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Category: Content technology news (Page 1 of 637)

Curated information technology news for content technology, computing, and digital experience professionals. News items are edited to remove hype, unhelpful jargon, iffy statements, and quotes, to create a short summary — mostly limited to 200 words — of the important facts with a link back to a useful source for more information. News items are published using the date of the original source here and in our weekly email newsletter.

We focus on product news, but also include selected company news such as mergers and acquisitions and meaningful partnerships. All news items are edited by one of our analysts under the NewsShark byline.  See our Editorial Policy.

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CLX Europe launches creative content studio in Paris focused on 3D scanning technology

CLX Europe, an eClerx company, introduced its new content creation studio in Paris, France today, during its participation in Viva Technology 2025, Europe’s premier technology event.

Through CLX Europe’s partnership with ALLSIDES Media (previously Covision Media), this cutting-edge studio leverages generative AI, high-resolution 3D scanning, and creative expertise to seamlessly create digital content production for luxury fashion brands and eCommerce players.

Operational since February 2025, the studio deploys ALLSIDES technology to create immersive, photorealistic content that enhances digital storytelling and engagement. With this digital-first approach to creative content production, the Paris studio will be able to offer:

  • Automated 3D asset production: Re-lightable, reality-grade models with minimal manual intervention
  • Scalability and speed: High-volume, customized content creation for fast-paced digital demands
  • Omnichannel integration: Assets optimized for eCommerce, social media, AR/VR, and virtual try-ons

This approach will also further CLX Europe’s mission for more sustainable practices, dramatically reducing waste and greenhouse gas emissions for clients without sacrificing quality.

The addition of the Paris studio will not only allow CLX Europe to offer realistic-grade content production for luxury brands, but also open the door for the creation of groundbreaking 3D assets.

https://www.clxeurope.comhttps://www.allsides.tech

Algolia introduces context-aware retrieval for agents

Algolia, an AI-native search and discovery platform, released its MCP Server, the first component in a broader strategy to support AI agents. This new offering enables large language models (LLMs) and autonomous agents to retrieve, reason with, and act on real-time business context from Algolia.

With the Algolia MCP Server, agents can access Algolia’s search, analytics, recommendations, and index configuration APIs through a standards-based, secure runtime. This turns Algolia into a real-time context surface for agents embedded in commerce, service, and productivity experiences. Additionally, Algolia’s explainability framework with its AI is included for enhanced transparency.

Algolia’s MCP Server is purpose-built for enterprise-grade agent orchestration, enforcing policy at the protocol layer to ensure agents operate within role- and context-sensitive boundaries. It provides end-to-end observability, making every agent-triggered decision fully traceable and inspectable. The platform also enables privacy-aware personalization that complies with regional regulations like GDPR and CCPA, without relying on invasive tracking.

Enterprise customers, developers, and partners can start building AI-native applications, copilots, and intelligent agents today. Algolia’s MCP Server supports Anthropic’s Model Context Protocol (MCP) and can be integrated with leading LLM runtimes.

https://www.algolia.com/about/news/algolia-introduces-context-aware-retrieval-for-the-agentic-era

Deepgram launches Voice Agent API

Deepgram, a voice AI platform for enterprise use cases, announced the general availability of its Voice Agent API, a single, unified voice-to-voice interface that gives developers full control to build context-aware voice agents that power natural, responsive conversations. Combining speech-to-text, text-to-speech, and large language model (LLM) orchestration with contextualized conversational logic into a unified architecture, the Voice Agent API gives developers the choice of using Deepgram’s fully integrated stack (leveraging Nova-3 STT and Aura-2 TTS models) or bringing their own LLM and TTS models. It delivers simplicity for developers and the controllability enterprises need to deploy voice agents.

Deepgram’s Voice Agent API provides a single, unified API that integrates speech-to-text, LLM reasoning, and text-to-speech with built-in support for real-time conversational dynamics. Capabilities such as barge-in handling and turn-taking prediction are model-driven and managed natively within the platform.

While the Voice Agent API streamlines development, it also gives teams control over performance, behavior, and scalability in production. Built on Deepgram’s Enterprise Runtime and model ownership across the voice AI stack, the platform enables model-level optimization at every layer of the interaction loop for precise tuning of latency, barge-in handling, turn-taking, and domain-specific behavior in ways not possible with disconnected components.

https://deepgram.com/learn/voice-agent-api-generally-available

Adobe announces LLM Optimizer

Adobe announced Adobe LLM Optimizer, an enterprise application that enables businesses to gain new relevance where consumers are embracing generative AI-powered interfaces to engage brands. With Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion.

LLM Optimizer will be able to identify owned content (details on a website for instance) that is being leveraged by AI-powered interfaces to deliver responses to user queries. This provides teams with a real-time pulse on how their brand is showing up across browsers and chat services.

A recommendation engine detects gaps in brand visibility and suggests improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels — based on attributes prioritized by LLMs including high-quality, informative content from authoritative sources.

LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, and supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), to integrate LLM Optimizer with third-party solutions and partners.

https://news.adobe.com/news/2025/06/adobe-llm-optimizer-empowers-businesses-drive-brand-visibility

Wondershare EdrawMax V14.5 debuts

Wondershare unveiled the latest version of its diagramming software, EdrawMax V14.5. EdrawMax is one of the first mobile diagramming applications supporting AI diagramming features for AI-driven diagram and graphic creation.

EdrawMax V14.5 introduces the AI Diagram Creator across both mobile and desktop platforms, featuring capabilities like AI One-Click Replicate. Additionally, this update debuts tools such as the PowerPoint Add-in and Photo to Diagram Converter.

The EdrawMax AI Diagram Creator enables users to instantly convert their ideas into various diagrams, including architectural diagrams, slides, infographics, posters, knowledge cards and so on. Users simply input their ideas, and the AI-powered system can generate visually appealing results, logically structured diagrams with harmonized color schemes and optimized layouts.

Notable features include the AI One-Click Replicate, which revolutionizes diagram creation. After selecting a template and inputting relevant text, EdrawMax automatically analyzes the text’s logical structure, matches it to an appropriate template, and generates a corresponding diagram. Currently supported diagram types include flowcharts, mind maps, slides, posters.

The software also introduces an exclusive Photo-to-Diagram feature on mobile devices, which can accurately convert captured images, even handwritten notes, into editable diagram files. This allows mobile creative workflows, effectively transforming smartphones into portable intelligent design studios.

https://www.edrawsoft.com/ad/edrawmax-edrawsoftware

TransPerfect launches app for mobile interpretation

TransPerfect, the largest provider of language and AI solutions for global business, today announced it has launched the TransPerfect Interpretation App, enabling users to connect to a live, expertly trained video or phone interpreter in seconds. 

Available on the web, iOS, Android, and Microsoft devices, the app makes accessing over-the-phone interpretation and video remote interpretation simple and fast. It supports 200+ languages, including American Sign Language, enabling users across multiple industries to quickly and effectively respond to customer needs. It’s ideal for hospitals, medical and benefit providers, financial branches, legal, retail stores, first responders, and others in any situation where customer interactions happen outside of a contact center.

To use the app, simply select a language from the menu and tap to choose audio or video interpretation. If a video interpreter is not available, the call will automatically route to an audio interpreter.

Available to all existing TransPerfect customers, the app enables users to:

  • Capture necessary data (account numbers, claim numbers, medical record numbers, etc.)
  • Adjust the audio, mute lines, turn video on and off
  • Add additional parties regardless of whether they have the application installed
  • Capture user satisfaction at the end of every call (customizable by client)

https://www.transperfect.com/about/press/transperfect-launches-new-app-mobile-interpretation

Sigma launches semantic layer integration and AI SQL capabilities on Snowflake

Sigma, an analytics platform, today announced two major platform innovations in partnership with Snowflake: an integration with Snowflake Semantic Views (private preview) and support for AI SQL, Snowflake’s feature for querying unstructured data. Together, these advances enable governed semantic exploration and file-based AI-powered analysis directly in Sigma’s spreadsheet-like interface. Structured metrics and raw human context—contracts, images, PDFs, and text—are queryable side-by-side in a single governed system.

Sigma also supports Snowflake AI SQL, a new capability that lets users query unstructured data as if it lived in a table. This news follows Sigma’s recent launch of its File Column Type feature, allowing end users to connect unstructured content with structured data, making complex workflows executable inside Sigma.

Teams can upload files with Sigma, run them through Snowflake’s LLM-based functions, and analyze the structured results alongside traditional datasets—no pipelines and no special tools required. Snowflake’s AI SQL functions analyze the content using LLMs, and Sigma picks up the structured output and renders it live in dashboards or workflows.

Joint customers can start using the semantic layer integration immediately through their existing Snowflake and Sigma environments as well as the full support for Cortex AISQL.

https://www.sigmacomputing.com/resources/announcements/sigma-launches-native-semantic-layer-integration-and-ai-sql-capabilities-on-snowflake-ai-data-cloud

Contentstack unveils Contentstack Data and Insights

Contentstack, a headless CMS and digital experience vendor, announced they have completed the integration of Lytics technology after acquiring the company in January. Contentstack Data and Insights, is a native set of capabilities for audience analytics and real-time data activation, along with omnichannel campaign orchestration capabilities, now integrated into Contentstack EDGE, its integrated adaptive digital experience platform (DXP).

As of today the digital experience platform, Contentstack EDGE includes:

  • Contentstack Data & Insights: A set of real-time intelligence capabilities connecting content and customer behavior, including:
    • Audience Insights App: Understand what content drives engagement and business outcomes, support targeted campaigns and ground personalization in data-driven insights. With visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Available at no additional cost to Contentstack customers.
    • Real-Time Data Activation: Deliver personalized experiences instantly with seamless access to over 200 data connectors and native integration with existing data warehouses, activated in real time as customers interact.
  • Campaign orchestration:
    • Flows: The ability to activate omnichannel personalization at scale through adaptive customer journeys that guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions.

https://www.contentstack.com

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