Category: Marketing & e-commerce (Page 11 of 75)

Sitecore a provider of digital experience software, announced it has integrated the core products from the acquisitions of Boxever, Four51, Moosend, and Reflektion into its Digital Experience Platform (DXP). With a full suite of capabilities hosted in the cloud, Sitecore has content, experience orchestration, commerce and analytics to support modern enterprises. The new additions have been fundamental to expanding Sitecore’s, SaaS-enabled composable DXP that helps brands to deliver memorable customer interactions and will enable businesses to provide real-time, personalized digital experiences across touchpoint from content to commerce. A sample of the additions included:

• Sitecore OrderCloud expanded its marketplace support capabilities with a new release of order routing flexibility, supplier empowerment, and pricing flexibility. 

• Sitecore Send revamped its platform with an improved design and more efficient user experience. 

• Sitecore Discover has enhanced its Commerce Engagement Console (CEC) with a revamped appearance library and editor to provide a better user experience and more control over merchandising. 

• Sitecore Personalize completed its integration with Sitecore Experience Manager. It now offers a channel diagnostic testing and real-time personalization capability that complements Sitecore’s CMS and is delivered in the cloud.

https://www.sitecore.com

CYTRIO, a data privacy compliance company, added support for the European Union’s General Data Protection Regulation (GDPR) to its all-in-one, cloud-native data privacy rights management automation solution. GDPR impacts any company, regardless of location, that collects, uses, shares, or stores personal information from European Union citizens. In November, the company released its solution to help companies of all sizes comply with the growing list of data privacy regulations in the U.S., including CCPA, CPRA, VCDPA, CPA. GDPR provides EU citizens certain rights over their personal information that a company collects or uses, including Right to Access and Right to Erasure (Delete).

CYTRIO offers out-of-the-box workflows and automated data discovery to help companies reduce the time and cost to respond to a data subject access request (DSAR). The secure consumer facing portal provides a 2-click process for the consumer to submit a DSAR. CYTRIO also provides Article 30 Record of Processing Activity (ROPA) reports to meet audit requirements. 

CYTRIO helps automate GDPR and CCPA DSAR compliance management with an all-inclusive and simple usage based pricing. Companies pay based on DSARs processed by CYTRIO. First six (6) DSARs are free. Any company can sign up with no upfront cost and connect all in scope and supported data sources.

https://cytrio.com/cytrio-adds-gdpr-support-to-all-in-one-data-privacy-rights-management-solution/

Progress a provider of infrastructure software, announced new capabilities and enhancements in the Progress Sitefinity DX platform. Building on its composable digital experience platform, Progress enables organizations to develop and deploy digital experiences across platforms and devices using .NET 6 and strengthen personalization and brand consistency with new digital asset management, advanced search and audience analysis, segmentation and targeting tools.

Using the latest cross-platform .NET, the successor of .NET Framework for Windows, organizations can speed up frontend development and cross-platform deployment as well as shift and scale their digital presence as needed, both on-premises and in the cloud. What’s new in Sitefinity DX digital experience platform:

• .NET 6 Package – Framework for building your frontend while delivering high performing and scalable cross-platform experiences. New development paradigm for developers and content builder for marketers.
• Digital asset management system integration – Marketing teams can organize, optimize and deliver digital assets across channels through enterprise-ready integrations with Cloudinary and Frontify.
• Advanced search capabilities – Enhanced content discovery and customizable, personalized experience augmented by AI through Microsoft Azure Cognitive Search.
• Audience analysis, segmentation, and targeting – AI-assisted audience segmentation based on content consumption and expanded personalization by conversions and touchpoints.

https://www.progress.com/sitefinity-cms/dxp

Conscia, provider of the Digital Experience Graph (DXG), has been accepted into Contentstack’s Catalyst Program. Contentstack will be working with Conscia to bring headless personalization to their existing and prospective Content Experience Platform (CXP) customers. Conscia’s API-first DXG orchestrates personalized content across all customer touchpoints from a central point of control, giving business teams an intuitive way to manage personalization logic. Conscia and Contentstack are aligned on the principle that the logic for who sees what content on what channel and how that content is rendered on a specific screen, is a presentation concern, not that of the underlying content.

Conscia separates experience management from content management and sits on top of content sources such as CMSs, Commerce and Search platforms. UX and Marketing teams can get a channel, market, brand, and campaign centric view of the experience, and control the personalization logic without cluttering the content with ambiguous tags and/or hardcoding this logic on the front-end.

https://www.conscia.ai/ ■ https://www.contentstack.com

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced they are launching a new product suite focused on the franchise industry and multi-location businesses called TruPresence. The suite of products includes specialized software for managing multiple websites including location pages, local eCommerce, advanced location finder, search, reporting, analytics, and more. TruPresence plans to release a web analytics dashboard that can index, benchmark, and drive insight and analysis to make game-changing improvements to each location, as well as the national brand’s presence.

https://www.bridgeline.com/news/bridgeline-announces-new-product-suite-for-multi-location-businesses