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Category: Marketing & e-commerce (Page 3 of 74)

Adobe introduces Frame.io V4

April 9, 2024 /

Adobe introduced the all-new Frame.io V4, a creative collaboration platform that streamlines and simplifies workflows across content creation and production. Frame.io V4 is designed to meet the complex needs of creative teams delivering personalized content by centralizing feedback, helping to reduce rounds of revisions and accelerating the delivery of media assets. The next generation of Frame.io will begin to roll out today in beta for Frame.io Free and Pro customers, and is planned to launch later this year for Team and Enterprise customers. 

With all-new workflow management capabilities, anchored by a dynamic metadata framework and smart folder system called Collections, V4 introduces a cloud-based platform that is customizable and flexible enough to facilitate any creative workflow. File transfer, media asset review and approval, sharing, and presentations have undergone a complete transformation in V4, offering users a platform for their most demanding creative projects.

Frame.io is integrated with Adobe Premiere Pro and Adobe After Effects and will be available in Adobe Photoshop for Creative Cloud Enterprise customers beginning in May, with support for more Creative Cloud tools, customer segments, and integration with Workfront coming later this year.

https://news.adobe.com/news/news-details/2024/Adobe-Introduces-Next-Generation-of-Frame.io-to-Accelerate-Content-Workflow-and-Collaboration-for-Every-Creative-Project/default.aspx

Searchspring acquires Intelligent Reach

April 2, 2024 /

Searchspring, a platform for ecommerce site search, product merchandising, and ecommerce personalization, announced today it has acquired Intelligent Reach, a UK-headquartered, full-service data feed management software provider trusted by brands such as HP, Asics, Avon Cosmetics, Black and Decker, Seraphine, and Burberry.

Purpose-built for ecommerce, merchants use the Searchspring platform to facilitate better product discovery through semantic site search capabilities and flexible product merchandising, which includes business rules as well as AI-driven campaigns. The Searchspring personalization suite further helps to get the right product to the right shopper at the right time.

Intelligent Reach empowers mid-market and enterprise merchants by curating their product data to optimize for distribution across more than 1,500 advertising channels, shopping sites, and marketplaces by managing product data effectively, integrating it across platforms, and syncing orders with existing systems to streamline operations. These channels include Google Shopping, Amazon, eBay, Facebook, and Instagram. The platform reduces the time it takes a brand, retailer, or agency to access new channels. It streamlines operations, accelerates entry to new markets, manages the complexity of marketplaces and social commerce, and increases return on ad spend.

https://searchspring.com/news/searchspring-acquires-intelligent-reach

Bridgeline releases Zeus Update with Concept and Image Search

March 28, 2024 /

Bridgeline Digital, Inc. announced that Smart Search by HawkSearch, featuring AI powered concept and image search with Generative AI (GenAI) capabilities, is now available to the general public. Smart Search leverages the latest advancements in AI, including large language models (LLMs) and vector databases, to enhance online shopping search functionality. Smart Search includes:

  • Concept Search understands the intent behind a customer’s search to find products that are more relevant to the customer’s needs. A customer can describe what they need to automatically create a shopping list. For example, if a customer tells an online flower store, “find white flowers to plant in Southern California with fragrant blooms to attract bees,” Smart Search would return Gardenia and Star Jasmine.
  • Image Search allows online shoppers to shop with photos from their cell phone or online images. A shopper could go to the above gardening website and upload a photo of a garden to automatically load their shopping cart with similar flowers and trees.
  • GenAI automatically creates, corrects, or expands descriptions of products in your catalog. GenAI also creates landing pages with keywords for each product.

Smart Search supports 50 languages even if the site is primarily in English.

https://www.hawksearch.com/webinar/meet-zeus-hawksearchs-newest-release

Adobe and Microsoft partner on GenAI for marketers

March 26, 2024 /

Adobe and Microsoft announced plans to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365 to help marketers overcome application and data silos and manage workflows. The integration bring marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, assisting marketers as they work in tools such as Outlook, Microsoft Teams and Word to develop creative briefs, create content, and manage content approvals. Initial capabilities will focus on:

  • Strategic insights in the flow of work: Campaign insights from Adobe Experience Cloud applications such as Adobe Customer Journey Analytics and Adobe Workfront, combined with Dynamics 365, the Copilot for Microsoft 365 experience helps marketers get quick insights and updates in Outlook, Teams and Word. Marketers can ask questions to get the status of a marketing project, understand campaign effectiveness, outstanding approvals, and actions to take.
  • Create campaign briefs, presentations, website updates and emails with relevant context: Marketers can also create imagery with Adobe Firefly generative AI and create content in Word that gets published directly to channels such as web and mobile.

https://news.microsoft.com/2024/03/26/adobe-and-microsoft-partner-to-bring-new-generative-ai-capabilities-to-marketers-as-they-work-in-microsoft-365-applications/ ■ https://blog.adobe.com/en/topics/adobe-summit

Verndale acquires Yaksa

March 19, 2024 /

Verndale, a digital experience agency headquartered in Boston, MA, announced today the acquisition of Yaksa, a digital commerce experience agency based in Montréal, QC. This strategic acquisition aims to enhance Verndale’s market presence, expand its service offerings, and deliver greater value to clients. With this acquisition, Verndale is now one of the larger independent digital experience agencies serving both the US and Canadian markets.

Yaksa’s team brings deep ecommerce implementation expertise in top digital commerce and digital experience platforms (DXP), including Optimizely, Umbraco, Orckestra Commerce, and more. This expertise expands Verndale’s position in both B2B and B2C enterprise and mid-market ecommerce solutions. The combined forces of the newly integrated entity will be better equipped to meet the evolving needs of clients in today’s dynamic digital landscape, providing end-to-end solutions including digital strategy, design, ecommerce, website development, optimization, digital marketing, customer relationship management (CRM), and configure price quote (CPQ) tools. Yaksa will continue to operate under its existing brand for the short term, with plans for integration into Verndale in the coming months.

https://www.verndale.com ■ https://www.yaksa.ca/en

Brightcove announces web-based video editing tool

March 12, 2024 /

Brightcove announced it has added web-based video editing capabilities to its streaming technology platform. The new core functionality will add easy-to-use editing that accelerates video creation, management, and publishing workflows. 

Designed to serve the needs of publishers, marketing, social media, HR, and communications professionals, the editing functionality is designed for anyone to use, helping all users leverage its full potential, regardless of their level of video expertise. Brightcove’s web-based video editor allows customers to create content from start to finish within the streaming platform. customers can:

  • Create “snackable” content from longer videos: Repurpose existing video content by editing recordings into clips, highlight reels, or condensed versions for specific audiences. Users can trim and cut sections within larger videos or merge points to create new clips, reels, or highlights, and add graphics, logos, music, artwork.
  • Package Employee-Generated Content: Users can source and edit recordings from other contributors into a finalized video.
  • Develop Promotional Video Content: Edit video content with customizable templates for promotions, campaign purposes, and personalized content.
  • Edit video for various channels: Edit or crop brand-ready content to distribute to different channels for broader reach while meeting requirements for specific aspect ratios, including vertical videos.

https://www.brightcove.com/en/company/press/brightcove-launches-web-based-video-editor/

Bridgeline announces Zeus launch with Concept and Image Search

March 7, 2024 /

Bridgeline Digital, Inc., a provider of marketing software, announced the release date of its HawkSearch “Smart Search” technology, set for March 15, 2024. Smart Search introduces two new ways to search, Concept and Visual Search, changing how customers interact with search and leading to increased engagement and revenue for businesses.

HawkSearch will introduce its “Zeus” update for Smart Search and GenAI capabilities on March 15, 2024. This update introduces AI-powered Concept and Visual Search to help HawkSearch customers generate more revenue. Smart Search uses AI models, vector databases, and large language models to process customer queries, whether typed or through images. For instance, Visual Search allows a customer to upload an image of a product, and HawkSearch will show similar items for purchase. Concept Search lets users describe their needs in natural language, and the system finds relevant products or information.

https://www.bridgeline.com

Algolia adds Looking Similar capability to AI Recommendations

February 27, 2024 /

Algolia launched a new ‘Looking Similar’ capability as part of its AI Recommendations solution. Looking Similar is an AI model that analyzes images in a retailer’s catalog to find and recommend other items that are visually similar. This new image-based feature is easy to implement and configure, and can enhance conversion rates by providing shoppers with a more visual browsing experience. 

With Looking Similar, users can find items faster that fit a specific theme, vibe, style, mood, or space as a shopper might visually explore products in a brick-and-mortar store. These visual recommendations are particularly useful for shoppers when they come across out of stock items, are simply looking for inspiration, or find a style they like but want differently priced options.

Retailers and marketplaces can implement Algolia’s Looking Similar, analyze a catalog, and quickly generate hundreds of recommendations. These recommendations can be further refined based on a number of preferred attributes such as ‘color’, ‘price’, and ‘size’.

Looking Similar provides retailers with control and empowers them to establish thresholds for the “Similarity” of image matches to create custom filters, specify the number of recommendations to be displayed, and ensure a specific level of image match similarity.

https://www.algolia.com/about/news/algolia-unveils-new-looking-similar-capability-elevating-shopping-experiences-with-image-based-recommendations/

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