Category: Publishing & media (Page 1 of 54)

WordPress.com, Automattic’s hosted website platform built on the open source WordPress software, announced the launch of new write capabilities for its Model Context Protocol (MCP) server. The update enables AI agents — including Claude, ChatGPT, and Cursor — to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users.

With today’s addition of write capabilities, WordPress.com has extended the agentic web. AI agents can now actively build and manage websites. Where the original MCP server let AI agents read, the new write and content authoring capabilities let them act: drafting posts, editing pages, and managing content on behalf of users, all with explicit user confirmation at every step.

The feature was designed with safeguards to ensure users remain in control. Updates require explicit user confirmation before any action is taken, and changes to already-published content are clearly flagged as going live immediately. The MCP server is opt-in only, with nothing enabled by default.

The MCP write capabilities are available now. The feature is compatible with any MCP-enabled AI agent WordPress.com plans. The MCP server is available to all paid WordPress.com plan users at no additional cost.

https://wordpress.com/blog/2026/03/20/ai-agent-manage-content/

Aprimo, a provider of digital asset management and content operations solutions, today announced the launch of Aprimo’s Agentic DAM, the next evolution of its digital asset management designed for enterprises, where AI agents increasingly discover, interpret, and act on content.

Aprimo’s Agentic DAM enables AI agents to become first-class content consumers. These agents create, review, govern, and personalize content, while maintaining human oversight and continuous compliance. 

Aprimo’s agents operate persistently across the entire content operations process, from planning, creation, and enrichment to review, transformation, and distribution. Governance is applied continuously, not only at ingestion but at runtime across upstream creative tools and downstream marketing systems.

Aprimo organizes its Agentic DAM into specialized AI agent categories, including Planning Agents, Librarian Agents, Critic Agents, Compliance Agents, and Production Agents. Together, these agents automate repeatable tasks, enrich metadata, validate claims, generate variants, and personalize content dynamically.

Aprimo’s Agentic DAM not only governs content within the DAM repository but extends intelligence across the broader marketing and creative stack. Agents can operate upstream in creative tools to review work in progress and downstream in CMS and campaign systems to validate assets at the point of deployment.

https://www.aprimo.com/platform/digital-asset-management

Cloudflare, Inc. a connectivity cloud company, announced it is now the first Internet infrastructure provider to block AI crawlers accessing content without permission or compensation, by default. Starting today, website owners can choose if they want AI crawlers to access their content, and decide how AI companies can use it. AI companies can also now clearly state their purpose – if their crawlers are used for training, inference, or search – to help website owners decide which crawlers to allow. Cloudflare’s new default setting is a step toward a more sustainable future for both content creators and AI innovators.

AI companies will now be required to obtain explicit permission from a website before scraping. Upon sign-up with Cloudflare, every new domain will now be asked if they want to allow AI crawlers, giving customers the choice upfront to explicitly allow or deny AI crawlers access. This significant shift means that every new domain starts with the default of control, and eliminates the need for webpage owners to manually configure their settings to opt out. Customers can easily check their settings and enable crawling at any time if they want their content to be freely accessed.

https://www.cloudflare.com/press-releases/2025/cloudflare-just-changed-how-ai-crawlers-scrape-the-internet-at-large

Elsevier, provider of advanced information and decision support, launched ScienceDirect AI, a generative AI tool for researchers. It is designed to transform the way researchers work by enabling them to instantly extract, summarize and compare trusted insights from millions of full-text articles and book chapters on ScienceDirect, a platform for trusted, peer-reviewed research.

Users can search and get answers from within the full-text of 14 million articles and book chapters, using their own words to describe what they need and why. ScienceDirect AI searches across the millions of documents in its index to provide a Summary Response with references, Source Snippets for each reference, and short Related Insights summaries while linking back to the original document. A conversational feature answers questions about the content of a specific full-text article or book chapter and allows researchers to ask further questions.

ScienceDirect AI’s Compare Experiments tool takes a set of articles and creates a table breaking down each experiment within them, drawing out aspects of each including goals, methods and results.

ScienceDirect AI’s use of third-party LLMs is private, no information is stored or used to train public models, and all data is stored in a protected and private environment exclusive to Elsevier.

https://elsevier.shorthandstories.com/sciencedirect-ai