The Gilbane Advisor

Curated for content, computing, and digital experience professionals

Category: Marketing & e-commerce (Page 29 of 74)

Gilbane Conference 2014

The 2014 edition of the Gilbane Conference in Boston focused on Content Management, and Digital Experience: manage, measure, mobilize, monetize, and was designed for marketers, content managers, technologists, and executives responsible for building strategies and implementations for compelling multichannel digital experiences for customers, employees, and partners.

Chaired by: Frank Gilbane ∙ Organized by: Information Today Inc

Conference website: http://gilbaneconference.com/2014/
Program: http://gilbaneconference.com/2014/program.aspx
Speakers: http://gilbaneconference.com/2014/SpeakerList.aspx
Presentations: http://gilbaneconference.com/2014/Presentations.aspx

For posts about this conference see: https://gilbane.com/category/gilbane-conference/gilbane-conference-2014/

For additional information on our events see Gilbane Conferences.

 

Language localisation

Language localization (from Latin locus and the English term locale, “a place where something happens or is set”) is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions or groups) to account for differences in distinct markets, a process known as internationalization and localization.

User-generated content

User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. The ‘user’ typically refers to a customer, sometimes an employee, or any public commentator. It entered mainstream usage during 2005, having arisen in ‘social media’ marketing (which morphed into ‘content marketing’ when social media marketing’s reputation suffered) , web publishing and new media content production. 

Customer experience

Customer experience (CX) emerged from work in the 1990s on “experience management” which was not limited to “customers” but included employees, suppliers, and other stakeholders. Customers became the primary focus in the 2000s and was fueled by the growth of digital marketing channels. Technology suppliers and analysts serving marketing organizations began targeting CX in their products and services with features and their own marketing and branding efforts. In particular many “web content management (WCM) systems” became “customer experience management” (CXM), web experience management” or “web engagement management” systems (both using the WEM acronym). Most of these same products and services were also applicable and in use for managing other stakeholder experiences, and became “digital experience” (DX) systems or platforms (DXPs), with CX being one component.

Gilbane Advisor 6-4-19 — Martech metrics, B2C AR, B2B AR, machine talking

June 5, 2019 /

Martech stack metrics

Scott Brinker: “Martech stack utilization is a misguided metric… (when it’s disconnected from value)”. This is certainly true. Products/tools in your stack usually have many features, only a subset of which actually provide value for your needs. Identifying and

Martech stack value

focusing on those features can save resources and provide more accurate ROI calculations. Read More

4 questions retailers need to ask about augmented reality

It seemed like AR was poised for rapid adoption (beyond Pokémon Go) a couple of years ago when apps started appearing from Ikea and others. Indeed I thought so. There has certainly been a lot of activity and some very useful applications, but as usual the use-case specifications, cost justifications, integrations, and learning curve take a time-toll. Bain & Company has some good advice for execs creating or reviewing a plan. Read More

Google announces a new Glass augmented reality headset for B2B

Much of the advice in the Bain article we reference above is also relevant to non-consumer AR applications. Whether B2B AR deployments are ahead of B2C or not, project planning should be informed by research into both. ROI calculations will be very different, but technologies and user experience design considerations largely overlap. Google Glass was a consumer flop but their Enterprise Edition is making some progress and what they are learning is valuable. After all, employees and professionals are consumers too. Read More

Can we trust machines that sound too much like us?

David Weinberger raises a good point. He is not asking whether we can trust machines. He is asking whether we want to loose the trust signals we get from talking with humans when we can’t tell the difference between machine and humans voices. He also wonders about the efficiency and how our preferences will evolve. Human sounding machines will not always be the right choice. Read More

Also…

The Gilbane Advisor curates content for content management, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

How to make a business case for voice and chatbot experiences

April 22, 2019 /

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendees taking notes

For all the promise of voice and chatbot applications, widespread adoption has been limited to fairly simple use cases, and even then getting the usability and appropriate scale right is a learning experience. This shouldn’t be surprising given the dependence on natural language processing. Nonetheless, the potential for well-designed voice and chatbot experiences is large. Erin Abler can help you understand why some organizations have been successful, and how you can get started with a business case. 

B205. Making the business case for voice and chatbot experiences

Conversational voice and chatbot experiences are rapidly becoming the new norm in our houses, cars, and even some workplaces. Getting your news, weather, and driving directions is now as easy as asking for them aloud. But if you’re wondering what the business case is, you’re not alone. For many product owners, strategists, and marketers, it’s still hard to envision a viable way to get started. We work with clients every day who’ve taken on this exact challenge and found success. Through real-world examples, this presentation will show you how to identify and pursue the right opportunity for your next conversational design project. We’ll cover why people choose conversational interactions over other digital experiences, how to uncover legitimate use cases for your business, and how to avoid common stumbling blocks in the design and development process. You’ll walk away knowing how to identify a compelling conversational experience for your brand, and be ready to navigate the challenges and opportunities of working with emerging conversational interfaces.

Tuesday, April 30: 4:15 p.m. – 5:00 p.m.

Erin Abler

Erin Abler
Principal Conversational Designer
Mobiquity

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Three weeks till your DX strategy checkup

April 9, 2019 /

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

conference attendees taking notes

This year’s DX conference is in three weeks, and features 36 carefully curated presentations by well-known experts on digital experience technologies and practices for marketing and the workplace. There are also additional sessions covering CRM, customer service, and speech technology available to you from our co-located partner events. See highlighted presentations below, the complete program, and learn about all the activities available to you. Then…

Register with code FG19 for best available price

DX Technologies for Customers and the Workplace Track
  • Creating Connected Experiences
  • Visualize—Then Optimize—Your DX Stack
  • There’s No AI Without IA (Information Architecture)
  • Is Block-Based Editing the Future of Web Content Management Systems?
  • CDP or Multi-Channel Hub? A Martech Journey
  • Alphabet Soup: CAT, CMS, TMS, PIM, & the APIs That Connect Them
DX Practices for Customers and the Workplace Track
  • Making the Business Case for Voice and Chatbot Experiences
  • Designing Workstreams to Support Business Processes
  • Building the Modern Digital Membership Organization
  • Engaging Ecommerce Content Search
  • Breaking Down the Regs: DX at the ATF
  • Exploring & Making Decisions About Content at Scale

For more regular updates see the Gilbane blog

Diamond sponsors

Google Cloud

Gridspace

twilio

ZOHO

Platinum sponsors

SAP digital experience

Shufflr

RingCentral logo

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

Learn how to create connected experiences

April 3, 2019 /

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendees taking notes

Connections are core to digital experience initiatives at every level. At the top, your organization needs connections with customers that are genuine, consistent, on-target, and fast. Delivering this requires that connections with partners, and employees, have similar qualities and smooth supporting processes. And technology systems also need to be connected in ways that enhance the experiences of each of your audiences. Jeff Cram will help you get a handle on how all this connects!

A106. Creating Connected Experiences

Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This session helps you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution. Drawing from decades of experience leading complex, digital experience initiatives, Cram and team share practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your marketing technology to support the customer journey.

Monday, April 29: 4:15 p.m. – 5:00 p.m.

Jeff Cram

Jeff Cram
Chief Strategy Officer and Co-founder
Connective DX

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

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