Microsoft announced a set of agentic AI capabilities aimed at supporting automation and decision-making across retail operations, including merchandising, marketing, store operations, and fulfillment. The tools are designed to connect data and workflows so teams can act on context in real time.
Copilot Checkout, now available in the U.S. on Copilot.com, allows shoppers to complete purchases directly within Copilot without being redirected to a retailer’s website, while merchants remain the merchant of record. The service integrates with partners including PayPal, Shopify, and Stripe, and supports participating retailers such as Urban Outfitters, Anthropologie, Ashley Furniture, and Etsy sellers.
Microsoft also introduced Brand Agents for Shopify merchants and a personalized shopping agent template in Copilot Studio. These tools enable conversational shopping experiences using a retailer’s product catalog, with options ranging from turnkey deployment to fully customizable implementations.
In public preview, a catalog enrichment agent template automates product onboarding and categorization by extracting attributes from images and enriching data for search and recommendations.
For physical stores, a store operations agent template provides natural-language access to inventory, policies, and operational insights, helping staff manage workflows, staffing, and day-to-day decisions using internal and external data signals.
