The Gilbane Advisor

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Introducing Markup AI: Your enterprise content guardian agent

September 17, 2025 /

Generative AI has unleashed content that traditional review processes can’t keep up with. Content marketers use AI, yet most tools stop at spelling, grammar, or readability checks. Enterprises operate at industrial scale with thousands of authors, dozens of LLMs, millions of pages, and vast policy and terminology libraries. Without automated oversight, risk compounds fast.

Launched as a spinoff of NLP pioneer Acrolinx, Markup AI delivers an integrated suite of Content Guardian Agents for enterprise use cases:

  • Scan, Score, Rewrite – Agents analyze content against brand, terminology, compliance, and industry standards, assign a deterministic trust score, and instantly provide actionable rewrites.
  • Customizable Criteria – Enterprises can set governance rules (rewrite automatically or require human review) to balance efficiency and oversight.
  • Developer-First Architecture – With an API-first, MCP-powered design, Content Guardian Agents integrate into tools enterprises already use including Cursor, Figma, ChatGPT, Github Actions, Zapier. These integrations deliver compliance and quality checks without disrupting workflows.
  • Enterprise-Ready Scalability – Built for mission-critical environments, Guardian Agents plug into CI/CD pipelines, authoring tools, and enterprise applications to guard content wherever it’s created.

Markup AI also launched five AI Agents to address a core element of content quality: Terminology Agent, Consistency Agent, Tone Agent, Clarity Agent, Spelling & Grammar Agent.

https://markup.ai/blog/introducing-markup-ai-your-enterprise-content-guardian/

Gilbane Advisor 9-17-25 — PostgreSQL & MongoDB, XML & AI

September 17, 2025 /

This week we feature articles from Stephen O’Grady, and Dale Waldt.

Additional reading comes from Cobus Greyling, Cade Metz, M.G. Siegler, and The Economist.

News comes from Optimizely, Atlassian & The Browser Company, Adobe, and Neo4j.

Our next issue arrives October 1.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

DocumentDB and the future of open source

Stephen O’Grady covers a lot of territory in this piece: the rise of PostgreSQL over MySQL, the recent turnover of Microsoft’s DocumentDB project to the Linus Foundation, and the related open source single-entity and multi-entity complications. (6 min)

https://redmonk.com/sogrady/2025/09/02/documentdb/

How I stopped worrying & learned to love AI

XML Information Architect Dale Waldt describes his personal and professional journey from skeptic to advocate. What he learned about the use of AI in XML content projects will interest publishing, content, and information professionals. Don’t miss the appendix. (14 min)

https://www.balisage.net/Proceedings/vol30/html/Waldt01/BalisageVol30-Waldt01.html

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All Gilbane Advisor issues

Content technology news

Optimizely debuts agent orchestration platform

Opal now gives marketing & digital teams access to a library of specialized agents, the ability to build their own agents, and a drag-and-drop interface to orchestrate workflows.
https://www.optimizely.com/company/press/ai-orchestration-platform/

Adobe releases AI agents for customer experience orchestration

AI agents & AEP Agent Orchestrator for customer experience help businesses build, deliver and optimize customer experiences and marketing campaigns.
https://news.adobe.com/news/2025/09/adobe-announces-general-availability-ai-agents

Neo4j launches Infinigraph

Infinigraph is a new distributed graph architecture for a scalable graph database for unified operational and analytical workloads at 100TB+ Scale.
https://neo4j.com/press-releases/neo4j-launches-infinigraph/

Atlassian to acquire The Browser Company

Atlassian to build an AI browser for knowledge workers with The Browser Company’s DIA browser, integrated and optimized for enterprise workflows.
https://www.atlassian.com/blog/announcements/atlassian-acquires-the-browser-company ■ https://browsercompany.substack.com/p/your-tuesday-in-2030

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Market Logic launches DeepSights Persona Agents

September 16, 2025 /

Market Logic Software released DeepSights Persona Agents, that transform static customer profiles into dynamic, AI-powered conversational personas.  DeepSights Persona Agents enable real-time, natural language interactions that allow marketing, insights, and product teams to explore and test ideas.

DeepSights Persona Agents are synthetic representations of customer groups, built from segmentation data and behavioural insights. Guided by detailed prompts, each Persona Agent Persona Agent reflects a specific segment’s mindset, behaviours, and preferences.

Business users can engage with personas to ask questions, test creative content, and ideate products or campaigns without waiting for live research.  Conversations can be conducted with one Persona Agent or with several Persona Agents simultaneously in a virtual focus group.

DeepSights Persona Agents are modeled on data unique to each business:

  • Summaries of the reports research teams have already built using quantitative and qualitative data can be incorporated into the platform and transformed into interactive characters.
  • Where companies do not have existing segment analysis, Market Logic can generate interactive personas from transcripts of interviews with their own human customers.

Market Logic provides an implementation service of less than two weeks incorporating setup, testing, and rollout support.

https://marketlogicsoftware.com/news/2025/market-logic-launches-persona-agents-a-breakthrough-in-ai-powered-customer-insight

Adobe releases AI agents for customer experience orchestration

September 10, 2025 /

Adobe announced the general availability of AI agents to help businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems, ensuring agents can understand context, plan multi-step actions, and refine responses. AEP, used by businesses to connect real-time data across their organization, anchors Adobe’s offerings in understanding enterprise data, content and workflows.

Adobe also announced the general availability of AEP Agent Orchestrator, including a reasoning engine to drive contextually relevant and goal-oriented automated actions, with support for refinement using a “human-in-the-loop” approach.

Out-of-the-box agents will be available in Adobe applications such as Real-Time Customer Data Platform, Experience Manager, Journey Optimizer, and Customer Journey Analytics.

  • Audience Agent helps teams create and monitor audiences for personalization initiatives.
  • Journey Agent supports building and optimizing customer journeys across channels.
  • Experimentation Agent analyzes test results and suggests optimizations.
  • Data Insights Agent enables visualization and forecasting from customer signals.
  • Site Optimization Agent flags website issues such as broken links or low-performing pages.
  • Product Support Agent assists users with troubleshooting, case creation, and tracking.

https://news.adobe.com/news/2025/09/adobe-announces-general-availability-ai-agents

Optimizely debuts agent orchestration platform

September 10, 2025 /

Optimizely, a digital experience platform (DXP) provider, announced agentic capabilities to enhance its AI offering, Optimizely Opal. Opal now gives marketing and digital teams access to a library of specialized agents, the ability to build their own agents, and a drag-and-drop interface to orchestrate workflows that connect with existing data and tools.

Optimizely also recently introduced a GEO-ready CMS, a visibility engine made for AI-powered search. With capabilities for both page and site-wide optimization, as well as GEO analytics, the CMS helps ensure content gets found and stays seen as tools like ChatGPT, Perplexity, and Gemini are increasingly used as search engines.

The platform includes a library of dozens of ready-to-use, specialized AI agents that customers can deploy immediately into their operations. These agents cover a wide range of tasks—from drafting and scheduling content to checking copy for legal or compliance issues, and from conducting competitive research to analyzing web performance with Google Analytics. They are also built to work across Optimizely products, including CMS, CMP, and Experimentation.

Marketers can connect Opal to their existing data sources or plug in third-party tools, ensuring agents work with relevant, real-time context. Users can also access Opal directly through Slack.

https://www.optimizely.com/company/press/ai-orchestration-platform

Atlassian to acquire The Browser Company

September 4, 2025 /

From the Atlassian blog… (Also see details from The Browser Company)

Building the AI browser for knowledge workers – a browser that helps you do, not just browse.

Today, I’m excited to share an exciting step forward for Atlassian. We’ve entered into an agreement to acquire The Browser Company of New York, the team behind the incredible Dia and Arc browsers.

By combining The Browser Company’s passion for building browsers people love with Atlassian’s deep expertise on how the world’s best teams operate, we have the opportunity to transform how work gets done in the AI era…

Today’s browsers weren’t built for work. They were built for browsing – reading the news, watching videos, looking up recipes. And sure, you may do some of those things in your browser during the workday, but most of those tabs represent a task that needs to get done. A meeting to schedule. A design to review. A work item to update in Jira. A memo to write. Before you know it, it’s hard to see through the forest of tabs.

Knowledge workers need a browser designed for their specific needs, not one that’s been built for everyone on the planet. That’s what we will build with The Browser Company. Our vision is to make Dia the browser:

  • Optimized for the SaaS apps where you spend your day. Whether you’re working in email or a project management tool or a design app, your tabs will be enriched with context that helps move your work forward.
  • Packed with AI skills and your personal work memory to connect the dots between your apps, tabs, and tasks.
  • Built with trust and security in mind Security, compliance, and admin controls will be baked into every aspect of Dia.

https://www.atlassian.com/blog/announcements/atlassian-acquires-the-browser-company ■ https://browsercompany.substack.com/p/your-tuesday-in-2030

Neo4j launches Infinigraph

September 4, 2025 /

Neo4j, a graph database and analytics platform, unveiled Infinigraph: a new distributed graph architecture available in Neo4j’s self-managed offering. Infinigraph enables Neo4j’s database to run operational and analytical workloads together in a single system at 100TB+ scale, without fragmenting the graph, duplicating infrastructure, or compromising performance.

Teams can run both types of workloads in the same system, without ETL pipelines, sync delays, or redundant infrastructure. It can power autonomous agents, compliance systems, and transactional applications on one consistent source of connected truth. Teams can detect fraud and analyze fraud rings from the same dataset. They can generate real-time customer recommendations while analyzing decades of customer data and behavioral trends.

The database guarantees full ACID compliance so that every read, write, and update is consistent, reliable, and recoverable, even with billions of relationships and thousands of concurrent queries run in real time.

The new architecture uses sharding that distributes the graph’s property data across different members of a cluster. The graph stays logically whole, queries behave as expected, and applications scale without code changes or manual workarounds.

Infinigraph is available now as part of Neo4j’s Enterprise Edition and will soon be available in AuraDB, Neo4j’s cloud-native platform for graph applications.

https://neo4j.com/press-releases/neo4j-launches-infinigraph

Gilbane Advisor 7-30-25 — Neurosymbolic AI, on-device models, chat lies

July 30, 2025 /

This week we feature articles from Melanie Mitchell, Gary Marcus, and Cobus Greyling.

Additional reading comes from Michael Andrews, Robert Dennyson, Sainath Palla, and Eugene Yemelyanau & Jake Grice.

News comes from DeepL, Bloomreach & Snowflake, TileDB, and BrowserStack.

Reminder: We don’t usually publish in August. We’ll resume our regular schedule, such as it is, in September.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

How o3 and Grok 4 accidentally vindicated Neurosymbolic AI

Gary Marcus …

“This essay explains what neurosymbolic AI is, why you should believe it, how deep learning advocates long fought against it, and how in 2025, OpenAI and xAI have accidentally vindicated it … And it is about why, in 2025, neurosymbolic AI has emerged as the team to beat.”

Those familiar with the long and often heated debates between advocates of neural network and symbol-manipulation approaches to AI may want to skip or scan the first half or so, but Marcus makes a good case for the combo. (19 min)

https://garymarcus.substack.com/p/how-o3-and-grok-4-accidentally-vindicated

Apple foundation models — data sourcing & human oversight in building models

Cobus Greyling shares some rare encouraging news for Apple AI. In particular, Apple’s on-device model (AFM) at approximately 3 billion parameters (~3B), fares well in a benchmark comparison with similar on-device size models from Qwen and Google Gemma. (6 min)

https://cobusgreyling.medium.com/apple-foundation-models-data-sourcing-human-oversight-in-building-models-459de8e0cdcc

Why AI chatbots lie to us

Melanie Mitchell explains in plain language why we should not be surprised that AI chatbots are prone to deceive us, and why caution is called for. A good article for a broad audience. (8 min)

https://www.science.org/doi/10.1126/science.aea3922

More Reading

All Gilbane Advisor issues

Content technology news

DeepL expands real-time voice translation capabilities

DeepL Voice updates include expanded language support and advanced meeting productivity features, with Zoom Meetings integration coming soon.
https://www.deepl.com/en/products/voice

Bloomreach and Snowflake partner

Connecting the Snowflake AI Data Cloud with Bloomreach’s Autonomous Marketing, businesses can centralize and activate data across marketing channels.
https://www.bloomreach.com/en/news/2025/bloomreach-and-snowflake-partner-to-unify-customer-data-and-ai-driven-activation-helping-marketers-personalize-the-entire-customer-journey/

TileDB announces partnership with Databricks to harness multimodal data

The partnership provides for the integration of complex scientific data from TileDB, with Databricks Data Intelligence Platform and analytics workflows.
https://www.tiledb.com

BrowserStack launches Accessibility Design Toolkit

Figma plugin powered by BrowserStack’s Spectra Rule Engine, prevents up to 40% of accessibility issues before development even begins.
https://www.browserstack.com/accessibility-design-toolkit

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

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