The Gilbane Advisor

Curated content for content, computing, and digital experience professionsals

Tag: publishing (page 2 of 4)

Understanding the Smart Content Technology Landscape

If you have been following recent XML Technologies blog entries, you will notice we have been talking a lot lately about XML Smart Content, what it is and the benefits it can bring to an organization. These include flexible, dynamic assembly for delivery to different audiences, search optimization to improve customer experience, and improvements for distributed collaboration. Great targets to aim for, but you may ask are we ready to pursue these opportunities? It might help to better understand the technology landscape involved in creating and delivering smart content.

The figure below illustrates the technology landscape for smart content. At the center are fundamental XML technologies for creating modular content, managing it as discrete chunks (with or without a formal content management system), and publishing it in an organized fashion. These are the basic technologies for “one source, one output” applications, sometimes referred to as Single Source Publishing (SSP) systems.

smart technology landscape

The innermost ring contains capabilities that are needed even when using a dedicated word processor or layout tool, including editing, rendering, and some limited content storage capabilities. In the middle ring are the technologies that enable single-sourcing content components for reuse in multiple outputs. They include a more robust content management environment, often with workflow management tools, as well as multi-channel formatting and delivery capabilities and structured editing tools. The outermost ring includes the technologies for smart content applications, which are described below in more detail.

It is good to note that smart content solutions rely on structured editing, component management, and multi-channel delivery as foundational capabilities, augmented with content enrichment, topic component assembly, and social publishing capabilities across a distributed network. Descriptions of the additional capabilities needed for smart content applications follow.

Content Enrichment / Metadata Management: Once a descriptive metadata taxonomy is created or adopted, its use for content enrichment will depend on tools for analyzing and/or applying the metadata. These can be manual dialogs, automated scripts and crawlers, or a combination of approaches. Automated scripts can be created to interrogate the content to determine what it is about and to extract key information for use as metadata. Automated tools are efficient and scalable, but generally do not apply metadata with the same accuracy as manual processes. Manual processes, while ensuring better enrichment, are labor intensive and not scalable for large volumes of content. A combination of manual and automated processes and tools is the most likely approach in a smart content environment. Taxonomies may be extensible over time and can require administrative tools for editorial control and term management.

Component Discovery / Assembly: Once data has been enriched, tools for searching and selecting content based on the enrichment criteria will enable more precise discovery and access. Search mechanisms can use metadata to improve search results compared to full text searching. Information architects and organizers of content can use smart searching to discover what content exists, and what still needs to be developed to proactively manage and curate the content. These same discovery and searching capabilities can be used to automatically create delivery maps and dynamically assemble content organized using them.

Distributed Collaboration / Social Publishing: Componentized information lends itself to a more granular update and maintenance process, enabling several users to simultaneously access topics that may appear in a single deliverable form to reduce schedules. Subject matter experts, both remote and local, may be included in review and content creation processes at key steps. Users of the information may want to “self-organize” the content of greatest interest to them, and even augment or comment upon specific topics. A distributed social publishing capability will enable a broader range of contributors to participate in the creation, review and updating of content in new ways.

Federated Content Management / Access: Smart content solutions can integrate content without duplicating it in multiple places, rather accessing it across the network in the original storage repository. This federated content approach requires the repositories to have integration capabilities to access content stored in other systems, platforms, and environments. A federated system architecture will rely on interoperability standards (such as CMIS), system agnostic expressions of data models (such as XML Schemas), and a robust network infrastructure (such as the Internet).

These capabilities address a broader range of business activity and, therefore, fulfill more business requirements than single-source content solutions. Assessing your ability to implement these capabilities is essential in evaluating your organizations readiness for a smart content solution.

eZ unveils eZ Publish Enterprise 4.4

eZ has introduced eZ Publish Enterprise, which provides a package of software and services in a integrated, pay as you go product. As an eZ Publish Enterprise product, you will get all the power of the eZ Publish community project, along with professionally supported software that includes additional Enterprise features and services. This release of eZ Publish Enterprise integrates all the Enterprise services into a Service Portal in the administration interface of eZ Publish, making administrators’ lives simpler. With version 4.4, eZ Publish provides users a range of features that will help them succeed in their day-to-day use of eZ Publish, whether they are end users, occasional contributors, editors or administrators. The brand new built-in Online Image Editor will provide a simple way for editors to perform the most common tasks of photo management in eZ Publish. New with this version is the native support for HTML5 video without need for advanced development. Publishing on mobile devices such as the iPhone and iPad has been made easier. User Generated Content gets a helping hand with the addition of native support for reCaptcha, the Google-based free captcha service on the web, which helps prevent your website from being infested by spam. A new User Session handler gives more possibilities for the configuration of web servers. File system-based user session management multiplies the performance of eZ Publish servers when talking to a large audience of anonymous users. A new Archiving toolkit implements large volume archiving scenarios where old content can be moved to archive repositories, and can still be searched and rendered with the eZ Publish presentation engine. eZ Publish 4.4 improves section management, multi-site setup, and extension loading, but the biggest news is the Developer Preview of the forthcoming eZ Publish API. The eZ Publish API shows the way for developing remote applications for new devices. Connecting to eZ Publish and using its content and functionalities is easier than ever. The light-weight remote API makes eZ Publish the platform of choice for Mobile Content Management, whether you focus on the iPhone and iPad platforms, Android or Blackberry. The new Newsletter system, developed in collaboration with the CJW partner, an eZ partner and active member of the eZ community, is a prime example of community innovation. http://ez.no/

WebCollage Enhances Content Publisher with Interactive Tour Builder

WebCollage, Inc. a developer in online content publishing, announced the release of the interactive tour builder within the WebCollage content publishing application, Content Publisher. The interactive tour builder allows one to design, build and publish interactive product demos with existing assets directly onto their retail partner’s product pages. Manufacturers can build then syndicate product demonstrations across their retail channel. Content Publisher’s new interactive tour feature is designed for marketing personnel to create interactive tours using existing assets staying within the Content Publisher application. The Content Publisher platform lets end users design and then syndicate the entire interactive tour, complete with tabs, buttons and call outs directly to their retail partner’s websites. Content Publisher is designed with an intuitive user interface that integrates with WebCollage’s patented syndication platform. The SaaS solution gives end users control of what and when to syndicate, to which retailer and how many and when to update. http://www.webcollage.com/

SDL and Leximation Team Up for DITA Solution with Adobe FrameMaker

SDL, the provider of Global Information Management solutions, announced the availability of an integration between SDL Trisoft and Leximation DITA -FMx, the DITA plugin for Adobe FrameMaker. By providing a bridge between SDL Trisoft and Leximation DITA -FMx, SDL gives the ability to use SDL’s advanced Component Content Management capabilities with Adobe FrameMaker. The new integration combines technologies for authoring and managing structured content. Together SDL and Leximation share several major clients that want a joint solution. www.sdl.com www.leximation.com

Free Mac Application for Reading Kindle Books Now Available

Amazon.com, Inc. announced “Kindle for Mac,” a free application that lets readers around the world read Kindle books on their Mac computers. The U.S. Kindle Store currently offers over 450,000 books, including New Releases and 102 of the New York Times Bestsellers. Kindle books can now be read on the Kindle, Kindle DX, iPhone, iPod touch, BlackBerry, PC and Mac, and soon the iPad. Kindle for Mac features Amazon’s Whispersync technology which saves and synchronizes bookmarks and last page read across devices. With Kindle for Mac, readers can take advantage of the following features: Purchase, download, and read the many Kindle format books available; Access their library of previously purchased Kindle books stored on Amazon’s servers for free; Choose from 10 different font sizes and adjust words per line; Add and automatically synchronize bookmarks and last page read; View notes and highlights marked on Kindle, Kindle DX, and Kindle for iPhone; & Read books in full color including children’s books, cookbooks, travel books and textbooks. Several features will be added to the Kindle for Mac app in the near future, including full text search and the ability to create and edit notes and highlights. Kindle for Mac is available to customers around the world as a free download. http://www.amazon.com/kindleformac

Atex Acquires Kaango

Kaango, a web classified advertisement software platform, has joined the Atex global family of companies. As part of a deal that keeps Hearst Corporation and MediaNews Group as shareholders. Atex plans to expand Kaango worldwide. Kaango, which launched in 2006, provides a Web-based software platform to syndicate and publish print and online classified ads. A key feature of Kaango websites is they do not send users clicking away to unknown sites to view and interact with ads. This allows Kaango’s media partners to provide large ad volumes and a consistent user experience within each marketplace. Kaango also supports social networking sites such as Twitter and Facebook as well as cross-posting to multiple Twitter accounts to support individual publishers. Atex will offer the Kaango service and brand to non-Atex sites as well as Atex’s current client base, as well as integrating Kaango technology within Atex’s advertising and Web content management systems. http://www.atex.com/ http://www.kaango.com/

Atex Announces Support for e-Reader Publishing

Atex announced their content management system, atex content, supports direct publication to e-readers and tablet devices. Media companies can capitalize on these technologies to publish content without custom development. The functionality could also allow publishers to develop new digital revenue streams while increasing the level of customer interaction. As e-reader demand is expected to increase as the technology develops, consumers will require more of their content to be delivered digitally. Atex content could help media companies take advantage of this trend with functionality to streamline digital content publishing. Whether it’s from print or the Web, editors can take content and reuse it in digital devices without needing additional staff or hardware. Instead of relying on a few products, e-readers could help media companies diversify what they provide to consumers. Depending on the model used, a media company will be able to track the content customers like most and allow readers to leave comments and answer poll questions. These social features should help publishers build tighter relationships with their readers and understand what content will retain their interest. www.atex.com

Amazon Announces New Royalty Incentive for Authors

Amazon.com has announced details of a new program that will enable authors and publishers who use the Kindle Digital Text Platform (DTP) to earn a larger share of revenue from each Kindle book they sell. For each Kindle book sold, authors and publishers who choose the new 70 percent royalty option will receive 70 percent of list price, net of delivery costs. This new option will be in addition to and will not replace the existing DTP standard royalty option. This new 70 percent royalty option will become available on June 30, 2010. Delivery costs will be based on file size and pricing will be $0.15/MB. At today’s median DTP file size of 368KB, delivery costs would be less than $0.06 per unit sold. For example, on an $8.99 book an author would make $3.15 with the standard option, and $6.25 with the new 70 percent option. DTP authors and publishers will be able to select the royalty option that best meets their needs. Books from authors and publishers who choose the 70 percent royalty option will have access to all the same features and be subject to all the same requirements as books receiving the standard royalty rate. In addition, to qualify for the 70 percent royalty option, books must satisfy the following set of requirements: The author or publisher-supplied list price must be between $2.99 and $9.99; This list price must be at least 20 percent below the lowest physical list price for the physical book; The title is made available for sale in all geographies for which the author or publisher has rights; The title will be included in a broad set of features in the Kindle Store, such as text-to-speech; This list of features will grow over time as Amazon continues to add more functionality to Kindle and the Kindle Store. Under this royalty option, books must be offered at or below price parity with competition, including physical book prices. Amazon will provide tools to automate that process, and the 70 percent royalty will be calculated off the sales price. The 70 percent royalty option is for in-copyright works and is unavailable for works published before 1923 (public domain books). At launch, the 70 percent royalty option will only be available for books sold in the United States. http://dtp.amazon.com/

« Older posts Newer posts »