business. Secondly, it means that WCM solutions themselves are improving rapidly in terms of usability. Software vendors know that no longer can corporate IT departments prioritize low-level feature-functionality over interface design, and therefore enhancements to user interfaces are far outstripping those to extended feature-function lists. Lastly, the increased use of analytics packages to measure the performance of WCM systems against pre-defined goals means that the ROI for these systems is becoming both more quantifiable and – very likely – more positive.

Vignette Launches Digital Services Hub

Vignette (NASDAQ: VIGN) announced the immediate availability of the Vignette Digital Services Hub, which enables organizations to manage and deliver rich multimedia content to any Web-enabled device through a single unified framework. Vignette Digital Services Hub also provides tracking and analysis to ensure content reaches the intended audience with the desired effect. The initial offering targets telecommunications, media and entertainment companies that depend on differentiated and interactive content such as ring tones, video downloads and mobile TV to attract and service customers. However, the technology has broad application across all markets, such as financial services, healthcare, distribution and retail, which require anytime, anyplace connections with their customers. Vignette Digital Services Hub combines Vignette’s Web solution with technologies from partners to provide a single, flexible application for collecting, managing, approving and delivering electronic assets and rich media to customers based on preferences, demographics and demonstrated interests. Vignette Digital Services Hub go-to-market partners include: SafeNet-Digital rights management for content protection and rights enforcement; Sun- Identity management and integration hardware; Valista-Merchandizing, payments and settlement solutions; and, Volantis-Optimized and personalized mobile content push, device detection and recognition and asset resolution software. To bring the solution to market, Vignette is working with global and local systems integrators including DPCI, Future Technologies, Inc., Hyperlink, iFactory, Informatica El Corte Ingles, ioko, Morse Group, Sapient, Stefanini, Tata Consultancy Services, Tallence and Virtusa. http://www.vignette.com/

Sonic Foundry Unveils Enhanced Multi-Modal Search Capabilities on Mediasite.com

Sonic Foundry Inc. (NASDAQ:SOFO) has enabled advanced search capabilities for Mediasite.com, a searchable Website focused exclusively on offering expert information via rich media presentations with video, audio and graphics. The site enhancements combine phonetic search, optical character recognition, language processing and contextual analysis. Mediasite.com aggregates nearly 13,000 rich media presentations, including over 250,000 slides and almost 9,500 hours of analyzed audio on topics ranging from the treatment of contagious diseases and general health-related issues to robotics, business start-ups, sociology, ethics, financial advice, personal improvement and career advancement. Mediasite.com provides visitors with a directory of these publicly available presentations created by hundreds of experts around the globe. Optical character recognition allows for word and phrase spotting within slide content or visual aids. Advanced phonetic search algorithms coupled with language processing and contextual analysis provide the ability to locate specific spoken words or phrases within a rich media archive, based on algorithms developed by Sonic Foundry. Sonic Foundry customers can now take advantage of these advanced search features for their own Mediasite content through new hosted services offered through Sonic Foundry’s professional services group. http://www.mediasite.com/, http://www.sonicfoundry.com/

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