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Category: Content technology news (Page 21 of 624)

Curated information technology news for content technology, computing, and digital experience professionals. News items are edited to remove hype, unhelpful jargon, iffy statements, and quotes, to create a short summary — mostly limited to 200 words — of the important facts with a link back to a useful source for more information. News items are published using the date of the original source here and in our weekly email newsletter.

We focus on product news, but also include selected company news such as mergers and acquisitions and meaningful partnerships. All news items are edited by one of our analysts under the NewsShark byline.  See our Editorial Policy.

Note that we also publish news on X/Twitter. Follow us  @gilbane

Bloomreach enhances customer experience with Gorgias integration

June 8, 2023 /

Bloomreach announced businesses using Bloomreach Engagement can now integrate their services with Gorgias , a helpdesk platform designed to streamline customer support operations. As an integral part of the Shopify ecosystem, Gorgias provides essential data about the customer experience and gives Engagement users a more in-depth understanding of the customer journey. Gorgias can help to improve conversion rates and customer satisfaction, ensuring a positive journey from beginning to end. Its integration with Bloomreach Engagement will offer businesses a more in-depth understanding of the customer, ensuring every communication a customer receives is based on a complete understanding of their journey.

It’s essential to have helpdesk data readily available within a marketing platform to consistently offer relevant information and context. By integrating Bloomreach Engagement with Gorgias, marketers using Engagement gain comprehensive insights into all aspects of a purchase. Gorgias assists in refining a marketing team’s personalization efforts and enables the creation of more tailored campaigns.

Gorgias fits into any personalization-driven marketing strategy or campaign. Through this integration, marketers can identify dissatisfied customers, adjust their communications accordingly, enhance personalized experiences for loyal customers, or win back those with bad experiences in the past. Gorgias provides an additional level of insight for Engagement users.

https://www.bloomreach.com/

Adobe announces Firefly for Enterprise

June 8, 2023 /

Adobe announced a generative AI offering that brings Adobe Firefly and Adobe Express to enterprises. Firefly for Enterprise is designed to help enterprises streamline and accelerate content creation while optimizing costs. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate content that can be edited in Express or Creative Cloud. Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications like Photoshop and Illustrator as well as Experience Manager, their CMS solution.

As part of this new offering , users will be able to access Firefly through the standalone Firefly application, Adobe Express and Creative Cloud, and Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding Firefly into their own ecosystem and generating content in the brand’s style and brand language using APIs to increase automation. Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows. The new Adobe Firefly for enterprise offering will be available in the second half of 2023.

https://news.adobe.com/news/news-details/2023/Adobe-Brings-Firefly-and-Express-to-Enterprises/default.aspx

Neo4j announces new integrations with generative AI features in Vertex AI

June 7, 2023 /

Neo4j, a graph database and analytics company, announced an integration with Google Cloud’s generative AI features in Vertex AI, Google’s large language model (LLM) platform. The result helps enterprise customers harness knowledge graphs built on Neo4j’s cloud offerings in Google Cloud Platform for generative AI insights and recommendations that are more accurate, transparent, and explainable. Specifically:

  1. Leverage natural language to interact with knowledge graphs: Vertex AI’s generative AI capabilities can be used to provide a natural language interface to the knowledge graph.
  2. Transform unstructured data into knowledge graphs: Developers can leverage new generative AI capabilities in Vertex AI to process unstructured data, structure it, and load it into a knowledge graph.
  3. Real-time GenAI enrichment: Neo4j databases now have the ability to call Vertex AI services in real-time to enrich knowledge graphs.
  4. Support for vector embeddings: Neo4j can be leveraged to provide long-term memory for large language models through support of vector embeddings. Neo4j’s Graph Data Science supports more than 60 algorithms.
  5. Grounding with knowledge graphs: Grounding is the ability of enterprise customers to validate responses received from large language models against enterprise knowledge graphs. Developers can use LangChain along with Neo4j-based knowledge graphs to enable grounding use cases.

https://neo4j.com

PingCAP unveils TiDB 7.1

June 5, 2023 /

PingCAP, a developer of distributed SQL database solutions, announced the release of TiDB 7.1, the newest iteration of its open source product, with enhanced features, improved performance, and greater ease of use. TiDB powers all applications with elastic scaling, real-time analytics, and continuous data. With simplified operations and enhanced MySQL compatibility, users can better meet high customer expectations and accelerate the productivity of developers and infrastructure engineers. TiDB 7.1 allows users to:

  • Stabilize business-critical workloads by giving multi-workload stability control to DB operators and significantly improving tail latencies.
  • Speed up workloads with fewer resources via architectural enhancements for higher throughput, lower storage costs, and reduced scaling time.

TiDB 7.1 also makes generally available multiple enhancements and key features added in prior non-stable releases since TiDB 6.5, including:

  • Multi-tenant UX – Allows operators of TiDB to set resource quotas and priority for different workloads.
  • Added flexibility and speed with a multi-value index – Also known as a JSON index, a multi-value index (supported in MySQL) enables an N:1 mapping of index records to data records.
  • Accelerated Time to Live (TTL) – Better performance and resource utilization by parallelizing across TiDB nodes.
  • Accelerated analytics with late materialization.

https://www.pingcap.com

SearchStax launches SearchStax for Good

June 2, 2023 /

SearchStax, a cloud search platform enabling web teams to deliver search in an easy and cost-effective way, announced the launch of a new program, SearchStax for Good, that provides web and mobile development teams a frictionless way to simplify the management of Apache Solr workloads in the cloud.

SearchStax for Good is designed specifically for non-profits to help eliminate both the infrastructure management problem, as well as to remove the high barrier to entry from a budgetary perspective. By offering an extended no-cost period of full-featured service, SearchStax for Good enables qualifying non-profits a way to get search infrastructure up and running immediately, without having to figure out how to re-allocate budget, or needing to first get budget approval.

Upon the initial launch of SearchStax for Good at DrupalCon Pittsburgh 2023, SearchStax for Good will offer non-profit organizations 6 months free of SearchStax Cloud Serverless, a solution that delivers fast, scalable, and cost-effective Solr, thereby giving web and product teams the ability to build quickly and scale automatically while optimizing resource utilization. After the initial six-month period ends, participating organizations can continue using the service at a 40% discounted rate.

https://www.searchstax.com/ss-for-good

Optimizely expands partnership with Contentsquare

June 2, 2023 /

Optimizely, a digital experience platform (DXP) provider, announced it has expanded its partnership with digital experience analytics platform Contentsquare to enhance its experimentation capabilities with comprehensive journey analytics. Zone-Based Heatmaps from Contentsquare is a part of a two-way integration that provides Optimizely Web Experimentation users with insights on customers’ in-page behavior, a deeper understanding of the reasons behind experiments’ performance, and a pathway toward optimized digital experiences.

Available as a Chrome Extension, Zone-Based Heatmaps allows marketing teams to access a holistic view of customer behavior needed to establish always-on optimization that fuels personalization. Zone-Based Heatmaps enables marketing teams to glean and quickly act on unique engagement, conversion, and revenue data for each of its website page elements. Paired with Optimizely, marketers can perform deeper evaluations of ongoing and completed experiments and uncover new, revenue-driving experiments to run.

In addition to Optimizely and Contentsquare customers, this news could help users of Google Optimize who will need an experimentation offering when the platform sunsets on September 30, 2023.

https://www.optimizely.com/insights/blog/optimizely-x-contentsquare-5-ways-were-better-together/

Datometry partners with Databricks

May 30, 2023 /

Datometry, provider of a database virtualization solution, announced their partnership with Databricks to accelerate the transition of enterprises from classic data warehouse technology to the lakehouse. The partnership will help enterprise customers overcome the lock-in of legacy vendors.

Enterprises struggle to move their workloads off legacy data warehouses like Teradata and Oracle. Until now, the way companies moved applications off these legacy systems was to rewrite them and translate the embedded SQL with conversion tools. This approach is not only costly and time-consuming but also error-prone and poses significant risk to an organization.

Datometry has joined the Databricks Technology Partner Program to offer customers a validated integration with Databricks that overcomes the challenges of conventional migrations. With Datometry, enterprises can move their business as-is without having to rewrite or redefine application code.

https://datometry.com

Snowflake acquires Neeva

May 24, 2023 /

From the Snowflake blog…

Search is fundamental to how businesses interact with data, and the search experience is evolving rapidly with new conversational paradigms emerging in the way we ask questions and retrieve information, enabled by generative AI. The ability for teams to discover precisely the right data point, data asset, or data insight is critical to maximizing the value of data.

That’s why Snowflake is acquiring Neeva, a search company founded to make search even more intelligent at scale. Neeva created a unique and transformative search experience that leverages generative AI and other innovations to allow users to query and discover data in new ways.

We plan to infuse and leverage these innovations across the Data Cloud to the benefit of our customers, partners and developers. Neeva allows us to tap into some of the most cutting-edge search technologies available to bring search and conversation in Snowflake to a new level.

As part of the acquisition, we are joined by some of the brightest minds working in search today. Neeva’s leadership and team members have been instrumental in the creation of numerous successful products like Google’s search advertising and YouTube monetization.

https://www.snowflake.com/blog/snowflake-acquires-neeva-to-accelerate-search-in-the-data-cloud-through-generative-ai/

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