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Category: Marketing & e-commerce (Page 1 of 76)

Contentful launches new CMS capabilities and Shopify partnership

March 31, 2025 /

Contentful launched new features and partnerships that, with Contentful’s content management system (CMS) capabilities, deliver a modern solution for creating digital experiences. Anchored in core content operations, enhanced by AI, and featuring data-driven AI-enabled personalization at the core of the digital experience platform (DXP).

Contentful’s new AI and personalization capabilities build on the company’s composable CMS, a core platform tailored to technical users, and Contentful Studio, a low-code digital experience-building product for marketing teams.

AI Actions is Contentful’s framework for AI-powered content operations, enabling marketers to embed generative AI models into any stage of the content lifecycle from creation to adaptation to publishing. AI Actions remove the friction of repetitive marketing tasks, like translations and localization for global audiences, one-click SEO, and alt-text generation.

Contentful Personalization will live directly within the Contentful web app. Customers can easily find and manage all their audiences, experiments, and personalized experiences in one unified workspace. By centralizing everything in a single command center, Contentful streamlines personalization, making it faster and more efficient for the marketing team to optimize customer experiences.

Contentful and Shopify also announced a new strategic partnership designed to connect and synchronize content and commerce systems.

https://www.contentful.com/newsroom/contentful-reveals-next-phase-of-growth-with-modern-digital-experience

Perplexity integrates firmly.ai ecommerce technology

March 27, 2025 /

Perplexity, an AI answer engine, announced it will be integrating firmly.ai agentic ecommerce technology to scale access to Perplexity’s native shopping experience. This collaboration enables seamless purchases for all consumers and merchants of any size.

Consumers are increasingly using Perplexity to shop online. By embedding firmly.ai’s Agentic commerce platform, Perplexity empowers more users to complete their entire shopping journey, from product discovery to secure transaction, without leaving the platform. This streamlined solution not only shortens the purchase funnel but also solves latency, improving the consumer experience.

With a single integration to firmly.ai’s API, Perplexity can now connect to any e-commerce merchant. Merchants can tap into this new sales channel instantly while retaining their merchant of record (MOR) status, ensuring full control over transactions, customer relationships, and data. Merchants can access millions of potential customers while protecting the value of their brand. For more information and to apply to be part of the native marketplace, visit the firmly.ai site.

https://www.firmly.ai ■ https://www.perplexity.ai

Algolia launches AI-powered Collections

March 25, 2025 /

Algolia, an AI Search and Discovery solution, launched AI-powered Collections, enabling merchandisers and content curators to generate immersive product discoveries and experiences. Integrated into Algolia’s dashboard, Collections makes it easy to organize, customize, and deliver targeted online experiences.

Algolia’s Collections reduce choice overload, guide users through intuitive navigation, and improve search relevance. Collections help users find products or services faster, even with vague or inconsistent search terms, and enhance the overall search experience. They can also improve conversion rates, inventory visibility, and SEO performance.

A wide range of use cases can leverage Algolia’s Collections using the Merchandising Studio or Dashboard to craft, customize, and launch campaign-specific or thematic product groupings on demand.

  • E-Commerce: Merchandisers and E-Commerce Managers can create curated product groupings based on themes.
  • Education: Administrators can assemble related courses, resources, and materials into curated sets.
  • Media & Entertainment: Programming Managers can curate videos, for example, into themed groups.
  • Software Development and Customer Support: Collections can be used by product documentation specialists to organize and deliver tailored support content and documentation.

Algolia’s Collections takes advantage of Algolia’s Dynamic Re-Ranking (DRR), that automatically optimizes product rankings based on real-time consumer behavior. By ensuring the most relevant and engaging products surface first.

https://www.algolia.com/products/ai-browse

Adobe launches Adobe Experience Platform Agent Orchestrator 

March 18, 2025 /

Adobe Experience Platform Agent Orchestrator enables businesses to build, manage and orchestrate AI agents from Adobe and third-party ecosystems. With AEP as the foundation, agents are built with a deep understanding of customer data and content to enhance decision-making, as well as support for multiagent collaboration, and decision science and language models that enable dynamic and adaptive reasoning. AEP data is brought together under Experience Data Model schemas, which derive meaning from unrelated data and enables impactful customer experiences.

Adobe unveiled a suite of Experience Platform Agents to be leveraged directly within Adobe enterprise applications. Built on Adobe Experience Platform Agent Orchestrator, these out-of-the-box AI agents increase the capacity of teams by enhancing applications, such as Adobe Real-Time Customer Data Platform (CDP), Adobe Experience Manager, Adobe Journey Optimizer and Adobe Customer Journey Analytics.

Adobe Experience Platform Agents will augment the capabilities of marketing and creative teams to drive personalization. Adobe introduced ten AI Agents, including: Account Qualification Agent, Audience Agent, Content Production Agent, Data Insights Agent, Data Engineering Agent, Experimentation Agent, Journey Agent, Product Advisor Agent, Site Optimization Agent, and Workflow Optimization Agent.

https://news.adobe.com/news/2025/03/adobe-launches-adobe-experience-platform-agent-orchestrator-for-businesses

Introducing Contentstack EDGE, an adaptive digital experience platform

February 26, 2025 /

Contentstack, a digital experience platform, announced the launch of Contentstack EDGE, an adaptive digital experience platform built for the AI era. Their next-generation digital experience platform (DXP) unifies the company’s headless CMS, recently acquired real-time customer data platform Lytics, personalization, automation, AI, and front-end hosting capabilities. Together, Contentstack EDGE is capable of delivering adaptive experiences, reacting in real-time to every customer interaction while staying on-brand through AI and data-driven decision-making.

Contentstack EDGE is built on a composable architecture combining its headless CMS and real-time CDP into an easy-to-use solution backed by the company’s Care Without Compromise support program and no-fail AI guarantee.

Contentstack EDGE embraces the company’s vision for digital experiences that are:

  • AI-Powered: Brand-aware generative AI and automated workflows to create, manage, and distribute intelligent content at scale with precision.
  • Data-Driven: Real-time, first-party customer data unified across sources to deliver the right message, to the right person, in the right channel, at the right time, every time.
  • Personalized: Content and journey analytics, and predictive modeling so brands can deliver highly dynamic and responsive experiences in real time.

https://www.contentstack.com/company/press/introducing-contentstack-edge-the-worlds-first-adaptive-digital-experience-platform

Adobe brings Photoshop to iPhone & expands web version

February 25, 2025 /

Adobe announced it is bringing Photoshop to mobile and expanding the web experience, with Photoshop on iPhone available today and Android coming later this year. The new mobile app is designed for a new generation of image and design enthusiasts to the potential of Photoshop in an easy-to-use mobile interface. Photoshop’s new app brings existing customers the ability to make edits anywhere.

Adobe’s new Photoshop Mobile and Web plan delivers more advanced image editing and design capabilities to mobile and web creators, including tools for precise selections, targeted adjustments, advanced color corrections, expanded access to commercially safe AI with Firefly-powered generative AI tools, full format support for opening and editing any Photoshop document and more. The new offering allows creators to work on the same project across devices.

Photoshop is also introducing a new Photoshop Mobile and Web plan which enables more creative power and precision with expanded access to Photoshop on the web and advanced editing features on mobile.

The free Photoshop mobile app offers premium upgrades through a new Photoshop Mobile and Web plan at $7.99/month or $69.99/annually, which includes additional features on mobile and iPad, along with access to Photoshop on the web.

https://news.adobe.com/news/2025/02/photoshop-mobile-web

Sprinklr announces new integration with Bluesky for insights and publishing

February 13, 2025 /

Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, today announced a new integration with Bluesky for insights and content publishing. The partnership allows Sprinklr customers to integrate Bluesky into global marketing and insights strategies. 

The rapid growth and engagement levels on Bluesky led Sprinklr customers to ask Sprinklr to help them seamlessly integrate the platform into their global strategies.

Customers can now leverage the Sprinklr platform to engage audiences on Bluesky, deliver consistent content, track key metrics, and gather insights to inform brand strategies. Bluesky provides a unique level of control to users over their experiences on the platform. This approach is important and differentiating, as it leads to strong communities tailored toward shared interests. The community on Bluesky is organic and highly engaged, and if brands can create content that engages users in an authentic way, they can get a massive return. With this new API integration, Sprinklr offers customers the ability to:

  • Create, manage, and publish content to Bluesky through Sprinklr
  • Include Bluesky data in social listening dashboards and research
  • Track Broader analytics and insights to inform business strategy

For more information on integrating Bluesky into your social channel strategy, visit the Sprinklr website or contact your Sprinklr representative. 

https://www.sprinklr.com

Brightcove launches AI Content Suite

January 29, 2025 /

Brightcove, a video engagement platform company, announced the launch of its AI Content Suite, the company’s first official general availability release following a customer pilot program in 2024. The suite introduces a range of AI-powered tools to increase the impact of video content, improve business productivity, make it an easier experience for content creators to get more from their content, and drive greater engagement across their audiences. 

The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimization, and translation – which simplify video content production by automating the creation and optimization processes. Features:

  • Rapid, automated conversion of long-form content into engaging short-form clips, highlight reels, and theme-based chapters to maximize reach across channels
  • Conversion of horizontal video content into vertical formats to extend engagement with mobile viewers and across social platforms
  • Enhanced discoverability through auto-generated metadata (including titles, tags and descriptions), ensuring audiences find and engage with relevant content
  • Universal translation capabilities to dozens of languages to extend global reach and make content more accessible (coming soon).

Brightcove ensures tools in the AI Content Suite are backed by its security framework and pledges to never use customers’ content or personal data to train AI models without explicit consent. 

https://www.brightcove.com/company/press/brightcove-launches-ai-content-suite-ga/

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