The Gilbane Advisor

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Category: Content management & strategy (Page 87 of 478)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Brightcove expands partner program

July 14, 2020 /

Brightcove Inc. announced the expansion of the Brightcove Global Partner Program, designed to extend the use of video to reach global audiences. With a broad portfolio of partners specifically focused on media and enterprise organizations, the Brightcove Global Partner Program broadens the reach of Brightcove’s video technology solutions, and enables organizations to implement it through the channels that align best with their business models. The newly-expanded program consists of three types of partners:

  • Referral Partners: Partners that refer their clients to Brightcove directly for a full video solution.
  • Solution Partners: Systems integrators and resellers that build full video management solutions for their enterprise and media clients.
  • Master License Partners: The Master License Partner program puts the full Brightcove platform within reach for all size clients. This new program allows Master License Partners to build upon their expertise, keeping them front and center to their clients, and now they are able to deliver  Brightcove video to their customers. 

https://www.brightcove.com/

Acquia launches new open digital experience platform

July 14, 2020 /

Acquia announced the launch of its new Acquia Open Digital Experience Platform (DXP). Acquia’s Open DXP integrates Acquia’s platform to build, design, and run digital experiences (Drupal Cloud) with a data-driven marketing platform to create, personalize, and enhance customer journeys (Marketing Cloud). Drupal Cloud features a new, low-code marketer experience, as well as new developer tools to build, scale and secure websites and applications. With its newly built-in Customer Data Platform (CDP), Marketing Cloud provides a 360-degree view of the customer with real-time data integration, machine learning-driven insights, and marketing support for delivering individualized customer experiences.

Acquia Marketing Cloud now integrates all acquired and existing technologies into a single platform:

  • Customer Data Platform (formerly AgilOne)
  • Personalization (formerly Acquia Lift)
  • Campaign Studio (formerly Mautic)
  • Campaign Factory (formerly Maestro)

Acquia Drupal Cloud introduces new marketer and developer experiences, with added platform extensions:

  • Site Studio (formerly Cohesion)
  • Developer Studio
  • CMS Migrate
  • Site Factory
  • Edge CDN
  • Edge Security

https://www.acquia

Adobe releases new versions of technical communication tools

July 13, 2020 /

Adobe announced the new release of technical communication products – Adobe FrameMaker, Adobe RoboHelp, and Adobe Technical Communication Suite. Adobe Technical Communication Suite includes the latest versions of Adobe FrameMaker, Adobe RoboHelp, Adobe Captivate, Adobe Presenter, and Adobe Acrobat. While FrameMaker and RoboHelp help create and deliver technical content, Captivate facilitates the creation of responsive eLearning content, and Presenter helps create dynamic presentations to enable on-demand learning.

With the latest release of FrameMaker, authors can create intelligent content for long, complex documents more productively. Authoring in XML or DITA has a modern, easy-to-use workspace. Being able to collaborate using online review speeds up the content workflow. Also, authors can work with Content Management Systems (CMSs), and publish from a single source, to a range of outputs including WYSIWYG PDF, Responsive HTML5, EPUB, and mobile app. With RoboHelp for both Windows and Mac, authors can create microcontent to fuel chatbots, author media-rich experiences using HTML5 and CSS3, and collaborate using web-based review capabilities. Rounding up the release is the latest update of XML Documentation for Adobe Experience Manager, a component content management system (CCMS) built on top of Adobe Experience Manager.

https://theblog.adobe.com/adobe-releases-new-versions-of-technical-communication-tools/

WordPress VIP expands technology partnership program for enterprise customers

July 9, 2020 /

WordPress VIP has announced the expansion of its technology partner program, adding a range of new partners to help enterprise customers improve customer experience and drive digital transformation. The expanded program provides its new technology partners with the opportunity to work on product strategy and marketing alongside WordPress VIP. Some of the new partners include:

  • Digital River: one-stop e-commerce solution with merchandising, cart, and checkout.
  • OneSignal: push notifications for firms of all sizes, from early-stage startups to Fortune 500 Companies.
  • Cloudinary: offers dynamic video and image management, providing visually engaging experiences across every touchpoint.
  • MultilingualPress: The enterprise solution for publishing a website in multiple languages on WordPress, from Inpsyde.
  • Remixd Voice: instantly turns text content into audio, making it listenable, discoverable.
  • Firework: brings short-form video content from professional creators to the article page.

WordPress VIP will announce several more new partners in 2020, including solutions for machine learning, video syndication, and customer journey mapping.

https://wpvip.com

OpenText extends Content Services technology for Microsoft Teams

July 9, 2020 /

OpenText announced the availability of its Content Services technology for Microsoft Teams. OpenText Extended ECM for Microsoft Office 365 integrates content and collaboration tools into business processes. With today’s announcement, OpenText adds its information governance tools and systems to Teams, making an expanded set of compliance, records management, and archiving options available to Teams users and administrators. Extended ECM allows users to surface Teams content in context of relevant business processes across the enterprise, creating links with line-of-business systems and applications such as Salesforce, SAP, or Oracle. Users can:

  • Access and centrally govern customer content within the Teams environment;
  • Automate the creation of a Team specific to an OpenText business process;
  • Synchronize Teams membership with OpenText content management systems;
  • Archive Teams content to OpenText utilizing governance best practices; and
  • Retire Teams and dispose of noncrucial content automatically using OpenText Extended ECM.

https://www.opentext.com/

Episerver introduces Intelligence Cloud

July 8, 2020 /

Episerver introduced the third Episerver “cloud” pillar with the launch of Intelligence Cloud. They have combined new and existing personalization and analytics products from Episerver with the late 2019 acquisition, Idio, to form the new Intelligence Cloud. With Intelligence Cloud Episerver is delivering data, recommendations and analytics capabilities that complement Episerver Content Cloud, Commerce Cloud and Marketing Automation, for a complete customer-centric digital experience platform (DXP).

https://www.episerver.com/products/intelligence-cloud

Data Conversion Laboratory and Court Square Group partner

July 8, 2020 /

Data Conversion Laboratory (DCL) and Court Square Group announced a new partnership for global life sciences organizations. Together, DCL and Court Square Group help the pharma industry’s clinical and drug development process by providing content management and content structure solutions that support every stage of the product life cycle. DCL provides content structure to documents that are critical to support the life sciences industry. For example, DCL’s structured product labeling (SPL) work comprises deconstructing forms-based content and image-based PDFs to create structured markup (XML). DCL applies a layer of metadata to facilitate downstream content discovery and delivers final SPL files to the FDA on behalf of clients. Using artificial intelligence and natural language processing, DCL’s content enrichment services improve content discovery for R&D applications during the development of new drugs or reclassification of pharma agents. The new partnership provides pharmaceutical and biotech companies with an integrated solution that supports compliance to complex SPL, EDMS, eCTD, eTMF and global regulatory submissions, while working in a cloud based, validated environment that meets the requirements of 21 CFR Part 11.

https://www.dataconversionlaboratory.com/, https://www.courtsquaregroup.com

 

Mediafly launches Content Hub

July 7, 2020 /

Mediafly, a provider of sales enablement technology, content management, and advisory services, announced Mediafly Content Hub, a solution providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place, allowing teams to share relevant, engaging and personalized content throughout every stage of the buying process. Through Content Hub companies can automatically surface the most relevant content for a buyer on the website in the early stages of buyer research, create qualified leads, and keep the content experience consistent across the buyer journey even after the handoff from marketing to sales has occurred. Content Hub is now available for Mediafly customers.

https://www.mediafly.com/

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