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Category: Content management & strategy (Page 86 of 478)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

SDL introduces next generation of SDL Tridion

SDL introduced the next generation of its intelligent content platform, SDL Tridion. The platform is designed to assist organizations with their digital transformation by addressing the full spectrum of single source content for employees, partners and customers. Offering content management, combined with SDL’s AI, Translation Management and Neural Machine Translation technologies, SDL Tridion creates a single source of truth for all enterprise information. Customers typically use SDL Tridion as a Digital Experience Hub to drive omnichannel experiences, and as their Enterprise Knowledge Hub to manage in-depth information such as documentation, policies, procedures and other business critical information on an internal portal or intranet. SDL Tridion comprises of four components that can be deployed together – or independently – on premises, in the cloud or in a hybrid environment:

  • SDL Tridion Sites: SDL’s Web Content Management (WCM) offering centralizes web and mobile sites onto a single platform, connecting people, processes and information across teams, markets and brands for impactful digital experiences across any channel and in any language. A new user experience introduced in SDL Tridion Sites – Experience Space – offers a workspace that helps organizations to build and activate digital experiences with fewer clicks and intelligent, predictive defaults. It also speeds up onboarding of new employees and reduces training needs.
  • SDL Tridion Docs: SDL’s offering for multilingual Component Content Management (CCM) democratizes the process of knowledge creation by making it easier for organizations to author structured content. The user experience – Collective Space – opens up new possibilities for subject matter experts (SMEs) and occasional contributors to collaborate and share knowledge in a controlled way without the need to understand and work directly with the underlying XML.
  • SDL Tridion Delivery: With its single-source publishing, SDL Tridion’s managed content can be delivered in any type of output format – and in any language. Content only needs to be authored once, and is automatically converted into multiple output types. SDL Tridion Delivery supports headless, dynamic, personalized and responsive web delivery, API-based access to content, XML or JSON output, RSS streams, static HTML, Help files, and eLearning – all the way to automatically formatted and accessible PDFs or print output.
  • SDL Tridion Accelerators: Accelerators bring together prebuilt connectors, sample code, and documentation that help unlock enterprise information stored across the business. They connect external content and data repositories to SDL Tridion. By integrating Digital Asset Management, Customer Relationship Management, Commerce Systems and storage repositories with SDL Tridion, organizations benefit from a single source of truth across their information architecture.

https://www.sdl.com/about/news-media/press/2020/Introducing-SDL-Tridion-Intelligent-Content-Platform.html

Smarsh introduces voice capture and archiving for Microsoft Teams

Smarsh introduced voice recording, transcription and archiving support for Microsoft Teams. Already providing text-based capture and archiving for Teams, Smarsh now enables clients to adopt another mode of communication and collaboration to help regulated organizations meet compliance and e-discovery obligations. Teams audio files can be transcribed in over 120 languages and regional dialects. Once ingested into Smarsh Connected Archive solutions, content is automatically indexed, stored in immutable format and accessible at any time in a search-ready state. Customers can play back voice calls (including those made within and outside of Teams meetings), and search voice transcriptions and call metadata alongside all of the content within their archive. They can also extend Supervision and Discovery workflows to include Teams voice content.

Beyond support for voice files and transcription, Smarsh captures content in one-to-one chats, multi-party chats and persistent channels including edits, deletes, replies, emojis, GIFs, files, stickers and links. Smarsh also captures content across other channels, including email, mobile text messages, collaboration platforms, social media and voice channels. Content can be ingested into Smarsh Connected Archive solutions or can be exported to an existing archive or enterprise content management (ECM) system.

https://www.smarsh.com/channel/microsoft-teams/

MarkLogic announces Data Hub Central for simplified data integration

MarkLogic Corporation announced Data Hub Central, the newest capability of MarkLogic Data Hub Service. Data Hub Central provides a simple user interface for self-service data integration where developers, architects, and business analysts can collaborate to integrate, explore, analyze, and share consistent data assets tailored to business needs. With MarkLogic’s built-in search capability, Data Hub Central enables analysts to “shop” for the exact data sets needed to solve business problems. Data sets can be saved, shared, and re-used in popular BI tools – without having to make an IT request.

Data Hub Central spans the integration lifecycle in a single interface. It enables architects who are tasked with overseeing data modeling and governance to collaborate with business analysts to define data models and relationships in the language of the business. Systems analysts, who understand source systems and data, can go to Data Hub Central to look at and adjust the model. As the model is adjusted, data can be loaded from multiple source systems to see how it maps to the target model, as it is changed. Developers have a centralized source of data assets and do not have to wait on lengthy ETL cycles to get access to the data. While Data Hub Central provides no-code capabilities, it is also extensible. While data experts are using it to integrate the data, developers can write re-usable components that extend and customize it. Because Data Hub Central runs as part of MarkLogic Data Hub Service, it has the same enterprise data security capabilities enforced at the data layer.

https://www.marklogic.com/news/announcing-data-hub-central/

Sitecore Content Hub integrates CHILI publisher

CHILI publisher and Sitecore joined forces to optimize the content creation process and centralize all marketing assets from different management systems with Sitecore Content Hub. CHILI publisher, the online editing software for artwork and marketing material creation, turns original designs based on these assets into Smart Templates. These documents can be edited and repurposed by any user within Sitecore Content Hub into brand-compliant print or digital visuals.

Sitecore Content Hub integrates with different content sources (DAM, ERP, PLM, CRM, …) within a company and centralizes key content into one channel that acts as a single source of truth for asset collection and distribution. By maximizing the content lifecycle, users can reuse and repurpose existing content while scaling the creation of new content. CHILI publisher runs on Smart Templates that convert source files via plug-ins into editable documents. The Smart Templates define the content or brand constraints, allow variables (sizes, visuals, text,…), add extra data, and contain template intelligence, enabling users to generate multichannel content. Smart Templates work with content blocks (snippets) that allow users to change files on a granular level to generate any –“ization” they want, like localization, regionalization, customization. Various users from different divisions within any company can create content visuals that are safe, integrated, updated, and stored centrally.

https://www.chili-publish.com/press-sitecore-and-chili-publish-partnership, https://www.sitecore.com

Monsido launches Data Privacy module

Monsido, a provider of web governance solutions that enhance user experience, today announced the launch of their Data Privacy module. The new module will allow Monsido customers to automate the management of their websites’ personal data by scanning their domains and identifying potential privacy issues.

With global privacy regulations like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States in place, organizations need to be more vigilant with the personal data they collect, process, and store on their websites. It is crucial that organizations take proactive measures like implementing data protection and management software to help guide them through the various regulations. Monsido’s Data Privacy module enables web and compliance teams to:

  • Automatically discover and classify sensitive information present on websites such as banking details, passport numbers, medical information, and more
  • Customize scans based on existing data privacy standards like the GDPR, CCPA, and the Australian Privacy Act (The Privacy Act 1988)
  • Prioritize potential issues by identifying the level of risk associated with the different data on websites
  • Prove efforts to comply with data privacy standards to the authorities through audit logs and a history center

https://monsido.com/platform/data-privacy

Altova debuts debugger for low code app development

Altova announced the release of MobileTogether 7.0, its low code app development framework. This latest version introduces a new debugger for testing and troubleshooting app behavior during development, as well as numerous new tools for defining controls, actions, and UI refinements. The new debugger in MobileTogether Designer offers developers full-featured debugging of both the execution flow of event handlers and operations AND the results of XPath/XQuery functions called during execution. The ability to test and debug apps with precision and immediately understand any app behavior – all directly inside the low-code design environment – enables developers to make a rapid app development process faster.

Highlights of the new features in version 7.0 include:

  • All new debugger
  • Overwriting Control Template styles and actions at any instance
  • New Update Variable action
  • Additional scroll-to options
  • Support for new units: dp/sp
  • Additional pre-defined button looks
  • Padding settings for table rows/columns
  • Edit Fields – new option to trigger control actions after time interval
  • Support for Android 1

https://www.altova.com

Brightcove expands partner program

Brightcove Inc. announced the expansion of the Brightcove Global Partner Program, designed to extend the use of video to reach global audiences. With a broad portfolio of partners specifically focused on media and enterprise organizations, the Brightcove Global Partner Program broadens the reach of Brightcove’s video technology solutions, and enables organizations to implement it through the channels that align best with their business models. The newly-expanded program consists of three types of partners:

  • Referral Partners: Partners that refer their clients to Brightcove directly for a full video solution.
  • Solution Partners: Systems integrators and resellers that build full video management solutions for their enterprise and media clients.
  • Master License Partners: The Master License Partner program puts the full Brightcove platform within reach for all size clients. This new program allows Master License Partners to build upon their expertise, keeping them front and center to their clients, and now they are able to deliver  Brightcove video to their customers. 

https://www.brightcove.com/

Acquia launches new open digital experience platform

Acquia announced the launch of its new Acquia Open Digital Experience Platform (DXP). Acquia’s Open DXP integrates Acquia’s platform to build, design, and run digital experiences (Drupal Cloud) with a data-driven marketing platform to create, personalize, and enhance customer journeys (Marketing Cloud). Drupal Cloud features a new, low-code marketer experience, as well as new developer tools to build, scale and secure websites and applications. With its newly built-in Customer Data Platform (CDP), Marketing Cloud provides a 360-degree view of the customer with real-time data integration, machine learning-driven insights, and marketing support for delivering individualized customer experiences.

Acquia Marketing Cloud now integrates all acquired and existing technologies into a single platform:

  • Customer Data Platform (formerly AgilOne)
  • Personalization (formerly Acquia Lift)
  • Campaign Studio (formerly Mautic)
  • Campaign Factory (formerly Maestro)

Acquia Drupal Cloud introduces new marketer and developer experiences, with added platform extensions:

  • Site Studio (formerly Cohesion)
  • Developer Studio
  • CMS Migrate
  • Site Factory
  • Edge CDN
  • Edge Security

https://www.acquia

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