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Category: Marketing & e-commerce (Page 15 of 77)

Cloudinary acquires Indivio

January 10, 2022 /

Cloudinary, a media experience platform, announced its acquisition of Indivio, a video software company that helps modern marketing teams create and deliver high-performing, data-driven video campaigns faster. The entire Indivio team has joined Cloudinary, with CEO and co-founder Josh Dorward becoming Managing Director of the company’s newly formed Video Creative Automation business line.

Cloudinary’s automated, AI-based approach to media management and experience allows brands to create and deliver digital experiences without the challenges that come from trying to manage all that’s needed to do so at scale. With Indivio’s offering marketing teams can:

  • Scale the volume and frequency of on-brand creative content without overburdening creative teams. Brands can use dynamic templates and content from a variety of sources, including live product detail pages, to automatically create highly relevant and personalized videos.
  • Streamline creative onboarding with support for tools like Adobe After Effects.
  • Accelerate the QA of dynamic video creative.

Cloudinary will continue to fully support the Indivio product line. It also plans to leverage Indivio’s technology to develop a fully integrated video creative automation experience within the Cloudinary media experience platform.

https://cloudinary.com ■ https://www.indiv.io

Nosto acquires SearchNode, adds ecommerce Search to CX

January 5, 2022 /

Nosto, an AI-powered commerce experience platform, announced it had acquired SearchNode, a global cloud-based ecommerce search technology company. This transaction marks the second acquisition for Nosto, after completing the acquisition of Stackla Visual UGC in May 2021. The strategic acquisition of SearchNode’s search technology will allow Nosto clients to implement site-wide personalization, merchandising, segmentation, and testing strategies natively to optimize the entire shopping journey.

With the addition of Visual UGC and Search integrated into the core of the Nosto Commerce Experience Platform, Nosto offers retailers a complete range of commerce experience optimization capabilities within a single, unified platform. The terms and conditions of the acquisition, subject to regulatory and other approvals and conditions, were not disclosed.

http://www.nosto.com ▪︎ http://www.searchnode.com

Optimizely launches integrated B2B Commerce & Content Cloud solution

December 21, 2021 /

Optimizely, a digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows the two products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can:

  • Take advantage of B2B-specific features within the B2B Commerce Cloud
  • Use the Content Cloud to manage all the pages, templates, content and assets of their site
  • Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalog while searching content in the Content Cloud and combining the results
  • Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud
  • Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud.

https://www.optimizely.com/products/content/

Optimizely to acquire Welcome

December 1, 2021 /

Digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome, who brings capabilities of content marketing platforms (CMP), marketing resource management (MRM) and digital asset management (DAM) together in a single solution. The combined company will help marketing teams at brands across the globe to achieve business value through better customer experiences. The complexity and fragmentation of the marketing stack compromises marketers’ ability to deliver personalized, contextual experiences and create relevant content. Welcome’s capabilities combined with Optimizely’s solutions for commerce and content management – as well as its tools for experimentation, personalization and recommendations – means marketers can now:

  • Accelerate the end-to-end marketing lifecycle from concept to execution
  • Gain control and transparency to manage content
  • Grow revenue by scaling adoption of optimization.

The acquisition is expected to close in Q4 of 2021. Until such closing, the companies will continue to operate independently, with Welcome’s core marketing orchestration and asset management capabilities operating standalone.

https://www.optimizely.com/welcome/

MediaValet partners with FFW

November 10, 2021 /

MediaValet Inc., provider of cloud-native enterprise digital asset management (DAM) and creative operations software, and FFW, a global digital experience agency, announced a new partnership to enable enterprise organizations to achieve digital scale faster and with a higher degree of success.

As a global digital experience practitioner, FFW helps clients such as Pfizer, Panasonic and General Electric, unlock new capabilities, streamline control and achieve sustainable business impact. With their user and category structure, UI, easy-to-use API, scalability, and redundancy, compliance, and security, MediaValet was the chosen digital asset management partner to incorporate into FFW’s customers’ Digital Experience Platforms (DXPs). With this new partnership, FFW customers will be able to aggregate, secure, organize and access their digital assets as their organizations grow. Through out-of-the-box and deep custom integrations, facilitated by FFW, organizations will be able to support internal processes, streamline the creation of digital assets, and expedite the distribution of those assets to relevant audiences within a secure and redundant environment.

https://www.mediavalet.com/news/mediavalet-announces-partnership-with-global-digital-experience-agency-ffw/ ■ www.ffwagency.com

Vaimo partners with Contentful

November 4, 2021 /

Vaimo, a full-service global omnichannel agency, announced a partnership with Contentful, a content platform for digital-first business. With the fast-paced changes in digital commerce, Vaimo has initiated this partnership to help merchants deliver great customer experiences across channels and devices.

Contentful unifies content in a single platform and structures it for use in any digital channel so digital teams can assemble content and deliver digital experiences faster and at scale. With an API-first approach, Contentful can be easily integrated with a company’s existing systems and extended through Contentful’s market-leading App Framework.

https://www.vaimo.com/ ■ https://www.contentful.com/

Bridgeline and Luminos Labs to productize Hawksearch connector for Optimizely

November 4, 2021 /

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that their Hawksearch software team is working alongside Luminos Labs to produce an Optimizely Commerce and Content Cloud B2C connector, available in the Optimizely marketplace in the coming weeks. Hawksearch provides advanced search, personalization, and recommendations for organizations on the Optimizely platform, and is already integrated and in use by several customers with the Optimizely B2C platform. The connector adds to Hawksearch’s library of integrations that include Salesforce B2B Commerce, Big Commerce, Magento, Sitefinity, and many others, enhancing the online buying experience and driving conversion through AI-powered search and insight driven recommendation strategies for enterprises.

https://www.bridgeline.com ■ https://www.luminoslabs.com

Liferay unveils DXP 7.4

November 3, 2021 /

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, released Liferay DXP 7.4. Liferay DXP 7.4 expands capabilities to help business users create, manage, and improve rich digital experiences, using data driven insights and low-code / no-code capabilities. Organizations can focus on reducing the cost to launch and maintain digital experiences. IT teams will also benefit as they can focus on delivering digitization on a large scale. Release highlights:

  • Search Experiences: Blueprints. With low-code and no-code capabilities, such as Blueprints, on Liferay DXP 7.4, users can manage and create the experiences, and customize search behavior with the Liferay Enterprise Search Experiences application. 
  • Low Code Application Builder. Business users can also build their own applications. Users can leverage Liferay Objects to customize DXP, allowing users to create and manage objects, adding fields, object layouts, relationships, and define the scope for each custom object.
  • Click to Chat Connector. Customers can communicate with sales and/or support reps through chatbot integration. 
  • Accessibility and SEO Audits. Check a page’s compliance for performance, accessibility, and search engine metadata.
  • Auto-translation of Web Content. Content creators can save time by focusing on polishing automatically translated web content.  
  • DocuSign Integration 

https://www.liferay.com/products/dxp

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