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Category: Marketing & e-commerce (Page 19 of 75)

Progress releases digital experience platform Sitefinity 13.3

Progress announced the latest release of the Progress Sitefinity Digital Experience Platform (DXP), Sitefinity 13.3. Progress now offers long-term support (LTS) for Sitefinity which gives customers four years or more of extended version support. The new release also provides ease-of-use capabilities, streamlined developer tooling and advanced analytics, personalization and optimization. With the new features and capabilities IT and marketing can:

  • Define user groups by business units to ensure each site in a multisite environment meets specific needs for individual business units, divisions or locations
  • Pinpoint highly engaged prospects with extended lead scoring options, negative lead scoring and common touchpoint reporting for personas, presented in an enhanced report UI
  • Monitor the progress of all scheduled tasks and automatically detect and restart a task that has been halted due to an application recycle or system shutdown
  • Reduce marketing reliance on IT with a reimagined UI spanning page management, content editing, taxonomy and digital asset management (images, videos, documents and files)

The Progress Sitefinity digital experience platform is available today.

https://www.progress.com/sitefinity-cms/dxp

OpenText launches Cloud Edition 21.1

OpenText announced the release of Cloud Edition (CE) 21.1, delivering a tailored combination of industry solutions, API services, flexible delivery models, and expert managed services. CE 21.1 provides updates across the five OpenText Clouds. 

The OpenText Content Cloud improves user productivity, process stability, and provides solutions to assist with regulatory compliance.

  • Extended ECM for Microsoft Office 365 now integrates with the Microsoft Azure Information Protection (AIP). Users can maintain encryption and access levels for content, while enabling capabilities such as text searching with increased security.
  • OpenText Intelligent Viewing – a universal file viewer enabling secure access to any file type with markup, annotation, redaction and transformation capabilities.
  • Extended ECM supports Salesforce Financial Services Cloud.
  • Now available OnDemand in the AWS cloud, Axcelerate Investigation provides insights to inform case strategy and decisions.

The OpenText Experience Cloud provides a single platform to create engaging customer experiences.  

  • New Qfiniti integration with Twilio Flex delivers advanced call analytics and management for cloud contact centers.
  • Updates to Media Management, including AI-driven search updates, quick preview capabilities and tools supporting faster content distribution.
  • SAP HANA & SAP NetWeaver connectors for Fax2Mail allow faxing from SAP for uninterrupted workflows.
  • New RESTful APIs in OpenText Notifications facilitate SMS app integration.

There are also updates for the: OpenText Business Network Cloud, OpenText Security & Protection Cloud, and OpenText Developer Cloud.

https://www.opentext.com/about/press-releases?id=9948A4E5BEFC479A9961DECCE8B0A16E

Magnolia partners with Attraqt

Magnolia, a content management system (CMS) provider announced a strategic partnership with Attraqt Group PLC, aligning Attraqt’s artificial intelligence (AI)-powered search and personalization offerings with Magnolia’s content platform, to provide retailers with technical efficiency without losing the practitioners desires to be more relevant and faster to market.

The partnership will enable retailers and other businesses to curate their digital experiences, with preview experience for channels, devices, personas and scheduled campaigns. With today’s consumers typically entering a site in a more surgical manner, Magnolia believes that experiences need to be adaptive to the changing cohort, while not forgetting those that mainly navigate via promotions or merchandising. Attraqt provides a set of API-enabled, algorithm-driven, SaaS services covering personalization, search, navigation, merchandising, recommendations, and internationalization. The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms.

https://www.magnolia-cms.com/de_DE/story/magnolia-partners-with-attraqt-to-bring-cross-functional-collaboration-in-the-new-dxp-stack.html, https://www.attraqt.com/

Sitecore acquires Boxever and Four51

Sitecore announced that it has entered into agreements to acquire Boxever Ltd., a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation and Four51, Inc., a company delivering modern B2B and B2C experiences for enterprise brands. Integrating Boxever’s and Four51’s technologies with Sitecore’s digital marketing solutions will provide an integrated content-to-commerce, SaaS-based DXP. This solution will enable businesses to deliver real-time, personalized digital experiences across every aspect of the buying cycle.

Boxever’s CDP provides a 360-degree view of customers, advanced segmentation, real-time decisioning and experimentation that acts as the brain within an organization’s marketing stack to make every customer interaction more relevant and engaging. The new capabilities expand and enhance Sitecore’s customer intelligence and AI-driven personalization tools. With Four51’s API-first, headless e-commerce solution, enterprises can deliver engaging shopping experiences helping improve customer satisfaction, loyalty and advocacy. The platform complements Sitecore’s existing B2C commerce capabilities.

https://www.sitecore.com/company/news-events/press-releases/2021/03/sitecore-acquires-boxever-and-four51

Brave acquires search engine to offer alternative to Google

Today Brave announced the acquisition of Tailcat, the open search engine developed by the team formerly responsible for the privacy search and browser products at Cliqz, a holding of Hubert Burda Media. Tailcat will become the foundation of Brave Search. Brave Search and the Brave browser constitute independent, privacy-preserving alternative to Google Chrome and Google Search. Brave Search:

  1. is private: it does not track or profile users.
  2. is user-first: Brave serves the user first, not the advertising and data industries.
  3. Brave Search offers choice: We will provide options for ad-free paid search and ad-supported search.
  4. is independent: We will rely on anonymized contributions from the community to improve and refine Brave Search.
  5. is transparent: we will not use secret methods or algorithms to bias results. We will explore multiple community-curated open ranking models to ensure diversity, and prevent algorithmic biases and outright censorship.
  6. is seamless: we will offer integration between the browser and search without compromising privacy, from personalization to instant results as the user types.
  7. is open: we do not believe in walled gardens and, as such, we will offer Brave Search to power other search engines.

Brave will also explore blockchain-based options and new developments, including for e-commerce uses.

https://brave.com/search, https://www.brave.com

Contentstack partners with Uniform to deliver personalized sites

Contentstack announced Uniform has joined its Catalysts partner program. Contentstack’s Catalysts program is an ecosystem of technology and service providers to accelerate digital experience innovation. Uniform will offer Contentstack users a MACH-enabled platform to help enterprise organizations create fast personalized sites that engage their customers. Uniform brings the personalization features of a Digital Experience Platform (DXP) to Jamstack applications. By connecting modern developer tools and edge-based personalization to MACH technologies, Uniform enables instant, global scaling, reduced cost, and faster time-to-market without requiring expensive, time-consuming re-platforming. 

Contentstack’s content management capabilities combined with Uniform’s headless personalization helps enterprises satisfy IT priorities, such as time-to-market and modern development frameworks, as well as marketing priorities, such as compelling content and personalized experiences based on real-time intent. Catalysts work with partners to drive market visibility, manage growth opportunities and deliver transformational customer success. Contentstack provides Catalysts with the a CMS integration framework and the ability to build new integrations to meet customer needs. Catalysts advance the use of a microservices-based, API-first, cloud-native SaaS, headless (MACH) architecture, technology, practices and a methodology for digital omnichannel engagement.

https://www.contentstack.com

Oro unveils OroCommerce 4.2

Oro Inc. announced the release of OroCommerce 4.2., the open-source eCommerce solution purpose-built for B2B companies. Key upgrades include a revamped shopping list interface allowing B2B buyers to compile, review, and place large orders with complex configurations. The streamlined ordering and checkout process also boosts back-office efficiency and productivity for manufacturers and distributors, allowing staff to quickly respond to RFQs and manage customer orders. OroCommerce 4.2 is also faster, with gains in browser loading and processing speeds.

Content editing and previewing upgrades include the ability to maintain multiple websites under a single OroCommerce instance and preview changes for specific store sites. The new preview function also offers localized and personalized websites aimed at customer groups by geography or individual consumers. Other new features include an OroCommerce storefront with compliance with web accessibility requirements (ADA and WCAG). Text elements are more readable and buttons more intuitive to use, and storefronts include support for voice readers and keyboard navigation.

Finally, new OroCommerce API resources make it simpler for developers to test applications, with performance optimized for new authentication options and improved integration connectors performance. Dev teams can also look forward to increased stability.

https://oroinc.com/b2b-ecommerce/

TA Digital launches SearchBoost.ai

TA Digital announced its entry into the cognitive search space with an intelligent search solution, SearchBoost.ai. SearchBoost.ai delivers personalized search results by focusing on the users and their experience. Leveraging user data, SearchBoost.ai serves users with predictive, relevant and personalized search results that cater to the highest clicks and conversions.

SearchBoost.ai works by connecting to both the data source and the search engine in place within the client’s existing infrastructure. It imports user data and search results then trains a Machine Learning model on them to produce better results. Once those results are ready, SearchBoost.ai pushes those results back to the search engine. While SearchBoost.ai can work with any data source or search engine, there is an existing out-of-the-box connectors for Adobe Analytics, Google Analytics, Apache Solr, Elasticsearch, Adobe Experience Manager and many others in development. The company has launched its offering with four pricing options.

https://www.tadigital.com/innovation/searchboostai

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