Category: Marketing & e-commerce (Page 17 of 73)

Magnolia, a content management system (CMS) provider announced a strategic partnership with Attraqt Group PLC, aligning Attraqt’s artificial intelligence (AI)-powered search and personalization offerings with Magnolia’s content platform, to provide retailers with technical efficiency without losing the practitioners desires to be more relevant and faster to market.

The partnership will enable retailers and other businesses to curate their digital experiences, with preview experience for channels, devices, personas and scheduled campaigns. With today’s consumers typically entering a site in a more surgical manner, Magnolia believes that experiences need to be adaptive to the changing cohort, while not forgetting those that mainly navigate via promotions or merchandising. Attraqt provides a set of API-enabled, algorithm-driven, SaaS services covering personalization, search, navigation, merchandising, recommendations, and internationalization. The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms.

https://www.magnolia-cms.com/de_DE/story/magnolia-partners-with-attraqt-to-bring-cross-functional-collaboration-in-the-new-dxp-stack.html, https://www.attraqt.com/

Related articles:

• Magnolia launches Marketplace to help customers build DX stack
• Magnolia CMS 4.0 Released
• Liferay releases Liferay DXP 7.3

Sitecore announced that it has entered into agreements to acquire Boxever Ltd., a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation and Four51, Inc., a company delivering modern B2B and B2C experiences for enterprise brands. Integrating Boxever’s and Four51’s technologies with Sitecore’s digital marketing solutions will provide an integrated content-to-commerce, SaaS-based DXP. This solution will enable businesses to deliver real-time, personalized digital experiences across every aspect of the buying cycle.

Boxever’s CDP provides a 360-degree view of customers, advanced segmentation, real-time decisioning and experimentation that acts as the brain within an organization’s marketing stack to make every customer interaction more relevant and engaging. The new capabilities expand and enhance Sitecore’s customer intelligence and AI-driven personalization tools. With Four51’s API-first, headless e-commerce solution, enterprises can deliver engaging shopping experiences helping improve customer satisfaction, loyalty and advocacy. The platform complements Sitecore’s existing B2C commerce capabilities.

https://www.sitecore.com/company/news-events/press-releases/2021/03/sitecore-acquires-boxever-and-four51

Contentstack announced Uniform has joined its Catalysts partner program. Contentstack’s Catalysts program is an ecosystem of technology and service providers to accelerate digital experience innovation. Uniform will offer Contentstack users a MACH-enabled platform to help enterprise organizations create fast personalized sites that engage their customers. Uniform brings the personalization features of a Digital Experience Platform (DXP) to Jamstack applications. By connecting modern developer tools and edge-based personalization to MACH technologies, Uniform enables instant, global scaling, reduced cost, and faster time-to-market without requiring expensive, time-consuming re-platforming. 

Contentstack’s content management capabilities combined with Uniform’s headless personalization helps enterprises satisfy IT priorities, such as time-to-market and modern development frameworks, as well as marketing priorities, such as compelling content and personalized experiences based on real-time intent. Catalysts work with partners to drive market visibility, manage growth opportunities and deliver transformational customer success. Contentstack provides Catalysts with the a CMS integration framework and the ability to build new integrations to meet customer needs. Catalysts advance the use of a microservices-based, API-first, cloud-native SaaS, headless (MACH) architecture, technology, practices and a methodology for digital omnichannel engagement.

https://www.contentstack.com

Oro Inc. announced the release of OroCommerce 4.2., the open-source eCommerce solution purpose-built for B2B companies. Key upgrades include a revamped shopping list interface allowing B2B buyers to compile, review, and place large orders with complex configurations. The streamlined ordering and checkout process also boosts back-office efficiency and productivity for manufacturers and distributors, allowing staff to quickly respond to RFQs and manage customer orders. OroCommerce 4.2 is also faster, with gains in browser loading and processing speeds.

Content editing and previewing upgrades include the ability to maintain multiple websites under a single OroCommerce instance and preview changes for specific store sites. The new preview function also offers localized and personalized websites aimed at customer groups by geography or individual consumers. Other new features include an OroCommerce storefront with compliance with web accessibility requirements (ADA and WCAG). Text elements are more readable and buttons more intuitive to use, and storefronts include support for voice readers and keyboard navigation.

Finally, new OroCommerce API resources make it simpler for developers to test applications, with performance optimized for new authentication options and improved integration connectors performance. Dev teams can also look forward to increased stability.

https://oroinc.com/b2b-ecommerce/

Optimizely (Episerver), announced the expansion of B2B Commerce Cloud globally throughout 2021. The move comes just one year after the company’s 2019 acquisition of B2B digital commerce platform Insite Software, and gives manufacturers and distributors access to a solution previously available primarily in North America.

Optimizely B2B Commerce Cloud enables B2B companies to uncover efficiencies, deliver customer-centric digital experiences and increase revenue with capabilities for cart and checkout, catalog management, personalization, workflows, integration and more. The product is currently available in Continental Europe, the UK, and Ireland and will be available across APAC, DACH and the Nordics in 2021.

Built with an integration architecture and commerce core, Optimizely B2B Commerce Cloud powers the digital experiences for manufacturers and distributors. With Optimizely, manufacturers and distributors in Continental Europe, the UK and Ireland can now accelerate the creation and delivery of their B2B commerce experiences to future-proof their businesses and join the next generation of digital leaders.

https://www.optimizely.com

Native SaaS retail mobile app platform, Poq, announced a new partnership with headless commerce experience provider, Amplience. Amplience offers a headless content management system (CMS) and digital asset management solution, while the Poq appcommerce platform enables retailers and brands to launch effective and fully customized native mobile apps. The partnership between these two cloud-native SaaS providers will enable Poq platform and Amplience CMS clients to deliver native mobile app-based shopping experiences powered by a single integrated commerce content engine.

The new partnership helps to eliminate duplication of management effort, training and resources across these channels by providing an out-of-the-box, application programming interface (API) plugins for centralized content production alongside native app control. Joint retailer clients will be able to harness advanced appcommerce engagement tools, such as lookbooks and interactive App Story content carousels, from a single content dashboard view.

https://poqcommerce.com/us/, https://amplience.com