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Category: Marketing & e-commerce (Page 1 of 77)

Bloomreach and Snowflake partner

July 22, 2025 /

Bloomreach, a platform for personalization, today announced a new partnership with the Snowflake AI Data Cloud, empowering businesses to activate enterprise-grade data infrastructures across marketing channels. With Bloomreach and Snowflake, businesses can combine customer engagement with maximum personalization, connecting customer data stored in Snowflake with Bloomreach’s AI-powered marketing solutions. This partnership ensures marketers can activate their Snowflake data instantly and intelligently through Bloomreach.

Bloomreach’s native Snowflake integration is already available to businesses. It securely syncs customer attributes, event data, and product catalogs from Snowflake into Bloomreach. Businesses unlock the full value of their customer data, breaking down silos between storage and activation, and enabling personalization powered by AI.

Additionally, this integration enables marketing teams to:

  • Power Loomi AI agents in Bloomreach with enriched customer and product intelligence
  • Automate campaign triggers based on Snowflake events
  • Deliver timely personalization with fresh data and hyper-relevant insights
  • Safeguard sensitive data through selective import capabilities, transferring only the specific data required for a given use case

https://www.bloomreach.com/en/news/2025/bloomreach-and-snowflake-partner-to-unify-customer-data-and-ai-driven-activation-helping-marketers-personalize-the-entire-customer-journey/

BrowserStack launches Accessibility Design Toolkit

July 22, 2025 /

BrowserStack, a software testing platform, announced the launch of its Accessibility Design Toolkit, a Figma plugin that helps design teams build accessible products right from the design stage.

BrowserStack’s collaboration with WebAIM on the 2025 WebAIM Million report reveals the scope of the problem: 94.8% of one million analyzed homepages had at least one WCAG failure, with color contrast and missing alt text issues ranking among the top two—both preventable during design.

With over 8,800 ADA lawsuits filed in 2024 and the European Accessibility Act, teams are under pressure to meet standards, yet most still address these issues after launch, when fixes become harder and more expensive.

With BrowserStack’s Spectra Rule Engine, the Accessibility Design Toolkit helps shift accessibility left and enables design teams to:

  • Scan Figma design files for color contrast, touch target size, spacing issues, and more
  • Auto-detect UI components, validate against WCAG standards, and auto-annotate with ARIA roles
  • Get AI-powered suggestions to add alt text, fix heading structure, and improve keyboard focus order
  • Generate developer-ready handoffs with built-in accessibility specs and clear annotations

The Accessibility Design Toolkit is a part of BrowserStack’s all-in-one accessibility suite and is available to all Figma users, integrating into existing workflows.

https://www.browserstack.com/accessibility-design-toolkit

RWS acquires Papercup’s IP

June 26, 2025 /

RWS, a content solutions company powered by technology and human expertise, has acquired the intellectual property behind Papercup’s AI dubbing technology – known for its unique ability to reproduce a speaker’s tone, pace and emotion faithfully.

The acquisition is a strategic step in RWS’s wider plan to embed advanced AI across its technology stack, accelerating its ability to support enterprise clients with multilingual video, voice and content localization across multiple formats and channels.

Papercup’s technology combines voice synthesis, thousands of unique AI voices and editorial tools for human language specialists to fine-tune the output – offering control and quality output comparable to human dubbing by actors and artists, at a fraction of the cost and turnaround time.

While AI-only dubbing tools often fall short on critical elements like timing, voice consistency and speaker identification, RWS’s hybrid approach puts humans in the loop to optimize tone, pacing and accuracy – enabling video dubbing that’s both scalable and brand-consistent.

Enterprise clients can expect to unlock value from video content that was once too expensive or complex to localize. Papercup’s technology will now sit alongside RWS’s existing suite of language technologies – including Language Weaver for neural machine translation and the Trados platform.

https://www.rws.com/about/news/2025/rws-acquires-papercups-ip ■ https://www.papercup.com

CLX Europe launches creative content studio in Paris focused on 3D scanning technology

June 18, 2025 /

CLX Europe, an eClerx company, introduced its new content creation studio in Paris, France today, during its participation in Viva Technology 2025, Europe’s premier technology event.

Through CLX Europe’s partnership with ALLSIDES Media (previously Covision Media), this cutting-edge studio leverages generative AI, high-resolution 3D scanning, and creative expertise to seamlessly create digital content production for luxury fashion brands and eCommerce players.

Operational since February 2025, the studio deploys ALLSIDES technology to create immersive, photorealistic content that enhances digital storytelling and engagement. With this digital-first approach to creative content production, the Paris studio will be able to offer:

  • Automated 3D asset production: Re-lightable, reality-grade models with minimal manual intervention
  • Scalability and speed: High-volume, customized content creation for fast-paced digital demands
  • Omnichannel integration: Assets optimized for eCommerce, social media, AR/VR, and virtual try-ons

This approach will also further CLX Europe’s mission for more sustainable practices, dramatically reducing waste and greenhouse gas emissions for clients without sacrificing quality.

The addition of the Paris studio will not only allow CLX Europe to offer realistic-grade content production for luxury brands, but also open the door for the creation of groundbreaking 3D assets.

https://www.clxeurope.com ■ https://www.allsides.tech

Adobe announces LLM Optimizer

June 16, 2025 /

Adobe announced Adobe LLM Optimizer, an enterprise application that enables businesses to gain new relevance where consumers are embracing generative AI-powered interfaces to engage brands. With Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion.

LLM Optimizer will be able to identify owned content (details on a website for instance) that is being leveraged by AI-powered interfaces to deliver responses to user queries. This provides teams with a real-time pulse on how their brand is showing up across browsers and chat services.

A recommendation engine detects gaps in brand visibility and suggests improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels — based on attributes prioritized by LLMs including high-quality, informative content from authoritative sources.

LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, and supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), to integrate LLM Optimizer with third-party solutions and partners.

https://news.adobe.com/news/2025/06/adobe-llm-optimizer-empowers-businesses-drive-brand-visibility

Contentstack unveils Contentstack Data and Insights

June 4, 2025 /

Contentstack, a headless CMS and digital experience vendor, announced they have completed the integration of Lytics technology after acquiring the company in January. Contentstack Data and Insights, is a native set of capabilities for audience analytics and real-time data activation, along with omnichannel campaign orchestration capabilities, now integrated into Contentstack EDGE, its integrated adaptive digital experience platform (DXP).

As of today the digital experience platform, Contentstack EDGE includes:

  • Contentstack Data & Insights: A set of real-time intelligence capabilities connecting content and customer behavior, including:
    • Audience Insights App: Understand what content drives engagement and business outcomes, support targeted campaigns and ground personalization in data-driven insights. With visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Available at no additional cost to Contentstack customers.
    • Real-Time Data Activation: Deliver personalized experiences instantly with seamless access to over 200 data connectors and native integration with existing data warehouses, activated in real time as customers interact.
  • Campaign orchestration:
    • Flows: The ability to activate omnichannel personalization at scale through adaptive customer journeys that guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions.

https://www.contentstack.com

Perplexity and PayPal partner

May 14, 2025 /

Perplexity today announced that it has partnered with PayPal to power agentic commerce across its Perplexity Pro platform. Starting this summer in the U.S., consumers can check out instantly with PayPal or Venmo when they ask Perplexity to find products, book travel, or buy tickets.

The entire process, including payment, shipping, tracking, and invoicing will be handled behind the scenes with PayPal’s account linking, secure tokenized wallet and emerging passkey checkout flows, which could eliminate the need for passwords and streamline the experience to a single user query or click. Features include:

  • Agentic Commerce: Integration of PayPal’s commerce solutions, enabling users to buy products or services directly in Perplexity’s chat interface.
  • Global Reach: Expanding Perplexity’s commerce tools to PayPal’s 430+ million active accounts across approximately 200 markets.
  • Secure Transactions: Leveraging PayPal’s robust fraud detection and data security protocols.

Whether users are researching a topic, comparing products, or planning a trip, Perplexity turns natural questions into trustworthy, ready-to-use results, streamlining how people learn, decide, and get things done online.

https://www.perplexity.ai/shopping ■ https://newsroom.paypal-corp.com/2025-05-14-Perplexity-Selects-PayPal-to-Power-Agentic-Commerce

Algolia unveils AI Agents for Salesforce and Adobe

May 8, 2025 /

Algolia, a AI-native search and discovery platform, announced a new AI agent experience that illustrates how autonomous systems can act on real-time data across enterprise platforms. Demonstrated using Salesforce’s Agentforce and integrated with Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), and Salesforce Commerce Cloud (SFCC), Algolia shows what’s possible when agents are equipped with live, structured context, without latency or hallucination.

Algolia semantically interprets user intent, retrieves structured content from its index containing data from multiple customer datastores, and assembles context-aware responses in real time—bridging the gap between front-end agent platforms like Agentforce and the backend systems that hold critical content and customer signals.

Algolia handles this orchestration through its AI-native search engine, which retrieves the most relevant information from its index, content that has been ingested and structured from platforms like Adobe Experience Manager (AEM), Salesforce Commerce Cloud (SFCC), and Adobe Experience Platform (AEP). Whether surfacing personalized media, live product availability, or behavioral attributes, Algolia assembles responses that reflect the full customer context and returns them in milliseconds. The result is an agent experience that feels intuitive, precise, and deeply responsive to user needs.

https://www.algolia.com/about/news/algolia-unveils-new-real-time-context-aware-ai-agents-across-salesforce-and-adobe

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