July 14, 12:00 noon ET
Content quality is a great example of the all-too-common disconnect between strategy and execution.
On the one hand, companies say, "The quality of our content is really important to us. We know it's relevant to meeting business goals and objectives. Who doesn't want good quality content?"
On the other hand, they say, "But it's too hard to make everyone do it. We can't make a business case for investment. Sure, we get complaints, but that's what customer support is for. Why isn't okay quality good enough?"
Many organizations fail to understand the true impact of mediocre or poor quality content on their business goals and objectives. Everyone who interacts with customers, prospects, employees, partners, and regulatory agencies pays the price. How can you eliminate the poor quality tax?
Content quality doesn't have to be the stuff of wistful thinking. This webinar explains how to get beyond wishing to actually achieving content quality with proactive (but non-intrusive) management.
Register today for Making Quality Part of Your Content DNA.
Andrew Bredenkamp, CEO of Acrolinx, and Kevin Baker, Senior Director at COMSYS, join Mary Laplante in a discussion about business, process, and technology issues related to content quality management. They will share best practices for delivering content that engages customers, protects and builds brand, mitigates risk in regulatory environments, and communicates consistently in multiple languages.
Sponsored by Acrolinx.
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