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Category: Content management & strategy (Page 21 of 473)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Cloudinary updates Digital Asset Management (DAM) platform

September 14, 2023 /

Cloudinary, an image and video platform, announced a key enhancement to its enterprise DAM, Cloudinary Assets, with the addition of Studio, a new feature that allows users to quickly adapt images and video easily. Powered by AI, Studio users will benefit from more efficient media management workflows, improved collaboration, and faster time to market. With access to built-in generative AI capabilities, users can quickly remove backgrounds, add drop shadows or otherwise manipulate images and videos to suit their needs.

Cloudinary Assets users save time with the ability to define one or multiple transformations that the platform can use to instantly optimize images and videos for all channels, devices, and platforms and automatically generate variations when uploaded or on demand.

Studio brings additional workflow efficiencies to a modern DAM platform that includes:

  • Automation of collaboration workflows: Cloudinary makes it easy to create and share image and video collections between internal teams and external collaborators, facilitate review and approval workflows, and navigate asset handoffs.
  • Unlimited asset variations: From a single source file, users can rely on AI to automatically create an unlimited number of experience-ready assets that are optimized for performance and tailored to the specifications of each channel.

https://cloudinary.com

Netlify announces Software Developer Kit (SDK)

September 13, 2023 /

Netlify, a platform for modern web development, announced the general availability of the Netlify Software Development Kit (SDK), a suite of tools designed to provide technology partners, web development agencies, and customers with custom integration development capabilities. With Netlify SDK, development teams can custom tailor their web projects, web properties, and web architectures for their business needs. Netlify SDK brings improved productivity, flexibility, and speed-to-market to level-up enterprise development team capabilities.

Netlify SDK includes several new features for Netlify Front-End Cloud, including Build Event Handlers, API Handlers, a new Integration UI, and more, to help organizations to accelerate the migration to and evolution of composable web architectures. Netlify SDK helps enterprise development teams gain:

  • Support for any content source – A standardized development process, for users to quickly spin up custom integrations that can sync to data sources.
  • Improved developer productivity – Enables teams to take advantage of off-the-shelf integrations.
  • Decreased time to delivery – Developers can reduce time required to get started building custom architectures and continue scaling bespoke web experiences.
  • An elevated visual editing experience – Integrations with Stackbit leverage a visual editing experience easing cross-department collaboration that allows non-developers to interact with the platform.

https://www.netlify.com/products/software-development-kit

Kobai announces partnership with Databricks 

September 11, 2023 /

Kobai, a codeless knowledge graph platform, announced a new partnership with Databricks so joint customers can leverage the insights of knowledge graphs with the Databricks Lakehouse Platform. Kobai’s Saturn platform is embedded directly in the data layer, allowing organizations to query data without moving it from the lakehouse, with W3C and Lakehouse standards providing interoperability.

Semantic data, which imparts meaning and context to information, plays a pivotal role in optimizing various aspects of the manufacturing process. By integrating semantic data into factory operations, enterprises can enhance their production efficiency, quality control, and predictive maintenance. This technology enables machines, sensors, and devices to communicate in a more intelligent and coherent manner, facilitating real-time monitoring and analysis of production lines. Semantic data aids in the creation of interconnected systems that can adapt and self-optimize.

Kobai’s codeless platform provides a business-first approach and collaborative environment to rapidly share insights across the entire organization, transforming the way enterprises capture and create their business logic with a whiteboard experience. The Saturn knowledge graph works directly with Kobai’s Studio framework and Tower visualization products to infuse data with meaning and context, creating a semantic data fabric that grows over time.

https://www.kobai.io/articles/strategic-partnership-between-databricks-and-kobai

Merkle launches global composable commerce accelerator for Salesforce Commerce Cloud with Contentful and Magnolia 

September 7, 2023 /

Merkle announced the launch of its new global accelerator for Salesforce Commerce Cloud, which enables brands to achieve a modern composable, API-first architecture faster. Developed to work with Contentful and Magnolia, the accelerator extends Salesforce Commerce Cloud and streamlines integration with other enterprise content management platforms.

By joining forces with Contentful and Magnolia, Merkle enables businesses to implement enterprise-ready headless content management capabilities with Salesforce Commerce Cloud. The new accelerator drives improved time to market, a future-ready technology architecture, and greater innovation in front-end consumer experience. It allows brands to manage front-end site experience and web content through the content management platform, in addition to user experience functionality. This reduces the initial front-end development work for brands to implement a headless architecture.

The accelerator brings together Merkle’s Salesforce Commerce Cloud expertise and modern content management platforms Contentful and Magnolia, and is supported by Merkle’s global design system to expedite design and provide brand experience components. This gives businesses the tools to create and deliver exceptional digital commerce experiences while reducing cost and time to implement composable architectures.

https://www.merkle.com/en/merkle-now/press-releases/2023/merkle-launches-global-composable-commerce-accelerator-for-sales.html

DeltaXML improves CALS table handling to merge products

August 31, 2023 /

DeltaXML announced the release of new versions of their products XML Merge and DITA Merge, featuring improved handling of changes in CALS tables, as already available in XML Compare. It also adds the ability to ignore the order of columns, which means that a change in order doesn’t trigger delta markup in the result. Those used to seeing row duplications in their table results will be pleased to know that these have been dramatically reduced.

With XML Merge 11.0.0 and DITA Merge 7.0.0, this new table algorithm is included in merge products. This has added more complexity, but these products, as well as being easy to configure, produce the most rigorous and accurate comparisons. If some of the table versions have different structures, it’s necessary to select a ‘master’ table from which to create the result, which is used as the priority to determine which version to use as the master. The spans in that version are prioritised and other spans are created around them as necessary to ensure table validity. This approach helps to keep the result table as compact as possible while still representing how the table content has changed.

https://www.deltaxml.com

Bloomreach announces Clarity

August 24, 2023 /

Bloomreach announced a conversational shopping product built for a new world of e-commerce. Using generative AI and large language models (LLMs), Bloomreach Clarity engages with shoppers to deliver personalized, product expertise straight from their favorite brands. Businesses connect these conversations directly to product catalogs, and can integrate individual conversations across channels, including website, chat, and SMS.

Bloomreach Clarity is built upon a real-time customer data engine and trained on more than a decade of commerce data. This gives it a understanding of how customers shop and how products perform globally, based on Bloomreach’s rich data and AI, and at the individual level, based on a business’s real-time data. While Clarity is showing customers relevant information and products, it’s also prioritizing what it knows they’ll actually buy. Clarity also offers control and optimizations for businesses as they introduce this conversational experience to customers, including:

  • The ability for merchandisers to combine their instinct and expertise with the speed and scale of AI
  • Real-time targeting that allows Clarity to prompt conversations based on a customer’s current journey or specific segment
  • Personalized conversations, even for unknown visitors based on browsing behavior
  • The ability to refine conversations using brand guidelines and tone of voice

https://www.bloomreach.com/en/products/clarity

ElevenLabs releases Eleven Multilingual v2

August 22, 2023 /

ElevenLabs, a provider of voice AI software, launched a new multilingual voice generation model capable of accurately producing “emotionally rich” AI audio in nearly 30 languages. ElevenLabs also confirmed today that the platform is officially coming out of Beta.

The advancement, based on in-house research, will allow creators to produce localized audio content for international markets across Europe, Asia and the Middle East. ElevenLabs has spent the last 18 months analyzing the markers of human speech, building new mechanisms for understanding context and conveying emotions in speech generation, as well as synthesizing new, unique voices.

Regardless of whether a synthetic voice or cloned voice is being used, the speaker’s unique voice characteristics are maintained across all languages, including their original accent. This means the same voice can be used to bring content to life across 28 separate languages. Creators can use ElevenLabs’ tool to improve content accessibility for people with visual impairments or additional learning needs by supplementing visual content with speech available in multiple languages.

Supported languages include: English, Polish, German, Spanish, French, Italian, Hindi, Portuguese, Chinese, Korean, Dutch, Turkish, Swedish, Indonesian, Filipino, Japanese, Ukrainian, Greek, Czech, Finnish, Romanian, Danish, Bulgarian, Malay, Slovak, Croatian, Classic Arabic and Tamil. 

https://elevenlabs.io/blog/multilingualv2/

Adobe Firefly supports prompts in over 100 languages

July 12, 2023 /

Adobe announced the global expansion of Firefly, Adobe’s family of creative generative AI models, to support text prompts in over 100 languages, enabling users to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages with versions in French, German, Japanese, Spanish and Brazilian Portuguese available now.

Firefly has been integrated into Photoshop, Express,  and Illustrator, helping customers build their creative confidence by removing the barriers between imagination and blank page, and bringing more precision, power, speed and ease directly into Creative Cloud applications and workflows.

Firefly for Enterprise is designed to be commercially safe and Adobe plans to enable businesses to custom train Firefly with their own branded assets, generating content in the brand’s unique style and brand language. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate on-brand, ready-to-share content that can be edited in Express or Creative Cloud. Enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows.

https://firefly.adobe.com

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