This week we feature articles from Melanie Mitchell, Gary Marcus, and Cobus Greyling.

Additional reading comes from Michael Andrews, Robert Dennyson, Sainath Palla, and Eugene Yemelyanau & Jake Grice.

News comes from DeepL, Bloomreach & Snowflake, TileDB, and BrowserStack.

Reminder: We don’t usually publish in August. We’ll resume our regular schedule, such as it is, in September.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

How o3 and Grok 4 accidentally vindicated Neurosymbolic AI

Gary Marcus …

“This essay explains what neurosymbolic AI is, why you should believe it, how deep learning advocates long fought against it, and how in 2025, OpenAI and xAI have accidentally vindicated it … And it is about why, in 2025, neurosymbolic AI has emerged as the team to beat.”

Those familiar with the long and often heated debates between advocates of neural network and symbol-manipulation approaches to AI may want to skip or scan the first half or so, but Marcus makes a good case for the combo. (19 min)

https://garymarcus.substack.com/p/how-o3-and-grok-4-accidentally-vindicated

Apple foundation models — data sourcing & human oversight in building models

Cobus Greyling shares some rare encouraging news for Apple AI. In particular, Apple’s on-device model (AFM) at approximately 3 billion parameters (~3B), fares well in a benchmark comparison with similar on-device size models from Qwen and Google Gemma. (6 min)

https://cobusgreyling.medium.com/apple-foundation-models-data-sourcing-human-oversight-in-building-models-459de8e0cdcc

Why AI chatbots lie to us

Melanie Mitchell explains in plain language why we should not be surprised that AI chatbots are prone to deceive us, and why caution is called for. A good article for a broad audience. (8 min)

https://www.science.org/doi/10.1126/science.aea3922

More Reading

• The context of content — How can users discover the context of content they encounter? via Storyneedle
• PathRAG: Structuring the future of Retrieval-Augmented Generation (RAG) with graph intelligence via Robert Dennyson
• Well maybe, but a good read… Palantir Foundry is 5–10 years ahead of every other data platform via Data Engineer Things
• The Netflix fan website… Netflix Tudum Architecture: from CQRS with Kafka to CQRS with RAW Hollow via Netflix Tech Blog

All Gilbane Advisor issues

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Content technology news

DeepL expands real-time voice translation capabilities

DeepL Voice updates include expanded language support and advanced meeting productivity features, with Zoom Meetings integration coming soon.
https://www.deepl.com/en/products/voice

Bloomreach and Snowflake partner

Connecting the Snowflake AI Data Cloud with Bloomreach’s Autonomous Marketing, businesses can centralize and activate data across marketing channels.
https://www.bloomreach.com/en/news/2025/bloomreach-and-snowflake-partner-to-unify-customer-data-and-ai-driven-activation-helping-marketers-personalize-the-entire-customer-journey/

TileDB announces partnership with Databricks to harness multimodal data

The partnership provides for the integration of complex scientific data from TileDB, with Databricks Data Intelligence Platform and analytics workflows.
https://www.tiledb.com

BrowserStack launches Accessibility Design Toolkit

Figma plugin powered by BrowserStack’s Spectra Rule Engine, prevents up to 40% of accessibility issues before development even begins.
https://www.browserstack.com/accessibility-design-toolkit

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Alex Hutter, Alexandre Bertails, Claire Wang, Haoyuan He, Kishore Banala, Peter Royal & Shervin Afshar, and Max Ganz II.

Additional reading comes from José Parra-Moyano, Patrick Reinmoeller & Karl Schmedders, Paolo Perrone, Umesh Bhatt, and Jim Clyde Monge.

News comes from Cloudflare, Grammarly & Superhuman, Syncro Soft, and RWS & Papercut.

Our summer schedule is quickly approaching. There will be one additional newsletter in July, and we’ll resume our regular schedule, such as it is, in September.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Model once, represent everywhere: UDA (Unified Data Architecture) at Netflix

A team from Netflix generously describes how they are tackling their data integration challenges. The case study addresses issues that stymie many modern data management efforts. It is a bit technical, but easily worth the effort.

“This post introduces the foundations of UDA as a knowledge graph, connecting domain models to data containers through mappings, and grounded in an in-house metamodel, or model of models, called Upper. Upper defines the language for domain modeling in UDA and enables projections that automatically generate schemas and pipelines across systems.” (15 min)

https://netflixtechblog.com/uda-unified-data-architecture-6a6aee261d8d

The different flavors modern databases come in

The actual title of the paper is Introduction to the fundamentals of Amazon Redshift, by Max Ganz. I chose the title above because even if you have no interest in Redshift, you’ll likely want to read this piece. As Tim Bray says, it “has one of the best explanations I’ve ever read of the different flavors modern databases come in”. Long but easy read. (44 min)

https://www.redshift-observatory.ch/white_papers/downloads/introduction_to_the_fundamentals_of_amazon_redshift.html

More Reading

• Research: Executives who used Gen AI made worse predictions via HBR
• 5 advanced data structures every dev should know via Data Science Collective
• Latent Knowledge Graphs via Umesh Bhatt
• Cursor now available on mobile and web via Generative AI

All Gilbane Advisor issues

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Content technology news

Cloudflare blocks AI crawlers accessing content by default

Websites choose if they want AI crawlers to access their content, and decide how AI companies can use it – AI companies can state their crawlers purpose.
https://www.cloudflare.com/press-releases/2025/cloudflare-just-changed-how-ai-crawlers-scrape-the-internet-at-large/

Syncro Soft releases Oxygen AI Positron Assistant 6.0

The Oxygen AI Positron Service brings model updates, subscription management for teams, allowing centralized purchase or renewal, and requires AI Positron add-ons version 4 or newer.
https://www.oxygenxml.com/ai_positron/whats_new.html

Grammarly to acquire Superhuman

The acquisition accelerates Grammarly’s evolution into an AI productivity platform for apps and agents, positioning email as a critical communication surface.
https://www.grammarly.com/blog/company/grammarly-to-acquire-superhuman/ ■ https://superhuman.com

RWS acquires Papercup’s IP

Papercup’s technology combines voice synthesis, unique AI voices and editorial tools for human language specialists to fine-tune the output.
https://www.rws.com/about/news/2025/rws-acquires-papercups-ip/ ■ https://www.papercup.com

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Kate Holterhoff, and Tim Bray.

Additional reading comes from Andrej Karpathy, Ethan Mollick, and Arun Arora, Ido Segev, & Sub Datta.

News comes from CLX Europe & ALLSIDES Media, Algolia, Adobe, and Deepgram.

Our next issue arrives July 9.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Introducing the designer-first CMS

Kate Holterhoff explains the emergence of designer-first CMSs, discusses how other categories of CMSs have evolved, and provides a very useful description of today’s landscape. An excellent read for anyone in the market for a CMS. (11 min)

https://redmonk.com/kholterhoff/2025/06/03/introducing-the-designer-first-cms/

June 2025 C2PA news

Tim Bray has a positive update on the progress of the Coalition for Content Provenance and Authenticity (C2PA)…

“Things are happening in the C2PA world; here are a couple of useful steps forward, plus cheers and boos for Adobe. Plus a live working C2PA demo you can try out.” (6 min)

https://www.tbray.org/ongoing/When/202x/2025/06/17/More-C2PA

More Reading

• Ethan Mollick’s popular and updated Using AI right now: A quick guide: Which AIs to use, and how to use them via One Useful Thing
• How CEOs can outcompete by building new B2C businesses via McKinsey
• Andrej Karpathy on Software 3.0: Software in the Age of AI (with full transcript) via Latent Space

All Gilbane Advisor issues

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Content technology news

CLX Europe launches creative content studio in Paris focused on 3D scanning technology

Generative AI, high-resolution 3D scanning, and creative expertise to create digital content production for luxury fashion brands and eCommerce players.
https://www.clxeurope.com ■ https://www.allsides.tech

Algolia introduces context-aware retrieval for agents

Algolia introduces context-aware retrieval for agents — The MCP server enables LLMs and autonomous agents to retrieve, reason with, and act on real-time business context from Algolia.
https://www.algolia.com/about/news/algolia-introduces-context-aware-retrieval-for-the-agentic-era 

Adobe announces LLM Optimizer

LLM Optimizer enables businesses to monitor AI-driven traffic and benchmark brand visibility, with recommendations that can be quickly deployed across digital properties.
https://news.adobe.com/news/2025/06/adobe-llm-optimizer-empowers-businesses-drive-brand-visibility

Deepgram launches Voice Agent API

The Voice Agent API provides a single, unified API that integrates speech-to-text, LLM reasoning, and text-to-speech with built-in support for real-time conversational dynamics.
https://deepgram.com/learn/voice-agent-api-generally-available

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Kurt Cagle, and Gary Marcus.

Additional reading comes from Benjamin A. Spiegel, Astasia Myers, Denise Holt, and Lindsay Clark.

News comes from TransPerfect, Sigma, ContentStack, and Wondershare.

Our next issue arrives June 25.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

The future of knowledge graphs

If you read last week’s featured and popular article on the evolving landscape of graph models, you’ll also want to check out this just-published piece by Kurt Cagle on knowledge graph technologies, LLMs, and where they’re headed. (19 min)

https://ontologist.substack.com/p/the-future-of-knowledge-graphs

A knockout blow for LLMs?

In October Apple released a mostly well-received paper arguing that LLMs don’t do formal reasoning, and just released a follow-up paper. Marcus reviews the new paper. He also quotes a thread from VC Josh Wolfe which summarizes the main points that will take you all of a minute to read, but you’ll want to read the full Marcus review. (7 min)

https://garymarcus.substack.com/p/a-knockout-blow-for-llms

More Reading

• AGI is not multimodal via The Gradient 
• Voice AI in a box: The future is talking back via Memory Leak
• IEEE 2874–2025 Spatial Web Protocol ratified via AI Monks
• COSMOS-Web unveils largest look ever into the deep universe; Releases 1.5 TB open data. h/t Lindsay Clark, The Register

All Gilbane Advisor issues

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Content technology news

TransPerfect launches app for mobile interpretation

The TransPerfect Interpretation App, enables users to connect to a live, expertly trained video or phone interpreter in seconds.
https://www.transperfect.com/about/press/transperfect-launches-new-app-mobile-interpretation

Sigma launches semantic layer integration and AI SQL capabilities on Snowflake

New integrations and capabilities make semantic layers and unstructured file querying fully accessible in Sigma’s spreadsheet UI.
https://www.sigmacomputing.com/resources/announcements/sigma-launches-native-semantic-layer-integration-and-ai-sql-capabilities-on-snowflake-ai-data-cloud

Contentstack unveils Contentstack Data and Insights

Contentstack Data and Insights capabilities for audience analytics and real-time data activation now integrated into Contentstack’s EDGE DXP.
https://www.contentstack.com

Wondershare EdrawMax V14.5 debuts

The EdrawMax AI Diagram Creator enables users to instantly convert their ideas into various diagrams, including architectural diagrams, slides, infographics, posters, and more.
https://www.edrawsoft.com/ad/edrawmax-edrawsoftware

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Seema Amble & Zach Cohen, and Volodymyr Pavlyshyn.

Additional reading comes from Jon Udell, Cai Parry-Jones, Thomas H. Davenport, Roger W. Hoerl & Thomas C. Redman, and Steve Jones.

News comes from LandingAI, MindsDB, Aprimo, and dbt Labs.

Our next issue arrives June 11.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

The evolving landscape of knowledge graphs: A journey towards smarter AI memory

Volodymyr Pavlyshyn takes you on an engaging tour of graph models, pointing out the strengths and weaknesses of each along the way. He then postulates a “practical solution” that would combine various features to manage the complexities of Graph of Graphs (GoG) / metagraphs. (18 min)

https://ai.plainenglish.io/the-evolving-landscape-of-knowledge-graphs-a-journey-towards-smarter-ai-memory-7e24e45a5fba

How Generative Engine Optimization (GEO) rewrites the rules of search

That LLMs are an ineludible threat to search in general is not news, but Seema Amble & Zach Cohen dig into what it means specifically for SEO vendors and for marketers. As VCs they are naturally looking at the new generation GEO replacements —  there are more than you might think — and for “monopolistic potential”. (6 min)

https://a16z.com/geo-over-seo

More Reading

• MCP is RSS for AI: More use cases for Model Context Protocol via The Next Web
• To create value with AI, improve the quality of your unstructured data via HBR
• Why are there so many databases? A pocket guide to modern DB architectures via Data Engineer Things
• Three strategic AI mistakes you are making today via Steve Jones

All Gilbane Advisor issues

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Content technology news

LandingAI upgrades Agentic Document Extraction for complex documents

Agentic document extraction captures different form fields, tables, checkboxes, and provides accurate descriptions for these elements based on their visual layout.
https://landing.ai/agentic-document-extraction

MindsDB launches open-source AI interface for databases and documents

Enables natural language conversations with enterprise datasets—unifying structured databases and unstructured knowledge with intelligent agentic orchestration.
https://mindsdb.com/newsroom/chat-with-your-data-mindsdb-launches-open-source-ai-interface-for-databases-and-documents

Aprimo launches AI agents to transform content operations

Aprimo enables digital marketing, digital asset management, and content operations teams to accelerate planning, production, and content transformation.
https://www.aprimo.com

dbt Labs unveils new Fusion engine

Fusion now powers the entire dbt platform, from the CLI, to dbt Orchestrator, Catalog, Studio, introduces SQL comprehension, and many other capabilities.
https://www.getdbt.com/blog/dbt-labs-redefines-dbt-with-new-fusion-engine

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Jessica A. Reif, Richard P. Larrick, & Jack B. Soll, and James O’Donnell & Casey Crownhart.

Additional reading comes from Ksenia Se, Pavel Samsonov, and Cobus Greyling.

News comes from Perplexity & PayPal, Foxit, Databricks & Neon, and Box.

Our next issue arrives June 4.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Evidence of a social evaluation penalty for using AI

“Through four experiments with over 4,400 participants, we reveal a social penalty for AI use: Individuals who use AI tools face negative judgments about their competence and motivation from others. These judgments manifest as both anticipated and actual social penalties, creating a paradox where productivity-enhancing AI tools can simultaneously improve performance and damage one’s professional reputation.”

Surprise – not surprise, but now we have good data thanks to Jessica A. Reif, Richard P. Larrick, & Jack B. Soll. (28 min)

https://www.pnas.org/doi/full/10.1073/pnas.2426766122

We did the math on AI’s energy footprint. Here’s the story you haven’t heard.

“… new analysis by MIT Technology Review provides an unprecedented and comprehensive look at how much energy the AI industry uses—down to a single query—to trace where its carbon footprint stands now, and where it’s headed, as AI barrels towards billions of daily users.”

This deep dive by James O’Donnell & Casey Crownhart is likely the most thorough and current you will find. (23 min)

https://www.technologyreview.com/2025/05/20/1116327/ai-energy-usage-climate-footprint-big-tech

More Reading

• AI chatbots discourage error checking via Nielsen Norman Group
• Web Browsing AI Agent with a Web-UI: A seamless browser interface via Cobus Greyling
• 8 things you need to know about Agentic Web — Microsoft strategy unveiled via Turing Post
• Everything new at Microsoft Build Book of News via Microsoft
• Everything happening at Google I/O via Google

All Gilbane Advisor issues

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Content technology news

Perplexity and PayPal partner

Consumers can check out instantly with PayPal or Venmo when they ask Perplexity to find products, book travel, or buy tickets.
https://www.perplexity.ai/shopping ■ https://newsroom.paypal-corp.com/2025-05-14-Perplexity-Selects-PayPal-to-Power-Agentic-Commerce

Foxit launches enterprise Smart Redact Server

Enhances redaction technology with batch document processing, scheduled compliance scans, multi-cloud integration, and team collaboration tools.
https://foxit.com/en/

Databricks to acquire Neon

Databricks and Neon will remove the traditional limitations of databases that require compute and storage to scale in tandem.
https://www.databricks.com/company/newsroom/press-releases/databricks-agrees-acquire-neon-help-developers-deliver-ai-systems ■ https://neon.tech

Box announces AI Platform to bring AI agents to enterprise content

Customers will be able to leverage AI agents for Search, Deep Research, and enhanced data extraction to get more value from content in Box.
https://blog.box.com/content-ai-virtual-summit-may-2025

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Valentin Hofmann, Leonie Weissweiler, David R. Mortensen, & Janet B. Pierrehumbert, and Kelvin Lu.

Additional reading comes from Erica Vendetti, Rachel Dixon, David Leininger & Matt Argomaniz, Gretel Kahn, Scott Brinker, and Thomas Claburn.

News comes from Algolia, OpenSearch, Optimizely, and Bloomreach.

Our next issue arrives May 21.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Like humans, ChatGPT favors examples and ‘memories,’ not rules, to generate language

Really interesting new study…
“by researchers at the University of Oxford, the Allen Institute for AI (Ai2), and others found that large language models (LLMs) generalize language patterns in a surprisingly human-like way: through analogy, rather than strict grammatical rules.”

Summary (3 min): https://techxplore.com/news/2025-05-humans-chatgpt-favors-examples-memories.html

Full paper (37 min):  https://www.pnas.org/doi/10.1073/pnas.2423232122

MCP or not, Manus made a choice

Kelvin Lu discovered that Manus provides more detail on how it works than other AI vendors, and was not using MCP (Model Context Protocol). Instead, Manus is focused on CodeAct. Lu’s comparison of MCP and CodeAct is enlightening. The article is written for developers. (7 min)

https://pub.towardsai.net/mcp-or-not-manus-made-a-choice-40b0a66d2d7c

More Reading

• Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks via chiefmartec
• Accessibility: requirements, not features via NYT Open
• These newsrooms are trying to boost trust through transparency. Is it working? via Reuters Institute for the Study of Journalism
• Microsoft wants us to believe AI will crack fusion power via The Register

All Gilbane Advisor issues

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Content technology news

Algolia unveils AI agents for Salesforce and Adobe

The real-time, context-aware AI agents illustrate how autonomous systems can act on real-time data across enterprise platforms.
https://www.algolia.com/about/news/algolia-unveils-new-real-time-context-aware-ai-agents-across-salesforce-and-adobe

Optimizely updates Opal

Opal unlocks use cases for marketing and digital teams, from task automation, to brand content creation, and experimentation analysis.
https://www.optimizely.com/ai

OpenSearch releases OpenSearch 3.0

To improve efficiency, performance, and accelerate AI application development via data management, AI agent, vector search capabilities.
https://opensearch.org/blog/unveiling-opensearch-3-0

Bloomreach adds marketing and ecommerce features

New features highlight agentic AI personalization and customer engagement across marketing and product discovery.
https://www.bloomreach.com/en/news/2025/bloomreach-unveils-the-features-ushering-in-the-agentic-era-of-marketing-and-ecommerce/

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Sayash Kapoor & Arvind Narayanan, and Philip Guo.

Additional reading comes from Steve Jones, Alberto Romero, Shawn Wang & Alessio Fanelli, and Anthony Chavez.

News comes from Adobe, Access Innovations, Syncro Soft, and Elastic.

Our next issue arrives May 14.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

AI as normal technology

“We articulate a vision of artificial intelligence (AI) as normal technology. To view AI as normal is not to understate its impact—even transformative, general-purpose technologies such as electricity and the internet are “normal” in our conception. But it is in contrast to both utopian and dystopian visions of the future of AI which have a common tendency to treat it akin to a separate species, a highly autonomous, potentially superintelligent entity.”

This paper by Sayash Kapoor & Arvind Narayanan has been getting a lot of attention, not because it is radical, but because it is a grounded, reasoned, centered, and promising worldview of AI. An important read. (73 min)

https://www.aisnakeoil.com/p/ai-as-normal-technology

Vibe coding, vibe checking, and vibe blogging

Using generative AI for personal-scale projects

I’ve experimented with a few GenAI writing tools but haven’t found a productive use for them — too much untrusting micromanagement by me — so haven’t even considered code generation or vibe coding. That is until I read this piece by Philip Guo describing his experiment with vibe coding, and tips for building trust with vibe checking. (10 min)

https://www.oreilly.com/radar/vibe-coding-vibe-checking-and-vibe-blogging

More Reading

• “Zero-Copy” — a modern data fantasy via metamirror
• ChatGPT’s excessive sycophancy has set off everyone’s alarm bells via The Algorithmic Bridge
• Please stop forcing Clippy on those who want Anton via Latent Space
• Next steps for Privacy Sandbox and tracking protections in Chrome via Privacy Sandbox

All Gilbane Advisor issues

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Content technology news

Adobe announces updated Firefly

Firefly combines new Firefly image and video models and the choice of models from partners including Google Cloud and OpenAI. Firefly Boards are in beta.
https://news.adobe.com/news//2025/04/adobe-delivers-creative-pros-unparalleled-speed-precision-flexibility

Access Innovations releases catalogue of 53 Knowledge Domains

The Knowledge Domain products can enhance content prior to ingestion into large language models (LLMs) and will provide improved GPT outputs.
https://www.accessinn.com/2025/04/24/releasing-catalog-of-53-knowledge-domains/

Syncro Soft releases Oxygen Content Fusion 8.1

Version 8.1 streamlines DITA content management and collaboration, with flexible project creation, enhanced file comparison and merging, and new AI-enabled features.
https://www.oxygenxml.com/content_fusion/whats_new.html

Elastic’s Cloud Serverless now on Google Cloud Marketplace

Elastic Cloud Serverless provides a fast way to start and scale security, observability, and search solutions without managing infrastructure.
https://www.elastic.co/blog/elastic-cloud-serverless-google-cloud-general-availability

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact