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Category: Content management & strategy (Page 47 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

KPS and Brightspot partner to deliver content management

August 4, 2021 /

KPS, a European-based digital transformation company deploying content solutions, has partnered with Brightspot, a content management system, to enable seamless, intuitive digital experiences for businesses around the world. Through Brightspot’s headless technology, KPS can provide its customers the ability to deliver modular content in an intuitive, flexible, agile manner that can be customized to accommodate complex workflows for specific industries or businesses. Benefits include:

  • Modular Content – Everything is built at the object level within the Brightspot platform, making it simple to build at the component level and deliver content on multiple devices and screens, presenting variations of content to different audiences based on location.
  • Extensibility and Speed – Brightspot is an extensible, headless platform that allows customers to be flexible and fast. The technology can extend with a customer’s business logic and workflow because it was designed to scale as the business matures, ultimately supporting organizations in launching dynamic digital experiences quickly.
  • Multi-site Flexibility – Brightspot’s framework allows customers to publish how they want (headless, decoupled or both) all from the same environment. Being able to manage multiple sites from one simple interface and allowing sites to share (or not share) everything can make things simpler to govern when maintaining multiple sites with microsites.

https://www.brightspot.com ▪︎ https://kps.com/global/

HubSpot launches CMS Hub Starter

August 3, 2021 /

HubSpot announced the launch of CMS Hub Starter, a new tier of the company’s existing web content management system that gives marketers and developers tools to generate business through their website. CMS Hub Starter is built with the needs of marketers in mind, prioritizing security, ease of use, and the ability to tap into customer data. With CMS Hub Starter customers can:

  • Build fast, secure, and reliable websites
    CMS Hub Starter takes care of the maintenance associated with a CMS so marketing teams can focus on customer experience. Standard security features like SSL, a web application firewall, and a globally hosted CDN are included. 
  • Easily build websites
    CMS Hub Starter lets developers use the tools, technologies, and workflows that they prefer to create flexible themes for marketers. Marketers can then take ownership of the site – updating the look and feel of their website as they see fit, without being restricted by the dev team’s sprint cycle. 
  • Tap into the HubSpot CRM platform
    CMS Hub Starter is built as part of HubSpot’s CRM platform to give customers seamless access to all of their data to inform their web strategy and understand exactly what pieces of content are resonating with their audience.

http://hubspot.com/products/cms

TransPerfect and Semantix merge

July 30, 2021 /

TransPerfect, the world’s largest provider of language and technology solutions for global business, announced that it will merge operations with Semantix, the Nordics’ largest provider of translation and interpretation services, through the acquisition of the group’s parent entity, Semantix International Group AB. Financial terms of the transaction were not disclosed. Semantix has a long history in the language industry and has completed numerous acquisitions in the Nordics that have propelled it to become the region’s largest language solutions organization by revenue. Semantix will operate as a division within the TransPerfect family of companies and will continue to be led by its current management team.

The combined company will be the translation industry’s largest global footprint, most diverse customer base, and a headcount of more than 7,500 professionals worldwide. In keeping with TransPerfect’s M&A strategy, the TransPerfect–Semantix enterprise will focus on growing both businesses by sharing expertise and resources to better serve customers.

https://www.transperfect.com ▪︎ https://www.semantix.com

Welocalize acquires Next Level Globalization

July 22, 2021 /

Welocalize, a language service provider (LSP) announced the acquisition of Next Level Globalization (NLG), the third largest LSP in Germany. NLG, whose clients are specialized in medical devices, diagnostics, biotechnology, and pharmaceuticals, doubles Welocalize’s portfolio of global brands in the life sciences sector. NLG has extensive expertise supporting highly regulated companies with language services ranging from medical translation and in-country review to regulatory consulting to software localization. Joined together, this significantly expands Welocalize’s presence in Europe, the primary hub for the life sciences industry.

Over the last 18 months, the life sciences industry has been under unprecedented pressure to accelerate how it communicates and relays information across the globe. Jointly, Welocalize and NLG will work with their clients to help them deliver a better customer experience through their intelligent workflow solutions, high quality language services, and their proprietary technology for in-country review and project submission. The acquisition of NLG is Welocalize’s 19th and its fourth within regulated industries, alongside Park IP Translations in 2012 and Nova Language Services and Global Language Solutions in 2016. The combined client portfolio will benefit from a breadth of complementary services including IP and legal translation and ISO-certified machine translation services.

https://www.welocalize.com ▪︎ https://nlgworldwide.com

dotCMS announces dotCDN

July 20, 2021 /

dotCMS, a hybrid content management system, launched dotCDN, a new integrated content delivery network (CDN). dotCDN enables faster content delivery through a reliable network of intelligent edge servers across the world and uses real-time analytics based on your content and network metrics to make sure users are always served content from the most optimal edge server. dotCDN can make both traditional and headless architectures perform fast, while still allowing for fully customized, context-based experiences and omnichannel marketing campaigns. dotCDN’s capabilities: 

  • dotCDN includes a workflow that will automatically invalidate pages, content and assets as they are updated and published or deleted in dotCMS.
  • dotCDN enables users to speed uncached requests across regions, so even content that’s not cached on the CDN is accessible.
  • dotCDN offers optional edge storage which statically stores files and replicates them across 4 continents. 
  • dotCDN monitors your content and traffic and can offer you different routing options and optimizations. 
  • See the traffic your CDN is getting with graphs and figures showing Bandwidth Used, Requests Served and the Cache Hit Rate.
  • dotCDN automatically monitors and stops many types of DDoS attacks. 

https://dotcms.com

Agility CMS Launches GraphQL support

July 14, 2021 /

Agility CMS, an API-first headless CMS, announced the general availability of its GraphQL API. The introduction of GraphQL supports developer productivity and enables fast, agile development of enterprise-grade websites and applications. Agility CMS launched v1 of their GraphQL API, which provides users with a GraphQL Playground Interface where they can query content from their Agility CMS Instance, using a GraphQL schema based on its defined content models. Agility CMS allows developers to use any API they choose to manipulate data, for flexibility and productivity. GraphQL is designed to make APIs flexible, fast, precise, and developer-friendly, and it’s rapidly becoming the standard for API-based data access. GraphQL ensures that developers and applications only load the relevant and absolute necessary data in a single request, even if it’s from multiple sources, which means no more over or under fetching of data. Agility CMS now supports both GraphQL and Content Fetch REST API, as well as Content Sync SDK. 

https://agilitycms.com

Widen and Clarifai Enhance Computer Vision for DAM

July 13, 2021 /

Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Clarifai, an AI lifecycle platform provider for managing unstructured image, video, text, and audio data, announced an advancement in their partnership. Clarifai, which powers AI metadata tagging in the Widen Collective, has introduced a visual similarity search that instantly finds related images. It will enable Widen users to save time and money spent on manual DAM processes while improving their return on content investments.

In 2017, Widen and Clarifai partnered to bring AI metadata generation into the Collective. This service generates metadata faster than manual processing, at lower cost, in 53 languages. Many DAM administrators use the Clarifai platform to take the first pass on new content. This saves time and makes new content available to marketing, e-commerce, and sales teams faster. It also makes untagged stock images searchable with descriptive keywords.

Widen users can now select an asset and let the AI find visually related photos allowing users to search for images connected to a specific product category, geographic location, demographic, theme, or style. Visual similarity search surfaces assets that might not otherwise be found and published. Thus, it can improve the return on investing in content.

https://www.widen.com ▪︎ https://www.clarifai.com

Primer launches Primer Engines

July 13, 2021 /

Primer, a natural language processing (NLP) company, announced the launch of Primer Engines, an integrated suite of industrial-grade NLP models that bring machine learning (ML) to mission-critical operations at any organization. Primer Engines unlock advanced capabilities for commercial organizations to use in almost any text-related business application. Primer Engines make it possible for anyone responsible for data analysis, intelligence, or operations to fully access, explore, and take advantage of the firehose of text-based data coming their way. With Primer Engines, there’s no need to mobilize a team of machine learning experts to build an NLP solution from scratch. Primer’s team of ML engineers is continuously pushing the realm of what’s possible with NLP, building new domain and data-specific engines.

Organizations can pick and choose from over two dozen pre-trained Engines for the task they need, including Primer’s Named Entity Recognition (NER) model. Each engine comes with a plug-and-play API that enables integration into existing applications, tools, or systems, both in the cloud and on premises. Organizations can connect multiple Primer Engines together and build their own NLP-powered data processing pipelines that match their unique workflows. Engines can be retrained in Primer Automate, the company’s recently released no-code platform, to build and deploy custom deep learning models.

https://primer.ai

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