Content management system (CMS) provider, Magnolia announced Magnolia Marketplace, a one-stop shop to help customers build a fully tailored digital experience (DX) stack. Customers can choose from a wide range of marketing, commerce and analytics extensions, as well as solutions that optimize development and operations. Available extensions within the Marketplace include Magnolia’s Connector Packs that integrate Magnolia into complementary systems in a DX stack, special features that extend Magnolia for specific use cases and Incubator extensions. Marketplace is also accelerating the integration of 3rd Party solutions from Magnolia’s partner ecosystem to make it easier for customers to benefit from the combined technology they offer. Partners looking to contribute with extensions can find the requirements and guidelines at https://www.magnolia-cms.com/partners/publish-extension.html
Category: Marketing & e-commerce (Page 27 of 74)
BigCommerce announced the release of Page Builder, a drag-and-drop visual design tool that helps merchants quickly build shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets—including individual products, carousels, text blocks, branded images and video, promotional banners, buy buttons, blocks of custom HTML and more. BigCommerce merchants leveraging Page Builder can:
- Get up and running faster with drag-and-drop widgets: Design and launch your commerce site with an easy-to-use drag-and-drop solution for creating and managing page content.
- Personalize pages across your online storefront: Brands can change up the look and feel of their store including the homepage, product and category pages, as well as content and cart pages.
- Preview before publishing and make changes on the fly: Test out new content and preview how pages will appear across different devices before publishing. Merchants can quickly make changes in real-time by accessing Page Builder directly from any live page.
- Elevate your brand with the Widgets API: Developers can extend what’s possible with Page Builder and create custom applications for shopping experiences using BigCommerce’s Widgets API to inject custom capabilities via HTML, JavaScript and CSS.
Adobe announced Product Recommendations for Magento Commerce has been integrated with Magento’s content creation tool, Page Builder, extending the embedded Magento Admin experience to streamline workflows. Magento merchants can now drag and drop Sensei-powered recommendation units on any position within content that’s being authored in Page Builder.
Adobe released Product Recommendations powered by Adobe Sensei, their AI and machine learning technology, to Magento Commerce customers globally in April. This feature allows merchants to deploy automated and intelligent recommendations across storefronts to help their customers discover new, relevant products throughout their shopping journey. Adobe plans additional Product Recommendations capabilities to bridge the gap between intelligent merchandizing and content management.
Key benefits of the Page Builder integration include:
- Drag and drop functionality makes it simple to place product recommendations in any position within the content being edited via Page Builder.
- Merchants can now easily add recommendation units to multiple content types including pages, blocks, dynamic blocks and individual fields.
• Merchants can now target recommendations to specific customers by assigning dynamic blocks to various consumer segments.
• With Page Builder, merchants can deploy specific recommendations to individual product pages instead of across all product pages.
• Merchants can customize recommendation units within Page Builder to match their brand, including adding borders, colors, and custom headings.
Magento Commerce merchants that have implemented Product Recommendations can take advantage of the Page Builder integration today by updating their modules. Product Recommendations is exclusively available for Magento Commerce merchants.
Grammarly released a new feature exclusively for Grammarly Business customers: customizable company style guides. With a company style guide, Grammarly Business can deliver customized, real-time writing suggestions to employees and be confident that customers exploring the company blog, browsing your website, or chatting with your support team, they’ll always feel like they’re interacting with the same company. Training employees to write consistently in the company style requires a large — and ongoing — time investment. On top of that, employees may be writing in dozens of different interfaces and tools. Trying to ensure compliance with a manual review process is rarely scalable or sustainable. Over time, individual deviations from company style add up, creating confusion for customers, eroding trust, and negatively impacting your brand and bottom line.
https://www.grammarly.com/blog/grammarly-business-style-guide/
Xero, the global small business platform, has announced the release of new search functionality on Xero’s app marketplace. With more than 800 third party apps that connect to the platform, Xero’s app marketplace now serves up suggestions based on a small business’ profile when they are logged into Xero and an improved search toolbar presents popular apps and quick links, providing a more personalized, intuitive, and efficient experience. The new search functionality is powered by Coveo’s recommendations engine, using machine learning to serve up app suggestions based on a small business’ profile when they are logged into Xero.
CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced a strategic partnership with Zobrist Software Group Inc. an e-Commerce systems integrator and software provider. CoreMedia Content Cloud enables businesses to deliver personalized customer experiences to any digital channel. The Zobrist Software Group plans to deploy its digital commerce experience earned over the past two decades to help CoreMedia Content Cloud customers elevate the user experience of their websites to reduce time to market, improve brand visibility, increase online conversion and boost revenue.
Kentico Software announced the launch of Kentico Xperience, a new brand for its digital experience platform (DXP). Kentico EMS previously their combined content management, digital marketing, and commerce capabilities in a single platform. The new brand, Kentico Xperience, replaces product names Kentico CMS and Kentico EMS, and emphasizes the digital experience capabilities available in the platform. As part of the product brand launch, Kentico has two new websites.
https://www.kentico.com for core company information, and xperience.io dedicated to its digital experience platform.
SDL announced it entered into a technical partnership with DRUID, specialists in conversational AI, to launch multi-lingual virtual assistants for enterprise organizations that enable real-time communication through chatbots. By integrating SDL Machine Translation with DRUID virtual assistants, companies will be able to conduct chatbot conversations in different languages with employees, customers, partners and suppliers. The solution offers a real-time “interpreter mode” function, which can translate conversations along with “live chat” which can translate into multiple languages.
Chatbots are commonly configured to undergo complicated question-and-answering activities in different languages, but language-specific customization can be complex, time-consuming and costly. The issue becomes even more complex when a chatbot is connected to various data sources (ERP, CRM, BI, HRIS, or other types of business applications). With SDL Machine Translation, chatbots can converse in multiple languages without the need to translate data sources or conversational flows.
SDL Machine Translation provides the neural machine (NMT2.0) foundationand the combined solution includes the ability to control brand voice with a brand-specific terminology dictionary that contains company-specific product names and unique terminology. This is machine learning solution uses anonymized chat logs for continuous language model improvement.
Subscribe to the Gilbane Advisor
