The Gilbane Advisor

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Category: Content management & strategy (Page 82 of 479)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Episerver to acquire Optimizely

September 3, 2020 /

Episerver announced that it has entered into a definitive agreement to acquire Optimizely. Bringing together Episerver’s ability to create digital experiences through content and commerce with Optimizely’s ability to experiment and optimize across touchpoints lets marketers build experiences that get smarter over time. Subject to customary closing conditions and attainment of regulatory clearances, the acquisition is expected to close in Q4 of 2020. Until such closing, the companies will continue to operate independently. The combination creates a unique system of differentiation to:

  • Inspire Innovation: Running better experiments across both front-end layouts and back-end logic, with easy-to-use tailored recommendations.
  • Increase agility: Gaining real-time answers accelerates collaboration and creates more responsive customer experiences for improved lead generation.
  • Improve outcomes: Measuring outcomes of different options allows digital teams to orchestrate unique digital experiences for each customer.

https://www.episerver.com/company/press-room/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform, https://www.optimizely.com

Qumu app transforms Zoom into large-scale broadcasting platform for enterprises

September 1, 2020 /

Qumu released a new functionality extension for Zoom. Available at no charge as part of all existing Zoom corporate licensing plans, the app allows Qumu and Zoom enterprise clients to stream live events exceeding 100,000 attendees—with no loss of video quality and no negative effect on internal networks. The app is called Qumu Stream, Record and Manage, and is available now in the official Zoom Marketplace.

Qumu Stream, Record and Manage is designed specifically for organizations looking to deliver video events securely and at scale. Once the Qumu app is installed, streaming can either be initiated automatically or via a button click directly in the Zoom interface. The extension also supports global attendee bases, unlimited presenters and any browser-based end-user device—as well as virtual event management features like event registration, transcription, translation, user analytics, compliance tracking and attendee reporting.

https://qumu.com/en/news/new-qumu-app-transforms-zoom-into-large-scale-broadcasting-platform-for-enterprises/

RWS to buy SDL

August 27, 2020 /

The boards of RWS and SDL announced they “have reached agreement on the terms of a recommended all-share merger of RWS and SDL,” in a deal that sees RWS buy SDL outright. The transaction values SDL shares at a 52% premium over SDL’s most recent share price. SDL shareholders will own approximately 29.5% of the combined group, with RWS shareholders owning 70.5%. The SDL brand will disappear, and all SDL units rebranded as RWS over time. The combined company will remain listed on London’s AIM market and keep its HQ in Chalfont St Peter (UK). The deal is expected to be completed in Q4 2020, and RWS said they expect the transaction to result in double-digit earnings per share accretion. With pro forma FY2019 revenues of GBP 732m (USD 967m) and adjusted operating profit of GBP 116m, the combined organization will become the largest language service provider by revenue.

RWS emphasized the two businesses’ highly complementary nature as well as combining its services business with SDL’s proprietary technology and translation workflow software as key drivers of the deal. RWS said that after consulting with SDL management they expect at least GBP 15m in annualized cost savings from the deal. Andrew Brode, Chairman of RWS, will become Chairman of the Board of the Combined Group. Richard Thompson, CEO of RWS, will become CEO of the Combined Group. Desmond Glass, CFO of RWS, will become CFO of the Combined Group. From SDL, Azad Ootam, CTO of SDL, will become CTO of the Combined Group. Current SDL CEO Adolfo Hernandez and SDL CFO Xenia Walters will leave the company, but RWS said they “will enter into a new service or consultancy agreement with RWS.”

https://slator.com/ma-and-funding/rws-to-buy-sdl-in-transformative-deal-for-the-language-industry/

Varnish Software adds Digital Element’s IP Intelligence for localizing content and managing web traffic

August 25, 2020 /

Digital Element, a global IP geolocation and audience insights provider, announced that Varnish Software has integrated its NetAcuity Pulse dataset into the company’s caching technology to enable ultra-high-speed delivery of personalized, location-based web content. Digital Element’s IP geolocation data will be incorporated into the Varnish Enterprise solution, caching technology that puts content closer to users while protecting critical infrastructure from the effects of huge demand. Varnish Enterprise brings performance, resilience and flexibility to content delivery operations such as live streaming, video on demand and dynamic web pages.

https://www.digitalelement.com/varnish-software-adds-digital-elements-ip-intelliegence-for-localizing-content-and-intelligently-managing-web-traffic/

MerlinOne enhances ad-hoc reporting for advanced DAM insights

August 24, 2020 /

MerlinOne, provider of digital asset management (DAM) solutions, announced the release of Merlin Reporting, expanding its ad-hoc reporting dashboard to help customers achieve DAM success. With Merlin Reporting, teams can now build their own custom reports or choose from a set of pre-built reports which measure content, system and user metrics to get the most out of their DAM. Reporting is a tool to help ensure adoption of the DAM, understand how your users are using your content, guide you in making the DAM more engaging, and optimize the economics of your content sources. Users will not be overwhelmed by the endless lists of cryptic fields because Merlin Reporting groups fields into useful and intuitive categories to make the building of reports easier, and provides immediate results that can be easily refined and dynamically generates meaningful charts and graphs to help stakeholders visualize the data more comprehensively. Merlin Reporting will be available in September to all MerlinX customers.

https://merlinone.com/merlin-reporting/

Smartsheet to acquire Brandfolder

August 24, 2020 /

Smartsheet announced that it has agreed to acquire digital asset management (DAM) vendor Brandfolder. Combining Brandfolder’s DAM capabilities with Smartsheet’s collaborative work management platform to create a solution that manages workflows around content and collaboration. With Brandfolder, Smartsheet customers will be able to manage, track and discover all content within their workflows reducing the creation of repetitive assets. Internal teams will be able to gain insights into their content and make strategic asset decisions with Brandfolder’s performance data features through brand-specific tags that track where the content is being used and how it’s performing. This tagging also enables external contributors to identify and utilize assets through Brandfolder’s identification and categorization search capabilities.

https://www.smartsheet.com/content-center/news/smartsheet-acquire-brandfolder-adding-content-management-workflow-automation

Perfect Sense announces rebrand as Brightspot

August 24, 2020 /

Perfect Sense announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product. Brightspot’s Content Business Platform helps customers transform their content businesses and make an impact with their customers, partners and stakeholders. The Brightspot Content Business Platform was designed to replace traditional content management systems (CMS) to fully enable the digital transformation needs of the modern enterprise, and was designed by publishers and developers with an extensible architecture and the ability to be integration ready to solve unique business priorities no matter their business logic, workflows or content types.

https://www.brightspot.com/about-us/perfect-sense-announces-rebrand-as-brightspot

Bounteous announces Bounteous Connector for Magento Commerce and Adobe Experience Manager

August 20, 2020 /

Bounteous announced the creation of the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. Developed by Bounteous in collaboration with Adobe, the connector provides a seamless workflow between Magento Commerce stores and Adobe Experience Manager Assets giving Magento Commerce merchants digital asset management capabilities. It accelerates the process by synchronizing product images to Experience Manager Assets and substituting image rendering used by the Commerce Cloud Integration Framework Connector so images are pulled from the Experience Manager rather than Magento for faster delivery. The integrated systems are managed by unified workflows. With the connector, commerce managers have access to Adobe Experience Manager Assets while maintaining standard Magento Commerce workflows. Implementations gain improvement in SEO and SEM by consolidating metadata imported in Experience Manager upon asset creation.

https://www.bounteous.com

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