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Category: Content management & strategy (Page 28 of 464)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Netlify announces investments for the Jamstack Innovation Fund

July 12, 2022 /

Netlify, a platform for modern web development, announced the first cohort of the Jamstack Innovation Fund, created by Netlify to support the early-stage companies that are driving forward the modern web by arming developer teams with Jamstack-based tooling and practices.

Jamstack is an architectural approach that decouples the web experience from data and business logic, improving flexibility, scalability, performance and maintainability. Each of the startups Netlify has invested in offers a unique technology that adds to the best development experience for the web. They include ChiselStrike, a prototype-to-production data platform; Clerk, the first authentication service purpose-built for Jamstack; Clutch, a visual editor for Jamstack solutions; Convex, a global state management platform; Deno, a modern runtime for JavaScript and TypeScript; Everfund, a developer-first nonprofit tool to build custom fundraising systems; NuxtLabs, making web development intuitive with NuxtJS, an open source framework for Vue.js; Snaplet, a tool for copying Postgres databases; TakeShape, a GraphQL API mesh; and Tigris Data, a zero-ops backend for web and mobile apps.

The Fund has a goal of investing $10 million in the Jamstack ecosystem. In addition to a $100,000 investment, Netlify provides a free startup program. Netlify is accepting rolling submissions to the Jamstack Innovation Fund.

https://www.netlify.com/jamstack-fund/

Sitecore releases Experience Manager Cloud (XM Cloud)

July 12, 2022 /

Sitecore announced it has completed transition of its core CMS solution including personalization and the content authoring experience, to a modern cloud architecture with the release of Sitecore Experience Manager (XM) Cloud. The release will help brands with speed to market in the implementation of customer experiences, simplifying design and deployment, and eliminating upgrades. With XM Cloud, marketers can instantly create, manage and deliver engaging omnichannel experiences with an enterprise-ready CMS.

For business users, XM Cloud offers the ability to build pixel-perfect digital experiences via a WYSIWIG authoring experience that can access content anywhere as well as embedded testing & personalization, and integrated visitor analytics. For developers, XM Cloud can be used with headless development techniques and will work with modern frontend frameworks and support all deployment scenarios.

With Sitecore XM Cloud, the company’s entire Digital Experience Platform can now provide brands and marketers with:

  • Composability – all of Sitecore’s platform solutions can now be purchased independently and will fit in a best-of-breed marketing technology stack
  • On-the-Fly Engagement – rapidly create experiences to meet constantly evolving market needs
  • Multi-channel content management – create content once and reuse across any channel and experience
  • Simplicity for marketers – business-focused tools and intuitive content authoring workflows

https://www.sitecore.com

BigCommerce expands in Europe and South America

July 6, 2022 /

BigCommerce, an ecommerce platform for fast-growing and established B2C and B2B brands, announced it has grown its European presence into Austria, Denmark, Norway and Sweden, and its Latin American presence into Peru. With its latest expansions and fully localized tech and agency partner ecosystem, BigCommerce will enable merchants of all sizes and complexities to build and scale their online businesses to deliver seamless shopping experiences to local and cross-border customers. Merchants can:

  • Create versatile shopping experiences. In addition to a fully translated control panel and native-language support, retailers can use multi-language, multi-currency, secure payment capabilities and create local storefronts or expand their customer reach in new markets.
  • Deliver an omnichannel shopping experience and surface new revenue streams. BigCommerce’s open SaaS approach enables direct integrations with global channels like Facebook Shopping, Instagram Shopping and TikTok.
  • Tap into B2B functionality to build B2B storefronts. BigCommerce’s suite of native functionality and ecosystem of integration partner applications make it easier for B2B merchants to offer B2C-like experiences.
  • Leverage headless technology for future-oriented storefronts. As a member of the MACH Alliance, BigCommerce’s integrations with top front-end frameworks and best-of-breed technology ecosystem enable businesses to evolve from monolithic architectures to future-proof tech stacks.

https://www.bigcommerce.com

Acquia adds data subject deletion requests to Acquia CDP

June 28, 2022 /

Acquia announced new regulatory compliance features that help organizations using Acquia Customer Data Platform (CDP) to comply with data subject requests and privacy laws in general. Using a new self-service interface, organizations can rapidly process “Right to Erasure” (otherwise known as “Right to be Forgotten”) requests associated with regulations such as GDPR, CCPA, and more from their customers. The feature for legal and compliance workflows is to make it simple for organizations using Acquia CDP to process deletion requests from their own customers, ensuring that these requests are handled quickly.

Other recent self-service updates include secure credentials management for Acquia CDP out-of-the-box connectors. Organizations can now generate and manage their own credentials for pre-built connectors to external services such as Facebook or Google. In addition, they can set up new credentials for their own custom connectors. Both self-service credentials management and compliance features are meant to accelerate workflows within Acquia CDP, without having to wait for assistance from an Acquia customer support team member.

https://www.acquia.com

TransPerfect GlobalLink CCMS upgrades Acrolinx Connector for Astoria

June 23, 2022 /

TransPerfect, provider of language and technology solutions for global business, announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

Astoria is an SaaS platform for building, managing, and publishing XML content, and Acrolinx is a platform for content quality optimization. In the joint solution, Acrolinx analyzes Astoria client content for spelling, grammar, style, terminology, reuse, search-engine optimization, and simplified English. By calculating a quality score for content components that reside in Astoria servers, Acrolinx enables Astoria users to automate and unclog typical bottlenecks in the copy-editing operation. Benefits include localization savings by reducing word count, simplifying sentence structure, and standardizing terminology, and editing efficiency improvements by automating checks in seven critical areas, including style, spelling, and grammar

The Astoria/Acrolinx integration includes both English and non-English content, enabling users to enter and service new markets with higher quality content in new languages faster and more efficiently.

https://www.transperfect.com ■ http://www.globallinkccms.com

Snowflake launches Unistore

June 14, 2022 /

Snowflake announced the launch of Unistore, a new workload that expands the capabilities of Snowflake and delivers a modern approach to working with transactional and analytical data together in a single platform. Unistore extends the Snowflake Data Cloud to streamline and simplify the development of transactional applications, while providing consistent governance, performance, and scale to customers.

Transactional and analytical data have typically been siloed, creating complexities when moving data between systems and hindering the speed required for modern development. With Unistore, teams can expand the Data Cloud to include transactional use cases such as application state and data serving. As a part of Unistore, Snowflake is introducing Hybrid Tables, which offer fast single-row operations and allow customers to build transactional business applications directly on Snowflake. Hybrid Tables, currently in private preview, enable customers to perform swift analytics on transactional data for immediate context, and join Hybrid Tables with existing Snowflake Tables for a holistic view across all data. Unistore and Hybrid Tables enable customers to build transactional applications with the same simplicity and performance they’re used to with Snowflake, and a unified approach to data governance and security.

https://www.snowflake.com/blog/introducing-unistore/

Adobe announces new Adobe Analytics services

June 14, 2022 /

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types. Adobe also introduced a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Streaming media: Adobe is introducing new capabilities for brands to understand how streaming fits into the overall customer journey. Through Customer Journey Analytics (CJA), teams can tie digital media consumption to engagement on other channels like social media, websites and offline channels.

Seamlessly bring data together: With the bulk data insertion API now available, teams can move or activate any volume of historical data into Adobe Analytics. It covers any online or offline channel, allowing brands to transition data sources from point-of-sale devices, CRM systems and mobile applications.

Intelligent data mapping: Adobe Analytics is providing flexibility for brands to bypass the data migration preparation work while avoiding data destruction. As data comes through, Adobe Analytics preserves the underlying structure, and also suggests new ways to measure the customer journey. Brands can also retroactively apply dimensions to historical data, such as new attribution models.

https://news.adobe.com/news/news-details/2022/Next-Generation-Adobe-Analytics-Delivers-Customer-Insights-From-Streaming-Media-and-the-Metaverse/default.aspx

Canto unveils Media Delivery Cloud

June 14, 2022 /

Canto, a provider of digital asset management (DAM) software, released Media Delivery Cloud, a new solution that enables customers to directly connect images from their Canto library to their website, e-commerce platform and other content distribution platforms. With Media Delivery Cloud, companies can deliver images in real time at a global scale – reducing duplicate work between creative and web teams, eliminating the need to create and store duplicate assets, while optimizing web load times.

By publishing assets directly to e-commerce and web, Media Delivery Cloud enables brands to accelerate their digital asset supply chain and ensure consistency across markets. Media Delivery Cloud enables brands to:

  • Automate publication of digital assets directly from your Canto library to your website or e-commerce platform
  • View locally hosted content from servers close to users, with faster page load times and a better end-user experience
  • Remove duplication and cut down on storage costs by displaying a single asset in different formats
  • Auto-resize and crop imagery in the formats needed, removing the burden on creative teams

https://canto.com/product/media-delivery-cloud/

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