Gilbane Group joins Outsell

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For Immediate Release

Gilbane Group joins Outsell, Inc., Deepens Coverage of the Technologies
Underlying the Transformation of the Information Industry

Burlingame, CA, Cambridge, MA and London, UK—February 9, 2010—Outsell, Inc. of Burlingame, CA and London, the leading research and advisory firm for the information and publishing industries, and Gilbane Group, the leading analyst and consulting firm covering content technologies, today announce that The Gilbane Group, based in Cambridge, MA, has joined Outsell.

The addition makes Outsell the only research and advisory firm with 360-degree coverage of the information industry—established and disruptive information providers, users, enterprises, advertisers, libraries and the technologies underlying the industry’s evolution.

"This event joins two leading analyst firms and broadens Outsell’s coverage in a very important area, where content meets technology," said Anthea Stratigos, Outsell's Co-founder and CEO. "In the next decade, the information providers who succeed will ensure content is accessed and experienced in new and unique ways. Technology is fundamental to this strategy, and The Gilbane Group is the acknowledged authority in this important area.”

Founded in 1987, Gilbane provides fact-based, vendor-neutral coverage of advances and trends in content technology, looking at such areas as web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, and XBRL. It also sponsors conferences on content and information management technologies in North America and Europe, including the upcoming Gilbane San Francisco conference (http://gilbanesf.com), and publishes reports on the same subjects that are read worldwide.

The organization will now operate as The Gilbane Group, a division of Outsell, Inc., under the leadership of founder Frank Gilbane, who will remain President. He will be joined by the full team of Gilbane analysts and consultants, led by Mary Laplante, Vice President Client Services and Senior Analyst, and Bill Trippe, Vice President Content Strategies and Lead Analyst.

“As a result of our two firms coming together, Outsell will be better able to serve our core markets of publishers, information providers and enterprises making content technology decisions, as well as investors looking at emerging content technology companies,” said Greg Chagaris, Outsell’s Co-founder and Corporate Development Officer.

“We have enormous respect for Outsell as one of the first firms to define the information industry, and predict the radical transformation in content delivery and consumption patterns that the Internet would bring. We’re delighted that by combining our industry and technology expertise and resources, we'll be able to deliver even deeper, richer and more complete solutions to our clients,” said Frank Gilbane.

This is the third transaction that Outsell has completed since its 1998 founding. In 2006, Outsell acquired EPS (Electronic Publishing Services Ltd) of London, broadening its global coverage. In 2008, the firm also acquired the Business Research Division of Eduventures to strengthen its coverage of educational content and technology providers.

The Gilbane Group will remain in Cambridge, MA. With Gilbane, Outsell will now have a professional staff of 50 worldwide, in addition to nearly two dozen affiliate analysts and consultants.

ABOUT OUTSELL, INC.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. Visit us at www.outsellinc.com.

About The Gilbane Group
The Gilbane Group is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, and technology suppliers. We have organized over 60 educational conferences in North America and Europe. Our next event is Gilbane San Francisco, May 18-20, 2010 - gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

For Immediate Release:

Cambridge MA, February 4, 2010. Gilbane Group Inc. today announced that they have brought on three new senior analysts and consultants: Vince Emery, Karen Golden, and Sue Willard. 

With a background in global branding and multilingual content and web presence, Vince will be a key part of the team covering the intersection of our Content Globalization and Web Content Management Practices. He is based in San Francisco and strengthens Gilbane's Bay Area presence.
 
Sue’s expertise in multilingual content, localization, and project management brings a new voice to our Content Globalization practice, and her insights into helping companies understand what’s involved in technology implementation will serve Gilbane's user clients very well.  
 
Karen’s background in a variety of structured content applications, content analysis, and web analytics will enable her to contribute across several Gilbane practice areas. Her experience as a buyer and implementer of content technologies will be especially valuable as we develop new programs and services that align with Gilbane's market education mission.
 
"We are thrilled to have Sue, Vince, and Karen join us to help us meet the needs of our growing client base," said Mary Laplante, VP Client Services & Senior Analyst Gilbane. "Vince, Karen, and Sue come to us with stellar credentials and the kind of “been-there-done-that” expertise that is a Gilbane competitive advantage as an analyst and consulting firm."
 
Biographies for Sue, Vince, and Karen have been posted on our consultants page.
 
About The Gilbane Group
The Gilbane Group is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 60 educational conferences in North America and Europe. Our next event is Gilbane San Francsico, May 18-20, 2010 - gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

Follow Gilbane Group analysts on Twitter, or Facebook.

Contact:
The Gilbane Group
Ralph Marto, 617-497-9443 ext 117
ralph@gilbane.com

How Open Source Frameworks for Social Publishing Eliminate WCM System Shortfalls
February 18, 2010 1:00PM EST

Customers across all industries are increasingly gathering in online communities. This social momentum creates both an opportunity and a risk to your business. Organizations that leverage these communities effectively increase loyalty, brand value, and revenue, while also reducing costs. But many of today’s enterprise software and Web infrastructure tools do not provide ways to let organizations participate.


Geoffrey Bock (Sr. Analyst,  Gilbane) will be joining Jason Hibbets of Red Hat and Bryan House of Acquia, to converse about how social publishing is disrupting the Web Content Management (WCM) and social software markets. More specifically, speakers at this eSeminar will tell you what platforms are required for IT and marketing to engage communities of contributors with managed content to deepen customer relationships and drive innovation on the Web while reducing their development and maintenance costs. Register Sponsored by Aquia

Preliminary program information for Gilbane San Francisco, May 18 - 20, 2010 will be posted this week. But you can now see the pre-conference workshop descriptions.

Workshop A: Insider's Guide to Selecting WCM, Collaboration, and Social Software
Instructor: Tony Byrne, Founder, CMSWatch

Workshop B: Learn How to Develop an Actionable Intranet Strategy
Instructor: Scott Liewehr, Senior Analyst, Web Content Management, Gilbane Group

Workshop C: Managing Smart Content: How to Deploy XML Technologies across Your Organization
Instructor: Dale Waldt, Senior Consultant, XML & Content Technologies, Gilbane Group

Workshop D: A Methodology for Web Governance
Instructor: Christine Pierpoint, Partner, WelchmanPierpoint

Sign-up to receive program updates.

Twee-rophy.jpg

Technobabble 2.0 has graded the Twitter profiles of various Industry Analysts and selected their 500 "top tweeters."  Gilbane Tweeters were prominently featured throughout the list:

#48 Larry Hawes (@lehawes)

#96 Gilbane (@gilbane)

#148 Bill Trippe (@billtrippe)

#162 Scott Liewehr (@sliewehr)

#187 Leonor Ciarlone (@lciarlone)

#217 Gilbane Boston (@gilbaneboston)

#246 Gilbane San Francisco (@gilbaneSF)

#275 NewsShark (@Newshark)

#357 Frank Gilbane (@fgilbane)

Thank you to all of our followers and SM supporters for helping making us a feature of this list!

All of the Tweeters above can be followed from our Twitter Roster : http://tweepml.org/Gilbane-Group/

The Full list can be found here: http://technobabble2dot0.wordpress.com/2010/01/19/top-analyst-tweeters-via-tweetlevel-2/ 

Speaking proposals for Gilbane San Francisco, at the Westin Market Street May 18-20, 2010, are due January 18. See http://gilbane.com/speaker_guidelines.html.

The updated site at http://gilbanesf.com will be live this week but a description of the conference tracks and topics is available now at http://gilbane.com/blog/2010/01/conference_topics_for_gilbane_san_francisco_2010.html.

Gilbane Boston Hosts Attendees from 19 Countries & 31 States at its Leading Educational Forum for Content Technologies

For Immediate Release

BOSTON, December 8, 2009 - The Gilbane Group and Lighthouse Seminars today announced that last week’s Annual Gilbane Boston Conference once again brought together the industry’s largest collection of recognized experts to share experiences, practices, and research, and to debate the use and future of content technologies. The 6th annual Gilbane Boston Conference took place December 1 - 3 at the Boston Westin Copley Hotel and attracted a strong turnout of customers, solution providers, industry experts, press and analysts — including Platinum sponsor Microsoft and Gold sponsors Alterian, atex, Coremedia, EPiSERVER, GSpann, Jive, Just Systems, SDL Tridion and SiteCore. Gilbane & Lighthouse also announced that the Gilbane Conference will return to Boston November 30 to December 2, 2010, and to San Francisco, May 17 - 20, 2010.

"Our 6th annual Gilbane Boston conference illustrated the health of the market for enterprise content applications, especially web content management. The increase in attendance was consistent with the consensus of our industry analyst panel that the market in 2009 was much stronger than it was for most areas of IT spending.", said Gilbane Group's CEO Frank Gilbane. "With the rapidly changing landscape of commercial, open source, and social software tools, and the improving economy, 2010 promises to be a very active year as organizations re-focus on the need to engage customers more effectively online to remain competitive."

Underscoring the conference theme, Content, Collaboration & Customers, Gilbane Boston 2009 featured presentations from industry experts and customers driving innovation in content technologies. Topics included Web Content Management, Enterprise Social Software, Enterprise Mobile Content, Authoring & Publishing, Content Globalization, XML & XBRL, Enterprise & Site Search, Semantic Technologies and Enterprise Content Management. Conference Chair, Frank Gilbane kicked off the two days with a candid conversation with senior managers responsible for large public web presences that are critical to their organizations’ mission. Panelists included the Director of Mass.gov, Susan Parker, Michael Edson, Director, Web and New Media Strategy, Office of the CIO, at the Smithsonian Institution and Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle.

Three key highlights at Gilbane Boston where:

  • Attendees were able to "Test Drive" the upcoming major release of SharePoint at the SharePoint 2010 Experience on-site at Gilbane Boston, and had the opportunity to walk through, learn, and understand the new content management capabilities in Microsoft SharePoint 2010.
  • Analyst Insight - Conference attendees where able to meet one-on-one with Gilbane and other select industry analysts during the conference to have in-depth discussions about issues, seek advice on your current projects, or follow up on questions raised during the conference. “We’re excited about the outcome of the Analyst Insight program, offered for the first time at a Gilbane conference,” said Mary Laplante, VP, Client Services, Gilbane Group. “Participants were able to enhance their educational experience by meeting one-on-one with an analyst. The program gave us a renewed appreciation for the challenges facing today’s users of content technologies.”
  • The Annual Industry Analyst Debate focus was on What's Real, What's Hype, and What's Coming. Industry analysts from different firms participate in this annual event to make sure the conference attendees hear differing opinions from a wide variety of expert sources. Debate Moderator: Frank Gilbane, CEO Gilbane Group invited Panelists: Melissa Webster, Vice President, Content & Digital Media Technologies, IDC - Stephen Powers, Senior Analyst, Forrester - Dale Waldt, Senior Analyst, Gilbane Group - Kathleen Reidy, Senior Analyst, 451 Group - Guy Creese, VP & Research Director, Collaboration and Content Strategies, Burton Group. The analysts shared their perspectives on strategies for managing and delivering content to better serve their customers, and for promoting increased collaboration among their employees.

“At a time when many events have seen extreme drops in attendance, Lighthouse Seminars is pleased at the success we have seen this year with the Gilbane series,” said Jeffrey Arcuri, VP Marketing, “We’re excited that the Gilbane Conference series remains a priority for those involved in implementing strategies and managing content management projects and look to this series to help them be at the forefront of innovation needed to successfully drive their businesses.”

For more information about exhibiting or sponsoring at future Gilbane Conferences, visit: http://gilbaneboston.com/contact_us.html

About Gilbane Group, Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at: http://gilbane.com.

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types: web content management, digital asset management, document management, enterprise intranets & portals, enterprise search, collaboration, social software, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com.

Contacts
Lighthouse Seminars, LLC
Jeffrey V. Arcuri, 508-759-8180
jeff@lighthouseseminars.com

The tweets that used the official Gilbane Boston hashtag - #gilbaneboston - from a few days before the conference are available at:
http://twapperkeeper.com/gilbaneboston/?limit=all

Tweets from those who used #gilbane are at:
http://twapperkeeper.com/gilbane/?limit=all

There were also some other hashtags used, for example:
http://twitter.com/#search?q=gilbane09

E3. Semantic Search - Ready for Prime Time?

Where: Gilbane Boston Conference, Westin Copley
When: Wednesday, December 2, 2009, 2:40pm - 4:00pm

The experience of search that most of us are familiar with is still a "Search 1.0" experience that continues to rely heavily on the keyword technology developed as long ago as the 60s & 70s. But making a smarter search experience, a new "Search 2.0" generation, will rely heavily on a keener intelligence about the nature and context of the content being searched and the intentions of the searcher. Analysts have long forecast that semantic search and text analytics would bring about this smarter search, but the reality is that semantics have made few inroads in popular search experience. In this session, you will hear from leading practitioners about how they are engineering content enhancement, semantic search techniques, and user interaction designs to craft the next generation of search.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
Lynda Moulton, Analyst & Consultant, Enterprise Search, Gilbane Group
Jeff Fried, Senior Product Manager, Microsoft
Chris Lamb, Senior VP, Thomson Reuters

Main conference program: http://gilbaneboston.com/conference_program.html

Register today!

We're pleased to announce the publication of a new Gilbane Beacon entitled Lessons for Digital Marketers: What Marketing Professionals Can Learn from the World's Leading Publishers.

From the introduction:

". . .  Internet marketing will increase at the expense of traditional advertising, which is predicted to decline. This means that digital marketers will clearly be challenged to bring in the lion’s share of new customers and revenues. . . . 

"Gilbane believes that digital marketing managers can learn a great deal about leveraging content assets by drawing on the experiences of other content-rich organizations. One of the best candidate industries for lessons learned is the publishing industry. Challenges faced by CMOs and publishers are very similar: content closely tied to revenue streams, large volumes of diverse content types, rapidly evolving expectations regarding personalized content and interactivity, and requirement for frictionless publishing in order to meet the need for content immediacy. "

The paper is available for download now, along with a recording of the companion webinar. The paper will also be distributed at next week's Gilbane Boston conference.

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