The Gilbane Advisor

Curated content for content, computing, and digital experience professionsals

Category: Publishing & Media (page 1 of 34)

Multichannel content mangement

Multichannel content management (MCM) means creating and managing content that can be optimized for each channel and device, ideally including those not anticipated. “Web”content management has been dominant for a few years, and “enterprise” content management was hijacked by the document management interests early on. These days “multichannel” is used mainly for emphasis since in general “content management” that isn’t multichannel is not very useful.

also see

multichannel publishing

This term came into widespread use with the emergence of electronic documents, especially after the Web was created. Since then “multi-channel” has grown to mean any number of channels and even an unknown, n + 1, number of channels given the proliferation of devices and applications. 

“Omnichannel” or omni-channel publishing became a popular concept among marketers to refer to “all the channels”, including physical and digital, to a customer, and the desire to synchronize all channels and touch points for a good customer experience. Marketers are of course hopeful by nature.

Also see single source publishing, multipurpose publishing, SGML, and XML.

multi-purpose content

Content that is created to be re-used in different contexts. Typically structured using declarative markup such as XML. Originally for publishing in print or digital, then in multiple digital formats and devices for human and machine processing. Also describes the raw material of single-source publishing systems. 

Some current examples.

Gilbane Advisor 9-18-19 — Good/bad Google, multi-purpose content, face recognition & DBs

Less than half of Google searches now result in a click

Some mixed news about Google for publishers and advertisers in the past few weeks. We’ll start with the not-so-good news about clicks, especially as it turns out, for mobile, detailed by Rand Fishkin…

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google resulted in zero-clicks. Read More

Google organic click stats

Google moves to prioritize original reporting in search

Nieman Labs’ Laura Hazard Owen provides some context on the most welcome change Google‘s Richard Gingras announced last week. Of course there are questions around what ‘original reporting’ means, for Google and all of us, and we’ll have to see how well Google navigates this fuzziness. Read More

Designing multi-purpose content

The efficiency and effectiveness of multi-purpose content strategies are well known, as are many techniques for successful implementation. What is not so easy is justifying, assembling, and educating a multi-discipline content team. Content strategist Michael Andrews provides a clear explanation and example of the benefits of multi-purpose content designed by a cross-functional team that is accessible for non-specialists. Read More

Face recognition, bad people and bad data

Benedict Evans…

We worry about face recognition just as we worried about databases – we worry what happens if they contain bad data and we worry what bad people might do with them … we worry what happens if it [facial recognition] doesn’t work and we worry what happens if it does work.

This comparison turns out to be a familiar and fertile foundation for exploring what can go wrong and what we should do about it.

The article also serves as a subtle and still necessary reminder that face recognition and other machine learning applications are vastly more limited than what ‘AI’ conjures up for many. Read More


A few more links in this issue as we catch up from our August vacation.

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Technical documentation

Technical documentation refers to any type of documentation that describes handling, functionality and architecture of a product or a product under development or use. The intended recipient for product technical documentation is both the (proficient) end user as well as the administrator / service or maintenance technician.


Inmedius, Inc. provides performance-oriented applications that capture, create, manage, and deploy technical information. The Company provides a publishing suite that supports documentation through its complete life cycle. Inmedius provides military programs, software, and services to maintain flight readiness, implement process and personnel controls, and deploy information assets. They provide S1000D and ATA lifecycle solutions for publishing, aerospace, defense, government, and manufacturing organizations worldwide.

Boeing acquired Inmedius in 2012. Inmedius was integrated into Boeing subsidiary Continental DataGraphics (CDG) in support of Boeing‘s Digital Airline strategy.

Quark Publishing System

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