Smartsheet announced that it has agreed to acquire digital asset management (DAM) vendor Brandfolder. Combining Brandfolder’s DAM capabilities with Smartsheet’s collaborative work management platform to create a solution that manages workflows around content and collaboration. With Brandfolder, Smartsheet customers will be able to manage, track and discover all content within their workflows reducing the creation of repetitive assets. Internal teams will be able to gain insights into their content and make strategic asset decisions with Brandfolder’s performance data features through brand-specific tags that track where the content is being used and how it’s performing. This tagging also enables external contributors to identify and utilize assets through Brandfolder’s identification and categorization search capabilities.

https://www.smartsheet.com/content-center/news/smartsheet-acquire-brandfolder-adding-content-management-workflow-automation

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