Bloomreach, an agentic platform for personalization, announced features to transform AI-driven personalization and customer engagement across marketing and product discovery. From workflows to conversational search, these features highlight agentic AI.
Marketing:
- Autonomous Marketing Agents: AI-powered agents to help marketers automate and execute the entire campaign creation process.
- Recommendations+ : Analyzes each customer’s journey and behavior in real-time to recommend products that align with a customer’s preferences.
- Contextual Personalization: Automates personalization through the delivery of individualized emails, mobile messages and onsite experiences to each customer.
⠀Conversational Shopping:
- Search Triggered Conversations: Launches a personalized conversation directly from the search bar and acts as an integrated shopping assistant.
- Embedded Conversations: Brings Clarity’s conversational capabilities directly to Product Detail Pages (PDPs) and Product Listing Pages (PLPs).
⠀Search:
- Personalization Studio: Learns from live customer signals and optimizes in real-time to reflect current shopper intent.
- Ranking Studio: Gives practitioners control to integrate critical business signals like margins or offline sales into search algorithms.
- Multi-language search: Expands global reach by extending autonomous search across 33 supported languages.
- Conditional Slot Merchandising: Elevates product placement by allowing the merchandiser to define their own business-driven conditions so AI can autonomously populate product grids and placements.
