The Gilbane Advisor

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Category: Content management & strategy (Page 40 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Semantic Web Company and WAND Inc. announce partnership

March 15, 2022 /

WAND, Inc. announced a new partnership with Semantic Web Company. This partnership will blend the offerings of Semantic Web’s taxonomy management system with WAND’s taxonomies to accelerate client time to delivery. PoolParty opens up the use of WAND’s domain taxonomies to jump-start enterprise search, text analytics, business intelligence, artificial intelligence, knowledge graphs, and sentiment analysis. Based on a solid taxonomy, customers can invest more time and effort in customizing and thus fine-tuning their Knowledge Graph applications. The benefits of this new partnership include:

  • Informing A.I. Engines with a curated knowledge model
  • Speeding up time to delivery for projects
  • An extensibility to all domains of knowledge
  • Bundled pricing of WAND Taxonomies and PoolParty license

https://www.wandinc.com ■ https://semantic-web.com

Progress updates multi-channel digital experience platform

March 15, 2022 /

Progress a provider of infrastructure software, announced new capabilities and enhancements in the Progress Sitefinity DX platform. Building on its composable digital experience platform, Progress enables organizations to develop and deploy digital experiences across platforms and devices using .NET 6 and strengthen personalization and brand consistency with new digital asset management, advanced search and audience analysis, segmentation and targeting tools.

Using the latest cross-platform .NET, the successor of .NET Framework for Windows, organizations can speed up frontend development and cross-platform deployment as well as shift and scale their digital presence as needed, both on-premises and in the cloud. What’s new in Sitefinity DX digital experience platform:

  • .NET 6 Package – Framework for building your frontend while delivering high performing and scalable cross-platform experiences. New development paradigm for developers and content builder for marketers.
  • Digital asset management system integration – Marketing teams can organize, optimize and deliver digital assets across channels through enterprise-ready integrations with Cloudinary and Frontify.
  • Advanced search capabilities – Enhanced content discovery and customizable, personalized experience augmented by AI through Microsoft Azure Cognitive Search.
  • Audience analysis, segmentation, and targeting – AI-assisted audience segmentation based on content consumption and expanded personalization by conversions and touchpoints.

https://www.progress.com/sitefinity-cms/dxp

Wrike announces Cloud Content Connector for DAM

March 14, 2022 /

Wrike, a work management platform, now part of Citrix, announced the new Cloud Content Connector, which integrates digital asset management (DAM) systems with Wrike, allowing teams to create a single, seamless workflow, from asset creation to publishing.

Cloud Content Connector is a universal API that enables Wrike to integrate with any DAM system of a customer’s choice. Once connected, a two-way sync is enabled so teams can manage work in their DAM solution and Wrike simultaneously. Wrike’s Cloud Content Connector is DAM-agnostic and allows teams to integrate with multiple solutions/DAM platforms. Customers can power their creative process in a single place, and can access the most up-to-date versions in any stage of production. By eliminating app toggling and version control issues, teams can focus more on creativity and getting campaigns to market faster.

Wrike’s DAM partners includes MediaValet, Bynder, and Tenovos. Additionally, Wrike launched its integration with ShareFile, available through Cloud Content Connector. ShareFile is a secure file sharing and transfer service for businesses. With this new integration, Wrike is streamlining content-based workflows like RFPs and M&As by putting them in a dynamic work structure.

https://www.wrike.com/

Interprefy integrates platform with Microsoft Teams

March 11, 2022 /

Interprefy, a provider of cloud-based solutions for multi-lingual online and hybrid conferencing, has integrated its platform with Microsoft Teams. The remote interpreting technology and services company brings their real-time language interpretation capabilities to Teams meetings.

The add-on for Teams meetings enables meeting organisers to add a language selector to any Teams meetings, allowing participants to speak, listen and engage in their own language. Interpreters can work from anywhere in the world, using the Interprefy platform and deliver interpretation into the required language to Teams in real-time. With Interprefy for Microsoft Teams, organisations can tap into Interprefy’s global network of Language Service Providers to source vetted professional interpreters for even the rarest language combinations. Interprefy provides technical support throughout the meetings.

https://www.interprefy.com

Syncro Soft releases Oxygen XML suite 24.1

March 10, 2022 /

Syncro Soft, the developer of the Oxygen XML suite of products, announced the availability of version 24.1 of its XML suite of products: Oxygen XML Editor, Author, Developer, Web Author, Publishing Engine, WebHelp, PDF Chemistry, and Oxygen XML Scripting.

This release includes productivity improvements for DITA authors and publishers, including the possibility to rename referenced non-DITA resources directly in the DITA Maps Manager and performance enhancement when opening DITA maps with all of the referenced content expanded. On the DITA publishing side, the bundled DITA Open Toolkit includes improvements, and new customization possibilities were implemented for DITA to WebHelp and CSS-based PDF output.

The JSON Schema Design models has a new Palette view that makes it easy to build JSON schemas and content completion is now available for in-place editing within the diagram. Some of the existing JSON tools were also enhanced. Add-ons were a focus of this release, and a new Smart Autocomplete add-on is also available to help writers create content by providing text completions. The Oxygen XML Web Author now features a new Search side-view that makes it easier to find and replace content, support for @ mentions, and various security and component updates were also implemented.

https://www.oxygenxml.com/xml_editor/whats_new.html

Contentstack partners with Conscia

March 7, 2022 /

Conscia, provider of the Digital Experience Graph (DXG), has been accepted into Contentstack’s Catalyst Program. Contentstack will be working with Conscia to bring headless personalization to their existing and prospective Content Experience Platform (CXP) customers. Conscia’s API-first DXG orchestrates personalized content across all customer touchpoints from a central point of control, giving business teams an intuitive way to manage personalization logic. Conscia and Contentstack are aligned on the principle that the logic for who sees what content on what channel and how that content is rendered on a specific screen, is a presentation concern, not that of the underlying content.

Conscia separates experience management from content management and sits on top of content sources such as CMSs, Commerce and Search platforms. UX and Marketing teams can get a channel, market, brand, and campaign centric view of the experience, and control the personalization logic without cluttering the content with ambiguous tags and/or hardcoding this logic on the front-end.

https://www.conscia.ai/ ■ https://www.contentstack.com

Digital asset management platform Bynder acquires GatherContent

March 3, 2022 /

Digital asset management (DAM) platform vendor Bynder has acquired GatherContent, a content operations platform, to expand its footprint in the digital ecosystem and provide a comprehensive platform for delivering content that creates powerful digital experiences. With the acquisition of GatherContent, Bynder will add collaborative workflow and editorial processes for content creation capabilities to its centralized platform to help teams across industries manage the entire content creation lifecycle, from visual production, through text creation into approved structured content ready for distribution to all channels across an omnichannel strategy.

GatherContent helps stakeholders across the process make sure content gets created, reviewed, and approved as quickly as possible. Uniting GatherContent and Bynder DAM removes the silos between content operations and DAM and offers marketers:

  • A centralized platform for content teams to collaborate on creating structured content combining text and digital assets
  • The ability to use templates and reusable components to scale up production of text content
  • Custom workflows, allowing teams to maintain confidence in the quality of content as they scale up
  • The capability to deliver content towards all channels used for your customer experience

GatherContent will be a standalone product within the Bynder product portfolio as GatherContent by Bynder.

https://www.bynder.com/en/press-media/bynder-acquires-content-operations-platform-gathercontent/

Bounteous announces Customer Data Platform offering with Acquia

February 24, 2022 /

Bounteous announced it’s collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. In order to help create effective customer engagements at all stages of the journey, Bounteous has rolled out a solution based on Acquia CDP that unifies customer profiles to deliver more personalized messaging and provide a unique cross-channel experience for customers. This solution helps marketing organizations deliver more relevant customer experiences by leveraging customer data and machine learning from the very start.

Acquia Customer Data Platform helps unlock customer data to generate rich insights that drive engagement. With Acquia CDP, Bounteous integrates data across systems and channels to create unified, enriched customer profiles. From there, the teams can orchestrate personalized messages and offers in real-time, delivering better customer experiences and helping to calculate the right level of investment to maximize return.To learn more about enhancing your customer experience, learn how Bounteous can help your brand define a CDP strategy.

https://www.bounteous.com/insights/2022/02/24/bounteous-announces-customer-data-platform-offering-acquia/

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