The Gilbane Advisor

Curated for content, computing, and digital experience professionals

Category: Content creation and design (Page 6 of 67)

Technologies and strategies for authoring and editing, including word processors, structured editors, web and page layout and formatting, content conversion and migration, multichannel content, structured and unstructured  data integration, and metadata creation. 

Acquia adds new AI capabilities for digital asset management

October 23, 2024 /

Acquia, a provider of digital experience software, announced AI enhancements to the company’s digital asset management solution, Acquia DAM, to help creatives and marketers to increase productivity and extract more value from their digital content.

Acquia Video Creator, by Moovly, is now available as an add-on module to Acquia DAM and PIM (product information management) solutions. Acquia Video Creator allows users to produce professional-quality, brand-compliant videos with a drag-and-drop interface, existing assets from their digital asset library, customizable templates, and a library of graphics, animations, and video clips. Start entirely new projects, edit existing videos, and use AI features to generate scripts, voiceover, subtitles, transcripts, and translations. Acquia Video Creator also offers collaboration tools.

Acquia also expanded the AI features available within Acquia DAM to make it easier to manage, find, and share video and image assets. AI Video Transcription enables users to add an AI-generated video transcript that is stored on the video’s asset digest page. Transcripts are time-stamped and available via searches within the DAM. Automated Color Filtering removes human error that can arise in manual tagging by using AI to analyze the color profile of an image and provide filtering and search of specific HEX values.

https://www.acquia.com/products/acquia-dam

Perplexity introduces Internal Knowledge Search and Spaces

October 17, 2024 /

From industry professionals to hobbyists, people use Perplexity in ways we never imagined, but we want to give users even more flexibility and control over the types of sources they prompt, which is why we’re excited to introduce Internal Knowledge Search and Spaces.

While file upload has been part of Perplexity for some time, one of our most requested features has been the ability to search internal files alongside the web. With Perplexity Pro and Enterprise Pro, you can now search across both public web content and your own internal knowledge bases. Seamlessly access and synthesize the best information from all sources to get the answers you need, faster.

We’ve also reinvented how teams research and organize information with Perplexity Spaces — AI-powered collaboration hubs that can be customized to your specific use case. You can invite collaborators, connect internal files, and customize the AI assistant by choosing your preferred AI model and setting instructions for how it should respond.

Spaces gives you access controls over who can access your research and files. For Enterprise Pro customers files and searches are excluded from AI training by default. Pro users can choose to opt out of AI training in their settings.

https://www.perplexity.ai/enterprise

Movable Ink adds Da Vinci to Adobe Experience Cloud integrations

October 1, 2024 /

Movable Ink announced the integration of Movable Ink Da Vinci and Adobe Journey Optimizer. This adds to existing Movable Ink built integrations into Adobe Experience Cloud applications, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign.

The new integration of Movable Ink Da Vinci, an AI-powered content personalization solution, and Adobe Journey Optimizer accelerates the creation of custom marketing content for high-volume campaigns. When orchestrating customer journeys in Adobe Journey Optimizer, joint customers can leverage their enterprise-specific data and campaign assets to inform the intelligent assembly and personalization of email templates and content variations unique to each subscriber. Customers can then bring those assets into Adobe Journey Optimizer to further personalize, optimize, and deploy their email marketing campaigns. This builds on existing integrations between Movable Ink Da Vinci and Adobe Campaign, which aims to maximize customer engagement for large-scale campaigns and reach dormant subscribers.

Movable Ink has also built existing integrations between Adobe and Movable Ink Studio – an open-time, in-the-moment content-generation solution. In Movable Ink Studio, brands can leverage insights from applications like Adobe Real-Time CDP, Commerce, and Target to generate personalized content for email and mobile messages.

https://movableink.com/adobe-and-movable-ink

Magnolia integrates Magnolia DXP with Veeva Vault PromoMats

September 30, 2024 /

Magnolia announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows marketing teams to create and edit healthcare professional (HCP) portals, brand sites, and patient portals in the Magnolia DXP using medical, legal, and regulatory (MLR) approved assets from Vault PromoMats. Mutual life sciences customers can streamline content management and deliver compliant promotional materials faster across channels.

The Magnolia DXP integrates DAM, CMS, CDP, CRM, and analytics systems to consolidate a commercial organization’s digital ecosystem onto a single interface. Marketing teams use their preferred systems, while giving biopharma companies a common way to create digital content and experiences across brands. The Magnolia connector unifies authoring in the Magnolia DXP and simplifies content reuse, claims management, and publishing in different portals and websites.

With the Magnolia DXP configured with Veeva login credentials, marketers can access MLR-approved product claims, images, text, and modular assets in Vault PromoMats from Magnolia for smoother content authoring and publishing on multiple channels. Vault PromoMats remains the single source of truth, updates are made in real time so that portals, sites, and applications built in Magnolia always display the latest compliant content.

https://www.magnolia-cms.com

Ai2 launches family of open multimodal models

September 25, 2024 /

The Allen Institute for AI (Ai2) announced the launch of Molmo, a family of state-of-the-art multimodal models. This family includes our best Molmo model, closing the gap between close and open models, an open, efficient, and powerful multimodal model. Currently, most advanced multimodal models can perceive the world and communicate with us, Molmo goes beyond that to enable one to act in their worlds, unlocking a new generation of capabilities, from sophisticated web agents to robotics:

  • Exceptional image understanding: Molmo can accurately understand a wide range of visual data, from everyday objects and signs to complex charts, messy whiteboards, clocks, and menus.
  • Actionable insights: To bridge the gap between perception and action, Molmo models can point to what they perceive, empowering capabilities that require spatial knowledge. Molmo can point to UI elements on the screen, enabling developers to build web agents or robots that can navigate complex interactions on screen and within the real-world.

Molmo was designed and built in the open and Ai2 will be releasing all model weights, captioning and fine-tuning data, and source code. Select model weights, inference code, and demo are available, providing open access to enable continued research and innovation in the AI community.

https://molmo.allenai.org/blog

Contentstack adds visual building capabilities to CMS

September 24, 2024 /

Contentstack, a composable digital experience platform (DXP) and Enterprise Headless CMS, announced native visual building capabilities to its platform. Visual Builder’s experience-building capabilities accelerate workflows for marketers. Marketers can now see their work, present and future, in a headless environment. With Contentstack, teams can now natively visualize:

  • Composability across vendors (e.g. pulling content from a DAM + CMS)
  • Personalization and audience impersonation
  • Generative AI authoring
  • Future iterations of their digital properties

As more organizations adopt Headless CMS technology and composable architectures to support the demands of modern marketing, the need for business users to be able to visualize their work has steadily increased. Digital experience creation moved to the back end, leading to complicated planning and trial-and-error processes. Contentstack’s Visual Builder offers a full set of tools for users to create and see their work in real time, across any persona.

Developers and designers will also be able to build components and layouts with drag-and-drop functionality, maintaining firm guardrails around how a content author’s work will look.

https://www.contentstack.com/platforms/visual-building

MindsDB launches conversational enterprise-ready AI

September 24, 2024 /

MindsDB announced the launch of Minds, a turnkey, private conversational AI designed to reason and orchestrate across real-time and historical enterprise data to answer questions for AI applications and agents.

With Minds, developers can move from prototyping to building production-ready AI applications in weeks, without requiring specialized AI expertise. These applications can reason and understand user requests in natural language, including use cases for conversational search, analytics, and triage.

Minds answer questions across complex and diverse data environments. Minds perform transparent semantic query planning, showing users how they “think” through answering questions, as follows:

  • Minds are natural language fluent and understand user intent through conversation.
  • Based on that intent, Minds select the best data sources across databases, data warehouses, file systems, and applications, providing a unified view of an organization’s data.
  • Minds then translate the question into a plan of queries, optimized and federated across the chosen data sources.
  • Minds are also capable of applying calculations, such as sorting or structuring, needed to deliver the right answer.

Available as a turnkey, private solution, Minds ensure security, privacy, and regulatory compliance. Minds operate securely across any cloud or on-premises environment via Nvidia NIMs, and can be deployed serverlessly in MindsDB’s cloud.

https://mindsdb.com/newsroom/mindsdb-launches-conversational-enterprise-ready-ai-that-shows-you-how-it-thinks

HubSpot launches Breeze, updates Marketing & Content Hubs

September 18, 2024 /

HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub. Featured releases:

  • Breeze, HubSpot’s AI to power the customer platform. Breeze includes:
    • Copilot, HubSpot’s AI companion to make work easier.
    • Four Breeze Agents to get work done fast, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
  • Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution:
    • Data enrichment pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
    • Buyer intent to help customers identify which prospects are best fit.
    • Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
  • Updates to Marketing Hub and Content Hub including tools:
    • to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
    • like Lead Scoring to find high engagement, high-fit prospects, and Google Enhanced Conversions to leverage first-party conversion data from HubSpot.
    • to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place and get results faster.

https://www.hubspot.com/company-news/fall24-spotlight

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