Curated content for content, computing, and digital experience professionsals

Tag: marketing technologist (Page 1 of 2)

Gilbane Advisor 9-30-15 – Mobile web 2X app traffic

Mobile browser traffic is 2X bigger than app traffic, and growing faster

Mobile browser traffic is actually twice that of mobile app traffic, according to a just-released Morgan Stanley report… This appears to fly in the face of recent, strong, and repeated evidence that the app is winning, capturing 80-90 percent of our time on mobile.

Using comScore data, Morgan Stanley says the web is winning… comScore says the app is winning… Both are right… The problem is terminology and the exact focus of each study. Morgan Stanley’s study is focused on unique visitors… while comScore’s report is focused on actual user time spent.

There is still a lot of confusion around this. It’s not as simple as mobile web vs app. Marketers need mobile strategies that cover both: a mobile web strategy for top of the funnel reach and growth, and an app strategy for increasing engagement with those further along in the “customer journey”. For details Read More

Adaptive Content, Context, and Controversy

Trying to decide between responsive design, adaptive design, or separate web and mobile sites? It is a big decision and the attendent debate is both necessary and well worth the effort educationally. Technical, marketing, and business stakeholders should all be involved and all would benefit from Karen McGrane’s accessible and useful perspective on the options. Read More

Marketing technologists, growth hackers, and regression to the mean

This predicted phenomenon — of marketing technologists being a temporary specialization that largely regresses back to the mean of what defines a “marketer” — seems analogous to the pattern we’ve seen with digital marketing and, possibly, what we’re seeing with growth hacking too.

For a while, digital marketers were specialists that raced ahead of baseline marketers with their unique knowledge and domain expertise. But today — even though we’re not there completely — we see the reunification of digital marketing into the standard definition of marketing. Digital marketing is just an implicit part of marketing now. … Although, important to note, it took 20 years. Read More

This free online encyclopedia has achieved what Wikipedia can only dream of

For all Wikipedia’s utility it is too often frustratingly incomplete and blatantly biased. This is not a knock on its hard-working editors or its laudable mission. Wikipedia it is a positive force in advancing education and its faults are mainly a result of its idealistic scope. Hopefully it will continue to grow and improve. There at least one example of a very successful model that should at least be applicable to other special domains…

The Stanford Encyclopedia of Philosophy may be the most interesting website on the internet. Not because of the content—which includes fascinating entries on everything from ambiguity to zombies—but because of the site itself… Its creators have solved one of the internet’s fundamental problems: How to provide authoritative, rigorously accurate knowledge, at no cost to readers. It’s something the encyclopedia… has managed to do for two decades … Unfortunately, all of the other current ways of designing an encyclopedia very badly fail to meet at least one of these requirements. Read More

The Fake Traffic Schemes That Are Rotting the Internet

If you’ve been following the topic you won’t be shocked, but will likely find some additional details in this report. If you are not familiar with what has been going on the report will open your eyes wide – where they should be if you are spending money on advertising. The infection by vertical domain is interesting too. Read More

 


Gilbane Conference 2015

Gilbane Conference 2014 bulb

Join us in Boston, December 1-3. Content, technology and customer experience. gilbaneconference.com


Short takes

The Impossible Definition of Content Marketing… “Or we could just call it marketing.” via Percolate

Publishers & advertisers no longer in alignment… Popping the Publishing Bubble via Stratechery

His theory of diffusion causation could be applied to other cases – the Web for example. How quickly will ads disappear from the Internet? via Asymco

One publisher’s reaction to ad blockers… You Can Now Turn Off Ads On Techdirt via Techdirt

Data dwarfs… Why are we still calling them phones? via Quartz

This is a great start in improving citizen web experience. Introducing the U.S. Web Design Standards via 18F.gsa.gov

Adobe’s Plan to Make Your iPad as Good as Your Desktop makes sense for them, and Apple is helping. via Wired

Good advice for product managers and designers. Dark Forest At Night via Medium

If you use Flash you no-doubt already know that this already happened… Google’s Chrome Browser Will Begin Blocking Flash Web Ads via the Wall Street Journal

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. You can also subscribe via our feed.

The Gilbane Conference on Content, Technology, and Customer Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Marketing Technologists on Multichannel and Enterprise Integration

Marketing technologists are no longer rare birds, though they are often found in unfamiliar environments with less than obvious plumage. There are marketing technologists in many of our sessions this year, but we have selected a few to look at the two toughest challenges they, and their organizations, face in building modern digital strategies: support for consistent current and future multichannel experiences, and the necessary integration of data from multiple enterprise systems.

Join us Tuesday, December, 2: 1:30 p.m. – 2:30 p.m. at the Gilbane Conference to learn more.

T1. Track Keynote Panel: Marketing Technologists Discuss Multichannel and Enterprise Integration Challenges

Moderator:
Scott Brinker, Founder & CTO, ion interactive, inc. and Author, Chief Marketing Technologist Blog

Panelists:
Bill Simmons, CTO/Co-Founder, DataXu
Frederick Faulkner, Director, Marketing & Digital Strategist, ICF Interactive
Vikalp Tandon, Director and North America Customer Platform Lead, SapientNitro

Gilbane Conference speaker proposals – update

Thank you all for the Gilbane Conference speaker proposals. We received a record number again this year. We are now busy evaluating, organizing, and mapping proposals to the topic areas our audience needs to hear the most about.

If you have submitted a proposal you can expect to hear from us over the next 6-7 weeks. With over 300 submissions we’ll have to make some difficult choices and we will be contacting many of you for further discussion.

Miss the deadline?

For all of you who missed the deadline to submit proposals for this year’s conference, our policy is that we always accept proposals – in fact we accept them all year long if you use our submission form – however, proposals received after the deadline for each conference miss the first review by the program committee and some of the early decisions. If we have two good proposals on the same topic the on-time proposal gets preference. Also, decisions are largely made on a rolling basis once the deadline passes, so if you have missed the deadline it is still a good idea to submit as soon as possible.

If there is a particular topic we need more proposals for we will post about it on this blog, so stay tuned.

Deadline Reminder – Gilbane Conference call for papers

Don’t miss The Gilbane Conference Call for Papers

Proposal deadline is May 9!

The Gilbane Conference on Content and the Digital Experience is designed for marketers, content managers, technologists, and executives responsible for building strategies and implementations for compelling multichannel digital experiences for customers, employees, and partners. Topics are organized into four main tracks:

Content, Marketing, and the Customer Experience – Designed for marketers, marketing technologists, growth hackers, content managers, strategists and technologists focused on customers and digital marketing.

Content, Collaboration and Employee Engagement – Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Re-imagining the Future: Technology and the Postdigital Experience – Designed for technology strategists, IT, and executives focused on the future of content and either internal or external digital experiences.

Digital Strategies for Publishing and Media – Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

If you have not spoken at our conference before please read the Speaker Guidelines.

A New Brand of Marketing – a must read for executives

A New Brand of Marketing
Those of you who appreciated Scott Brinker’s Gilbane Conference keynote What is a Marketing Technologist?, and even more importantly those who missed it, should check out Scott’s short new book, A New Brand of Marketing – The 7 Meta-Trends of Modern Marketing as a Technology-Powered DisciplineThe book is free to download and share and doesn’t require registration.

A New Brand of Marketing “… frames the epic collaboration underway between marketers and technologists…” – note the use of ‘collaboration’ rather than ‘battle’. Scott is not only a supreme example of a marketing technologist who knows the details, but may be the most facile communicator (and diplomat, in the most positive sense) of the marketing technology big picture.

A New Brand of Marketing is a must read for CMOs and CIOs, but all senior executives should read it to understand the dramatic changes underway in marketing or to get some pointers on how to communicate the changes to colleagues.

Just a few of my favorite quotes from the book:

Fact: everything digital is powered by software.

Companies don’t just compete for who can provide the most helpful content. They compete for who can provide the most helpful services.

When you’re skydiving, you should know how to pull your parachute.

« Older posts