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Contentful launches new CMS capabilities and Shopify partnership

March 31, 2025 / NewsShark

Contentful launched new features and partnerships that, with Contentful’s content management system (CMS) capabilities, deliver a modern solution for creating digital experiences. Anchored in core content operations, enhanced by AI, and featuring data-driven AI-enabled personalization at the core of the digital experience platform (DXP).

Contentful’s new AI and personalization capabilities build on the company’s composable CMS, a core platform tailored to technical users, and Contentful Studio, a low-code digital experience-building product for marketing teams.

AI Actions is Contentful’s framework for AI-powered content operations, enabling marketers to embed generative AI models into any stage of the content lifecycle from creation to adaptation to publishing. AI Actions remove the friction of repetitive marketing tasks, like translations and localization for global audiences, one-click SEO, and alt-text generation.

Contentful Personalization will live directly within the Contentful web app. Customers can easily find and manage all their audiences, experiments, and personalized experiences in one unified workspace. By centralizing everything in a single command center, Contentful streamlines personalization, making it faster and more efficient for the marketing team to optimize customer experiences.

Contentful and Shopify also announced a new strategic partnership designed to connect and synchronize content and commerce systems.

https://www.contentful.com/newsroom/contentful-reveals-next-phase-of-growth-with-modern-digital-experience

Access Innovations releases Data Harmony 3.17

March 31, 2025 / NewsShark

Access Innovations, Inc. released the Version 3.17 update for its Data Harmony software suite. The newest version of the software includes knowledge maps that illustrate the linkages between categories and terms in a taxonomy. The knowledge maps have color-coded legends that tie to main categories of terms within each taxonomy to make them easier to decipher at a glance.

Other improvements in Data Harmony Version 3.17 include a Google Gemini integration so that taxonomies can link to a GPT model for a generative AI conversational search. Also, a new online dictionary link allows an individual who is building a custom taxonomy to look up terms without having to leave the platform in which they are working.

The software focuses on improving the quality of LLMs (large language models). Once someone queries a GPT or generative predictive text system, that system queries the LLM. The system compiles words gathered from the LLM according to the algorithms in the GPT, so the results from AI are only as good as the quality of the LLM data. By focusing on that data, Access helps AI perform better with more accuracy and efficiency. The software categorizes knowledge assets to improve search precision.

https://www.accessinn.com/data-harmony-products/

Perplexity integrates firmly.ai ecommerce technology

March 27, 2025 / NewsShark

Perplexity, an AI answer engine, announced it will be integrating firmly.ai agentic ecommerce technology to scale access to Perplexity’s native shopping experience. This collaboration enables seamless purchases for all consumers and merchants of any size.

Consumers are increasingly using Perplexity to shop online. By embedding firmly.ai’s Agentic commerce platform, Perplexity empowers more users to complete their entire shopping journey, from product discovery to secure transaction, without leaving the platform. This streamlined solution not only shortens the purchase funnel but also solves latency, improving the consumer experience.

With a single integration to firmly.ai’s API, Perplexity can now connect to any e-commerce merchant. Merchants can tap into this new sales channel instantly while retaining their merchant of record (MOR) status, ensuring full control over transactions, customer relationships, and data. Merchants can access millions of potential customers while protecting the value of their brand. For more information and to apply to be part of the native marketplace, visit the firmly.ai site.

https://www.firmly.ai ■ https://www.perplexity.ai

Databricks brings Anthropic Claude models to platform

March 26, 2025 / NewsShark

Databricks announced a five-year partnership to offer Anthropic models and services natively through the Databricks Data Intelligence Platform. Combined with Databricks Mosaic AI, the deal brings Anthropic’s Claude models directly to over 10,000 companies, alongside their business-critical, proprietary data. Anthropic’s newest frontier model, Claude 3.7 Sonnet, is now available via Databricks on AWS, Azure and Google Cloud Platform.

Databricks Mosaic AI provides the tools to build domain-specific AI agents on organizations’ data that deliver results with governance across the entire data and AI lifecycle, while Anthropic’s Claude models optimize for real-world tasks.

Build domain-specific agents on enterprise data: Anthropic Claude provides advanced reasoning, planning and problem-solving capabilities, helping customers build and deploy domain-specific AI agents that can handle large, diverse data sets with a large context window.
Integrated natively with the Data Intelligence Platform: Available via SQL query and model endpoint, Claude models integrate into the Databricks Data Intelligence Platform. Enterprises can customize Claude models with retrieval augmented generation (RAG) by automatically generating vector indexes or fine-tuning models with enterprise data.
Unified governance and responsible AI development: Combines Anthropic’s safety research and constitutional AI approach with Databricks’ Unity Catalog, a unified and open governance solution for data and AI.

https://www.databricks.com/company/newsroom/press-releases/databricks-and-anthropic-sign-landmark-deal-bring-claude-models

Bynder announces AI Agents

March 25, 2025 / NewsShark

Bynder, a global provider of AI-powered enterprise DAM has announced its AI Agents, a suite of AI capabilities that will execute business-critical tasks such as content enrichment, discovery, transformation, and governance for strategic DAM deployments.

Powered by LLMs, Bynder’s AI Agents have the intelligence to deliver a higher degree of personalization and will understand the context and intent behind a user’s prompt to execute complex content management tasks.

Bynder’s Enrichment Agent can ‘see beyond the pixels’ to streamline business workflows to address business-specific needs and will help users extract information from assets and enrich those assets with meta-data based on user prompts more accurately. The Enrichment Agent will work together with Bynder’s Ecosystem Agent and 120+ pre-built integrations with upstream creative tools and downstream delivery platforms to create automated workflows.

Bynder’s Transformation Agent will help users modify and repurpose assets utilizing Gen-AI. Automating traditional asset editing tasks will enhance creative productivity, reduce content production costs, and accelerate time-to-market.

Bynder’s Governance Agent will enhance asset governance and compliance to ensure brand authenticity and safety. The Governance Agent will scan the web to identify expired, outdated, or non-compliant digital assets in seconds and can detect AI-generated content, providing clarity for brand compliance.

https://labs.bynder.com/experiments/ai-agents/

Algolia launches AI-powered Collections

March 25, 2025 / NewsShark

Algolia, an AI Search and Discovery solution, launched AI-powered Collections, enabling merchandisers and content curators to generate immersive product discoveries and experiences. Integrated into Algolia’s dashboard, Collections makes it easy to organize, customize, and deliver targeted online experiences.

Algolia’s Collections reduce choice overload, guide users through intuitive navigation, and improve search relevance. Collections help users find products or services faster, even with vague or inconsistent search terms, and enhance the overall search experience. They can also improve conversion rates, inventory visibility, and SEO performance.

A wide range of use cases can leverage Algolia’s Collections using the Merchandising Studio or Dashboard to craft, customize, and launch campaign-specific or thematic product groupings on demand.

E-Commerce: Merchandisers and E-Commerce Managers can create curated product groupings based on themes.
Education: Administrators can assemble related courses, resources, and materials into curated sets.
Media & Entertainment: Programming Managers can curate videos, for example, into themed groups.
Software Development and Customer Support: Collections can be used by product documentation specialists to organize and deliver tailored support content and documentation.

Algolia’s Collections takes advantage of Algolia’s Dynamic Re-Ranking (DRR), that automatically optimizes product rankings based on real-time consumer behavior. By ensuring the most relevant and engaging products surface first.

https://www.algolia.com/products/ai-browse

Gilbane Advisor 3-19-25 — AI news-search, vibing, MCP

March 19, 2025 / Frank Gilbane

This week we feature articles from Klaudia Jaźwińska & Aisvarya Chandrasekar, and Ethan Mollick.

Additional reading comes from Ksenia Se, Maxwell Zeff & Kyle Wiggers, Sebastian Raschka, and Huei-Hsin Wang.

News comes from Databricks & Palantir, Elsevier, Syncro Soft, and Implicit.

Our next issue arrives April 2.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

AI search has a citation problem

We compared eight AI search engines. They’re all bad at citing news.

Klaudia Jaźwińska & Aisvarya Chandrasekar’s research is fascinating and the individual comparisons slightly surprising. They provide a link to download the data. (13 min)

https://www.cjr.org/tow_center/we-compared-eight-ai-search-engines-theyre-all-bad-at-citing-news.php

Speaking things into existence

Expertise in a vibe-filled world of work

Ethan Mollick shares his first vibecoding experience, and demonstrates the role of expertise in co-working with AI. A useful read as usual. (8 min)

https://www.oneusefulthing.org/p/speaking-things-into-existence

Content technology news

Palantir and Databricks partner

Partnership combines Palantir’s Artificial Intelligence Platform (AIP) and Databricks’ Data Intelligence Platform to accelerate the production of AI applications and reduce TCO.
https://www.databricks.com/company/newsroom/press-releases/palantir-and-databricks-announce-strategic-product-partnership ■ https://www.palantir.com

Elsevier launches ScienceDirect AI

The generative AI tool enables researchers to instantly extract, summarize and compare trusted insights from millions of full-text articles and book chapters on ScienceDirect.
https://elsevier.shorthandstories.com/sciencedirect-ai

Syncro Soft releases Oxygen Content Fusion 8.0

Version 8.0 turns Oxygen Content Fusion integrates with the Oxygen AI Positron Assistant, and consolidates it as a Content Management System for DITA content.
https://www.oxygenxml.com/content_fusion/whats_new.html

Implicit launches AI platform to transform product expertise

Designed to improve customer experience with AI-driven agent support and knowledge management, using knowledge graphs, GraphRAG, & chain-of-thought.
https://www.implicit.cloud/article/introducing-implicit-the-future-of-product-expertise

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

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Adobe launches Adobe Experience Platform Agent Orchestrator

March 18, 2025 / NewsShark

Adobe Experience Platform Agent Orchestrator enables businesses to build, manage and orchestrate AI agents from Adobe and third-party ecosystems. With AEP as the foundation, agents are built with a deep understanding of customer data and content to enhance decision-making, as well as support for multiagent collaboration, and decision science and language models that enable dynamic and adaptive reasoning. AEP data is brought together under Experience Data Model schemas, which derive meaning from unrelated data and enables impactful customer experiences.

Adobe unveiled a suite of Experience Platform Agents to be leveraged directly within Adobe enterprise applications. Built on Adobe Experience Platform Agent Orchestrator, these out-of-the-box AI agents increase the capacity of teams by enhancing applications, such as Adobe Real-Time Customer Data Platform (CDP), Adobe Experience Manager, Adobe Journey Optimizer and Adobe Customer Journey Analytics.

Adobe Experience Platform Agents will augment the capabilities of marketing and creative teams to drive personalization. Adobe introduced ten AI Agents, including: Account Qualification Agent, Audience Agent, Content Production Agent, Data Insights Agent, Data Engineering Agent, Experimentation Agent, Journey Agent, Product Advisor Agent, Site Optimization Agent, and Workflow Optimization Agent.

https://news.adobe.com/news/2025/03/adobe-launches-adobe-experience-platform-agent-orchestrator-for-businesses

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