Gilbane Events and Press Releases

January 19, 1:00 pm ET

Marketing to customers is fundamentally different than marketing to prospects. The difference is data. Savvy marketers know that they’re sitting on a treasure trove of information about customers – products and services purchased, shopping habits, buying patterns, support history. They’re learning to tap into that data and connect it with content management systems to drive sales, improve targeting and conversion rates, and take engagement to the next level.

Register for this webinar, and get a pre-release version of a new Outsell Gilbane Beacon publication entitled Customer Experience Management: the New "New" of Digital Marketing and the Role of Web Content Management. Sponsored by Ektron.

Updated November 17, 2011

Magazine publishers are facing a “do or die” mandate. Every aspect of their business is undergoing profound and permanent change. Subscription models, advertising, and publishing practices that worked well in a print-centric world are no longer viable, at least in their current state or on their own. To succeed with sustainable revenue models via digital subscriptions, publishers must work quickly—and intentionally—to identify new dimensions of customer value, develop new services vs. product-only offerings, and quickly measure the results so as to refine their overall offering. 

Today we highlight Workshop A: Insider's Guide to Selecting WCM Technology taking place at Gilbane Boston, November 29, 9:00am - 12:00pm at the Westin Boston Waterfront.

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by CMS Watch founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs.

The workshop will answer several key questions:

• How can you quickly distinguish among the 120 major toolsets across these marketplaces?
• How are changes in the open source landscape impacting your options today and going forward?
• Where does Web Publishing intersect with emergent technologies?
• What should you expect to pay for these tools?
• What are the critical, can't-ignore architectural distinctions you need to make?
• How mature are the vendors?
• What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
• How can you insure that your selection process meets your original business objectives?
• Which should you pick first: Agency, Integrator, Vendor, or...?
• What are some major pitfalls others have made that you can readily avoid?
• How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Are there other questions you want answered? Feel free to send them to Tony at tbyrne@cmswatch.com, so that he can weave them into the workshop. Or, simply bring them that day. Hope to see you there.

Instructors: Tony Byrne, Founder & Irina Guseva, Analyst, RealStoryGroup (CMSWatch)

Register today!

Today we highlight Workshop D: Getting to Yes on Enterprise 2.0 in Your Company taking place at Gilbane Boston, November 29, 1:00pm - 4:00pm at the Westin Boston Waterfront.

This workshop provides attendees with the tools to construct a business case for collaborative and social tools in their companies, sell the proposal to senior management, and ensure buy-in and use by company employees. The workshop is a practical blend of presentations and hands-on working sessions where participants will begin to construct their own program for selling and introducing Enterprise 2.0 tools and strategies to their own companies. Topics include:

• Use cases for key Enterprise 2.0 tools
• Barriers and objections from senior management and how to counter
• Elements of a business case for Enterprise 2.0
• Success factors in introducing Enterprise 2.0 and how to drive utilization,
• Metrics for measuring the success of Enterprise 2.0 initiatives.

Instructor: Marc Strohlein, Principal Consultant, Agile Business Logic

Register today!

Today we highlight Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement taking place at Gilbane Boston, November 29, 9:00am - 12:00pm at the Westin Boston Waterfront.

You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should.  

In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.

You'll also receive Robert's brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose

Register today!

Tuesday, 1 November 2011, 12pm - 1pm ET

What do WEM, CXM, CEM, CMS,  and WCM mean for you and your organization? What impact do they have on your customer engagement and customer experience?  How do they all fit within your organization?

Scott Liewehr, Lead Analyst with Outsell’s Gilbane Services, and Josh Anstey, Vice Pesident of Partner Engagement with Elcom, address key topics in a lively online discussion: 

• Clarification of widely used industry terms: WEM, CXM, CEM, CMS and WCM 
• The critical role of web content management technology as the foundation for web and customer experience management
• How to leverage content management technology to achieve WEM and CXM
• How to identify where your organization is today, and what you can do to move forward and embrace these technologies.

Registration is open.  Sponsored by Elcom.

Thursday, 3 November 2011, 11:00 ET

Do you have the right tools to maximize your online business?  Are you effectively influencing your targets at all stages of the buyer's journey?

This one hour webinar will provide a deep dive into how an end-to-end solution can bring content, audience and targeted messaging together in a ‘Virtuous Circle’ to engage your prospects, drive them to take action, and increase revenues.

Marc Strohlein, Analyst with Outsell’s Gilbane Services, and Peter Marsh, Executive Vice President of Product Management at Atex, address key topics in a lively online discussion:

1. The Virtuous Circle: how can effective content drive engagement and conversion with targeted messaging?
2. Content and the Buyer’s Journey: how do content targeting requirements change as prospects move towards becoming customers, and what are the implications for marketing practices and systems?
3. Single-system vs. Multi-vendor Solutions: what is required to support the virtuous circle?

Registration is open.   Sponsored by Atex

There are lots of educational reasons to join us at Gilbane Boston, but now there is also a way to learn first hand about e-book readers and tablets! ConferencePlus attendees receive a new Kindle Fire.

Click here for Conference Details Click here for List of Speakers Click here for List of Exhibitors

Today we highlight Workshop E: Content Strategy for Marketing: Influencing + Evaluating Results (without Breaking Your Budget) taking place at Gilbane Boston, November 29, 1:00pm - 4:00pm at the Westin Waterfront.

Digital marketing is quickly becoming THE marketing. What drives digital marketing? Content. If you're not ready, you're not alone. This intermediate workshop will help you form a strategy and then act on it. You'll apply lessons learned with exercises inspired by Colleen's years in the trenches and her best-selling book, Clout. By the end of the 3-hour session, you will

• Understand the role of content in attracting, converting, supporting, and engaging customers.
• Know eight principles of influence based on psychology and rhetoric.
• Learn techniques for applying each principle to web content.
• Ask the right evaluation questions and answer them with the right evaluation methods.
• Learn tips and tricks for getting the most value out of your content.

You'll also receive a hard copy of Clout: The Art and Science of Influential Web Content.

Instructor:

Colleen Jones, Principal, Content Science, and Author, Clout: The Art + Science of Influential Web Content

Register today!

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – September 27, 2011 – The eighth annual Gilbane Conference Boston (http://gilbaneboston.com/) to take place November 29 - December 1, 2011, at The Westin Boston Waterfront Hotel in Boston, MA today announced that EndPlay™ will be the Diamond sponsor of the upcoming conference and Alfresco, CIGNEX and Liferay are this year’s Platinum sponsors. Atex, CrownPeak, OpenText, Percussion, SDL, Sitecore and Telerik are all Gold sponsors. For more information about these companies go to (http://gilbaneboston.com/exhibitors_sponsors.html)

Gilbane Boston also announed today the Opening Keynote presenters and a  new rapid-fire format. Keynote presentations, moderated by Frank Gilbane - President, Outsell's Gilbane Services & Conference Chair will be limited to 10-15 minutes with 5 minutes for Q&A. The new format is designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Panelists include Christos M. Cotsakos, Ph.D. - Founding Chairman, CEO & President, EndPlay, Inc.; Christer Johnson - Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services; Georgiana Cohen  - Manager, Web Content and Strategy, Tufts University and Co-founder, Meet Content; and Maureen Chew - Chief Applications Officer, Commonwealth of Massachusetts.

“In today’s business environment, every organization has one thing in common: the need to engage with multiple customer and partner communities,” said Frank Gilbane, conference chair and moderator of the keynote session. “This year’s keynote and new format share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

In addition, the event features six in-depth pre-conference workshops, a main conference program providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Cross-Media Publishing, a Technology Showcase made up of the leading vendors offering the latest tools and solutions and many networking opportunities.

For information on keynotes and entire conference program, visit:http://gilbaneboston.com/conference_program.html

IT, marketing, other and business professionals interested in attending the conference may register at: http://gilbaneboston.com/registration_information.html
Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbaneboston.com/exhibitors_sponsors.html
Follow the conference on Twitter
http://twitter.com/gilbaneboston

About Outsell’s Gilbane Services
Outsell’s Gilbane Services provides analyst & consulting services focused on content technologies. Whether it involves web content management, digital marketing, multilingual content, enterprise search, enterprise social media, publishing, XML, or related technologies, we can help you make vendor-neutral well-informed decisions. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com, http://www.outsellinc.com/gilbane

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. This includes content management of all types, digital asset management, enterprise content management, web content management, enterprise search, web and cross-media publishing. http://lighthouseseminars.com

Contact

Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com