Curated content for content, computing, and digital experience professionsals

Tag: marketing (Page 1 of 6)

Gilbane Advisor 2-16-18 — Marketing & AI, publishing & AR, blockchain & media, IoT

How is AI disrupting marketing?

An excellent summary from Scott Brinker on the current/near-term reality of “AI” marketing applications. “…here’s the irony: as much as the hype has overstated what AI

Overhyped Marketing Buzzwords | chiefmartec.com

might do formarketing in the next 12-24 months, the reality of how AI is already working in marketing today is often under-recognized.” Tis true. Read More

The NYT is boarding the AR train — here’s what that means for storytelling

One of the areas we’re paying attention to this year is the use of AR content for serious enterprise applications and truly useful consumer use cases. In the case of publishing, The New York Times, Quartz, Axel Springer, and others, are experimenting with how the unique characteristics of AR content can enhance customer experiences rather than distract. As powerful as the AR promise is we don’t know how news consumers will react to the extra, more active, effort involved. But it’s time to find out. Read More

How blockchain could kill both cable and Netflix

Not this week, but there is keen interest in using blockchain technology to build decentralized peer-to-peer content management and distribution applications. There are a number of these kinds of projects planning to go live this year. Rizwan Virk describes much of the collective vision and potential disruption. A good place to start learning more. Read More

Smart homes and vegetable peelers

Andreessen Horowitz’s Benedict Evans doesn’t have a unified vision of the future of smart homes, but he does have some ideas and lots of enlightening questions. In this post he looks at smart home ecosystems and questions smart thing use cases, market dynamics, platform roles, integrations, and how we’ll interface with them. He remains “extremely skeptical” of voice as a new major platform, and rightfully so. This a must read for anyone building or investing in products or businesses around smart things – not just for the home. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Learn how to use data to navigate personalization vs brand marketing

Gilbane Boston 2017 bannerContent management, marketing, and digital experience

Featured session:
Customer Experience, Data, Personalization, and Brand Marketing

Marketers have a lot to figure out these days. They need to navigate between decisions about how much to focus on personalization versus brand marketing, determine what data they need for each, and how it will be acquired, analyzed, and utilized, and decide which marketing technology components they need to choreograph to support their goals. And all the while they need to ensure they will be improving the customer experience. This session includes two presentations looking at the role of data in overall marketing strategy and customer experience.

Wednesday, November 29: 10:30 a.m. – 11:30 a.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Phil Kemelor at Gilbane Conference
Moderator:
Phil Kemelor, Partner, VP-Client Services, MaassMedia

Aaron Kechley at Gilbane Conference
Aaron Kechley, SVP, Product Management, Marketing & Technical Solutions, DataXu
The Marketer’s Dilemma: Data Activation

Mark Smith at Gilbane Conference
Mark Smith, President, Kitewheel
Supporting Today’s Connected Consumer with the End-to-End Customer Journey

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Gilbane Advisor 4-18-17 — chatbots, nextgen IT, AR, marketing data, CX and distribution

What to do about the chatbot crisis

It’s never been clear that messaging apps had a future as platforms. It is also a stretch to think of voice as a platform, at least in any general purpose sense. In either case it seems like a misuse of ‘platform’. Messaging and chat systems will continue to proliferate because they are relatively simple communication tools with simple interfaces, and because there will always be heavy competition for control of the final short distance to eyes and ears. Even with only 3-4 major platforms, countless use cases, devices, and integrations guarantee severe user experience challenges. (Cartoon by XKCD)

And that’s before adding chatbots to the mix. As amazing as the progress of machine learning is, no none knows when, or perhaps if, a general purpose AI will be available, and the better a general purpose AI gets the more unpredictable and less understandable it will be. John Brandon takes you through his enlightening experience using multiple chatbots daily. Read More

The second coming of IT

It is easy to forget that the center of gravity for commercial computing and software innovation used to be in, mostly large, businesses focused on solving purely business information technology problems. Consumer applications only trickled out slowly after personal computers had been around for awhile. This was mostly due to cost, and capability, not necessarily lack of imagination. Sam Lessin makes the case that for many of the same reasons, businesses will again be the first to benefit at scale from machine learning and AI. Read More

The first decade of augmented reality

This article by Benedict Evans has something in common with the two articles recommended above — that while there are amazing technologies promising profound business and consumer benefits, we are still in the early stages learning what they can do and how to build products and use them. Evans is one of best at asking original questions, 38 in this this post. A sample…

It does seem to me, though, that the more you think about AR as placing objects and data into the world around you, the more that this becomes an AI question as much as a physical interface question. What should I see as I walk up to you in particular? LinkedIn or Tinder? When should I see that new message – should it be shown to me now or later? Do I stand outside a restaurant and say ‘Hey Foursquare, is this any good?’ or does the device’s OS do that automatically? How is this brokered – by the OS, the services that you’ve added or by a single ‘Google Brain’ in the cloud? Read More

Why distribution still matters in the internet age

Abhishek Madhavan cautions about taking the “distribution is free in the digital age” mantra too literally, or out of context. Distribution of physical products is not free, and last mile physical distribution is a critical, sometimes the most important, component of customer experience. Building a digital business that does not include a way to control the cost and physical distribution experience is risky business. Read More

5 data assumptions that marketers should avoid

Brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. This starts by removing the perceived barriers to entry for working with data. Read More

Also…

Very cool machine learning aid for those of us drawing-challenged… Fast Drawing for Everyone via Google

A more thoughtful take on the issue than most… We Need More Alternatives to Facebook via Technology Review

It’s complicated. Danny Sullivan digs in… A deep look at Google’s biggest-ever search quality crisis via Search Engine Land

You Don’t Get AMP, it’s more than one thing. via 153.io

A unique and useful resource… Global 5000 Database Update — Q1 2017 via theglobal5000.com

Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feed. Contact.

Gilbane Advisor 3-28-17 – customer experience, millenials, ad agencies, software complexity

Next-generation customer experience

How do you link customer experience operationally and improve CX beyond individual touchpoints to succeed throughout the customer journey? Read More

McKinsey-Customer-Journey-Experience

 

Three millennial tech myths busted

Ben Bajarin shares findings from a recent study of mostly 18-24 year olds. Many of you are likely to be surprised by at least one of the “busted myths”, that: “Millenials are Done with Facebook”, “The PC is Dead to Millenials”, and “Face to Face Meetings are not Desirable”. Read More

Complexity and strategy

and cost and return in building software products. This is both fascinating as an inside look at Microsoft Office development and competitive strategy, and important for software development and product managers new to large complex products.

I struggled with how to think about complexity through much of my career, especially during the ten years I spent leading Office development. Modeling complexity impacted how we planned major releases, our technical strategy as we moved to new platforms, how we thought about the impact of new technologies, how we competed with Google Apps, how we thought about open source and throughout “frank and open” discussions with Bill Gates on our long term technical strategy for building the Office applications. Read More

Ad agencies and accountability

…if Google and Facebook have all of the responsibility, then shouldn’t they also be getting all of the money? What exactly is WPP’s 15% being used for? … If ad agencies want to be relevant in digital advertising, then they need to generate value independent of managing creative and ad placement: policing their clients’ ads would be an excellent place to start. Read More

How AI can solve 3 pain points in marketing

Lots of hype around AI technologies solving everything (before taking over that is). Time to focus on use cases. Three in marketing are: “lack of reliable, centralized data”, “talent bottleneck”, (or cognitive overload), and the “inability to calculate ROI”.  Read More

Also…

Think of all the helpful apps for aging boomers… DeepMind Finds Way to Overcome AI’s Forgetfulness Problem via Bloomberg

Handy, one each for B2B and B2C… The Startup Idea Matrix via Medium 

Yes, JavaScript is still #1 but where do all the others stand?… The RedMonk Programming Language Rankings: January 2017 via RedMonk

Ever hopeful… Publishers see long-term potential, short-term hurdles in messaging platforms via Digiday

You’d think they would have tested first… WhatsApp brings back text Status it replaced with Stories via Techcrunch

Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feedContact.

Deadline Reminder – Gilbane Conference call for papers

Don’t miss The Gilbane Conference Call for Papers

Proposal deadline is May 9!

The Gilbane Conference on Content and the Digital Experience is designed for marketers, content managers, technologists, and executives responsible for building strategies and implementations for compelling multichannel digital experiences for customers, employees, and partners. Topics are organized into four main tracks:

Content, Marketing, and the Customer Experience – Designed for marketers, marketing technologists, growth hackers, content managers, strategists and technologists focused on customers and digital marketing.

Content, Collaboration and Employee Engagement – Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Re-imagining the Future: Technology and the Postdigital Experience – Designed for technology strategists, IT, and executives focused on the future of content and either internal or external digital experiences.

Digital Strategies for Publishing and Media – Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

If you have not spoken at our conference before please read the Speaker Guidelines.

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