The Gilbane Advisor

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Optimizely debuts marketing operating system  

October 11, 2023 /

Optimizely, a digital experience platform provider, announced a new operating system for marketing practitioners built on its digital experience platform: Optimizely One. Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simpler for marketers to create, manage, deliver, and optimize content all in one place with a:

Composable and decoupled stack:

  • CMS SaaS Core: Design entire web experiences with a low/no-code interface, and benefit from automatic upgrades, SLAs, and managed services
  • Graph: Aggregate content from any source, manage it from a single hub, and deliver it to any channel, app or device
  • Visual Experience Builder: Apply pre-built templates and customer data to create and preview engaging experiences via a new editor.

Unified Workflow:

  • Experiment Collaboration: Manage every aspect of your experimentation program with a purpose-built tool
  • Omnichannel Authoring: Create content once and pull it into multiple content types and formats, to deliver to any channel

Embedded AI capabilities:

  • Opal, a new identity for AI: Engage with Optimizely’s AI to surface insights, review recommendations, create new content.
  • Partnership with Writer: Utilize business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge.

https://www.optimizely.com

Gilbane Advisor 10-11-23 — Future data stacks, GRAGs, knowledge graphs

October 11, 2023 /

This week we feature articles from Dave Vellante, George Gilbert, & Bob Muglia, and Kurt Cagle.

Additional reading comes from Jessica Dai, Lily Hay Newman, and Wes Davis.

News comes from WordLift, Brightspot, Sitecore, and Contentful.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

Uber for everyone: Bob Muglia on how the future of data apps will evolve

This comprehensive discussion between Dave Vellante, George Gilbert, & Bob Muglia on the future of data stacks and platforms is a must read for anyone involved in data management. (36 min)

https://siliconangle.com/2023/09/23/uber-everyone-bob-muglia-future-data-apps-will-evolve/

Augmenting LLMs with Knowledge Graphs and GRAGs

“I believe that the discussions about ontologies and large language models are just starting. Knowledge graphs provide a means to specify and manually manipulate local ontologies, which factor heavily in data modeling and often determine the shape of data. At the same time, no single ontology is ideal for every potential contingency. GRAGs balance the two, mixing manual and automated conceptual manipulation that strengthens both sides of the equation.”

Kurt Cagle provides a clear and accessible explanation of how this can work. (4 min)

https://metaphoricalweb.substack.com/p/augmenting-llms-with-knowledge-graphs

More Reading

All Gilbane Advisor issues

Content technology news

WordLift introduces Content Generation Tool

WordLift ensures LLM generated content is accurate, efficient, and scalable using graphs, ontologies, AI, and semantic web technologies.
https://wordlift.io

Brightspot launches its next generation CMS solution

Brightspot CMS 4.7 integrates OpenAI, upgrades to CMS search experience, new development tools, an enhanced alert system, custom help guides.
https://www.brightspot.com/brightspot-cms/brightspot-4-7

Sitecore unveils XM Cloud Plus and Sitecore Accelerate

The cloud CMS solution brings together content management, AI-powered search, personalization, customer data management and analytics.
https://www.sitecore.com

Contentful announces new products and capabilities

Multi-experience orchestration, Experience Builder, AI-driven advancements enable greater collaboration in the Contentful Platform and Studio.
https://contentful.com/whats-new

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Adobe releases new Experience Manager for Enterprises

October 10, 2023 /

Adobe announced the availability of the all-new Adobe Experience Manager Sites, Adobe’s content management system (CMS) for enterprises. The enterprise application includes new capabilities that allow businesses to test and optimize web content to drive conversions and deliver better site speeds with optimized boiler plate code, phased page rendering, persistent caching and continual real-user monitoring. Word processing tools like Microsoft Word and Google Docs enable anyone to create and edit web pages. 

The Adobe Experience Manager Sites delivers:

  • Increased site performance: Experience Manager Sites comes with Adobe-developed performance tools – including optimized boilerplate code that gives developers a starting point, phased page rendering to ensure every page’s most prominent parts load first, persistence caching to avoid content loading delays, and continual real-user monitoring.
  • Web content optimization: New built-in experimentation tools help marketing teams quickly test brand experiences to better understand which content is driving engagements.
  • Simplified authoring: Content management is now faster and more accessible for all marketers through document-based authoring. The Adobe Experience Manager CMS enables any marketer to create and edit webpages with Microsoft Word or Google Docs.
  • Adobe Sensei GenAI: delivers LLM-agnostic tools for brands to write and modify copy in a brand’s voice within existing workflows.

https://business.adobe.com/products/experience-manager/sites/aem-sites.html

MadCap Software brings ChatGPT to MadCap Central  

October 9, 2023 /

MadCap Software, Inc., a provider of multi-channel content authoring, management and publishing software, announced the newest release of its MadCap Central content management platform featuring AI Assist. 

Available today, MadCap Central with AI Assist is a content management platform to provide integrated ChatGPT functionality optimized for authors and editors of technical content, such as documentation websites, knowledge bases, online Help, policy manuals, and training. With AI Assist, authorized users can now:

  • Make requests to ChatGPT and receive responses directly in MadCap Central.
  • Train ChatGPT on their existing content to receive responses in the company’s voice.
  • Edit and format the ChatGPT responses in the AI Assist interface.
  • Click to insert the text directly into a document on MadCap Central.
  • View the difference between original content and text edited by ChatGPT.
  • Translate content directly in the Content Editor.

Designed for teams and enterprises, the cloud-based MadCap Central platform combines the content authoring capabilities also found in MadCap Flare with functionality for publishing, project management, collaboration, translation, hosting and analytics. Because MadCap Central supports single-source publishing, the same content can be repurposed to deliver modern documentation websites, print brochures, online Help, knowledge bases, support sites, training and development content, and more.

https://www.madcapsoftware.com

Ontotext GraphDB now available in AWS Marketplace

October 9, 2023 /

Ontotext announced that its core product, GraphDB, is now available in the AWS Marketplace. Delivered through the AWS Marketplace, enterprises can simplify, globally implement and roll out graph databases to support cloud data migration from on-premises environments to AWS and other public cloud providers and remain compliant with stringent industry and privacy regulations.

Ontotext GraphDB makes building knowledge graphs faster, which provides users with an end-to-end platform for enterprise-wide data integration and discovery. GraphDB was designed for companies with decentralized data challenges who need data-driven analytics to drive insights for mission-critical business needs. GraphDB on AWS enables their joint customers to:

  • Develop a linking engine for enterprise data management, dismantling data silos and minimizing time to insights and time to market.
  • Harmonize data sources to allow effective data sharing, collaboration, and semantic data discovery to deliver ROI on information architecture spend.
  • Enable standardized data exchange, discovery, integration, and reuse to deliver 360 views of their business.

With a simplified billing process, customers can quickly get started with GraphDB to integrate disparate and disconnected structured and unstructured data.

https://www.ontotext.com/products/graphdb/

Sitecore unveils XM Cloud Plus and Sitecore Accelerate  

October 4, 2023 /

Sitecore, a provider of digital experience software, announced new offerings as part of its cloud-based digital experience platform. The new solutions, XM Cloud Plus and Sitecore Accelerate, are designed to help brands simplify their move to the cloud. With the launch of XM Cloud Plus, an extended digital-experience solution that brings together content management, AI-powered search, personalization, customer data management and analytics. Features include:

  • Content Creation and Management: User-friendly tools that allow teams to efficiently produce, optimize, and deliver captivating content to the right audience at the right time.
  • AI-Powered Search and Content Recommendations: Includes dynamic personalization and targeting strategies, offering omnichannel personalization, intelligent search recommendations, and access to personalization development tools.
  • Omnichannel Content Center: Teams can now efficiently manage all digital customer touchpoints from a single, unified content repository.
  • Seamless Integrations and Connectivity: XM Cloud Plus can be easily implemented within an existing tech stack.
  • Form Builder: Our drag and drop form builder for XM Cloud and XM Cloud Plus, provides a way to add data capture forms to their pages and components.

Sitecore also launched Sitecore Accelerate, to guide Sitecore XM and Sitecore XP customers to either XM Cloud or XM Cloud Plus and XC customers to OrderCloud.

https://www.sitecore.com

Contentful announces new products and capabilities

October 4, 2023 /

Contentful, a composable content platform, has incorporated a variety of generative AI-driven capabilities into the Contentful product and ecosystem and is introducing a number of capabilities that support better ways for digital teams to work together to harness the business value of content. Highlights include:

The Contentful Platform. Enhanced enterprise governance and security, including an expanded EU data residency footprint, can help address an organization’s data protection and compliance needs. The AI Content Type Generator, announced previously, streamlines the content model creation process so developers can accelerate time to market.

Contentful Studio. The new Experience Builder capability will provide a visual canvas whereby teams can create consistent, on-brand experiences using design system components and a structured content foundation. New AI enhancements include the AI Image Generator to create and manipulate images, and the improved AI Content Generator to quickly create content, translations, and SEO keywords.

The Contentful Ecosystem. New partnerships and enhanced integrations from AWS, Salesforce, SAP, Twilio Segment, commercetools, BigCommerce, Cloudinary, and WPP. Contentful AI advancements from ecosystem partners include the new AI Content Detector from Writer. SurferSEO delivers AI-driven SEO capabilities.

https://contentful.com/whats-new

Gilbane Advisor 10-4-23 — GenAI and knowledge workers, entity resolution

October 4, 2023 /

This week we feature a paper by Fabrizio Dell’Acqua, Edward McFowland, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon, & Karim R. Lakhani, and an article by Sixing Huang.

Additional reading comes from Doug Shapiro, Cassie Kozyrkov, Fabrice Canel, and Andrej Karpathy.

News comes from Acquia, Expert[.]ai, MongoDB, and Atlan

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

Navigating the jagged technological frontier: field experimental evidence of the effects of AI on knowledge worker productivity and quality

There is lots of speculation and anecdotal evidence on the efficacy of generative AI. This working paper from HBS, with Wharton, Sloan, and BCG focuses on a “highly skilled knowledge workers” — in this case 758 Boston Consulting Group strategy consultants. Well worth the read. The link below is to the abstract, which has some top line findings, along with a link to the full paper.

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4573321

The same, or not the same — that is the problem of entity resolution

To the uninitiated, entity resolution can sound straightforward, but alas, it is usually devilishly complex. Sixing Huang describes some challenges with examples in biomedical and customer data, and provides the methods he uses to deal with them. His approach will be helpful for other applications. (9 min)

https://medium.com/codex/the-same-or-not-the-same-that-is-the-problem-of-entity-resolution-32d2b8d6dd34

More Reading

All Gilbane Advisor issues

Content technology news

Acquia launches Acquia Exchange Integration Hub for Open DXP

One-stop source for martech and developer tools that extend Acquia’s open and composable digital experience platform (DXP).
https://www.acquia.com/integrations

Expert[.]ai launches Enterprise Language Model for Insurance (ELMI)

ELMI offers insurers a flexible language model built specifically to accelerate core processes from underwriting to claims.
https://www.expert.ai/expert-ai-launches-enterprise-language-model-for-insurance-elmi/

MongoDB announces new Atlas Vector Search capabilities

Integration with Confluent Cloud and MongoDB Atlas Vector Search allows developers access to real-time data streams from a variety of sources.
https://www.mongodb.com/press/new-mongodb-atlas-vector-search-capabilities-help-developers-build-and-scale-ai-applications

Atlan launches Tag Management, enabling bi-directional tag sync

Data teams can use Atlan as the control plane so data assets tagged in Atlan are tagged and protected across everywhere in the data ecosystem.
https://atlan.com

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

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