The Gilbane Advisor

Curated for content, computing, and digital experience professionals

Category: Content management & strategy (Page 87 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Gilbane Advisor 11-20-19 — content value, enterprise search, EU, GOOG, FB

November 20, 2019 /

Content accounting: calculating value of content in the enterprise

Sarah O’Keefe provides a guide for measuring the business value of content for companies of all sizes. Helpful for content professionals, project managers, and senior management. Includes a sample P&L and balance sheet. Justify your project. Read More

content balance sheet

Content management on intranets: centralized, distributed, and hybrid models

This will be basic for many of you but is a clear and accessible description of the differences and the pros and cons of each model to share with non-specialist or non-technical colleagues. Read More

Google vs EU pubs and Facebook’s new trick

Frederic Filloux looks at the state of the complicated dance among EU publishers, Google, and Facebook in light of the recent announcements and motivations of each of them, and some research on news search behavior. A good read. Read More

The key to millions: enterprise search?

Steve Arnold dishes out a dose of reality in his inimitable slightly snarky way on the realities of the enterprise search market. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Document management system

A document management system (DMS) is a computer system (or set of computer programs) used to track and store electronic documents in various forms, including:

  • marked-up text files for editing and publishing to printing or electronic display devices, using either proprietary or standard markup languages
  • “final form” print-oriented page languages such as PostScript or PDF
  • rasterized images that have been scanned for archival or viewing

Basic features included check-in / check-out library services for authors, and version tracking.

Since the emergence of the Web and multichannel content management systems (CMS) in the 1990s and since, document management systems have largely become a subset of the broader content management category. 

Information technology

“Information technology” (IT) likely first appeared in a Harvard Business Review article in November 1958, and refers to the use of computing technology to create, process, manage, store, retrieve, share, and distribute information (data).

Early use of the term did not discriminate between types of information or data, but in practice, until the late 1970s, business applications were limited to structured data that could be managed by information systems based on hierarchical and then relational databases. Also see content technology and unstructured data.

Gilbane Advisor 10-22-19 — Interoperability, ambient computing, CCPA

October 22, 2019 /

Microsoft puzzling announcements

Jean-Louis Gassée has some good questions, including… “Is Microsoft trying to implement a 21st century version of its old Embrace and Extend maneuver — on Google’s devices and collaboration software this time?” Read More

Microsoft Duo

Integrated innovation and the rise of complexity

While Stephen O’Grady’ post isn’t addressing Microsoft’s recent Surface announcements as Gassée was, it is an interesting companion, or standalone read. Read More

Google and ambient computing

‘Ambient computing’ has mostly been associated with the Internet of Things (IoT). There are many types of computing things. But the most important, from a world domination perspective, are those at the center of (still human) experience and decision-making; that is mobile (and still desktop) computing devices. The biggest challenge is the interoperability required at scale. This is fundamental to computing platform growth and competitive strategies (see Gassée’s question above). Ben Thompson analyzes Google recent announcements in this context. Read More

Attention marketers: in 12 weeks, the CCPA will be the national data privacy standard. Here’s why

Now it’s 10 weeks. Tim Walters makes a good case for his prediction even though other states are working on their own legislation, and Nevada has a policy already in effect. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Information management

Information management (IM), a rather broad term, that has been described as the collection and management of information from one or more sources and the distribution of that information to one or more audiences. This sometimes involves those who have a stake in, or a right to that information.

Other relevant concepts include information model, information architecture, information integration, and enterprise content management.

Also see:

Gilbane Report Vol 10, Num 5: A Framework for Understanding the Information Management Market

Gilbane Advisor 9-18-19 — Good/bad Google, multi-purpose content, face recognition & DBs

September 18, 2019 /

Less than half of Google searches now result in a click

Some mixed news about Google for publishers and advertisers in the past few weeks. We’ll start with the not-so-good news about clicks, especially as it turns out, for mobile, detailed by Rand Fishkin…

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google resulted in zero-clicks. Read More

Google organic click stats

Google moves to prioritize original reporting in search

Nieman Labs’ Laura Hazard Owen provides some context on the most welcome change Google’s Richard Gingras announced last week. Of course there are questions around what ‘original reporting’ means, for Google and all of us, and we’ll have to see how well Google navigates this fuzziness. Read More

Designing multi-purpose content

The efficiency and effectiveness of multi-purpose content strategies are well known, as are many techniques for successful implementation. What is not so easy is justifying, assembling, and educating a multi-discipline content team. Content strategist Michael Andrews provides a clear explanation and example of the benefits of multi-purpose content designed by a cross-functional team that is accessible for non-specialists. Read More

Face recognition, bad people and bad data

Benedict Evans…

We worry about face recognition just as we worried about databases – we worry what happens if they contain bad data and we worry what bad people might do with them … we worry what happens if it [facial recognition] doesn’t work and we worry what happens if it does work.

This comparison turns out to be a familiar and fertile foundation for exploring what can go wrong and what we should do about it.

The article also serves as a subtle and still necessary reminder that face recognition and other machine learning applications are vastly more limited than what ‘AI’ conjures up for many. Read More

Also…

A few more links in this issue as we catch up from our August vacation.

The Gilbane Advisor curates content for content management, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

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