Category: Marketing & e-commerce (Page 1 of 75)

Algolia launches AI-powered Collections

March 25, 2025 / NewsShark

Algolia, an AI Search and Discovery solution, launched AI-powered Collections, enabling merchandisers and content curators to generate immersive product discoveries and experiences. Integrated into Algolia’s dashboard, Collections makes it easy to organize, customize, and deliver targeted online experiences.

Algolia’s Collections reduce choice overload, guide users through intuitive navigation, and improve search relevance. Collections help users find products or services faster, even with vague or inconsistent search terms, and enhance the overall search experience. They can also improve conversion rates, inventory visibility, and SEO performance.

A wide range of use cases can leverage Algolia’s Collections using the Merchandising Studio or Dashboard to craft, customize, and launch campaign-specific or thematic product groupings on demand.

E-Commerce: Merchandisers and E-Commerce Managers can create curated product groupings based on themes.
Education: Administrators can assemble related courses, resources, and materials into curated sets.
Media & Entertainment: Programming Managers can curate videos, for example, into themed groups.
Software Development and Customer Support: Collections can be used by product documentation specialists to organize and deliver tailored support content and documentation.

Algolia’s Collections takes advantage of Algolia’s Dynamic Re-Ranking (DRR), that automatically optimizes product rankings based on real-time consumer behavior. By ensuring the most relevant and engaging products surface first.

https://www.algolia.com/products/ai-browse

Adobe launches Adobe Experience Platform Agent Orchestrator

March 18, 2025 / NewsShark

Adobe Experience Platform Agent Orchestrator enables businesses to build, manage and orchestrate AI agents from Adobe and third-party ecosystems. With AEP as the foundation, agents are built with a deep understanding of customer data and content to enhance decision-making, as well as support for multiagent collaboration, and decision science and language models that enable dynamic and adaptive reasoning. AEP data is brought together under Experience Data Model schemas, which derive meaning from unrelated data and enables impactful customer experiences.

Adobe unveiled a suite of Experience Platform Agents to be leveraged directly within Adobe enterprise applications. Built on Adobe Experience Platform Agent Orchestrator, these out-of-the-box AI agents increase the capacity of teams by enhancing applications, such as Adobe Real-Time Customer Data Platform (CDP), Adobe Experience Manager, Adobe Journey Optimizer and Adobe Customer Journey Analytics.

Adobe Experience Platform Agents will augment the capabilities of marketing and creative teams to drive personalization. Adobe introduced ten AI Agents, including: Account Qualification Agent, Audience Agent, Content Production Agent, Data Insights Agent, Data Engineering Agent, Experimentation Agent, Journey Agent, Product Advisor Agent, Site Optimization Agent, and Workflow Optimization Agent.

https://news.adobe.com/news/2025/03/adobe-launches-adobe-experience-platform-agent-orchestrator-for-businesses

Introducing Contentstack EDGE, an adaptive digital experience platform

February 26, 2025 / NewsShark

Contentstack, a digital experience platform, announced the launch of Contentstack EDGE, an adaptive digital experience platform built for the AI era. Their next-generation digital experience platform (DXP) unifies the company’s headless CMS, recently acquired real-time customer data platform Lytics, personalization, automation, AI, and front-end hosting capabilities. Together, Contentstack EDGE is capable of delivering adaptive experiences, reacting in real-time to every customer interaction while staying on-brand through AI and data-driven decision-making.

Contentstack EDGE is built on a composable architecture combining its headless CMS and real-time CDP into an easy-to-use solution backed by the company’s Care Without Compromise support program and no-fail AI guarantee.

Contentstack EDGE embraces the company’s vision for digital experiences that are:

AI-Powered: Brand-aware generative AI and automated workflows to create, manage, and distribute intelligent content at scale with precision.

Data-Driven: Real-time, first-party customer data unified across sources to deliver the right message, to the right person, in the right channel, at the right time, every time.

Personalized: Content and journey analytics, and predictive modeling so brands can deliver highly dynamic and responsive experiences in real time.

https://www.contentstack.com/company/press/introducing-contentstack-edge-the-worlds-first-adaptive-digital-experience-platform

Adobe brings Photoshop to iPhone & expands web version

February 25, 2025 / NewsShark

Adobe announced it is bringing Photoshop to mobile and expanding the web experience, with Photoshop on iPhone available today and Android coming later this year. The new mobile app is designed for a new generation of image and design enthusiasts to the potential of Photoshop in an easy-to-use mobile interface. Photoshop’s new app brings existing customers the ability to make edits anywhere.

Adobe’s new Photoshop Mobile and Web plan delivers more advanced image editing and design capabilities to mobile and web creators, including tools for precise selections, targeted adjustments, advanced color corrections, expanded access to commercially safe AI with Firefly-powered generative AI tools, full format support for opening and editing any Photoshop document and more. The new offering allows creators to work on the same project across devices.

Photoshop is also introducing a new Photoshop Mobile and Web plan which enables more creative power and precision with expanded access to Photoshop on the web and advanced editing features on mobile.

The free Photoshop mobile app offers premium upgrades through a new Photoshop Mobile and Web plan at $7.99/month or $69.99/annually, which includes additional features on mobile and iPad, along with access to Photoshop on the web.

https://news.adobe.com/news/2025/02/photoshop-mobile-web

Sprinklr announces new integration with Bluesky for insights and publishing

February 13, 2025 / NewsShark

Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, today announced a new integration with Bluesky for insights and content publishing. The partnership allows Sprinklr customers to integrate Bluesky into global marketing and insights strategies.

The rapid growth and engagement levels on Bluesky led Sprinklr customers to ask Sprinklr to help them seamlessly integrate the platform into their global strategies.

Customers can now leverage the Sprinklr platform to engage audiences on Bluesky, deliver consistent content, track key metrics, and gather insights to inform brand strategies. Bluesky provides a unique level of control to users over their experiences on the platform. This approach is important and differentiating, as it leads to strong communities tailored toward shared interests. The community on Bluesky is organic and highly engaged, and if brands can create content that engages users in an authentic way, they can get a massive return. With this new API integration, Sprinklr offers customers the ability to:

Create, manage, and publish content to Bluesky through Sprinklr
Include Bluesky data in social listening dashboards and research
Track Broader analytics and insights to inform business strategy

For more information on integrating Bluesky into your social channel strategy, visit the Sprinklr website or contact your Sprinklr representative.

https://www.sprinklr.com

Brightcove launches AI Content Suite

January 29, 2025 / NewsShark

Brightcove, a video engagement platform company, announced the launch of its AI Content Suite, the company’s first official general availability release following a customer pilot program in 2024. The suite introduces a range of AI-powered tools to increase the impact of video content, improve business productivity, make it an easier experience for content creators to get more from their content, and drive greater engagement across their audiences.

The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimization, and translation – which simplify video content production by automating the creation and optimization processes. Features:

Rapid, automated conversion of long-form content into engaging short-form clips, highlight reels, and theme-based chapters to maximize reach across channels
Conversion of horizontal video content into vertical formats to extend engagement with mobile viewers and across social platforms
Enhanced discoverability through auto-generated metadata (including titles, tags and descriptions), ensuring audiences find and engage with relevant content
Universal translation capabilities to dozens of languages to extend global reach and make content more accessible (coming soon).

Brightcove ensures tools in the AI Content Suite are backed by its security framework and pledges to never use customers’ content or personal data to train AI models without explicit consent.

https://www.brightcove.com/company/press/brightcove-launches-ai-content-suite-ga/

Contentstack acquires Lytics

January 8, 2025 / NewsShark

Contentstack, a composable digital experience platform (DXP) provider, today announced its acquisition of Lytics, a real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community.

With the Lytics acquisition, Contentstack addresses the actionable first-party data activation side of the equation. The technology gives brands:

Real-time engagement data and audience insights for both known and unknown visitors.
The ability to easily create audience profiles and segments out-of-the-box.
A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly.

The Lytics acquisition creates a combined entity with over 500 customers and 500 employees.

https://www.contentstack.com ■ https://www.lytics.com

Brightcove partners with Acquia

December 18, 2024 / NewsShark

Brightcove, a streaming technology company, is sharing enhancements to its platform through strategic partnerships to enhance the video content creation, distribution and monetization, and to help customers build more cohesive, easy-to-deploy martech stacks.

The relationship with Acquia is part of a broader initiative to co-sell and co-market integrated solutions that drive mutual customer success. For example, Brightcove has been able to grow its enterprise customer base across industries, including financial services, healthcare, travel and tourism, and technology, as well as media companies. With Brightcove’s capabilities integrated within Acquia’s DAM (digital asset management) and the Drupal CMS, system integrators and agency partners have a video solution to add to these digital experience platform (DXP) practices, especially for clients who leverage video as a critical part of their digital strategy.

Brightcove’s integration with Acquia DAM centralizes the storage and management of images, videos and documents, improving content deployment speeds. Brightcove’s APIs further extend the reach of Acquia’s capabilities, including the Brightcove Video Connect for Drupal. Customers can manage Brightcove video and players in their Drupal site from a single interface. Together, Brightcove and Acquia allow for a broader distribution of interactive video experiences that increase viewer engagement, and optimize marketing outcomes.

https://www.brightcove.com/en/company/press/brightcove-partners-with-acquia-to-benefit-customers

Category: Marketing & e-commerce (Page 1 of 75)

Algolia launches AI-powered Collections

Adobe launches Adobe Experience Platform Agent Orchestrator

Introducing Contentstack EDGE, an adaptive digital experience platform

Adobe brings Photoshop to iPhone & expands web version

Sprinklr announces new integration with Bluesky for insights and publishing

Brightcove launches AI Content Suite

Contentstack acquires Lytics

Brightcove partners with Acquia

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