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Category: Marketing & e-commerce (Page 10 of 77)

BetterCommerce adds headless CMS functionality to its commerce stack

February 22, 2023 /

BetterCommerce, a company in the headless and composable commerce space, has added headless content management system functionality to its commerce stack in an addition to its already existing modules: PIM, eCommerce, OMS, Analytics, and Engage. The new headless CMS will be an addition to the already existing drag-and-drop page builder which is a part of the eCommerce module.

With BetterCommerce already having PIM and ecommerce modules, CMS has strengthened the stack by making it an end-to-end solution suite and has made the platform more flexible and agile. Integrating CMS to eCommerce sites generally poses a challenge but now, with BetterCommerce having its own CMS has made the commerce stack more powerful complementing the ecommerce platform.

The architecture offers features such as Release and Version Management, Workflow Management, Unlimited fields and grouping of fields via components, Reusable components to create multiple pages, Preview feature on different devices, and easily usable Create/Edit and publish pages being the top ones. The CMS being headless in nature, has enabled content to be created and exposed via APIs to be consumed across any device.

https://www.bettercommerce.io

Acquia announces new CDP features, pricing tiers, and delivery options

February 14, 2023 /

Acquia announced new Acquia Customer Data Platform (Acquia CDP) tiers and partner models, expanded industry focus, and configurability to meet the needs of organizations of all sizes. Acquia now gives organizations with smaller budgets and teams an entry into the product, built on the same platform that serves complex, global organizations. The platform now offers:

  • CDP configurations and machine learning (ML) models for unique requirements in retail, consumer goods, food and beverage, healthcare, financial services, and travel and hospitality.
  • CDP features pricing tiers to serve small, medium, and large organizations with varying customer data management needs. These can range from businesses that need a single view of the customer to those with mature CX strategies.
  • Improved scalability based on each organization’s maturity and growth in customer profiles, transactions, events, geographies, and brands.
  • Better configurability and extensibility with support for more data elements, data sources, downstream services, workflows, and schedules to serve unique business needs.
  • Acquia partners can now implement and service clients with access to enhanced training from Acquia, sandboxes and demo environments, technical resources, data implementation, and other support programs.

https://www.acquia.com

AesirX launches headless CMS

February 1, 2023 /

AesirX Content is an open source, headless content management system (CMS) designed for agencies and developers building custom websites. It comes with migrators for WordPress and Joomla! The freemium edition includes marketing automation software (DMA), asset management and storage (DAM), 1st-party analytics, intelligent business insights, and Single Sign On, facilitated by Concordium’s zero knowledge ID technology.

Concordium’s zero Knowledge ID layer ensures that users can share their data with businesses while remaining anonymous. Concordium’s blockchain technology allows users to store and verify their data and allows for cross-site tracking.

The Community Edition is a free Open Source option for individual developers who want to explore a modern stack of headless microservices. This freemium version, downloadable from GitHub, comes with DMA for content marketing automation and DAM for digital asset handling. Also included within the free Open Source tier is both AesirX Analytics and AesirX BI technologies. Additional tiers include: Starter Edition – $49 for start-ups, Team Edition $99 for small to medium teams, Growth Edition $249 for growing organizations, and a fully hosted and managed Enterprise Edition $1,000.

https://aesirx.io

WordSphere acquires DrupalWare

January 24, 2023 /

WordSphere LLC, a tech company based in Palo Alto, announced the completion of its acquisition of DrupalWare, a well-known Drupal development agency. The 6.8 million dollar cash acquisition includes the DrupalWare website/brand, a portfolio of 164 active clients, and 6 Drupal specialists who will join WordSphere LLC’s senior DevOps team. DrupalWare’s clients include Pfizer, Tesla Motors, the City of New York, NY MTA, Columbia University, B&H Photo, and many other Fortune 500 companies.

WordSphere LLC is primarily focused as a WordPress website development company, mainly offering services in WordPress customization, modification, theming, advanced WordPress custom themes, custom plugins, buddy press customization, and e-commerce/WooCommerce. WordSphere LLC also offers services for Drupal, BigCommerce, and Shopify. They provide a variety of front-end and back-end development services utilizing more modern stacks like React, Node, Svelte, Typescript, ExpressJS, AngularJS, Vue.js, Next.js, PHP, OOP, Laravel, Codeigniter, Ruby, Python (Django) and many others.

https://wordsphere.com

Uniform and Algolia partner

January 16, 2023 /

Uniform announced a partnership with Algolia. With the new integration, marketers and merchandisers can query Agolia within Uniform Canvas to show either for specific results, such as blog entries or products, or a dynamic range based on a search query. This process uses Algolia to deliver results quickly and can be used with any connected index within Algolia. These results can also be used for testing and personalization using Uniform Context. 

In practice, this means that a Canvas component can be connected to an Algolia index built from a commerce engine, then set to search for either alternative products (e.g., showing alternative brown leather shoes when viewing a product detail page) or complementary products to drive cross-sales (e.g., Brown belts and bags to match the shoes being viewed.) As new products are added to the index, the component automatically adds the most relevant options, to boost conversions without manual work. This can be used to recommend content or tutorials to support marketing use cases. 

With Algolia’s prebuilt front-end component, business users can control the display of search results (pagination, columns, other page content), also the display of the images in the Algolia index without developer support.

https://uniform.dev/ ■ https://algolia.com

Vercel and Sitecore partner

January 12, 2023 /

Vercel, a cloud platform for frontend developers, together with Sitecore, a global provider of end-to-end digital experience solutions, announced a strategic partnership in response to the needs of brands for a more composable architecture. Marrying Vercel’s mission to power the frontend experience of businesses around the world, and Sitecore’s experience in helping brands potential to connect with their consumers globally, is meant to create new opportunities to scale on the Web.

Vercel and Sitecore have a history of collaborating on multiple engagements globally for clients across industries including Focus Brands and Avid Technology, with Platinum Sitecore implementation partners like Merkle and XCentium. Together, the companies help clients build composable digital experiences using Vercel’s Edge Middleware, Sitecore’s XM, and deep integrations built to allow for a headless solution by leveraging Vercel’s frontend as a Service (FaaS) experience expertise.

https://vercel.com ■ https://www.sitecore.com

Bloomreach adds catalog management feature

January 12, 2023 /

Bloomreach announced a new feature from Bloomreach Discovery that gives merchandisers greater control over their product catalogs. With Catalog Management, merchandising teams can use business user-friendly tools to configure and manage all product catalogs within their account. Bloomreach Discovery customers now provides all users with the ability to see data import activity and make configuration changes in real time. They are also able to select which data attributes they want to show up in the product feed, ensuring product data is relevant for their business and for customer queries.

The data implementation process for product discovery tools can take time, and often becomes more complicated with larger product catalogs. This can lead to delays in generating value from the tool, as merchandisers have to wait for the implementation process to be completed before they can make changes or customizations to the data. Catalog Management solves for this issue directly by enabling search and merchandising teams to manage the data integration process on their own. It offers users the ability to view, manage, diagnose, and explore data across all the catalogs in their account, allowing them to optimize their merchandising, make necessary changes or customizations in real-time.

https://www.bloomreach.com/en

CI&T and Crownpeak partner

January 9, 2023 /

CI&T, focused on driving digital transformation for global brands, and Crownpeak, a digital experience platform (DXP) provider, announced a partnership to build retail experience management accelerators combining the companies’ expertise in the industry and technology.

The Retail Experience Platform is a digital experience platform using composable commerce architecture with reusable components to support specialty retail sales. As a result, retail and e-commerce companies can bring their brand’s unique customer experiences to life – launching and continuously optimizing those experiences to maximize conversions, revenue, and customer engagement. Leveraging a composable architecture to build a personalized “best-of-stack” platform, companies do not have to compromise on future, scalable performance or uncontrolled costs.

Crownpeak helps bring enterprise marketers and IT professionals together with its hybrid, headless, and composable DXP architecture to deliver content-driven commerce – fast, secure, accessible, and transactional omnichannel digital experiences. Crownpeak also finalized its acquisition of Attraqt in December 2022. Attraqt is a provider of SaaS solutions that powers product discovery experiences and online conversion for top brands and retailers globally.

https://www.crownpeak.com ■ https://ciandt.com/

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