Curated content for content, computing, and digital experience professionsals

Tag: digital publishing (Page 1 of 2)

New Frontiers in Digital Content Distribution

As we said in our most recent Gilbane Advisor, “There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies.” While these shifts will impact everyone who distributes content, the major publishers have the most at stake, are paying the most attention, and are already experimenting. By now these experiments have provided some initial data, in particular with Facebook Instant Articles, though likely not enough to base major decisions on. Since we wrote the session description below a few months ago, Google announced Accelerated Mobile Pages (AMP) project and Facebook announced Notify. Events are moving quickly.

Whether you are a publisher, brand marketer, or  independent blogger, this panel discussion is bound to be enlightening.

P1. New Frontiers in Digital Content Distribution

Publishers have been using social media as a means to extend their brands, drive traffic to web properties, and cultivate direct relationships with consumers. But the arrival of “off-site” digital media outlets—Facebook’s Instant Articles, Apple News, Snapchat, Twitter Lightning, and whatever Google might dream up next—has publishers asking: will social media platforms usurp publisher’s own brand sites or be a lucrative extension? What are the results from those who are early participants? What are the business and technology issues to consider when deciding whether to take part? How can you prepare your organization, infrastructure and content to be ready if your CEO/CMO decides to take the plunge?

A panel of media technologists will report on their experiences and share their insights as we explore the latest trend in the evolution of digital media.

Wednesday, December, 2: 1:30 p.m. – 2:30 p.m.
Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Panelists:
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Jay Brodsky, Principal, Align Digital
Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review

Adobe to Launch iPad Friendly Publishing Suite

Adobe Systems has launched a new version of its digital publishing suite for individuals: the Adobe Digital Publishing Suite, Single Edition. Essentially it enables freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 software on Apple iPad. Adobe’s Single Edition provides an end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain creative control. Moreover, Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to utilise Creative Suite 5.5 workflows to create an application for the iPad. http://www.adobe.com/

Google Integrates eBook Sharing in Their Social Networking Site

Google announced that they made a new feature for users to share the books they are reading on the new Google+ social network. Any book on Google books, whether it is a free or paid book, can be shared with your Circles. This feature allows one to share books, passages and details, such as cover art and the description, with friends. To share a book, visit the “About the Book” page on the Google Book listing and click “Share.” While sharing books, one can also “+1” them, and the titles will appear in on the Google+ profile under the +1 tab. http://books.google.com/

Platinum Equity Acquires Quark

Platinum Equity announced that it has acquired Quark, a provider of publishing software for professional designers and enterprise organizations. Financial terms of the transaction were not disclosed. Based in Denver, Colo., Quark provides a set of software applications targeted at creative professionals and the enterprise dynamic publishing market. These tools are components in a value chain of software products that enable the creation, management, publication, and delivery of content across a variety of media including print, email, web, social media, and the next generation of e-reader, tablet and mobile devices such as the iPad. http://www.quark.com/ http://www.platinumequity.com/

Professional Edition of Adobe Digital Publishing Suite Available

Adobe Systems Incorporated announced the immediate availability of the Professional Edition of Adobe Digital Publishing Suite, a solution that includes hosted services and viewer technology that allow a spectrum of publishers to publish content to Android tablets, BlackBerry PlayBook and Apple iPad. Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries. http://www.adobe.com/

« Older posts