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Category: Marketing & e-commerce (Page 19 of 73)

Bloomreach acquires Exponea

January 26, 2021 /

Bloomreach announced its acquisition of Exponea, a Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the growth of its digital commerce experience platform (brX).

Bloomreach’s e-commerce search and content services combined with Exponea’s customer data platform and marketing automation will create an integrated product and customer data platform. This combination accelerates the speed of execution for businesses to create, personalize, and optimize commerce experiences and accelerate revenue growth for both B2C and B2B brands.

The combination of Bloomreach and Exponea will deliver a commerce experience platform that unifies the full spectrum of customer and product data for Bloomreach’s real-time, AI-based recommendations, and actions that allow clients to drive purchases and loyalty. Further, Exponea’s experience in consumer data, privacy, and security ensures that current and future customers can securely access and manage this combination of data.

https://www.bloomreach.com/en/news/2021/bloomreach-poised-to-be-the-next-e-commerce-saas-unicorn-with-acquisition-of-exponea.html, https://exponea.com

Acquia announces Acquia Digital Commerce

January 21, 2021 /

Acquia announced Acquia Digital Commerce, a solution to enable marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every customer touchpoint. Together with partners commercetools and Lucidworks, Acquia has built a composable commerce solution, giving marketers flexibility to create digital experiences across the customer journey. Acquia Digital Commerce delivers the agility to build digital experiences across every channel, and the flexibility to support multi-tenant architectures and composable, multi-site experiences. With a microservices-based architecture, Acquia Digital Commerce helps ensure repeatability and reuse to drive standardization and compliance, and enables continuous refinement and testing to optimize results.

Teams can maximize their commerce investments by integrating this headless, cloud-native shopping platform with Acquia Open DXP. commercetools provides an omnichannel shopping platform and the Lucidworks AI-powered product discovery solution delivers personally relevant products and content to customers. Today also marks the launch of the Acquia DX Alliance, the company’s open technology partner community, to drive collaboration through an ecosystem of leading technology vendors providing choice and jointly delivering interoperable solutions that extend Acquia Open DXP.

https://www.acquia.com/why-acquia/acquia-digital-commerce

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Nuance launches patient engagement virtual assistant platform

January 11, 2021 /

Nuance Communications, Inc. launched an AI-powered patient engagement virtual assistant platform to transform voice and digital experiences across the patient journey. Combining healthcare expertise with intelligent engagement technology, the platform integrates and extends the capabilities of the electronic health record (EHR), customer relationship management (CRM), and Patient Access Center systems to enable healthcare provider organizations to modernize their ‘digital front door’ and improve clinical care. Leveraging the same conversational AI technology that consumer brands use to power their provider facing virtual assistant solutions, Nuance’s patient engagement platform now enables healthcare provider organizations to deliver improved patient experiences. Nuance’s new patient engagement platform provides an array of leading capabilities and business outcomes including:

  • Seamless, consistent and unified omnichannel experiences – No longer do healthcare organizations need separate siloed virtual assistant/bot systems for their voice (IVR), web, mobile/SMS and smart speaker/IoT devices.
  • Integrates and extends capabilities of core systems infrastructure – including the EHR, Patient Financial systems, CRM and patient access center (call center).
  • Provides “out-of-the-box” solutions and an advanced Do-It-Yourself (DIY) development tool.
  • Advanced and unified data analytics.
  • Runs on the Microsoft Azure HITRUST CSF-certified cloud platform.

https://www.nuance.com

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Adobe completes acquisition of Workfront

January 7, 2021 /

Adobe announced the completion of its acquisition of Workfront, the work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers.

Satisfying the increasing expectations of B2B and B2C customers requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today’s environment and the future of work is redefined. Workfront has deep experience in orchestrating marketing workflows. Workfront’s platform is agile and architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud for creative workflows and customer experience management. With the acquisition now closed, Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Anil Chakravarthy.

https://www.workfront.com, https://news.adobe.com/news/news-details/2020/Adobe-Completes-Acquisition-of-Workfront/default.aspx

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ReadSpeaker and SoundHound partner

December 15, 2020 /

ReadSpeaker, an independent digital voice partner for global businesses, announced it has partnered with SoundHound, Inc., provider of voice AI and conversational intelligence technologies to include ReadSpeaker’s text-to-speech (TTS) technology on the Houndify Voice AI platform. Developers using Houndify will have the ability to add ReadSpeaker’s hyper-personalized and lifelike voices to their custom voice assistants. This capability is critical as personalized text-to-speech voices allow brands to be in complete control over every aspect of their conversational UI. Houndify is an independent voice AI platform that provides a full stack of tools and technologies needed for brands to create custom voice assistants with speed and accuracy. By leveraging their proprietary Speech-to-Meaning and Deep Meaning Understanding technologies, Houndify enables voice assistants to understand even the most complex and compound queries using natural language understanding.

https://www.readspeaker.com, https://www.houndify.com/

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Widen teams with Jahia

December 15, 2020 /

Digital asset management (DAM) and product information management (PIM) company Widen announced a collaboration with digital experience platform (DXP) company, Jahia. The integrated partnership will enable Widen and Jahia to better support brands and businesses to digitally transform their customer offerings on a global scale. With a brand’s perception and recognition built on how the brand is seen by the world, the value of its digital assets is rising. Today’s marketing teams need better accessibility, quicker application, and less duplication of data in order to better carry out their roles of delivering the highest value to their customers. A flexible architecture, cloud infrastructure, and wide integration capabilities make Jahia suited to help marketers take full advantage of their Widen assets. Combining Jahia and Widen enriches Jahia-powered websites and applications with Widen’s DAM capabilities, enabling mutual customers to:

  • Easily find and add Widen assets to their Jahia content
  • Benefit from lighter and faster pages with Widen’s dynamic image resizing capabilities
  • Integrate in real time, ensuring Widen assets are always up-to-date in Jahia
  • Track usage and engagement via Widen’s asset-level analytics

https://www.widen.com, https://www.jahia.com

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Kitewheel expands journey management platform

December 8, 2020 /

Kitewheel announced the integration of a new business intelligence (BI) platform to enhance its data and analytics visualization capabilities. This addition to Kitewheel’s suite of customer journey solutions will provide richer experiences for analytics teams by allowing users to view all their data in one place and enable more efficient journey orchestration. This integration will provide faster time to insights and speed up the journey orchestration timeline. The platform generates user-friendly, comprehensive reports leveraging data from Kitewheel’s Journey Discovery Analytics and Kitewheel Data Model solutions. This self-service model also allows Kitewheel clients to customize data visualizations and report types depending on the insights and level of detail needed. Users will be able to interact with and explore their data, drilling down to extract unique, data-rich findings as well as export and share reports more easily. With multiple dashboards per project and threshold alerts, this new capability offers additional possibilities for enhancing customer journey initiatives.

https://kitewheel.com

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SearchBlox introduces SearchAI SmartSuggest

December 7, 2020 /

SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. Because it doesn’t rely on historical search logs, SearchAI SmartSuggest provides more relevant search suggestions from day one. SearchAI SmartSuggest outperforms matches based on typeahead technology or regular expressions:

  • Provides a better user experience with misspelling tolerance and higher search relevance.
  • Makes it easier for users to find what they need by suggesting search terms associated with the keywords they’re using.
  • Reaches your target market with niche results based on your content, not search logs.

SearchBlox’s second new product, SearchAI Answers, uses natural language processing to provide a more intuitive search experience similar to Google’s Featured Snippets. SearchAI Answers provides the answer as a featured snippet, a chatbot response or via voice assistant. Businesses can:

  • Reduce service costs and increase first contact resolution.
  • Improve the user experience with artificial intelligence that responds to a natural language question with a natural language answer.
  • SearchAI Answers doesn’t require manual tagging, specific domain taxonomy, or knowledge graph.

SearchAI Personalization predicts personas for search users enabling them to reach the information or product they are looking for faster. SearchAI Personalization understands your customer intent with a few search queries and personalizes the user’s search journey leading to a better customer experience.

https://www.searchblox.com

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