Month: September 2025

Adobe releases AI agents for customer experience orchestration

September 10, 2025 / NewsShark

Adobe announced the general availability of AI agents to help businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems, ensuring agents can understand context, plan multi-step actions, and refine responses. AEP, used by businesses to connect real-time data across their organization, anchors Adobe’s offerings in understanding enterprise data, content and workflows.

Adobe also announced the general availability of AEP Agent Orchestrator, including a reasoning engine to drive contextually relevant and goal-oriented automated actions, with support for refinement using a “human-in-the-loop” approach.

Out-of-the-box agents will be available in Adobe applications such as Real-Time Customer Data Platform, Experience Manager, Journey Optimizer, and Customer Journey Analytics.

Audience Agent helps teams create and monitor audiences for personalization initiatives.
Journey Agent supports building and optimizing customer journeys across channels.
Experimentation Agent analyzes test results and suggests optimizations.
Data Insights Agent enables visualization and forecasting from customer signals.
Site Optimization Agent flags website issues such as broken links or low-performing pages.
Product Support Agent assists users with troubleshooting, case creation, and tracking.

https://news.adobe.com/news/2025/09/adobe-announces-general-availability-ai-agents

Optimizely debuts agent orchestration platform

September 10, 2025 / NewsShark

Optimizely, a digital experience platform (DXP) provider, announced agentic capabilities to enhance its AI offering, Optimizely Opal. Opal now gives marketing and digital teams access to a library of specialized agents, the ability to build their own agents, and a drag-and-drop interface to orchestrate workflows that connect with existing data and tools.

Optimizely also recently introduced a GEO-ready CMS, a visibility engine made for AI-powered search. With capabilities for both page and site-wide optimization, as well as GEO analytics, the CMS helps ensure content gets found and stays seen as tools like ChatGPT, Perplexity, and Gemini are increasingly used as search engines.

The platform includes a library of dozens of ready-to-use, specialized AI agents that customers can deploy immediately into their operations. These agents cover a wide range of tasks—from drafting and scheduling content to checking copy for legal or compliance issues, and from conducting competitive research to analyzing web performance with Google Analytics. They are also built to work across Optimizely products, including CMS, CMP, and Experimentation.

Marketers can connect Opal to their existing data sources or plug in third-party tools, ensuring agents work with relevant, real-time context. Users can also access Opal directly through Slack.

https://www.optimizely.com/company/press/ai-orchestration-platform

Atlassian to acquire The Browser Company

September 4, 2025 / NewsShark

From the Atlassian blog… (Also see details from The Browser Company)

Building the AI browser for knowledge workers – a browser that helps you do, not just browse.

Today, I’m excited to share an exciting step forward for Atlassian. We’ve entered into an agreement to acquire The Browser Company of New York, the team behind the incredible Dia and Arc browsers.

By combining The Browser Company’s passion for building browsers people love with Atlassian’s deep expertise on how the world’s best teams operate, we have the opportunity to transform how work gets done in the AI era…

Today’s browsers weren’t built for work. They were built for browsing – reading the news, watching videos, looking up recipes. And sure, you may do some of those things in your browser during the workday, but most of those tabs represent a task that needs to get done. A meeting to schedule. A design to review. A work item to update in Jira. A memo to write. Before you know it, it’s hard to see through the forest of tabs.

Knowledge workers need a browser designed for their specific needs, not one that’s been built for everyone on the planet. That’s what we will build with The Browser Company. Our vision is to make Dia the browser:

Optimized for the SaaS apps where you spend your day. Whether you’re working in email or a project management tool or a design app, your tabs will be enriched with context that helps move your work forward.

Packed with AI skills and your personal work memory to connect the dots between your apps, tabs, and tasks.

Built with trust and security in mind Security, compliance, and admin controls will be baked into every aspect of Dia.

https://www.atlassian.com/blog/announcements/atlassian-acquires-the-browser-company ■ https://browsercompany.substack.com/p/your-tuesday-in-2030

Neo4j launches Infinigraph

September 4, 2025 / NewsShark

Neo4j, a graph database and analytics platform, unveiled Infinigraph: a new distributed graph architecture available in Neo4j’s self-managed offering. Infinigraph enables Neo4j’s database to run operational and analytical workloads together in a single system at 100TB+ scale, without fragmenting the graph, duplicating infrastructure, or compromising performance.

Teams can run both types of workloads in the same system, without ETL pipelines, sync delays, or redundant infrastructure. It can power autonomous agents, compliance systems, and transactional applications on one consistent source of connected truth. Teams can detect fraud and analyze fraud rings from the same dataset. They can generate real-time customer recommendations while analyzing decades of customer data and behavioral trends.

The database guarantees full ACID compliance so that every read, write, and update is consistent, reliable, and recoverable, even with billions of relationships and thousands of concurrent queries run in real time.

The new architecture uses sharding that distributes the graph’s property data across different members of a cluster. The graph stays logically whole, queries behave as expected, and applications scale without code changes or manual workarounds.

Infinigraph is available now as part of Neo4j’s Enterprise Edition and will soon be available in AuraDB, Neo4j’s cloud-native platform for graph applications.

https://neo4j.com/press-releases/neo4j-launches-infinigraph

Month: September 2025

Adobe releases AI agents for customer experience orchestration

Optimizely debuts agent orchestration platform

Atlassian to acquire The Browser Company

Neo4j launches Infinigraph

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