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Category: Marketing & e-commerce (Page 1 of 74)

Brightcove launches Marketing Studio for Sales

November 14, 2024 /

Brightcove launched Brightcove Marketing Studio for Sales, for global sales teams to easily create and deploy personalized video content. The video engagement platform gives companies control over brand and quality standards while providing unified measurement and insights across content and touch-points. Sales teams can create personalized video experiences for prospects and customers without needing video production expertise. 

  • Centralized brand management: Create and control centrally managed video templates with embedded brand guidelines and streamlined approval processes.
  • Integration: Aligns with existing martech stacks, workflows, and processes, for rapid adoption by sales teams.
  • Scalable video personalization: Publish videos on branded landing pages and social platforms, and with Brightcove’s AI Universal Translator (expected availability January 2025) sales can engage global audiences in over 130 languages.
  • User-friendly video creation: The platform’s user-friendly tools allow sales teams to record new content, swap footage, add voiceovers, include music and graphics, and implement interactive elements.
  • Enhanced engagement and analytics: Built-in video analytics deliver insights into prospect engagement, completion rates, and impressions.

Brightcove Launches Marketing Studio For Sales, Putting Video In The Hands Of Global Sales Teams To Drive Engagement And Accelerate Business Results

Coveo partners with Shopify

October 31, 2024 /

Coveo, an enterprise AI platform that brings AI Search and generative AI to every point–of-experience, announced they have partnered with Shopify to bring its commerce AI capabilities to Shopify enterprise customers.

Coveo will give Shopify enterprise merchants the ability to manage AI models and strategies for search relevance and semantic precision, personalization, recommendations and generative shopper experiences, enabling AI-powered product discovery and dynamic session optimization to drive higher conversion, revenue and margins within large scale and complex B2B, B2C and D2C businesses. Shopify merchants will have access to:

  • Search: Query suggestions, personalized 1:1 results, partial part # match, cross-reference lookups, powered by AI and semantics.
  • Personalization: with real-time individualized AI-powered search results creating a relevant experience for known or anonymous visitors.
  • Recommendations: Product and content recommendations augmented in-session based on real-time shopper behavior and intent cues.
  • Indexing: Unified indexing enables product discovery, regardless of catalog complexity.
  • Generative Experiences: Guided advisory experiences educating customers on products and putting retailers’ content to work in the discovery journey.
  • AI and ML Models: Deliver solutions for your shopper journey; from query suggestions to personalized and business-aware ranking.
  • Merchandising and insights: Controls to schedule campaigns, drive experimentation and apply business rules on top of AI.

https://www.coveo.com/en/integrations/shopify-search

Salesforce launches Agentforce

October 29, 2024 /

Salesforce, a CRM (customer relationship management) provider, announced the general availability of Agentforce, a new layer on the Salesforce Platform that enables companies to build and deploy AI agents that can autonomously take action across business functions. Agentforce uses reasoning abilities to make decisions and take action, like resolving customer cases, qualifying sales leads, and optimizing marketing campaigns. Agentforce doesn’t depend on human engagement to get work done; these agents can be triggered by changes in data, business rules, pre-built automations, or signals via API calls from other systems.

Agentforce includes out-of-the-box agents that are easy to customize and deploy with low-code or no-code tools and that work around the clock across any channel. Users can customize pre-built agents to serve any industry and use case, like retail with order management topics, or financial services with billing and payment support topics.

With Agentforce, there’s no need to DIY (do it yourself) your AI. Customers can instantly turn their existing Flows, prompt templates, Apex, and APIs into agent actions, connecting to enterprise data, security models, and automations‌ with tools like Data Cloud, Slack, and MuleSoft. Salesforce admins and developers can use natural language to create instructions for agents.

https://www.salesforce.com/news/press-releases/2024/10/29/agentforce-general-availability-announcement/

Acquia adds new AI capabilities for digital asset management

October 23, 2024 /

Acquia, a provider of digital experience software, announced AI enhancements to the company’s digital asset management solution, Acquia DAM, to help creatives and marketers to increase productivity and extract more value from their digital content.

Acquia Video Creator, by Moovly, is now available as an add-on module to Acquia DAM and PIM (product information management) solutions. Acquia Video Creator allows users to produce professional-quality, brand-compliant videos with a drag-and-drop interface, existing assets from their digital asset library, customizable templates, and a library of graphics, animations, and video clips. Start entirely new projects, edit existing videos, and use AI features to generate scripts, voiceover, subtitles, transcripts, and translations. Acquia Video Creator also offers collaboration tools.

Acquia also expanded the AI features available within Acquia DAM to make it easier to manage, find, and share video and image assets. AI Video Transcription enables users to add an AI-generated video transcript that is stored on the video’s asset digest page. Transcripts are time-stamped and available via searches within the DAM. Automated Color Filtering removes human error that can arise in manual tagging by using AI to analyze the color profile of an image and provide filtering and search of specific HEX values.

https://www.acquia.com/products/acquia-dam

Sitecore launches Sitecore Stream

October 16, 2024 /

Sitecore, a digital experience software provider, today announced Sitecore Stream to address challenges and opportunities faced by enterprise marketing teams. Built on Microsoft Azure OpenAI Service, Sitecore Stream helps orchestrate a seamless marketer experience across Sitecore solutions, including XM Cloud, Content Hub, and Experience Platform (XP).

Sitecore Stream leverages generative AI to simplify marketing workflows and enhance productivity through orchestration, content intelligence, and automated assistance. Sitecore Stream leverages Sitecore’s composable product architecture, enabling full interoperability across a brand’s existing martech stack, with built-in AI guardrails to help preserve brand compliance and data privacy. Sitecore Stream includes:

  • Brand-aware AI: Helps align marketers’ actions, recommendations, and experiences with the organization’s brand identity, values, and guidelines.
  • AI-enhanced workflows: Automates repetitive tasks to accelerate execution and boost collaboration. These workflows may be creating content, building a website page, or A/B testing a call to action to help marketers stay in a productive flow.
  • Generative copilots: For brand, brief, content, and experience creation and optimization, these help marketers stay true to their brand and brief as they complete their work.

Sitecore Stream capabilities are available today.

https://www.sitecore.com/products/sitecore-stream

Movable Ink adds Da Vinci to Adobe Experience Cloud integrations

October 1, 2024 /

Movable Ink announced the integration of Movable Ink Da Vinci and Adobe Journey Optimizer. This adds to existing Movable Ink built integrations into Adobe Experience Cloud applications, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign.

The new integration of Movable Ink Da Vinci, an AI-powered content personalization solution, and Adobe Journey Optimizer accelerates the creation of custom marketing content for high-volume campaigns. When orchestrating customer journeys in Adobe Journey Optimizer, joint customers can leverage their enterprise-specific data and campaign assets to inform the intelligent assembly and personalization of email templates and content variations unique to each subscriber. Customers can then bring those assets into Adobe Journey Optimizer to further personalize, optimize, and deploy their email marketing campaigns. This builds on existing integrations between Movable Ink Da Vinci and Adobe Campaign, which aims to maximize customer engagement for large-scale campaigns and reach dormant subscribers.

Movable Ink has also built existing integrations between Adobe and Movable Ink Studio – an open-time, in-the-moment content-generation solution. In Movable Ink Studio, brands can leverage insights from applications like Adobe Real-Time CDP, Commerce, and Target to generate personalized content for email and mobile messages.

https://movableink.com/adobe-and-movable-ink

Magnolia integrates Magnolia DXP with Veeva Vault PromoMats

September 30, 2024 /

Magnolia announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows marketing teams to create and edit healthcare professional (HCP) portals, brand sites, and patient portals in the Magnolia DXP using medical, legal, and regulatory (MLR) approved assets from Vault PromoMats. Mutual life sciences customers can streamline content management and deliver compliant promotional materials faster across channels.

The Magnolia DXP integrates DAM, CMS, CDP, CRM, and analytics systems to consolidate a commercial organization’s digital ecosystem onto a single interface. Marketing teams use their preferred systems, while giving biopharma companies a common way to create digital content and experiences across brands. The Magnolia connector unifies authoring in the Magnolia DXP and simplifies content reuse, claims management, and publishing in different portals and websites.

With the Magnolia DXP configured with Veeva login credentials, marketers can access MLR-approved product claims, images, text, and modular assets in Vault PromoMats from Magnolia for smoother content authoring and publishing on multiple channels. Vault PromoMats remains the single source of truth, updates are made in real time so that portals, sites, and applications built in Magnolia always display the latest compliant content.

https://www.magnolia-cms.com

Contentstack adds visual building capabilities to CMS

September 24, 2024 /

Contentstack, a composable digital experience platform (DXP) and Enterprise Headless CMS, announced native visual building capabilities to its platform. Visual Builder’s experience-building capabilities accelerate workflows for marketers. Marketers can now see their work, present and future, in a headless environment. With Contentstack, teams can now natively visualize:

  • Composability across vendors (e.g. pulling content from a DAM + CMS)
  • Personalization and audience impersonation
  • Generative AI authoring
  • Future iterations of their digital properties

As more organizations adopt Headless CMS technology and composable architectures to support the demands of modern marketing, the need for business users to be able to visualize their work has steadily increased. Digital experience creation moved to the back end, leading to complicated planning and trial-and-error processes. Contentstack’s Visual Builder offers a full set of tools for users to create and see their work in real time, across any persona.

Developers and designers will also be able to build components and layouts with drag-and-drop functionality, maintaining firm guardrails around how a content author’s work will look.

https://www.contentstack.com/platforms/visual-building

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