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Category: Content management & strategy (Page 60 of 483)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Umbraco moves content management system to .NET 5

September 28, 2021 /

Umbraco launched Umbraco 9, the latest version of their flexible, fully customizable and content management system. Umbraco 9 features a complete update of the CMS’ technology stack, with a move from .NET Framework to now running completely on .NET 5 (previously known as .NET Core). This unique transformation offers better performance and scalability, a cleaner architecture, and compatibility with macOS, Linux and Microsoft Windows, opening up Umbraco to a larger pool of web developers.

Umbraco’s CMS family includes the flagship, open-source Umbraco CMS; Umbraco Heartcore, a headless CMS; Umbraco Cloud; and Umbraco Uno, a one-stop platform for non-technical marketers and creative agencies. With help from its active community members, including a large “best-of-breed” partner network that offers customized solutions that integrate with Umbraco, the company now counts more than 700,000 websites worldwide, the majority in Europe and the U.S, running live on its solutions.

The launch of Umbraco 9 also kicks off a steady release cadence for new major versions of Umbraco. This new cadence is aligned with Microsoft .NET Long Term Support (LTS) releases, which means users can be confident that future Umbraco LTS versions are always updated to the latest Microsoft technology.

Elastic announces Enterprise Search 7.15 with App Search web crawler

September 22, 2021 /

Elastic announced new updates and enhancements across the Elastic Enterprise Search Solution in its 7.15 release, including the general availability of the native Elastic App Search web crawler and new personalization capabilities in Elastic Workplace Search.

The web crawler offers a fast and efficient way for users to ingest content directly from publicly accessible web sites and create new search experiences for any use case without having to write code or access the underlying datastore. The native web crawler also provides enhanced performance and stability features, such as automatic crawling controls and content extraction tools, streamlining implementation for users, and optimizing content findability within their App Search engines. Customization features in Elastic Workplace Search enable users to unify internal search experiences, meet infrastructure demands, and deliver relevant real-time results. New features include:

  • Customized internal search branding to give users the ability to create a consistent look and feel across all workplace productivity tools.
  • Enhanced sync configurability to ensure computing resources meet infrastructure demands and provide real-time results.
  • Configurable automatic filter detection to automatically recognize natural language queries and deliver relevant search results.
  • Improved Search API, enabling customers to build custom search implementations within high-traffic applications like intranets and workflow applications.

https://www.elastic.co/blog/whats-new-elastic-enterprise-search-7-15-0

Brightspot launches partner program

September 22, 2021 /

Brightspot, a content management system (CMS) provider, announced the launch of the Brightspot Partner Program, developed for solution partners and digital agencies and consultancies that are looking to deliver and execute on CMS projects quickly. Brightspot’s API-first platform includes headless capabilities and gives organizations the option to access and use a number of pre-built integrations to save valuable development time and effort.

Brightspot offers its partners API-first CMS benefits, including out-of-the-box features such as a rich text editor, customizable workflows, a native digital asset management (DAM), global and federated search, an inherent modular approach, and a seamless approach to integrations. Benefits include:

  • Training on Brightspot’s API-first approach and headless architecture
  • Support in co-selling Brightspot with Partner Services
  • Continued support – Brightspot supports with customer demos and initial implementations
  • Access to the Brightspot Partner Portal
  • Referral commission on Brightspot license for closed deals sourced by a partner
  • New opportunities sourced by Brightspot for established partners

https://www.brightspot.com/about-us/brightspot-launches-partner-program-to-meet-demand-for-api-first-cms

Optimizely’s data core service to strengthen digital experience platform

September 21, 2021 /

Optimizely introduced data core service, enhancing its digital experience platform (DXP) with deeper analytics and unified data insights across its suite of products. With data core service, companies will gain a greater understanding of their customers, as well as their overall digital business performance. The new service will be available to Optimizely cloud customers in Q1 2021 and will be included at no charge, subject to a 250K MAU usage limit, for customers who are implementing one or more of its solutions, including Content Cloud, Commerce Cloud, B2B Commerce Cloud and Experimentation.

Data core service will serve as the connective tissue for Optimizely customers, unifying data to serve as the underlying force across content-centric, commerce-centric and experimentation use cases, as well as customer profiling. It also provides common context, helping customers bring data across Optimizely into a centralized place and gain access to dashboards and analytics on how their digital business is performing. Ultimately, data core service will help companies deliver the right experience at the right time, thanks to visibility into their digital properties. The service launch follows the company’s unification of the Optimizely and Episerver brands and acquisition of Zaius in March 2021.

https://www.optimizely.com/products/dxp

Language Weaver now available for ServiceNow customers

September 20, 2021 /

RWS, a provider of technology-enabled language, content management and intellectual property services, has released a new Language Weaver Connector for ServiceNow, allowing customers to quickly and securely translate content across 130+ languages within their ServiceNow environment.

Language Weaver is RWS’s secure, adaptable machine translation (MT) platform that processes and instantly translates large volumes of content. The Connector supports the translation of almost any type of business content – including documents, chatbot discussions, email conversations and incident tickets – directly within the ServiceNow platform. The Language Weaver Connector extends the ability for customers to communicate and collaborate within the ServiceNow platform through a variety of features:

  • Proprietary neural MT across 3,000+ language combinations.
  • Pre-trained industry engines that can be further refined to a company’s own branding and corporate dictionaries.
  • Adaptable engines that can be trained and customized with an organization’s own data.
  • All major document types are supported with format preservation.
  • Backed by the full support of RWS’s team of MT and translation best-practice experts.

Compatible with the Quebec and Rome releases of ServiceNow, Language Weaver can be deployed as a secure cloud solution or on-premise behind the firewall.

https://store.servicenow.com/sn_appstore_store.do#!/store/application/6353007ddbef6010dab3c5860596198a ■ https://www.rws.com

Kentico updates Kentico Xperience 13

September 15, 2021 /

Kentico released “Refresh 3” for Kentico Xperience 13. When creating new web pages in Page Builder you can now offer visitors related content, for example blog articles and similar products. Up to now, if you wanted to add several related pages, you needed a separate widget for each card. Adding multiple cards with related pages to a single widget needed a custom workaround. 

If an editor chooses a wrong widget for a zone, it doesn’t display correctly and looks like a bug. With Widget Zone Restrictions, developers can define which widgets are suitable for each zone. When building pages, you get only the suitable widgets offered. And when you drag-and-drop a widget to a different position, you see which zone it is allowed to sit in.

With the new Widget Zone Names, developers can allocate a title to every zone. Then, the system remembers which zone each widget belongs to. In case an editor decides to swap the zones, the widgets automatically “follow” them to the new positions. This gives you freedom to be creative with your page layout, try different options and choose the best one. Focus on the final look rather than manual work.

https://xperience.io

Progress releases Sitefinity DX 14.0

September 15, 2021 /

Progress announced the availability of Progress Sitefinity DX 14.0. The platform allows organizations to create a digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery.

Sitefinity DX 14.0:

  • Execute strategic, data-driven marketing – Create and execute marketing campaigns that are informed by interaction history via comprehensive touchpoint attribution modeling.
  • Capitalize channels with multichannel experience management – With the hybrid content management capabilities of Sitefinity DX, comprising its headless content-as-a-service API framework, marketers can execute a consistent and personalized experiences. Organizations can incorporate Progress’ AI-driven chatbot platform, NativeChat, into their Sitefinity experiences.
  • Boost efficiency through simplified system integration with low-code tools – Automate marketing operations and reduce implementation efforts through expanded connectivity between the systems. Leverage simplified workflows, service hooks, and low-code integration with components of existing tech stacks.
  • Scale global content and campaign delivery – Deliver content across channels with enhanced content synchronization capabilities. Improve content governance for multisite experiences across business departments with multisite user group management.
  • Gain a competitive edge by ensuring delivery of a smooth page experience – Optimize SEO rankings, user engagement and conversion with dedicated, out-of-the-box support for the newest Google Page Experience requirements.

https://www.progress.com/sitefinity-cms

Acquia to acquire Widen

September 8, 2021 /

Acquia announced that it has agreed to acquire Widen, a cloud-native maker of digital asset management (DAM) and product information management (PIM) software. Widen unites digital assets such as rich media, product information and marketing copy in a single workflow and provides an intuitive interface to democratize access for marketers to all of a brand’s resources. By providing a foundation for collaboration, coordination and control of the full digital content lifecycle, Widen will enable marketers and website builders to create richer and more distinctive customer experiences using Acquia Open Digital Experience Platform (DXP).

Widen solutions simplify how marketers create, review, manage, distribute and analyze content across the content lifecycle. Its design and architecture make it able to support complex marketing workflows and enterprise DXP requirements. These encompass use cases that go beyond managing creative assets to include storing unstructured data such as legal documents, insurance claims and contact lists. The marketing-friendly Widen PIM solution brings product data from creators to customers, centralizing it for syndication across websites, catalogs and ecommerce channels. Widen will be available as part of Acquia Open DXP or as a standalone offering.

https://www.acquia.com ■ https://www.widen.com

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