The Gilbane Advisor

Curated for content, computing, and digital experience professionals

Category: Content management & strategy (Page 37 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Syncro Soft releases Oxygen XML suite 24.1

March 10, 2022 /

Syncro Soft, the developer of the Oxygen XML suite of products, announced the availability of version 24.1 of its XML suite of products: Oxygen XML Editor, Author, Developer, Web Author, Publishing Engine, WebHelp, PDF Chemistry, and Oxygen XML Scripting.

This release includes productivity improvements for DITA authors and publishers, including the possibility to rename referenced non-DITA resources directly in the DITA Maps Manager and performance enhancement when opening DITA maps with all of the referenced content expanded. On the DITA publishing side, the bundled DITA Open Toolkit includes improvements, and new customization possibilities were implemented for DITA to WebHelp and CSS-based PDF output.

The JSON Schema Design models has a new Palette view that makes it easy to build JSON schemas and content completion is now available for in-place editing within the diagram. Some of the existing JSON tools were also enhanced. Add-ons were a focus of this release, and a new Smart Autocomplete add-on is also available to help writers create content by providing text completions. The Oxygen XML Web Author now features a new Search side-view that makes it easier to find and replace content, support for @ mentions, and various security and component updates were also implemented.

https://www.oxygenxml.com/xml_editor/whats_new.html

Contentstack partners with Conscia

March 7, 2022 /

Conscia, provider of the Digital Experience Graph (DXG), has been accepted into Contentstack’s Catalyst Program. Contentstack will be working with Conscia to bring headless personalization to their existing and prospective Content Experience Platform (CXP) customers. Conscia’s API-first DXG orchestrates personalized content across all customer touchpoints from a central point of control, giving business teams an intuitive way to manage personalization logic. Conscia and Contentstack are aligned on the principle that the logic for who sees what content on what channel and how that content is rendered on a specific screen, is a presentation concern, not that of the underlying content.

Conscia separates experience management from content management and sits on top of content sources such as CMSs, Commerce and Search platforms. UX and Marketing teams can get a channel, market, brand, and campaign centric view of the experience, and control the personalization logic without cluttering the content with ambiguous tags and/or hardcoding this logic on the front-end.

https://www.conscia.ai/ ■ https://www.contentstack.com

Digital asset management platform Bynder acquires GatherContent

March 3, 2022 /

Digital asset management (DAM) platform vendor Bynder has acquired GatherContent, a content operations platform, to expand its footprint in the digital ecosystem and provide a comprehensive platform for delivering content that creates powerful digital experiences. With the acquisition of GatherContent, Bynder will add collaborative workflow and editorial processes for content creation capabilities to its centralized platform to help teams across industries manage the entire content creation lifecycle, from visual production, through text creation into approved structured content ready for distribution to all channels across an omnichannel strategy.

GatherContent helps stakeholders across the process make sure content gets created, reviewed, and approved as quickly as possible. Uniting GatherContent and Bynder DAM removes the silos between content operations and DAM and offers marketers:

  • A centralized platform for content teams to collaborate on creating structured content combining text and digital assets
  • The ability to use templates and reusable components to scale up production of text content
  • Custom workflows, allowing teams to maintain confidence in the quality of content as they scale up
  • The capability to deliver content towards all channels used for your customer experience

GatherContent will be a standalone product within the Bynder product portfolio as GatherContent by Bynder.

https://www.bynder.com/en/press-media/bynder-acquires-content-operations-platform-gathercontent/

Bounteous announces Customer Data Platform offering with Acquia

February 24, 2022 /

Bounteous announced it’s collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. In order to help create effective customer engagements at all stages of the journey, Bounteous has rolled out a solution based on Acquia CDP that unifies customer profiles to deliver more personalized messaging and provide a unique cross-channel experience for customers. This solution helps marketing organizations deliver more relevant customer experiences by leveraging customer data and machine learning from the very start.

Acquia Customer Data Platform helps unlock customer data to generate rich insights that drive engagement. With Acquia CDP, Bounteous integrates data across systems and channels to create unified, enriched customer profiles. From there, the teams can orchestrate personalized messages and offers in real-time, delivering better customer experiences and helping to calculate the right level of investment to maximize return.To learn more about enhancing your customer experience, learn how Bounteous can help your brand define a CDP strategy.

https://www.bounteous.com/insights/2022/02/24/bounteous-announces-customer-data-platform-offering-acquia/

Translations.com certifies Amplience’s GlobalLink Connect integration

February 22, 2022 /

Translations.com, the technology division of TransPerfect, announced its certification of Amplience’s integration for GlobalLink Connect. The certified solution gives users a new way to leverage GlobalLink Connect’s translation workflow management while creating and processing translation requests within the Amplience interface.

Amplience’s integration with GlobalLink Connect provides an all-in-one solution to initiate, automate, control, track, and complete all facets of the translation process. The combination of Amplience’s headless content and commerce platform with GlobalLink Connect’s extended localization workflow capabilities creates a seamless plug-and-play content management solution with minimal effort and virtually no IT overhead.

The Amplience integration with GlobalLink Connect will allow users to:

  • Save time and money when translating content
  • Streamline the translation process for all content across all sales channels
  • Schedule and request on-demand translation via the Amplience UI
  • Gain transparency into translation spend and turnaround times
  • Optimize internal or external vendor management
  • Choose from flexible workflows using machine translation, human translation, or both
  • Reduced IT involvement and project management overhead.

https://www.translations.com ■ https://amplience.com

Reveille 10 adds support for Hyland OnBase and Alfresco

February 21, 2022 /

Reveille Software Inc. announced the launch of its latest product release, Reveille 10, which offers support for Hyland OnBase and Alfresco and expands support for Microsoft products. Reveille’s products help companies monitor, analyze and optimize ECM platforms, content applications and unstructured data. The latest release includes new capabilities to increase efficiency, optimize operations, and help companies reduce operating costs by leveraging Reveille to optimize their ECM platforms including those from Microsoft, Hyland, OpenText, Box and Kofax. Reveille’s support for Hyland Alfresco provides agentless, out-of-the-box capabilities to ensure the continued health and productivity of Hyland Alfresco platform and related ECM solutions.

New functionality includes:

  • Hyland OnBase and Hyland Alfresco coverage for ECM monitoring and optimization
  • Intelligent automation capabilities with support for Microsoft Power Automate and Microsoft Power BI
  • Support for OpenTelemetry/Observability
  • Expanded OpenText platform coverage for enhanced monitoring and optimization
  • Over 95 enhancements for deeper observability, automation, and ECM problem resolution
  • Over 100 new content system metrics for enhanced productivity and deeper collaboration within Reveille.

https://www.reveillesoftware.com

Bridgeline announces suite for multi-location businesses

February 17, 2022 /

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced they are launching a new product suite focused on the franchise industry and multi-location businesses called TruPresence. The suite of products includes specialized software for managing multiple websites including location pages, local eCommerce, advanced location finder, search, reporting, analytics, and more. TruPresence plans to release a web analytics dashboard that can index, benchmark, and drive insight and analysis to make game-changing improvements to each location, as well as the national brand’s presence.

https://www.bridgeline.com/news/bridgeline-announces-new-product-suite-for-multi-location-businesses

Acquia launches UK hosting solution

February 14, 2022 /

Digital experience company Acquia announced the launch of its new Drupal Cloud hosting solution for customers in the United Kingdom. A London data center provides in-country hosting for organizations impacted by Brexit who prefer their Drupal databases to remain in-country. This service is particularly attractive to UK government authorities or businesses working with the government.

Drupal Cloud is a composable experience platform that allows customers to build and deploy applications to any digital channel. With Drupal Cloud hosting, organizations can ensure that their digital applications are highly available, with a 99.95% uptime SLA, multi-zone availability for built-in redundancy, and multi-region failover clusters for enhanced resiliency. Beyond the London hosting solution, Acquia offers regional data centers in Ireland, Germany, Singapore, Australia, Japan, and China.

Acquia customers who want to migrate Drupal applications to the UK with zero downtime can take advantage of Acquia Platform Migration Services. These provide an Acquia Professional Services Technical Architect to manage configuration, testing, and more to ensure an efficient and seamless Drupal application migration.

https://www.acquia.com

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