Category: Content management & strategy(Page 87 of 489)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Episerver announced that it has completed its acquisition of Optimizely. The combined company enables customers to do more testing, in more places, with greater ease. With the combination of creation and optimization, companies can now experiment on every customer touchpoint, from product development and content to digital experience and customer support, along with their go-to-market strategy and related business logic. Episerver’s expanded portfolio helps digital teams be more intentional in their customer engagements as well as more agile in adapting to changing behaviors and markets. As part of Episerver, the Optimizely progressive delivery and experimentation platform continues to support customers as a standalone solution, and will also be available as part of Episerver offerings starting immediately.
Companies are moving online and shifting to remote work and teams are required to communicate and collaborate on content virtually. To help ensure smooth and speedy content production, Kentico has introduced several product improvements to its Kentico Kontent headless CMS, including a web-specific add-on called Web Spotlight and a new Collections feature that helps large companies organize and unify their content. In addition, Kontent has announced their new, free virtual event, Kontent Horizons, that will take place on November 17-19 and is inviting those who want to learn more about headless content management or share their experience with others.
Another improvement released in September, Collections, enables enterprises to manage all their content in a single repository, freeing it to be shared across departments, teams, websites, and channels without losing control. Moving all content into a single repository maximizes consistency while catering specific messages for regional markets and business divisions. Moreover, since every piece of content is assigned to a collection, customers can easily create an internal structure for their projects.
In addition, Kontent has announced their new, free virtual event, Kontent Horizons, that will take place on November 17-19 and is inviting those who want to learn more about headless content management or share their experience with others.
Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP includes Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys. New enhancements allow developers to create digital experiences faster and help marketers make smarter, data-driven decisions across campaigns.
For developers, the latest enhancements to Drupal Cloud focus on decreasing the time to build, design, and run sites and applications. The new Acquia Migrate Accelerate tool reduces the effort tied to a transition from Drupal 7 to Drupal 9. Currently in beta, the tool reduces time to value for Drupal 9 by providing a user-friendly interface to streamline analysis and planning, DevOps, data imports, and content auditing for migrations. Once organizations are migrated, the new Acquia Cloud IDE makes it faster to build Drupal sites and applications, with one-click access to a cloud-hosted development and testing environment. Acquia Cloud IDE integrates with existing Acquia command-line and automated build tools for Drupal.
Acquia CMS, currently in beta, provides a trusted, secure and turnkey distribution of Drupal 9, reduces time from months to days for implementations, and eliminates up to 80% of setup and update costs. Also in the Drupal Cloud family, Site Studio helps marketers reduce their time-to-publish with drag-and-drop experience creation and visual assembly of content, layout, and designs.
Major updates to Acquia Marketing Cloud give marketers the data and analytics they need to drive smarter decisions. New, real-time 360-degree profiles, identity resolution, and unified segment capabilities within the Acquia Customer Data Platform (CDP) help marketers gain holistic insights into their customers.
Finally, new predictive delivery and custom likelihood models for Acquia CDP help marketers with machine learning capabilities with no need for specialized training or expertise, and enable them to fine-tune and customize predictive models to identify the next-best actions and experiences. Acquia’s machine learning models help identify optimal times for campaigns, best channels for delivery, and more.
Alida (formerly Vision Critical) launched two new Alida products, enhancing existing core products and introduced their new Technology Industry solution. All these products are aimed at helping organizations uncover customer truths that can be put into action to improve the customer experience. New products include the release of Alida CXM (Customer Experience Management) and Alida Analytics, both previously announced on October 6, 2020. Alida Sparq is the flagship product within the Alida CXM and insights platform. Today’s release delivers several enhancements and innovations to ensure Alida clients can more efficiently understand how customers’ preferences, motivations and sentiments evolve over time, including:
Calendar integration through Calendy that allows advocates to book interviews, product and concept walk-throughs, digital customer advisory board meetings and more
Sample management to help administrators select the right members at the right time
Mobile push notifications to create rules and set real-time alerts
Text analytics improvements to allow multiple responses to the same individual activity
Sensitive data redaction for users without sensitive data permissions, and more
Alida’s new Technology Industry solution is the second industry-specific package Alida will introduce in the coming months to help clients derive value from their CXM investments. The Technology Industry solution helps clients to inject customer insights and feedback continuously throughout the product life-cycle: from product development to product launch and beyond. The solution includes technology-specific customer experience templates, defined steps and narratives, and best practices to ensure collection of the right feedback to maximize actionable insights.
Today’s release also includes enhancements to Alida Touchpoint and Alida Surveys.
Wrike announced new integrations with Adobe of their collaborative work management platform at Adobe MAX to allow creative and marketing teams to speed up creative production without leaving their preferred tools. The first integration is a Wrike plugin for Adobe XD, which allows designers to connect to Wrike functionality without leaving XD. The second integration connects the power of Wrike with Adobe Experience Manager, so teams can push and pull digital assets between the two platforms. Adobe has been investing in in-app extensibility with its Unified Extensibility Platform (UXP) to give creative teams faster and easier access to third-party plugins that extend Adobe Creative Cloud apps, like Adobe XD. Adobe Experience Manager Assets is a digital asset management (DAM) application that allows for the storage, management, and distribution of digital assets, along with the ability to build, maintain, and publish websites. This integration with Adobe Experience Manager enhances asset workflows in the following ways:
Pull assets from Adobe Experience Manager into a Wrike task
Push assets from Wrike to Adobe Experience Manager with metadata
Proof Adobe Experience Manager assets in Wrike, including reviewing/commenting on assets and requesting approvals in Wrike
Quick search for Adobe Experience Manager assets by using Wrike custom fields
View metadata for Adobe Experience Manager assets attached to Wrike
Use Adobe Experience Manager assets in Wrike’s Extension for Adobe Creative Cloud
Cloudinary announced its partnership with headless content management systems (CMS) provider Contentful. The new partnership offers Contentful users access to Cloudinary’s media experience solutions, including its headless digital asset management (DAM) within Contentful’s CMS, allowing Contentful users to more easily upload, optimize and deliver engaging visual-first experiences at scale. With Cloudinary’s AI-based media experience solutions, Contentful customers automatically benefit from media performance. By leveraging APIs for media management tasks, marketers and developers benefit from an integrated headless tech stack for optimization and automation. Rich media stakeholders can:
Benefit from bi-directional access to media assets in Contentful via Cloudinary’s media library, offering the ability to more easily browse, manage, and optimize assets including images, videos, 3D objects and GIFs
Automatically optimize assets according to the end-user device for optimal display and ensure every image and video is automatically adjusted for best format and quality
Utilize Cloudinary’s innovative AI capabilities for auto-tagging images and videos, all within the media workflow to ensure image and video assets are identified, managed and optimized, all within Contentful.
Contentful users can take advantage of Cloudinary’s media experience capabilities today.
Digital asset management software company, Third Light, has released a significant update to its digital asset management (DAM) software, Chorus, to deliver a complete collaborative DAM solution for creative teams. The update includes features designed to connect teams working remotely and facilitate collaborative project cooperation. With this update, Chorus now provides a suite of features that, used together, connect team members and drive creative projects-in-progress. File management tasks related to the DAM are connected to users’ desktop computers, freeing time and allowing teams to create and deliver their core roles. In this Chorus update, Third Light incorporates three key new features:
The Project Sync app, which synchronizes files between the media library and users’ desktops, allowing them to be used seamlessly with Adobe design and production software, without using plugins
File-by-file comments and reactions that allow teams to collaborate within the system, give feedback, post quick reactions via emoji and tag in other users, right next to the work itself.
Detailed activity reports that provide business intelligence to project owners and IT teams.
Translations.com announced that its GlobalLink Connect product is now fully compatible with cloud-native Adobe Experience Manager (AEM) as a Cloud Service. Translations.com’s first GlobalLink Connect for AEM launched in 2009, and the new integration for AEM as a Cloud Service allows users to take advantage of GlobalLink’s translation workflow management and create new translation requests within the familiar interface of the Adobe application.
GlobalLink Connect is built to communicate with AEM as a Cloud Service and provides an all-in-one solution to initiate, automate, control, track, and complete all facets of the translation process. The combination of Adobe and the extended localization workflow capabilities of GlobalLink provides users with a comprehensive tool for managing global enterprise content. GlobalLink Connect and AEM as a Cloud Service provides:
Easy Implementation – Update or move to Adobe’s AEM cloud offering with no interruptions while retaining all functionality.
Single-Platform Translation – Access scheduled or on-demand translation services via the AEM UI.
Visibility – Get a dashboard view of translation spend and other KPIs with on-demand analytics.
Resource and Workflow Flexibility – Make linguist, vendor, and workflow decisions through the same interface and easily incorporate machine translation, human translation, or both.
ROI – Reduce IT involvement, soft costs, and project management overhead.
