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Category: Content management & strategy (Page 52 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Moz launches Performance Metrics suite for page experience

Moz, Inc., provider of search engine optimization technology, announced the launch of a Performance Metrics suite, a new beta feature within the Site Crawl toolset in Moz Pro. The Performance Metrics suite saves Moz Pro customers time with the ability to analyze thousands of URLs of their choosing directly within their SEO platform. The new feature also provides insights on how to improve overall on-site user experience.

The launch comes ahead of Google’s planned algorithm changes. Beginning this summer, ranking factors will include a new signal called “Page Experience,” incorporating Core Web Vitals, in addition to basic search signals. Core Web Vitals are a subset of factors that Google considers important in a page’s overall user experience in relation to a site’s loading speed, interactivity and stability. The Performance Metrics beta pulls in all Core Web Vitals using Google’s Lighthouse API, as well as additional performance metrics that can improve the page experience for end users. Customers are able to:

  • Analyze thousands of pages in bulk per month
  • Compare mobile versus desktop performance scores
  • View performance data alongside additional search data
  • Understand opportunities for performance improvement
  • Receive insights from Moz’s Search Scientists on how to fix issues and why they matter

https://moz.com

Widen and 1WorldSync partner on 360° product images

Widen, maker of digital asset management (DAM) and product information management (PIM) software, and 1WorldSync, a provider of omnichannel product content solutions, announced the formation of an image capture partnership. Snap36, a recent acquisition of 1WorldSync focused on 360° product experiences, will serve as Widen’s partner for DAM and PIM clients who need 360° spin imagery to provide 3D experiences for e-commerce. The partnership will enable B2B and B2C brands to rapidly create, upload, tag, and publish 360° imagery.

Snap36’s physical-to-digital content creation process that leverages robotic equipment and workflow software. The resulting “spinset” of 24 to 92 images creates a flip-book effect as the shopper rotates the image. It also can capture the motion of an object like an opening car door or reclining chair.

360° spinsets can be added to Widen’s DAM+PIM system, the Widen Collective, where product data, marketing content, and digital assets are assembled before being listed on e-commerce platforms. The Collective natively supports 360° images, meaning that brands do not require additional tools. Clients that use the 1WorldSync Item Management platform for syndication to retailers and distributors can pull 360° product images and other digital assets directly from the Collective by simply providing URLs that point to the Collective.

https://www.widen.com ▪︎ https://www.1worldsync.com

Kentico Kontent updates UI and headless CMS

Kentico Kontent, provider of a headless CMS, announced the launch of their new user interface and other improvements that help both global and regional teams in enterprise organizations to effectively manage their content. The streamlined user interface and other updates create an authoring environment that frees enterprise content teams to execute their content operations faster and with a minimal learning curve.

The Kontent team has also released their Collections feature that lets enterprises manage all their content in a single repository while maintaining control over which users can access each type of content. Using this new feature, teams can share content items across departments, websites, and experiences to ensure consistency and eliminate error-prone duplication that reduces efficiency and frustrates many enterprise content teams.

https://new-ui.kontent.ai/

Collabware announces three Collabspace products

Collabware, a provider of information governance automation software, announced the release of three distinct products under the Collabspace brand. The content management cloud service has segmented into tiers to provide focused and advanced features for secure archiving, accurate search, and compliant records management; named: Collabspace ARCHIVE, Collabspace DISCOVERY, and Collabspace CONTINUUM. Collabspace connects to and streams all content sources together within a data lake archive to bring control and visibility to an organization’s structured and unstructured data assets.

  • Collabspace ARCHIVE supports cross-system data access, auditing, recovery, and search. Electronic files and email content are transparently and automatically archived into a data lake while keeping content fully available and searchable.
  • Collabspace DISCOVERY automatically indexes all data to enable search capabilities, also revealing dark and hidden data, also useful for processing Freedom of Information (FOI) or General Data Protection Regulation (GDPR) requests.
  • Collabspace CONTINUUM automates records activities to meet your legislative and regulatory compliance requirements. Files are also auto-categorized to a file plan so proper retention policies can be applied.

Collabspace pricing starts from $600 per compute segment, per month and is billed annually (with volume discounts available). One compute segment equates to 1TB of data (approximately 5 million items @ 200KB each).

https://collabware.com

OpenText announces content services platform

OpenText announced OpenText Core Content and OpenText Core Case Management, a new content services platform, as part of OpenText Cloud Editions (CE) 21.2, OpenText Core Content and OpenText Core Case Management are cloud offerings that can be tailored to address unique line of business, departmental, and industry needs.

Built to connect content to the systems and people that need it, Core Content integrates with business applications that customers already use, including a deep integration with SAP S/4HANA Public Cloud. Core Case Management manages unstructured and complex processes. Whether opening accounts, processing claims, or maintaining property records, businesses will know who has the work item, what has happened, where the documents are, and what is needed to get work done.

By combining content management, case management and integration into lead applications, this solution delivers a unified approach to managing an organization’s content lifecycle in context of its formal and informal business processes. Core Content and Core Case Management underpin a portfolio of Core SaaS content services applications with foundational content management capabilities. The portfolio now includes: OpenText Core Share, OpenText Core Signature, OpenText Core for Federated Compliance, OpenText Core Archive for SAP Solutions, OpenText Core Capture, OpenText Core for SAP SuccessFactors.

https://www.opentext.com/products-and-solutions/products/opentext-cloud/opentext-content-cloud

SYSTRAN adds EPIC Translations as partner

SYSTRAN, provider of neural machine translation technology, announced a new partnership with EPIC Translations. As SYSTRAN’s partner EPIC will provide prospective clients with expert assistance in customizing SYSTRAN’s machine translation technology for organizations seeking Human-In-The-Loop (HITL) translation solutions worldwide. SYSTRAN’s partners are an extension of the team, enabling people all over the world to choose the ideal solution to address their globalized business needs. Whether it is securely in the cloud or on-premise, or in any of our 335 language and domain combinations, SYSTRAN’s team of engineers, linguistic specialists and project managers will ensure that any digital transformation language solution has the industry-specific and lexicon of terminology necessary to make clear, reliable and multidirectional translations for any global marketplace.

https://www.systransoft.com ▪︎ https://epictranslations.com/

Claravine introduces The Data Standards Cloud

Claravine announced The Data Standards Cloud, allowing data owners and data engineers to be able to deliver on enterprise data standards. No longer do teams need to rely solely on their data pipelines to be responsible for making sense of data. Too many teams rely on spreadsheets and ETL in an attempt to achieve data quality, which means there is no global data standard. Organizations can leverage Claravine to manage their data standards and create data integrity globally, providing consistent and quality information to optimize business outcomes.

After launching a partnership with Adobe and an integration into Adobe Experience Manager to control content data standards, Claravine now partners with the mobile measurement and deep linking platform, Branch, to bring data standardization to mobile and enable the enterprise to create, deliver and optimize mobile experiences. The Claravine and Branch integration helps mobile marketers and data teams align on the data requirements for cross-screen experiences and ensure all data is defined and connected so customer experiences work. The marketing tactics that once worked in mobile are changing with the Apple IDFA changes. As these transformations occur, Claravine’s Data Standards Cloud can provide a way for data strategies to move into the cloud for a dynamic view of data.

https://www.claravine.com/

Arc XP releases Arc Commerce

Arc XP announced the launch of its eCommerce platform, Arc Commerce, which equips brand marketers with the tools and capabilities to build deeper relationships with consumers through brand storytelling and drive omnichannel revenue goals. Arc XP cloud-native digital experience platform brings together headless CMS, headless commerce, and a front-end storefront experience. Arc Commerce builds on Arc’s subscriptions platform and features:

  • Marketer-first design which emphasizes ease-of-use and control so marketers can build and execute on their commerce strategy without having to rely on development and design teams.
  • Seamless integration that draws on the benefits of a SaaS environment, allowing large or scaling businesses to launch new commerce experiences quickly and with minimal interruption for the business.
  • Merchandising capabilities like real-time inventory management, auction and bidding capabilities, sophisticated product information management (PIM) as well as a headless API that allows brands to create omnichannel B2C experiences.
  • Enhanced testing and targeting for campaigns and offers, advanced audience segmentation and targeting capabilities, identity management, customer service, and a payment infrastructure that supports many different gateways for global sales.

https://www.arcxp.com

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