Category: Computing & Data (page 1 of 4)

Gilbane Advisor 6-4-19 — Martech metrics, B2C AR, B2B AR, machine talking

Martech stack metrics

Scott Brinker: “Martech stack utilization is a misguided metric… (when it’s disconnected from value)”. This is certainly true. Products/tools in your stack usually have many features, only a subset of which actually provide value for your needs. Identifying and

Martech stack value

focusing on those features can save resources and provide more accurate ROI calculations. Read More

4 questions retailers need to ask about augmented reality

It seemed like AR was poised for rapid adoption (beyond Pokémon Go) a couple of years ago when apps started appearing from Ikea and others. Indeed I thought so. There has certainly been a lot of activity and some very useful applications, but as usual the use-case specifications, cost justifications, integrations, and learning curve take a time-toll. Bain & Company has some good advice for execs creating or reviewing a plan. Read More

Google announces a new Glass augmented reality headset for B2B

Much of the advice in the Bain article we reference above is also relevant to non-consumer AR applications. Whether B2B AR deployments are ahead of B2C or not, project planning should be informed by research into both. ROI calculations will be very different, but technologies and user experience design considerations largely overlap. Google Glass was a consumer flop but their Enterprise Edition is making some progress and what they are learning is valuable. After all, employees and professionals are consumers too. Read More

Can we trust machines that sound too much like us?

David Weinberger raises a good point. He is not asking whether we can trust machines. He is asking whether we want to loose the trust signals we get from talking with humans when we can’t tell the difference between machine and humans voices. He also wonders about the efficiency and how our preferences will evolve. Human sounding machines will not always be the right choice. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 3-19-19 — Federated ML, ephemeral messaging, search for humans

Google releases federated machine learningTensorFlow summit 2019

Federated learning is going to be a thing. Health care is just one example… “TensorFlow Federated will provide distributed machine learning for developers to train models across many mobile devices without data ever leaving those devices. Encryption provides an additional layer of privacy, and weights from models trained on mobile devices are shared with a central model for continuous learning.” Read More

A warning on the dangers of ephemeral messaging

The Information’s Sam Lessin is bullish about Facebook’s moving to full encryption, but thinks a reliance on ephemeral messaging is a big mistake. He makes a good case and the issues he raises need broader consideration. (Firewall – but you can get access by providing an email.) Read More

Search engines: a human perspective

Wise words on search applications from Daniel Tunkelang.

The foundation of human-computer information retrieval (HCIR) is that search engines help searchers who help themselves. The best search engines reward searchers’ incremental effort with a higher return on investment. … But searchers have been trained by simple search interfaces, and their laziness is compounded by a skepticism of anything that violates their expectations. In order to earn searcher effort, search engines have to provide simple, incremental, and effective steps that guide searchers — and that teach them through experience that the return justifies the additional effort. Read More

Facebook’s News Feed era is now officially over

It’s anyone’s guess where Facebook will end up after the strategic shift announced last week. The new direction impacts all parts of the company and raises questions about their business model, growth, and of course, organization. Read More


Join us at Gilbane’s Digital Experience Conference

Digital experience strategies, technologies, and practices, for marketing and the workplace

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 7-11-18 — No-hype blockchain, ML, mobile dev, publishing

Blockchain beyond the hype: What is the strategic business value?

Excellent measured piece to share with senior management, from McKinsey. “Our research seeks to answer this question by evaluating not only the strategic importance of blockchain to major industries but also who can capture what type of value through what type of approach. To see the original interactive version of the graphic… Read More

Ways to think about machine learning

Benedict Evans looking at the fundamentals of ML, minus the often unhelpful ways it is often discussed.

So, this is a good grounding way to think about ML today – it’s a step change in what we can do with computers, and that will be part of many different products for many different companies. Eventually, pretty much everything will have ML somewhere inside and no-one will care. Read More

A deeply detailed but never definitive guide to mobile development architecture

“Native, Web, PWA, hybrid, Cross-Compiled… what is “the best” way to develop for Android and iOS platforms? What looks reasonable? And how are you supposed to choose among the options?” Long enough to be really useful… Read More

The promises and perils of blockchain technology in publishing

Bill Rosenblatt looks at the practicality and unknowns of the “Three general types of blockchain applications in publishing are being discussed nowadays: rights licensing and royalty processing, print supply chain management and piracy tracking, and e-book ownership transfers.” Read More

Goodbye, Denver Post. Hello, Blockchain & Colorado Sun

The new publication will have a conventional website whose data will be written permanently into the secure digital ledger known as the blockchain. Expenses for the fledgling outlet will be covered by a grant from Civil, whose sole investor, for now, is ConsenSys, a Brooklyn-based blockchain software technology company founded by Joseph Lubin… a co-founder of Ethereum. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Meet the Gilbane Conference keynote speakers

Gilbane Conference keynote

Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Keynote presentations

[GDC_row][GDC_column size=”quarter”]
Rachael Schwartz Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]
Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain

Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story​

[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Gabi Zijderveld. Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]
Gabi Zijderveld, CMO, Affectiva

Let’s Get Emotional: Creating Deeper Customer Connections With Emotion AI

[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Juhee Garg Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]
Juhee Garg, Senior Product Manager, Adobe

Adaptive Content Strategy: How to increase your ROC (Return on Content)

[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Subrata Mukherjee | Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]
Subrata Mukherjee, Digital Transformation Strategist, Chief Digital Officer, RealConnex

Disruption – Is Enough Really Enough?​

[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]

[/GDC_column][GDC_column size=”three-quarters”]
Gerry Murray, Research Director, Customer Experience: Sales and Marketing Tech, IDC

The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know

[/GDC_column]
[/GDC_row]

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

The Renaissance Boston Waterfront Hotel

Questions?

Blockchain to Bots: a Look at Use Cases

Gilbane Boston 2016

Join us in Boston in November for this featured session and our other 32 conference sessions.

Blockchain to Bots:
a Look at Use Cases

New technologies need use cases. First in theory to attract commercial investment, and second in practice to prove their worth. This session includes discussions on the potential of Blockchain for digital asset management, and the use of bots in an intranet application.

Wednesday, November, 30: 11:40 – 12:40 pm

Register today to save your seat
Use code F16G for an extra discount

[GDC_row]
[GDC_column size=”quarter”]
Nicole Dvorak | Gilbane conference
[/GDC_column]
[GDC_column size=”three-quarters”]

Moderator:
Nicole Dvorak, MBA Candidate, Class of 2018, MIT Sloan School of Management
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Rod Collins | Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Rod Collins, Director of Innovation, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Mindy Carner | Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Mindy Carner, Manager, Information Management, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Henry Amm | Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Henry Amm, Digital Strategy Consultant, adenin Technologies

Making Intranets Smart: How AI and Bots Allowed Us to Create a Smart Assistant for the Digital Workplace[/GDC_column]
[/GDC_row]

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

Customer experiences, communications, and analytics

three epicenters of innovation in modern marketing
I recently discovered Scott Brinker’s Chief Marketing Technologist blog and recommend it as a useful resource for marketers. The Venn diagram above is from a recent post, 3 epicenters of innovation in modern marketing. It was the Venn diagram that first grabbed my attention because I love Venn diagrams as a communication tool, it reminded me of another Venn diagram well-received at the recent Gilbane Conference, and most of the conference discussions map to someplace in the illustration.

As good as the graphic is on its own, you should read Scott’s post and see what he has to say about the customer experience “revolution”.

Lest you think Scott is a little too blithe in his acceptance of the role of big data, see his The big data bubble in marketing — but a bigger future, where the first half of the (fairly long) post talks about all the hype around big data. But you should read the full post because he is right on target in describing the role of big data in marketing innovation, and in his conclusion that data-driven organizations will need to make use of big data though these data-driven and data-savvy organizations will take some time to build.

So don’t let current real or perceived hype about the role of big data in marketing lead you to discount its importance – it’s a matter of when, not if. “When” is not easy to predict, but will certainly be different depending on an organizations’ resources and ability to deal with complexity, and organizational and infrastructure changes.

Why Big Data is important to Gilbane Conference attendees

If you think there is too much hype, and gratuitous use of the term, big data, you haven’t seen anything yet. But don’t make the mistake of confusing the hype with how fundamental and how transformational big data is and will certainly be. Just turn your hype filter to high and learn enough about it to make your own judgements about how it will affect your business and whether it is something you need to do something about now, or monitor for future planning.

As I said yesterday in a comment on a post by Sybase CTO Irfan Khan Gartner dead wrong about big data hype cycle (with a response from Gartner):

However Gartner’s Hype Cycle is interpreted I think it is safe to say that most, including many analysts, underestimate how fundamental and how far-reaching big data will be. How rapidly its use will evolve, and in which applications and industries first, is a more difficult and interesting discussion. The twin brakes of a shortage of qualified data scientist skills and the costs and complexities of IT infrastructure changes will surely slow things down and cause disillusionment. On the other hand we have all been surprised by how fast some other fundamental changes have ramped up, and BDaaS (Big Data as a Service) will certainly help accelerate things. There is also a lot more big data development and deployment activity going on than many realize – it is a competitive advantage after all.

There is also a third “brake” which is all the uncertainty around privacy issues. There is already a lot of consumer data that is not being fully used because of fear of customer backlash or new regulation and, one hopes, because of a degree of respect for consumer’s privacy.

Rob Rose expanded on some specific concerns of marketers in a recent post Big Data & Marketing – It’s A Trap!, including the lack of resources for interpreting even the current mostly website analytics data marketers already have. It’s true, and not just for smaller companies. In addition there are at least four requirements for making big data analytics accessible to marketers that are largely beyond the reach of most current organizations.

Partly to the rescue is Big Data as a Service BDaaS (one of the more fun-sounding acronyms). BDaaS is going to be a huge business. All the big technology infrastructure firms are getting involved and all the analytics vendors will all have cloud and big data services. There are also many new companies including some surprises. For example, after developing its own Hadoop-based big data analytics expertise Sears created subsidiary MetaScale to provide BDaaS to other enterprises. Ajay Agarwal from Bain Capital Ventures predicts that the confluence of big data and marketing will lead to several new multi-billion dollar companies and I think he is right.

But while big data is important for the marketers, content managers, and IT who attend our conference because of the potential for enhanced predictive analytics and content marketing. The reach and value of big data applications is far broader than marketing – executives need to understand the potential for new efficiencies, products and businesses. The well-known McKinsey report “Big Data: The Next Frontier for Innovation, Competition, and Productivity” (free) is a good place to start. If you are in the information business I focus on that in my report Big-Data: Big Deal or Just Big Buzz? (not free).

Big data presentations at Gilbane Boston

This year we have six presentations on big data, two devoted to big data and marketing and all chosen with an eye towards the needs of our audience of marketers, content strategists, and IT. You can find out more about these presentations, including their date and time on the conference program.

Keynote

Bill Simmons, CTO, DataXu
Why Marketing Needs Big Data

Main Conference Presentations

Tony Jewitt, VP Big Data Solutions at Avalon Consulting, LLC
“Big Data” 101 for Business

Bryan Bell, Vice President, Enterprise Solutions, Expert System
Semantics and the Big Data Opportunity

Brian Courtney, General Manager of Operations Data Management, GE Intelligent Platforms
Leveraging Big Data Analytics

Darren Guarnaccia, Senior VP, Product Marketing, Sitecore
Big Data: What’s the Promise and Reality for Marketers?

Stefan Andreasen, Founder and Chief Technology Officer, Kapow Software
Big Data: Black Hole or Strategic Value?

Update: There is now a video of me being interviewed on big data by CMS-Connected.

« Older posts