The Gilbane Advisor

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Category: Content management & strategy (Page 23 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Xyleme adds Elevate module to CCMS/LCMS platform

April 24, 2023 /

Xyleme, a provider of enterprise Component Content Management Systems (CCMS), announced the launch of Elevate, the newest module in their platform. The new product will add dashboard analytics, APIs, and rich integration capabilities to the existing CCMS, providing users with advanced functionality to enhance their learning and development programs.

Elevate is designed to provide users with a more streamlined and efficient platform-wide user experience, making it easier to access and manage key platform capabilities. The dashboarding features provide users with a customizable interface that displays key metrics and insights, allowing for better decision making and management of learning content. The enhanced API capabilities allow for integration with other systems, such as HR and talent management platforms, providing a more comprehensive and connected experience. Elevate will also provide a hub for innovation, with a labs area designed to showcase emerging content intelligence features and integrations. Xyleme Elevate is available now, and the base edition is included with every platform instance.

https://xyleme.com

Bloomreach integrates ChatGPT with CMS

April 19, 2023 /

Bloomreach announced an integration of OpenAI with Bloomreach Content, the company’s headless content management solution (CMS). Through the Bloomreach Content marketplace, businesses can now easily install OpenAI’s ChatGPT Text Generator, a writing assistant designed to support the creation and integration of text into e-commerce web pages.

With ChatGPT, Bloomreach Content users can recognize time savings and increased efficiency in their content creation. It can generate ideas, write articles, and even proofread content, helping users feel confident that content published on the CMS is high quality and free of errors. It can also further personalization efforts, enhancing the customer experience by using data from the CMS to tailor content for individual users. In addition, utilizing ChatGPT within Bloomreach Content enables business users to more easily scale their content efforts across the site, reducing user workloads while maintaining the voice of the brand throughout content. The ChatGPT Text Generator is available for installation through the Bloomreach Content marketplace.

https://www.bloomreach.com/

Adobe expands Frame.io collaboration platform beyond video

April 13, 2023 /

Adobe announced they expanded Frame.io’s video collaboration platform to photos and PDF documents, broadening the cloud-based solution to new markets and a wider range of creative professionals and businesses.

Frame.io now fully supports PDF documents to aid teams in reviewing collateral and other project-adjacent materials. New enhancements enable customers to natively open and mark up PDF files on iPhones and iPads, while enabling all PDF and photo annotations to be seen on these devices and the web, just as with videos.

Frame.io now offers users a workflow from content capture to edit, review and approval through one centralized hub, leveraging new Camera to Cloud native integrations with FUJIFILM X-H2S and X-H2 cameras.

Adobe also previewed Forensic Watermark, a forensic watermarking solution, providing media and entertainment studios, global brands and large agencies with a secure collaboration platform for working with sensitive pre-release content. Forensic Watermark is designed to be easy for creators to use and difficult for leakers to circumvent. The security service embeds invisible watermarks on video assets as short as 30 seconds, using pixel-level details that are capable of surviving screen recording, file copying and external recording.

Frame[.]io is on display at 2023 NAB, April 15-19, Las Vegas.

https://news.adobe.com/news/news-details/2023/Adobe-Expands-Frame.io-Collaboration-Platform-Beyond-Video/default.aspx

Bloomreach unveils SMS marketing updates

April 13, 2023 /

Bloomreach announced expansive updates to its Bloomreach Engagement SMS marketing capabilities. Through its ten new features, Bloomreach Engagement is making it easier for marketers to integrate this channel into their omnichannel strategies. From AI content generation to optimal send time prediction, marketers will have access to tools to reach engaged subscribers with personalized SMS campaigns. Features:

  • AI-powered optimal send time: determine the best time to send SMS campaigns for every customer.
  • AI content generator: generate SMS content ideas or fine tune messaging.
  • TCPA List Validation: automatically removes reassigned or deactivated numbers and national Do Not Call registries.
  • SMS Campaign visual builder: create, test, preview SMS messages.
  • Sign-up units: grow SMS lists with sign-up units that include TCPA consent language.
  • Text-to-join keywords: grow subscribers with “text to join” keywords that can be shared across marketing channels.
  • Campaign evaluation dashboard: monitor campaign performance and make real-time adjustments.
  • Pre-built templates: for converting SMS campaigns.
  • Scenario node and visual builder: switch between SMS and MMS message in scenarios.
  • Contact card creator: make every message recognizable by ensuring SMS messages appear from a set contact name.

https://www.bloomreach.com/en/news

Stardog introduces Stardog 9

April 12, 2023 /

Stardog, a provider of an enterprise knowledge graph platform, announced Stardog 9, with a range of new features and enhancements that enable organizations to easily connect data, people, and processes, and improve performance, scalability, and security. With this release, Stardog’s knowledge graph powered semantic layer has new integrations for Azure Synapse, Collibra Data Governance and Databricks. Benefits include:

  • Expanded Data Access: Stardog 9 supports federated access to Azure Synapse which enhances connectivity to data in Azure Data Lake Storage Gen-2 (ADLS2), reducing the friction in accessing and connecting data through meaning for self-serve analytics.
  • Activated Metadata: Stardog 9 extends Stardog’s Knowledge Catalog to harvest enterprise metadata with integrations for Collibra and Microsoft Purview Data catalogs (in-preview mode only), and any JDBC-accessible data source. These integrations make it easy to semantically-enrich technical metadata with business concepts and enable Data Governance teams and end users to search, query, and explore data assets with an Enterprise Metadata Knowledge Graph.
  • Smart, Automated Entity Linking Across Data Silos: Stardog 9 can identify and link data associated with business objects across data landscapes for better decisions in support of use-cases from Customer 360 to Digital Twin to Fraud Detection, leveraging Databricks Spark to process data.

https://www.stardog.com/blog/introducing-stardog-9/

Brightspot expands partner program

April 12, 2023 /

Brightspot, a provider of content management system (CMS) software, announced the expansion of the Brightspot Partner Program to offer comprehensive implementation and maintenance options for building digital, web and content experiences using Brightspot CMS.

The program is designed to help businesses accelerate their digital strategy by providing access to a network of experienced partners that can help them create and deliver more powerful digital experiences powered by Brightspot CMS. Brightspot’s Partner Program will enable businesses to leverage the company’s comprehensive suite of flexible technology, expert services and partner ecosystem. Partners will have access to a range of benefits, including training and certification, marketing support and co-selling opportunities.

The Partner Program is open to a variety of businesses that specialize in digital experiences, content management and web development, including solution, technology and agency partners. As part of the program, partners will receive in-depth training, online technical resources, co-marketing opportunities, partner support and access to the Brightspot platform for testing and development. Solution, technology and agency partners that have already joined the Brightspot Partner Program, include: AITHERAS LLC, Bannockburn, Deveire, Digital Prism Advisors, Inc., eThinking, Material, SNO CORP, THINKware, WayPath and Wizeline.

https://www.brightspot.com

Expert.ai and Reveal Group partner to combine NLP and RPA

April 5, 2023 /

Expert[.]ai and Reveal Group announced a partnership to help organizations extend the value in intelligent automation programs with natural language processing and understanding (NLP/NLU). Robotic process automation (RPA) makes organizations more profitable and responsive, streamlining enterprise workflows and enhancing employee engagement and productivity by removing mundane tasks from their workdays. By adding NLP/NLU to RPA, enterprises now have the ability to increase the flexibility and scalability of automation, expanding deployment to more complex use cases and business processes by making sense of unstructured language data. Unstructured data is critical for organizations to be able to understand, analyze and use it to enable a real intelligent automation across the entirety of an enterprise data assets.
 
The expert.ai hybrid AI platform complements the Reveal Group’s expertise in intelligent automation services. With expert.ai, NLP outputs, including intent, automatic categorization, emotional and behavioral traits identification, entity extraction and sentiment analysis, can be deployed and delivered  by Reveal Group to automate multiple use cases, from common cross-industry use cases (email triage in customer services, data analysis, comparison and extraction in legal departments) to more industry-oriented processes (claims management in insurance companies, loan origination and customer onboarding in banking and financial services.).
  
https://www.expert.ai/ ■ https://revealgroup.com/
 

Stilo launches Migrate 5.0

April 3, 2023 /

Still Corporation, a provider of automated content conversion tools, announced the launch of its latest software product, Migrate 5.0. This new release promises to provide more robust and reliable content conversion capabilities for organizations looking to convert legacy content (such as HTML, Word, and FrameMaker) into structured XML. Migrate 5.0 builds on Stilo’s previous content conversion solutions by incorporating new features and capabilities, including DITA 2.0, that make the conversion process even more streamlined and efficient.

One of the key new features of Migrate 5.0 is the upgraded framework which significantly improves performance and stability. With this new upgrade, Migrate 5.0 becomes a more potent and adaptable tool, making it a useful solution for any organization seeking to optimize its data migration process. A free sample conversion is available on Stilo’s website.

Stilo develops tools to help organizations automate the conversion of content to XML and build XML content processing components integral to enterprise-level publishing solutions. Operating from Canada, Stilo supports commercial publishers, technology companies and government agencies around the world in their pursuit of structured content.

https://www.stilo.com/

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