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Category: Content management & strategy (Page 7 of 479)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Adobe Acrobat AI Assistant adds generative AI features focused on contracts

Adobe announced new intelligent contract capabilities in Acrobat AI Assistant to simplify working with contracts. The new generative AI features can help customers grasp complex terms and spot differences between multiple agreements so they can better understand and verify the information in these important documents faster and easier. Features include:

  • Contract intelligence: Acrobat AI Assistant automatically recognizes when a document is a contract—including scanned documents—and tailors the experience, generating a contract overview, surfacing key terms in a single click, quickly summarizing information and recommending questions specific to customers’ documents.
  • Straightforward explanations—verified: Acrobat AI Assistant generates summaries and responses with clear language and clickable citations, making it fast and easy to navigate to the source and verify responses.
  • Compare and contrast: Quickly see differences between versions​, check for consistency and catch discrepancies​ across up to 10 contracts, including scanned documents.
  • Secure sharing and signing: Easily review contracts with stakeholders and request e-signatures all in one app.

Adobe Acrobat AI Assistant supplements LLM technologies with the same artificial intelligence and machine learning models behind Liquid Mode to provide a highly accurate understanding of document structure and content, which enhances the quality and reliability of AI Assistant’s outputs.

https://news.adobe.com/news/2025/02/acrobat-ai-assistant-contracts

Brightcove launches AI Content Suite

Brightcove, a video engagement platform company, announced the launch of its AI Content Suite, the company’s first official general availability release following a customer pilot program in 2024. The suite introduces a range of AI-powered tools to increase the impact of video content, improve business productivity, make it an easier experience for content creators to get more from their content, and drive greater engagement across their audiences. 

The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimization, and translation – which simplify video content production by automating the creation and optimization processes. Features:

  • Rapid, automated conversion of long-form content into engaging short-form clips, highlight reels, and theme-based chapters to maximize reach across channels
  • Conversion of horizontal video content into vertical formats to extend engagement with mobile viewers and across social platforms
  • Enhanced discoverability through auto-generated metadata (including titles, tags and descriptions), ensuring audiences find and engage with relevant content
  • Universal translation capabilities to dozens of languages to extend global reach and make content more accessible (coming soon).

Brightcove ensures tools in the AI Content Suite are backed by its security framework and pledges to never use customers’ content or personal data to train AI models without explicit consent. 

https://www.brightcove.com/company/press/brightcove-launches-ai-content-suite-ga/

TileDB now available in AWS Marketplace

TileDB, a database designed for discovery, announced its availability through AWS Marketplace. AWS customers now have access to TileDB’s omnimodal capabilities directly within AWS Marketplace, streamlining the purchase and management of TileDB within their AWS environment. This expanded accessibility ensures a more diverse range of organizations can advance research and therapeutic development.

“Frontier” data is novel, large, diverse and complex, extremely valuable. Harnessing its power is key to an organization’s ability to unlock important insights and gain competitive advantage. For example, in healthcare and life sciences, diverse multiomics data is a valuable asset that fosters innovation, providing a clear competitive advantage by dramatically shrinking time to discovery for life-saving therapies. However, existing cloud database management systems struggle to efficiently manage such vast and varied frontier data, including population genomics, single-cell analyses, bioimaging, and other large datasets.

TileDB makes it possible for organizations to catalog all their data centrally, whether common and conventional or frontier and multimodal. This omnimodal architecture not only simplifies data discovery and enables secure collaboration, but also empowers research teams to make breakthrough correlations with speed.

https://tiledb.com

Progress launches Progress Data Cloud Platform

Progress, a provider of AI-powered digital experiences and infrastructure software, announced the launch of Progress Data Cloud, a managed Data Platform as a service designed to simplify enterprise data and artificial intelligence (AI) operations in the cloud to accelerate digital transformation and AI initiatives while reducing operational complexity and IT overhead.

Progress Data Cloud enables managed hosting of feature-complete instances of Progress Semaphore and Progress MarkLogic, with plans to support additional Progress products in the future. Benefits include:

  • Eliminates infrastructure complexity with always-on infrastructure management, monitoring service, continuous security scanning and automated product upgrades.
  • Reduces IT costs and bottlenecks with predictable pricing, resource usage transparency and no egress fees.
  • Hardens security with an security model that is SOC 2 Type 1 compliant.
  • Supports GenAI demands and large-scale analytics.

For MarkLogic customers Progress Data Cloud accelerates time to production by offering managed hosting for the Progress MarkLogic Server database and the Progress MarkLogic Data Hub solution with full feature parity.

For Semaphore customers Progress Data Cloud provides a new generation cloud platform with all existing Semaphore functionality plus new features for improved performance, security, reliability, user management and SharePoint Online integration.

https://www.progress.com/data-cloud

TransPerfect acquires H2A

TransPerfect, a provider of language and AI solutions for global business, announced the acquisition of H2A, a French company providing contact center customer experience and business process outsourcing (BPO) solutions.

H2A provides inbound and outbound customer support, telemarketing, order processing, and technical support for industries including telecommunications, retail, finance, and public services. The company’s focus on operational efficiency and client satisfaction has enabled it to consistently improve customer engagement and streamline business operations for its clients.

Joining forces with H2A will enable TransPerfect to enhance its global business services and broaden support for clients with diverse language needs. H2A will continue to operate under its current leadership team, with General Manager Marilynn Genieyz and Operations Director Anne-Sophie Samet joining TransPerfect’s senior management team.

https://www.transperfect.com/about/press/transperfect-expands-global-contact-center-and-bpo-capabilities-acquisition-h2a

Contextual AI launches platform for building specialized RAG agents

Contextual AI, an enterprise RAG company, announced the general availability (GA) of the Contextual AI Platform, helping enterprises build specialized RAG agents to support expert knowledge work.

While there is broad consensus that general-purpose AI agents are poised to streamline many generic tasks, Contextual AI believes that specialized RAG agents will instead be required to transform high-value, domain-specific knowledge work. For subject-matter experts in any organization, this means having AI tools that match their level of expertise and can be trusted to address complex or technical problems with confidence. Contextual AI has released public benchmark results demonstrating better performance in advanced RAG workflows across enterprise domains than Anthropic’s Claude 3.5 Sonnet and OpenAI’s GPT-4o.

The Contextual AI Platform includes all the capabilities needed to build, evaluate, and deploy specialized RAG agents, helping accelerate AI initiatives from pilot to production.

Enterprises can use the Contextual AI Platform to create specialized RAG agents that intelligently orchestrate retrieval and generation based on conversational context, delivering accurate responses for complex knowledge tasks across large corpora of structured and unstructured enterprise data. The Contextual AI Platform is powered by RAG 2.0, jointly optimizing the retriever and the generator in the RAG system.

https://contextual.ai/blog/contextual-ai-platform-generally-available/

Foxit launches standalone web-based AI platform

Foxit, a provider of PDF and eSignature products and services, helping knowledge workers to increase their productivity and do more with documents, announced the launch of Foxit AI, a standalone web-based AI platform that delivers document-centric AI capabilities to users across industries.

Foxit AI offers a comprehensive suite of features, including AI-powered chat assistance, document and image analysis, advanced summarization, multilingual translation, text enhancement, and the ability to analyze multiple documents simultaneously. By combining intuitive design, cross-device accessibility, and seamless integration with Foxit’s broader ecosystem, Foxit AI empowers users across industries to streamline workflows, gain actionable insights, and maximize productivity.

Whether simplifying complex legal documents, generating concise summaries, or translating content for global audiences, Foxit AI is designed to provide an efficient, secure, and user-friendly solution tailored to modern document management challenges.

https://foxit.com

Contentstack acquires Lytics

Contentstack, a composable digital experience platform (DXP) provider, today announced its acquisition of Lytics, a real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community. 

With the Lytics acquisition, Contentstack addresses the actionable first-party data activation side of the equation. The technology gives brands:

  • Real-time engagement data and audience insights for both known and unknown visitors.
  • The ability to easily create audience profiles and segments out-of-the-box.
  • A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly.

The Lytics acquisition creates a combined entity with over 500 customers and 500 employees.

https://www.contentstack.comhttps://www.lytics.com

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