Category: Marketing & e-commerce (Page 1 of 75)

Contentstack acquires Lytics

January 8, 2025 / NewsShark

Contentstack, a composable digital experience platform (DXP) provider, today announced its acquisition of Lytics, a real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community.

With the Lytics acquisition, Contentstack addresses the actionable first-party data activation side of the equation. The technology gives brands:

Real-time engagement data and audience insights for both known and unknown visitors.
The ability to easily create audience profiles and segments out-of-the-box.
A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly.

The Lytics acquisition creates a combined entity with over 500 customers and 500 employees.

https://www.contentstack.com ■ https://www.lytics.com

Brightcove partners with Acquia

December 18, 2024 / NewsShark

Brightcove, a streaming technology company, is sharing enhancements to its platform through strategic partnerships to enhance the video content creation, distribution and monetization, and to help customers build more cohesive, easy-to-deploy martech stacks.

The relationship with Acquia is part of a broader initiative to co-sell and co-market integrated solutions that drive mutual customer success. For example, Brightcove has been able to grow its enterprise customer base across industries, including financial services, healthcare, travel and tourism, and technology, as well as media companies. With Brightcove’s capabilities integrated within Acquia’s DAM (digital asset management) and the Drupal CMS, system integrators and agency partners have a video solution to add to these digital experience platform (DXP) practices, especially for clients who leverage video as a critical part of their digital strategy.

Brightcove’s integration with Acquia DAM centralizes the storage and management of images, videos and documents, improving content deployment speeds. Brightcove’s APIs further extend the reach of Acquia’s capabilities, including the Brightcove Video Connect for Drupal. Customers can manage Brightcove video and players in their Drupal site from a single interface. Together, Brightcove and Acquia allow for a broader distribution of interactive video experiences that increase viewer engagement, and optimize marketing outcomes.

https://www.brightcove.com/en/company/press/brightcove-partners-with-acquia-to-benefit-customers

RWS releases Tridion Sites 10.1

December 17, 2024 / NewsShark

RWS, a provider of technology-enabled language, content and intellectual property solutions, announced the availability of Tridion Sites 10.1. The latest version of RWS’s web content management platform includes several new features that enable more granular control and management of global content, multilingual marketing campaigns and digital experiences. New features include:

Sophisticated localized brand control: Enhanced BluePrinting capability enables more precise control over localized content. Marketers can rapidly and centrally create and update global digital experiences while delegating control over local campaigns to in-country teams.
Improved localization with new Context Views for translators: Allows internal and external translation teams to better understand the context of their translations by directly viewing the web page they are translating and follow localization guidance from the web team.
More connectors and partners: As a composable Digital Experience Platform (DXP), Tridion Sites offers access to more connectors and partners, helping organizations build feature rich digital customer experiences while leveraging the latest innovations in AI, generative AI, digital asset management, governance and compliance.

New integrations and partnerships include TravelLaunch Pro from Lux Interactive; AAAnow .ai for website quality, compliance and accessibility; and ai12z, for AI-powered digital assistants.

https://www.rws.com/about/news/2024/rws-launches-latest-version-tridion-sites

Brightcove launches Marketing Studio for Sales

November 14, 2024 / NewsShark

Brightcove launched Brightcove Marketing Studio for Sales, for global sales teams to easily create and deploy personalized video content. The video engagement platform gives companies control over brand and quality standards while providing unified measurement and insights across content and touch-points. Sales teams can create personalized video experiences for prospects and customers without needing video production expertise.

Centralized brand management: Create and control centrally managed video templates with embedded brand guidelines and streamlined approval processes.
Integration: Aligns with existing martech stacks, workflows, and processes, for rapid adoption by sales teams.
Scalable video personalization: Publish videos on branded landing pages and social platforms, and with Brightcove’s AI Universal Translator (expected availability January 2025) sales can engage global audiences in over 130 languages.
User-friendly video creation: The platform’s user-friendly tools allow sales teams to record new content, swap footage, add voiceovers, include music and graphics, and implement interactive elements.
Enhanced engagement and analytics: Built-in video analytics deliver insights into prospect engagement, completion rates, and impressions.

Brightcove Launches Marketing Studio For Sales, Putting Video In The Hands Of Global Sales Teams To Drive Engagement And Accelerate Business Results

Coveo partners with Shopify

October 31, 2024 / NewsShark

Coveo, an enterprise AI platform that brings AI Search and generative AI to every point–of-experience, announced they have partnered with Shopify to bring its commerce AI capabilities to Shopify enterprise customers.

Coveo will give Shopify enterprise merchants the ability to manage AI models and strategies for search relevance and semantic precision, personalization, recommendations and generative shopper experiences, enabling AI-powered product discovery and dynamic session optimization to drive higher conversion, revenue and margins within large scale and complex B2B, B2C and D2C businesses. Shopify merchants will have access to:

Search: Query suggestions, personalized 1:1 results, partial part # match, cross-reference lookups, powered by AI and semantics.
Personalization: with real-time individualized AI-powered search results creating a relevant experience for known or anonymous visitors.
Recommendations: Product and content recommendations augmented in-session based on real-time shopper behavior and intent cues.
Indexing: Unified indexing enables product discovery, regardless of catalog complexity.
Generative Experiences: Guided advisory experiences educating customers on products and putting retailers’ content to work in the discovery journey.
AI and ML Models: Deliver solutions for your shopper journey; from query suggestions to personalized and business-aware ranking.
Merchandising and insights: Controls to schedule campaigns, drive experimentation and apply business rules on top of AI.

https://www.coveo.com/en/integrations/shopify-search

Salesforce launches Agentforce

October 29, 2024 / NewsShark

Salesforce, a CRM (customer relationship management) provider, announced the general availability of Agentforce, a new layer on the Salesforce Platform that enables companies to build and deploy AI agents that can autonomously take action across business functions. Agentforce uses reasoning abilities to make decisions and take action, like resolving customer cases, qualifying sales leads, and optimizing marketing campaigns. Agentforce doesn’t depend on human engagement to get work done; these agents can be triggered by changes in data, business rules, pre-built automations, or signals via API calls from other systems.

Agentforce includes out-of-the-box agents that are easy to customize and deploy with low-code or no-code tools and that work around the clock across any channel. Users can customize pre-built agents to serve any industry and use case, like retail with order management topics, or financial services with billing and payment support topics.

With Agentforce, there’s no need to DIY (do it yourself) your AI. Customers can instantly turn their existing Flows, prompt templates, Apex, and APIs into agent actions, connecting to enterprise data, security models, and automations‌ with tools like Data Cloud, Slack, and MuleSoft. Salesforce admins and developers can use natural language to create instructions for agents.

https://www.salesforce.com/news/press-releases/2024/10/29/agentforce-general-availability-announcement/

Acquia adds new AI capabilities for digital asset management

October 23, 2024 / NewsShark

Acquia, a provider of digital experience software, announced AI enhancements to the company’s digital asset management solution, Acquia DAM, to help creatives and marketers to increase productivity and extract more value from their digital content.

Acquia Video Creator, by Moovly, is now available as an add-on module to Acquia DAM and PIM (product information management) solutions. Acquia Video Creator allows users to produce professional-quality, brand-compliant videos with a drag-and-drop interface, existing assets from their digital asset library, customizable templates, and a library of graphics, animations, and video clips. Start entirely new projects, edit existing videos, and use AI features to generate scripts, voiceover, subtitles, transcripts, and translations. Acquia Video Creator also offers collaboration tools.

Acquia also expanded the AI features available within Acquia DAM to make it easier to manage, find, and share video and image assets. AI Video Transcription enables users to add an AI-generated video transcript that is stored on the video’s asset digest page. Transcripts are time-stamped and available via searches within the DAM. Automated Color Filtering removes human error that can arise in manual tagging by using AI to analyze the color profile of an image and provide filtering and search of specific HEX values.

https://www.acquia.com/products/acquia-dam

Sitecore launches Sitecore Stream

October 16, 2024 / NewsShark

Sitecore, a digital experience software provider, today announced Sitecore Stream to address challenges and opportunities faced by enterprise marketing teams. Built on Microsoft Azure OpenAI Service, Sitecore Stream helps orchestrate a seamless marketer experience across Sitecore solutions, including XM Cloud, Content Hub, and Experience Platform (XP).

Sitecore Stream leverages generative AI to simplify marketing workflows and enhance productivity through orchestration, content intelligence, and automated assistance. Sitecore Stream leverages Sitecore’s composable product architecture, enabling full interoperability across a brand’s existing martech stack, with built-in AI guardrails to help preserve brand compliance and data privacy. Sitecore Stream includes:

Brand-aware AI: Helps align marketers’ actions, recommendations, and experiences with the organization’s brand identity, values, and guidelines.
AI-enhanced workflows: Automates repetitive tasks to accelerate execution and boost collaboration. These workflows may be creating content, building a website page, or A/B testing a call to action to help marketers stay in a productive flow.
Generative copilots: For brand, brief, content, and experience creation and optimization, these help marketers stay true to their brand and brief as they complete their work.

Sitecore Stream capabilities are available today.

https://www.sitecore.com/products/sitecore-stream

Category: Marketing & e-commerce (Page 1 of 75)

Contentstack acquires Lytics

Brightcove partners with Acquia

RWS releases Tridion Sites 10.1

Brightcove launches Marketing Studio for Sales

Coveo partners with Shopify

Salesforce launches Agentforce

Acquia adds new AI capabilities for digital asset management

Sitecore launches Sitecore Stream

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