The Gilbane Advisor

Curated for content, computing, data, information, and digital experience professionals

Category: Marketing & e-commerce (Page 1 of 77)

CLX Europe launches creative content studio in Paris focused on 3D scanning technology

June 18, 2025 /

CLX Europe, an eClerx company, introduced its new content creation studio in Paris, France today, during its participation in Viva Technology 2025, Europe’s premier technology event.

Through CLX Europe’s partnership with ALLSIDES Media (previously Covision Media), this cutting-edge studio leverages generative AI, high-resolution 3D scanning, and creative expertise to seamlessly create digital content production for luxury fashion brands and eCommerce players.

Operational since February 2025, the studio deploys ALLSIDES technology to create immersive, photorealistic content that enhances digital storytelling and engagement. With this digital-first approach to creative content production, the Paris studio will be able to offer:

  • Automated 3D asset production: Re-lightable, reality-grade models with minimal manual intervention
  • Scalability and speed: High-volume, customized content creation for fast-paced digital demands
  • Omnichannel integration: Assets optimized for eCommerce, social media, AR/VR, and virtual try-ons

This approach will also further CLX Europe’s mission for more sustainable practices, dramatically reducing waste and greenhouse gas emissions for clients without sacrificing quality.

The addition of the Paris studio will not only allow CLX Europe to offer realistic-grade content production for luxury brands, but also open the door for the creation of groundbreaking 3D assets.

https://www.clxeurope.com ■ https://www.allsides.tech

Adobe announces LLM Optimizer

June 16, 2025 /

Adobe announced Adobe LLM Optimizer, an enterprise application that enables businesses to gain new relevance where consumers are embracing generative AI-powered interfaces to engage brands. With Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion.

LLM Optimizer will be able to identify owned content (details on a website for instance) that is being leveraged by AI-powered interfaces to deliver responses to user queries. This provides teams with a real-time pulse on how their brand is showing up across browsers and chat services.

A recommendation engine detects gaps in brand visibility and suggests improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels — based on attributes prioritized by LLMs including high-quality, informative content from authoritative sources.

LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, and supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), to integrate LLM Optimizer with third-party solutions and partners.

https://news.adobe.com/news/2025/06/adobe-llm-optimizer-empowers-businesses-drive-brand-visibility

Contentstack unveils Contentstack Data and Insights

June 4, 2025 /

Contentstack, a headless CMS and digital experience vendor, announced they have completed the integration of Lytics technology after acquiring the company in January. Contentstack Data and Insights, is a native set of capabilities for audience analytics and real-time data activation, along with omnichannel campaign orchestration capabilities, now integrated into Contentstack EDGE, its integrated adaptive digital experience platform (DXP).

As of today the digital experience platform, Contentstack EDGE includes:

  • Contentstack Data & Insights: A set of real-time intelligence capabilities connecting content and customer behavior, including:
    • Audience Insights App: Understand what content drives engagement and business outcomes, support targeted campaigns and ground personalization in data-driven insights. With visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Available at no additional cost to Contentstack customers.
    • Real-Time Data Activation: Deliver personalized experiences instantly with seamless access to over 200 data connectors and native integration with existing data warehouses, activated in real time as customers interact.
  • Campaign orchestration:
    • Flows: The ability to activate omnichannel personalization at scale through adaptive customer journeys that guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions.

https://www.contentstack.com

Perplexity and PayPal partner

May 14, 2025 /

Perplexity today announced that it has partnered with PayPal to power agentic commerce across its Perplexity Pro platform. Starting this summer in the U.S., consumers can check out instantly with PayPal or Venmo when they ask Perplexity to find products, book travel, or buy tickets.

The entire process, including payment, shipping, tracking, and invoicing will be handled behind the scenes with PayPal’s account linking, secure tokenized wallet and emerging passkey checkout flows, which could eliminate the need for passwords and streamline the experience to a single user query or click. Features include:

  • Agentic Commerce: Integration of PayPal’s commerce solutions, enabling users to buy products or services directly in Perplexity’s chat interface.
  • Global Reach: Expanding Perplexity’s commerce tools to PayPal’s 430+ million active accounts across approximately 200 markets.
  • Secure Transactions: Leveraging PayPal’s robust fraud detection and data security protocols.

Whether users are researching a topic, comparing products, or planning a trip, Perplexity turns natural questions into trustworthy, ready-to-use results, streamlining how people learn, decide, and get things done online.

https://www.perplexity.ai/shopping ■ https://newsroom.paypal-corp.com/2025-05-14-Perplexity-Selects-PayPal-to-Power-Agentic-Commerce

Algolia unveils AI Agents for Salesforce and Adobe

May 8, 2025 /

Algolia, a AI-native search and discovery platform, announced a new AI agent experience that illustrates how autonomous systems can act on real-time data across enterprise platforms. Demonstrated using Salesforce’s Agentforce and integrated with Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), and Salesforce Commerce Cloud (SFCC), Algolia shows what’s possible when agents are equipped with live, structured context, without latency or hallucination.

Algolia semantically interprets user intent, retrieves structured content from its index containing data from multiple customer datastores, and assembles context-aware responses in real time—bridging the gap between front-end agent platforms like Agentforce and the backend systems that hold critical content and customer signals.

Algolia handles this orchestration through its AI-native search engine, which retrieves the most relevant information from its index, content that has been ingested and structured from platforms like Adobe Experience Manager (AEM), Salesforce Commerce Cloud (SFCC), and Adobe Experience Platform (AEP). Whether surfacing personalized media, live product availability, or behavioral attributes, Algolia assembles responses that reflect the full customer context and returns them in milliseconds. The result is an agent experience that feels intuitive, precise, and deeply responsive to user needs.

https://www.algolia.com/about/news/algolia-unveils-new-real-time-context-aware-ai-agents-across-salesforce-and-adobe

Optimizely updates OpaI

May 7, 2025 /

Optimizely, a digital experience platform (DXP) provider, introduced the next evolution of Optimizely Opal. With an all-new user interface and a direct embed across the Optimizely One product suite, Opal unlocks use cases for marketing and digital teams—from task automation, to brand content creation, and experimentation analysis.

Opal builds context windows by combining diverse data sources from an organization’s corporate knowledge, including existing assets, campaign performance, and experimentation results. Opal is enhanced by Optimizely’s domain expertise incorporating content and experimentation practices. Opal agents leverage dozens of tools built for marketing that integrate with external systems. Users can fine-tune with custom instructions and orchestrate these agents within workflows. Enhancements include:

  • A redesigned platform experience puts marketers in control with features like Instructions, a dedicated user interface to manage new and pre-built agents, and Chat which is persistent across all Optimizely products.
  • A pre-built tool library helps marketers with analyzing webpages, creating presentation decks, and conducting keyword research.
  • Specialized agents for marketing tasks, each equipped with instructions and tools to deliver results or complete actions on marketers’ behalf.
  • Agent workflows allow admins to combine multiple Specialized Agents to work together—either step-by-step or at the same time.

https://www.optimizely.com/ai

Bloomreach adds marketing and e-commerce features

May 6, 2025 /

Bloomreach, an agentic platform for personalization, announced features to transform AI-driven personalization and customer engagement across marketing and product discovery. From workflows to conversational search, these features highlight agentic AI.

Marketing:

  • Autonomous Marketing Agents: AI-powered agents to help marketers automate and execute the entire campaign creation process.
  • Recommendations+ : Analyzes each customer’s journey and behavior in real-time to recommend products that align with a customer’s preferences.
  • Contextual Personalization: Automates personalization through the delivery of individualized emails, mobile messages and onsite experiences to each customer.

⠀Conversational Shopping:

  • Search Triggered Conversations: Launches a personalized conversation directly from the search bar and acts as an integrated shopping assistant.
  • Embedded Conversations: Brings Clarity’s conversational capabilities directly to Product Detail Pages (PDPs) and Product Listing Pages (PLPs).

⠀Search:

  • Personalization Studio: Learns from live customer signals and optimizes in real-time to reflect current shopper intent.
  • Ranking Studio: Gives practitioners control to integrate critical business signals like margins or offline sales into search algorithms.
  • Multi-language search: Expands global reach by extending autonomous search across 33 supported languages.
  • Conditional Slot Merchandising: Elevates product placement by allowing the merchandiser to define their own business-driven conditions so AI can autonomously populate product grids and placements.

https://www.bloomreach.com/en/news/2025/bloomreach-unveils-the-features-ushering-in-the-agentic-era-of-marketing-and-ecommerce/

Contentful launches new CMS capabilities and Shopify partnership

March 31, 2025 /

Contentful launched new features and partnerships that, with Contentful’s content management system (CMS) capabilities, deliver a modern solution for creating digital experiences. Anchored in core content operations, enhanced by AI, and featuring data-driven AI-enabled personalization at the core of the digital experience platform (DXP).

Contentful’s new AI and personalization capabilities build on the company’s composable CMS, a core platform tailored to technical users, and Contentful Studio, a low-code digital experience-building product for marketing teams.

AI Actions is Contentful’s framework for AI-powered content operations, enabling marketers to embed generative AI models into any stage of the content lifecycle from creation to adaptation to publishing. AI Actions remove the friction of repetitive marketing tasks, like translations and localization for global audiences, one-click SEO, and alt-text generation.

Contentful Personalization will live directly within the Contentful web app. Customers can easily find and manage all their audiences, experiments, and personalized experiences in one unified workspace. By centralizing everything in a single command center, Contentful streamlines personalization, making it faster and more efficient for the marketing team to optimize customer experiences.

Contentful and Shopify also announced a new strategic partnership designed to connect and synchronize content and commerce systems.

https://www.contentful.com/newsroom/contentful-reveals-next-phase-of-growth-with-modern-digital-experience

« Older posts

Policies

Contact

twitter   rss   Mastadon   Bluesky   Medium

Contact • customerservice@gilbane.com

© 2025 Bluebill Advisors (except for contributed posts which are licensed under creative commons)

Banner photos: Fort Point Channel, Summer St bridge, and Northern Ave bridge, Boston

Bluebill Advisors Inc logo

© 2025 The Gilbane Advisor

Theme by Anders Noren — Up ↑