The Gilbane Advisor

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Category: Content management & strategy (Page 44 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Apache Software Foundation announces OpenOffice 4.1.11

October 7, 2021 /

The Apache Software Foundation (ASF) announced Apache OpenOffice 4.1.11, the Open Source office-document productivity suite. Apache OpenOffice supports more than 40 languages, offers hundreds of ready-to-use extensions, and is a productivity suite for governments seeking to meet mandates for using ISO/IEC standard Open Document Format (ODF) files. Apache OpenOffice comprises six productivity applications: Writer (word processor), Calc (spreadsheet tool), Impress (presentation editor), Draw (vector graphics drawing editor), Math (mathematical formula editor), and Base (database management program).

The OpenOffice suite ships for Windows, macOS, and Linux. Apache OpenOffice is available as a free download to all users at 100% no cost, charge, or fees of any kind. Apache OpenOffice is available on the Windows 11 Store as of 5 October 2021. The 14th release under the auspices of the ASF, OpenOffice v4.1.11 reflects dozens of improvements, features, and bug fixes that include:

  • New Writer Fontworks gallery
  • Updated document types where hyperlink is allowed
  • Updated Windows Installer
  • Increased font size in Help

In addition, the project is mitigating 5 CVE (Common Vulnerabilities and Exposures) reports, three of which will be disclosed on 11 October, in coordination with The Document Foundation.

https://openoffice.apache.org

WP Engine launches Atlas Content Modeler

October 5, 2021 /

WP Engine, a WordPress technology company, announced the launch of Atlas Content Modeler (ACM), a free WordPress plugin to create custom post types and fields for headless WordPress sites. ACM integrates seamlessly with WPGraphQL, replacing the need for three separate plugins required to create content models for headless sites. Custom content modeling is a critical task for every enterprise WordPress project, however WordPress doesn’t have this feature as part of its core content management system (CMS). ACM makes the creation of custom content models easier:

  • 3 tools in 1 – Create custom post types and fields in WordPress, and integrate it with WPGraphQL for headless projects in a single package.
  • Easy to use – The plugin is intuitive enough to use right away.
  • Advanced fields, by default – Developers can create schemas that include Rich Text, Media, Numbers, Dates, Boolean and Relationship data fields.
  • Define relationships between content models – ACM comes with the ability to define relationships between content models, which adds both structure and meaning to content.
  • Create custom taxonomies – With ACM, developers can define taxonomies that help their content producers organize their content in a flexible manner.
  • Easy-to-use publisher experience – ACM automatically creates edit screens for publishing structured content immediately.

https://wpengine.com/blog/wp-engine-launches-atlas-content-modeler/

Sitecore launches Sitecore Manager Experience Cloud

October 5, 2021 /

Sitecore announced Sitecore Experience Manager Cloud, a cloud-native CMS offering design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalized digital experiences. With this new addition to the Sitecore Digital Experience Platform (DXP), Sitecore offers their first SaaS offering that reimagines how content, experience orchestration, commerce and analytics support modern enterprises. The company also announces a range of new product updates that integrate recent acquisitions, and the launch of a subscription-based learning resource.

Sitecore’s new SaaS DXP is available for customers in most regions globally, is built on a composable architecture, so end users can buy best-of-breed products or an integrated platform that scales to support high volume content, visitor, and data processing needs. The composable approach enables brands to capitalize on Sitecore’s partner ecosystem, developer network, and expertise in helping enterprise businesses manage and enhance the customer experience. Customers can now configure and connect products through APIs as needed and have the ability to flex their creativity to create differentiation in the market faster. With microservices-based, cloud-native technology, the option to scale up or down, and quickly change content across different channels is possible.

https://www.sitecore.com

Brightcove announces Marketing Studio

October 5, 2021 /

Brightcove unveiled Brightcove Marketing Studio, a new solution that gives marketers access to easily find, use, and repurpose video assets, which are costly to create and underutilized across marketing teams.

Marketing professionals are often forced to search multiple systems to find ideal videos for their initiatives, often lacking insight into which videos perform best or what useful assets actually exist. And, although 3 out of 4 marketers say video is “important” or “central” to their content strategies, more than half say “unclear processes” or “technical constraints” prevent them from using video more. Brightcove Marketing Studio provides role-based access to video assets through a team’s preferred social platforms, marketing automation, digital asset management, and content management tools. Marketing Studio features:

  • Centralized video management: Puts everything marketers need at their fingertips, including full-length videos, social clips, and thumbnails.
  • Integration into existing workflows: Pulls video into the tools marketers use for discovery and implementation in email, social, partner, web, and event campaigns.
  • Smart search: Surfaces relevant videos for every initiative with smart tagging and recommendations based on topic, format, audience, and buyer stage.
  • Viewer intelligence: Provides insights into video performance and viewer engagement, displayed in intuitive dashboards or existing third-party analytics systems.

https://www.brightcove.com/en/company/press/Brightcove-Announces-Brightcove-Marketing-Studio

Umbraco moves content management system to .NET 5

September 28, 2021 /

Umbraco launched Umbraco 9, the latest version of their flexible, fully customizable and content management system. Umbraco 9 features a complete update of the CMS’ technology stack, with a move from .NET Framework to now running completely on .NET 5 (previously known as .NET Core). This unique transformation offers better performance and scalability, a cleaner architecture, and compatibility with macOS, Linux and Microsoft Windows, opening up Umbraco to a larger pool of web developers.

Umbraco’s CMS family includes the flagship, open-source Umbraco CMS; Umbraco Heartcore, a headless CMS; Umbraco Cloud; and Umbraco Uno, a one-stop platform for non-technical marketers and creative agencies. With help from its active community members, including a large “best-of-breed” partner network that offers customized solutions that integrate with Umbraco, the company now counts more than 700,000 websites worldwide, the majority in Europe and the U.S, running live on its solutions.

The launch of Umbraco 9 also kicks off a steady release cadence for new major versions of Umbraco. This new cadence is aligned with Microsoft .NET Long Term Support (LTS) releases, which means users can be confident that future Umbraco LTS versions are always updated to the latest Microsoft technology.

Elastic announces Enterprise Search 7.15 with App Search web crawler

September 22, 2021 /

Elastic announced new updates and enhancements across the Elastic Enterprise Search Solution in its 7.15 release, including the general availability of the native Elastic App Search web crawler and new personalization capabilities in Elastic Workplace Search.

The web crawler offers a fast and efficient way for users to ingest content directly from publicly accessible web sites and create new search experiences for any use case without having to write code or access the underlying datastore. The native web crawler also provides enhanced performance and stability features, such as automatic crawling controls and content extraction tools, streamlining implementation for users, and optimizing content findability within their App Search engines. Customization features in Elastic Workplace Search enable users to unify internal search experiences, meet infrastructure demands, and deliver relevant real-time results. New features include:

  • Customized internal search branding to give users the ability to create a consistent look and feel across all workplace productivity tools.
  • Enhanced sync configurability to ensure computing resources meet infrastructure demands and provide real-time results.
  • Configurable automatic filter detection to automatically recognize natural language queries and deliver relevant search results.
  • Improved Search API, enabling customers to build custom search implementations within high-traffic applications like intranets and workflow applications.

https://www.elastic.co/blog/whats-new-elastic-enterprise-search-7-15-0

Brightspot launches partner program

September 22, 2021 /

Brightspot, a content management system (CMS) provider, announced the launch of the Brightspot Partner Program, developed for solution partners and digital agencies and consultancies that are looking to deliver and execute on CMS projects quickly. Brightspot’s API-first platform includes headless capabilities and gives organizations the option to access and use a number of pre-built integrations to save valuable development time and effort.

Brightspot offers its partners API-first CMS benefits, including out-of-the-box features such as a rich text editor, customizable workflows, a native digital asset management (DAM), global and federated search, an inherent modular approach, and a seamless approach to integrations. Benefits include:

  • Training on Brightspot’s API-first approach and headless architecture
  • Support in co-selling Brightspot with Partner Services
  • Continued support – Brightspot supports with customer demos and initial implementations
  • Access to the Brightspot Partner Portal
  • Referral commission on Brightspot license for closed deals sourced by a partner
  • New opportunities sourced by Brightspot for established partners

https://www.brightspot.com/about-us/brightspot-launches-partner-program-to-meet-demand-for-api-first-cms

Optimizely’s data core service to strengthen digital experience platform

September 21, 2021 /

Optimizely introduced data core service, enhancing its digital experience platform (DXP) with deeper analytics and unified data insights across its suite of products. With data core service, companies will gain a greater understanding of their customers, as well as their overall digital business performance. The new service will be available to Optimizely cloud customers in Q1 2021 and will be included at no charge, subject to a 250K MAU usage limit, for customers who are implementing one or more of its solutions, including Content Cloud, Commerce Cloud, B2B Commerce Cloud and Experimentation.

Data core service will serve as the connective tissue for Optimizely customers, unifying data to serve as the underlying force across content-centric, commerce-centric and experimentation use cases, as well as customer profiling. It also provides common context, helping customers bring data across Optimizely into a centralized place and gain access to dashboards and analytics on how their digital business is performing. Ultimately, data core service will help companies deliver the right experience at the right time, thanks to visibility into their digital properties. The service launch follows the company’s unification of the Optimizely and Episerver brands and acquisition of Zaius in March 2021.

https://www.optimizely.com/products/dxp

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