The Gilbane Advisor

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Category: Content management & strategy (Page 1 of 479)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Syncro Soft releases Oxygen AI Positron Assistant 6.0

July 3, 2025 /

All Oxygen AI Positron Assistant 6.0 distributions now feature the advanced GPT-4.1 OpenAI model as default. All AI action prompts have improved quality, consistency, and reuse. The users of the Enterprise distribution get new connectors for Google Gemini and Vertex AI, as well as enhanced Microsoft Azure OpenAI integration and simplified configuration.

Oxygen AI Positron Assistant brings automatic validation and correction of AI-generated content, and smarter document context expansion for the AI Positron Fix action. User preferences and rules can be saved as persistent memories. AI context can be supplemented with additional files automatically, or by manually attaching files to conversations, and prompts can be entered using voice input. AI actions can be invoked directly from chat, the Improve Readability action supports audience level customization, and AI development actions are available for more document types.

Oxygen AI Positron Assistant for Eclipse now works with a broader range of editors (Java, Python, C/C++, Perl, and plain text). It offers a dedicated framework for developing custom AI actions, DITA documentation draft generation from configuration files, and AI-enabled templates for rapid creation of XSLT, XSD, Schematron, JSON Schema, and DTD files. Installation and updates are streamlined with the Eclipse update site support.

https://www.oxygenxml.com/ai_positron/whats_new.html

Cloudflare blocks AI crawlers accessing content by default

July 1, 2025 /

Cloudflare, Inc. a connectivity cloud company, announced it is now the first Internet infrastructure provider to block AI crawlers accessing content without permission or compensation, by default. Starting today, website owners can choose if they want AI crawlers to access their content, and decide how AI companies can use it. AI companies can also now clearly state their purpose – if their crawlers are used for training, inference, or search – to help website owners decide which crawlers to allow. Cloudflare’s new default setting is a step toward a more sustainable future for both content creators and AI innovators.

AI companies will now be required to obtain explicit permission from a website before scraping. Upon sign-up with Cloudflare, every new domain will now be asked if they want to allow AI crawlers, giving customers the choice upfront to explicitly allow or deny AI crawlers access. This significant shift means that every new domain starts with the default of control, and eliminates the need for webpage owners to manually configure their settings to opt out. Customers can easily check their settings and enable crawling at any time if they want their content to be freely accessed.

https://www.cloudflare.com/press-releases/2025/cloudflare-just-changed-how-ai-crawlers-scrape-the-internet-at-large

Grammarly to acquire Superhuman

June 30, 2025 /

Grammarly, an AI assistant for communication and productivity, announced its intent to acquire Superhuman, an AI-native email app that helps users respond faster and save hours every week on their email communications. This acquisition accelerates Grammarly’s evolution into an AI productivity platform for apps and agents, positioning email as a critical communication surface in the company’s vision of an agentic future.

Email is the number-one use case of Grammarly for professionals, with the AI assistant helping to revise over 50 million emails per week across more than 20 email providers, including Gmail, Outlook, Apple Mail, and Superhuman.

Superhuman brings more than productivity gains to the acquisition. Building on its impressive adoption, Superhuman is defining the future of email and evolving into a comprehensive workspace for agents. Now imagine taking that efficiency even further with AI agents that triage your inbox, schedule your meetings, perform deep research over all your content, and write full emails in your own voice and tone. Imagine those agents reasoning, problem-solving, incorporating detailed context about your work, and interacting with other systems and agents. This future platform will enable scenarios where users can work with multiple agents simultaneously.

https://www.grammarly.com/blog/company/grammarly-to-acquire-superhuman ■ https://superhuman.com

RWS acquires Papercup’s IP

June 26, 2025 /

RWS, a content solutions company powered by technology and human expertise, has acquired the intellectual property behind Papercup’s AI dubbing technology – known for its unique ability to reproduce a speaker’s tone, pace and emotion faithfully.

The acquisition is a strategic step in RWS’s wider plan to embed advanced AI across its technology stack, accelerating its ability to support enterprise clients with multilingual video, voice and content localization across multiple formats and channels.

Papercup’s technology combines voice synthesis, thousands of unique AI voices and editorial tools for human language specialists to fine-tune the output – offering control and quality output comparable to human dubbing by actors and artists, at a fraction of the cost and turnaround time.

While AI-only dubbing tools often fall short on critical elements like timing, voice consistency and speaker identification, RWS’s hybrid approach puts humans in the loop to optimize tone, pacing and accuracy – enabling video dubbing that’s both scalable and brand-consistent.

Enterprise clients can expect to unlock value from video content that was once too expensive or complex to localize. Papercup’s technology will now sit alongside RWS’s existing suite of language technologies – including Language Weaver for neural machine translation and the Trados platform.

https://www.rws.com/about/news/2025/rws-acquires-papercups-ip ■ https://www.papercup.com

CLX Europe launches creative content studio in Paris focused on 3D scanning technology

June 18, 2025 /

CLX Europe, an eClerx company, introduced its new content creation studio in Paris, France today, during its participation in Viva Technology 2025, Europe’s premier technology event.

Through CLX Europe’s partnership with ALLSIDES Media (previously Covision Media), this cutting-edge studio leverages generative AI, high-resolution 3D scanning, and creative expertise to seamlessly create digital content production for luxury fashion brands and eCommerce players.

Operational since February 2025, the studio deploys ALLSIDES technology to create immersive, photorealistic content that enhances digital storytelling and engagement. With this digital-first approach to creative content production, the Paris studio will be able to offer:

  • Automated 3D asset production: Re-lightable, reality-grade models with minimal manual intervention
  • Scalability and speed: High-volume, customized content creation for fast-paced digital demands
  • Omnichannel integration: Assets optimized for eCommerce, social media, AR/VR, and virtual try-ons

This approach will also further CLX Europe’s mission for more sustainable practices, dramatically reducing waste and greenhouse gas emissions for clients without sacrificing quality.

The addition of the Paris studio will not only allow CLX Europe to offer realistic-grade content production for luxury brands, but also open the door for the creation of groundbreaking 3D assets.

https://www.clxeurope.com ■ https://www.allsides.tech

Deepgram launches Voice Agent API

June 16, 2025 /

Deepgram, a voice AI platform for enterprise use cases, announced the general availability of its Voice Agent API, a single, unified voice-to-voice interface that gives developers full control to build context-aware voice agents that power natural, responsive conversations. Combining speech-to-text, text-to-speech, and large language model (LLM) orchestration with contextualized conversational logic into a unified architecture, the Voice Agent API gives developers the choice of using Deepgram’s fully integrated stack (leveraging Nova-3 STT and Aura-2 TTS models) or bringing their own LLM and TTS models. It delivers simplicity for developers and the controllability enterprises need to deploy voice agents.

Deepgram’s Voice Agent API provides a single, unified API that integrates speech-to-text, LLM reasoning, and text-to-speech with built-in support for real-time conversational dynamics. Capabilities such as barge-in handling and turn-taking prediction are model-driven and managed natively within the platform.

While the Voice Agent API streamlines development, it also gives teams control over performance, behavior, and scalability in production. Built on Deepgram’s Enterprise Runtime and model ownership across the voice AI stack, the platform enables model-level optimization at every layer of the interaction loop for precise tuning of latency, barge-in handling, turn-taking, and domain-specific behavior in ways not possible with disconnected components.

https://deepgram.com/learn/voice-agent-api-generally-available

Adobe announces LLM Optimizer

June 16, 2025 /

Adobe announced Adobe LLM Optimizer, an enterprise application that enables businesses to gain new relevance where consumers are embracing generative AI-powered interfaces to engage brands. With Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion.

LLM Optimizer will be able to identify owned content (details on a website for instance) that is being leveraged by AI-powered interfaces to deliver responses to user queries. This provides teams with a real-time pulse on how their brand is showing up across browsers and chat services.

A recommendation engine detects gaps in brand visibility and suggests improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels — based on attributes prioritized by LLMs including high-quality, informative content from authoritative sources.

LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, and supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), to integrate LLM Optimizer with third-party solutions and partners.

https://news.adobe.com/news/2025/06/adobe-llm-optimizer-empowers-businesses-drive-brand-visibility

Wondershare EdrawMax V14.5 debuts

June 5, 2025 /

Wondershare unveiled the latest version of its diagramming software, EdrawMax V14.5. EdrawMax is one of the first mobile diagramming applications supporting AI diagramming features for AI-driven diagram and graphic creation.

EdrawMax V14.5 introduces the AI Diagram Creator across both mobile and desktop platforms, featuring capabilities like AI One-Click Replicate. Additionally, this update debuts tools such as the PowerPoint Add-in and Photo to Diagram Converter.

The EdrawMax AI Diagram Creator enables users to instantly convert their ideas into various diagrams, including architectural diagrams, slides, infographics, posters, knowledge cards and so on. Users simply input their ideas, and the AI-powered system can generate visually appealing results, logically structured diagrams with harmonized color schemes and optimized layouts.

Notable features include the AI One-Click Replicate, which revolutionizes diagram creation. After selecting a template and inputting relevant text, EdrawMax automatically analyzes the text’s logical structure, matches it to an appropriate template, and generates a corresponding diagram. Currently supported diagram types include flowcharts, mind maps, slides, posters.

The software also introduces an exclusive Photo-to-Diagram feature on mobile devices, which can accurately convert captured images, even handwritten notes, into editable diagram files. This allows mobile creative workflows, effectively transforming smartphones into portable intelligent design studios.

https://www.edrawsoft.com/ad/edrawmax-edrawsoftware

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